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    Frozen Massagearita – Signature Massage Treatment

    Wednesday, June 1st, 2016

    Frozen Massagearita – Signature Massage Treatment

    Chill out with a stimulating treatment that will awaken the senses and relax tense muscles. This treatment is designed to take you to St. Somewhere!

    Benefits: Reduces tension in the body, uplifts the mind and rejuvenates the skin.

    Products Needed:

    2750171L5

    Time: 6o minutes

    Cost per Treatment: $26.80

    • Treatment: $3.60
    • Take Home Product: $23.20

    Suggested Charge per Treatment: $85- $125

    Aromatherapy Recipe: To prepare the signature Massagearita Oil, add 10 drops of Lime Essential Oil and 2 drops of Sweet Orange Essential Oil to 2 oz of Coconut Oil. Gently shake to combine the oils.

    Begin with your client in the supine position:

    1. The Face & Scalp

    Add a few drops of Massagearita oil in your hand, rub together and hold above your client’s face for them to inhale, taking 3 long deep breaths. Begin Swedish Massage treatment with gentle circular strokes to the scalp. Place the chilled eye mask on client.

    1. The Upper Extremities

    Move on to the neck and trapezius. Apply gentle stretches to the neck. Massage each arm.

    1. The Lower Extremities

    Massage each leg beginning with the feet.

    Remove eye mask and turn client to the prone position:

    1. The Back

    Turn sheet down to client’s hip and place a warm towel infused with essential oils on client’s back. Use compression strokes over warm towel beginning at the trapezius and work down the back. Remove the towel while still warm. Apply Massagearita oil to client’s back. When finished with back massage, use another warm towel to remove any additional massage oil on client. Using a Biofreeze roll-on, apply a light application to the paraspinals and trapezius. Cover client’s back with sheet. Complete a Swedish massage – arms, then legs. As you finish each leg, end with a long gliding stroke from the ankle, up the leg, over the glutes and back, rounding off at the shoulder and coming back down the arm and hands to the leg. Complete the stroke by lifting off at the ankle. Adjust top sheet over the client.

    1. The Finish

    End the massage with gentle rocking strokes along each side of the body.

    1. Take Home

    The cost of the eye mask, the Lime roll-on essential oil and Biofreeze roll-on is baked into the treatment cost. Send home with your client to encourage them to continue their spa experience.

    Treatment created by Katie Haley, LMT, Debbie Kirsch, LMT and Lynda Solien-Wolfe, LMT

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse for your massage supplies, salon equipment and supplies and spa equipment and supplies needs.

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    Low-Cost, Low-Tech Solutions to Gain Massage Clients

    Friday, May 20th, 2016

    Low-Cost, Low-Tech Solutions to Gain Massage Clients

    By Angie Patrick

    Gaining and retaining clients is one of the most important tasks you will face in your career as a therapist. You may be one of the world’s most naturally gifted therapists, proficient in multiple modalities, with a strong and impressive education and certifications to cover the walls. You may have a beautifully finished table, with the most comfortable and luxurious appointments, and a treatment space that is tranquil and healing. You may even have harps and violins playing live in your space! But in the end, none of this is financially fruitful for you if the client does not know about it, experience it, and return for more.

    You may think your role is that of a therapist; but as an entrepreneur, your role is far wider than that. One of the most important roles you fill is that of being a proficient marketer. Marketing is not scary, and in reality, it can be quite fun. Even if it is not in your nature to “sell,” you should definitely learn how to gain interest for your practice with the public, give a compelling and interesting reason for them to try your services, provide a unique and positive experience whilst on your table, and learn to engage them on a regular basis to keep them coming back for more. I know there are therapists out there who are not tech savvy, or are afraid of building business pages on social media. What I am about to share with you is about as low-tech as you can get, so anyone can do it. This process is really not as hard as it sounds, and if you can think a season, a need, and a likely place to find candidates, you can build on that.

    Starting with a Season

    Let’s use spring as the example. We all love spring, and with the flowers and blossoms come a number of opportunities to utilize in order to reach out to potential clients in a meaningful way. Spring is a season when people get out into the yard and begin caring for their lawns, pools, and gardens. After long months of looking at the inside of their homes, they look forward to the time when they can get in the sunshine and work up a sweat. While everyone can appreciate the work that goes into keeping your place in tip top shape, this can also mean these clients with green thumbs and sparkling pools have sore muscles. This would be the need, a potential client in need of massage to help with sore muscles after overworking them. In order to find likely candidates who may be experiencing issues, consider reaching out to your local nurseries, home stores, and pool supplies and see if you can leave a stack of business cards along with a framed sign with the details of your business, perhaps with the targeted message concerning your skill at helping with sore muscles resulting from gardening. Include an introductory offer, specially priced for customers of the business you have targeted. The business you approach will see this as an added benefit for their clients as you have a deal created specifically for them, and the client will feel a connection as you are speaking to the very thing they are experiencing at the moment; sore muscles from yardwork.

    Another example

    Consider spring as an opportunity to reach out to those who have been held captive by winter, to escape and go out to play the sports they love. These might include golfing, rock climbing, softball, baseball or even fishing. All of these sports require repetitive motion, and with this kind of motion, the opportunity for injury or soreness abounds. Sports massage is a highly sought after skill set, particularly if those who are playing the sports have been less active over the winter, or are weekend warriors. Let’s take the same idea we had for the home improvement clients, and apply it to these sports enthusiasts.

    You can reach out to golf courses, indoor sports arenas, sporting goods stores, and pro shops with the same outreach request. You can even target your local gyms. Tailor the message to meet the client needs of the establishment you approach. For example, you might look at a fishing pro shop, and have your sign speak about being sore from reeling in “the big ones,” and how you can help relieve some of the shoulder and lower back issues these sportsmen may face.

    You can likely come up with a number of scenarios and places you can connect with in order to reach potential customers. In every case, you should provide an incentive for them to call in the first place. An appealing introductory price is a great start. You may also wish to include an incentive for an additional perk should they also bring a friend. This perk can be an add-on treatment at no charge, or a small gift with purchase. Maybe even a deal that allows the client to buy one treatment session, and get another for a friend at 25% off. The goal is for them to bring you another potential client to the table, and allow you the opportunity to book them an appointment as well.

    Once you have established your relationship with the businesses in allowing your cards and information to be shared on their premises, you might inquire if they have a weekly, monthly or quarterly newsletter that goes to their clients. In many cases, these businesses market in a host of arenas, not the least of which may be a targeted email to their client base with information the client may wish to read. If they do, you should inquire as to whether they would entertain an ad, or an offer for your services to be included. They may well charge a fee, and if so, weigh out the cost to see if it makes sense for you and your budget. Seeing your business name in alignment with a company they already frequent and trust can serve as a manner of endorsement, and keep your name top of mind should they have a need, or hear of someone in need of a therapist.

    Once you have a robust list of clients, you should consider your own newsletter. In this newsletter, you can share information that massage clients may find interesting. You can create your own content, or you can also share research findings showing the efficacy of massage therapy in specific instances. In each newsletter, I would suggest making an offer of some kind to engage the client, and compel them to book an appointment. Again, this can be a discounted price, a buy one get one offer, or even something as simple as a free beverage in the quiet room before a treatment. Your imagination is your only limit.

    In a world filled with technological marketing solutions and social media advertising, it is still possible to find ways to inform the public of your existence, your abilities, and your business using a less technical approach. This is not to say you should forsake all technology. In fact, I suggest you do embark on educating yourself on the proper uses of social media, online marketing and website development. But if you are looking for grass roots, low cost-low tech means to get the ball rolling, I am in hopes you will find these suggestions of use. I would love to hear your success stories. To share your grass roots marketing story, email me at apatrick@massagewarehouse.com.

     

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse for your massage supplies, salon equipment and supplies and spa equipment and supplies needs.

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    Seeing the Mess Right in Front of You: A Spring Cleaning Checklist

    Wednesday, March 23rd, 2016

    Seeing the Mess Right in Front of You: A Spring Cleaning Checklist

    By Angie Patrick

    We have all done it. When left to our own devices in waiting rooms, exam rooms, massage rooms, gyms and other healthcare-related locations, we all either consciously or subconsciously do a mental sweep for cleanliness. We all want to believe the place in which we visit and choose to place our trust keeps an orderly household and is free from cross contaminating issues. And whether we are aware of it or not, a mis-step here by staff or the proprietor can color your thinking of the practice or facility. We hold these providers to a higher standard of cleanliness than we often do within our own homes. Finding something that goes against your expectations for cleanliness can indeed sour your confidence in the provider a bit. Depending on the offending infraction, it may even result in you leaving the provider in search of cleaner grounds.

    The Waiting Room

    Let’s start with the waiting room. You may be thinking, “How much could possibly go wrong there?” Well, it is more than you think! The waiting room is the very first impression the client gets of what may lay ahead. Consider your clients sitting idly by, waiting for you to be clear of a previous client. What are they doing while they wait? Some are looking at their phones, checking email or web surfing. Some may be looking at magazines you have placed in your waiting area. Others may have nothing else to occupy them besides looking at your room and inspecting the elements within it.

    Have you looked at the corners both high and low? Are there dust bunnies or cobwebs? Sometimes, behind the door can be easily missed by staff and cleaning crews and may well need attention. If you have artwork hanging, have you looked at the glass and frame for accumulated dust? Are your tables, shelves and counter tops free of clutter and dust? Are the plants healthy and watered? Do your retail offerings look tired and old? Does your retail display have gaps or need replenishing? If you have magazines, are they current or are they 6 to 12 months old? Missing these key areas can give your client the mental image of your practice being one that pays little attention to detail. If that is not the impression you would like to leave in the mind of your client, take some time to look at your waiting area with fresh eyes and work to declutter and cleanse the space.

    The Treatment Room

    Next, let’s discuss the treatment room. In this space, your client may disrobe, place personal items someplace within the room, and avail themselves to the comforts of your table. Beginning from the moment they enter the space, what are the first impressions? Does it smell clean or of essential oils, or does it smell like the breakroom with lunchtime leftovers from the previous night’s dinner? If you work in your home, does your cat box or other pet odor greet your clients upon entering? Does your space please the olfactory senses, or are there any faint unpleasant odors? If you cannot tell, ask a friend to check this for you periodically, as you may no longer be able to detect any unpleasant scents.

    Visually, inspect your treatment room for many of the same issue we inspected the waiting room. However, in this case, you are going to go a step or two further. Consider what the client sees in your room from several perspectives, first being standing upright and walking into the room. What do they see at eye level and on the floor? When they look up, are your light bulbs all operable? Is there adequate lighting for them to complete tasks involved in preparing for treatment? Is there a place for them to place their personal effects with care, and not have them simply tossed on a chair? Is the place for their personal items something that can be wiped clean between clients?

    The second place of inspection should be from a table perspective. The client will be spending a great deal of time here, and unless you get on your table and take a look, you may be missing some cleaning issues. Are the shelves, cubbies, counters and table tops seen from this angle free of dust, prints and debris? Are your chair legs free of dust and webs? As you will be able to see the underside of tables and carts, are there cob webs there that need to be removed? Look at the carpeting or flooring directly under the face cradle. Is it clean and debris free, or can the ghosts of salt or sugar granules from previous body scrubs be seen? Look at the waste baskets and specifically under toe kick plates of cabinetry for any gum wrappers, cough drop wrappers, or other trash lurking there.

    Since we are discussing impressions from the table perspective, let’s objectively examine the table additives you use daily. Starting with your table warmer, look at it closely and inspect the wiring to be sure you have no signs of stress. Further, touch it yourself and insure you have no hot or cool spots. Consider your table warmer as a consumable product, because it truly is. Given its use day in, day out, for hours a day, you can rest assured these will eventually need replacing.

    The same will hold true of your linens. With fresh eyes, take a long look at the linens your clients encounter. These linens are likely washed daily, or at a minimum several times weekly. This is as much as three to five times more often than your household bed linens, and with this much use and laundering, these too will begin to show signs of wear. Beyond visual inspection, touch and smell them and determine if they are fresh, soft and comfy, or if they have begun to pill and shed. Sheets are also a consumable product, and should be replaced once they become worn and no longer convey the image you wish to project of your practice. While these linens may no longer have a place in your practice, consider donating them to homeless shelters. If you have no homeless shelter in your area, consider these as a gift to your local animal shelter. They still have life remaining in them, so put them to great use.

    Lastly, take in a visual evaluation of your treatment space from chair level. If the client uses a chair to re-dress following a treatment session, look at what they see from this seated perspective. If you have supplies on counters or carts, are they organized and housed in a sanitary way? If you have plants, again check to be sure they are not dry or dying. If you have chair rails, have they been wiped free of dust? If you have a mirror in the room for the client to use when re-dressing, is it free of smudges and prints? Has your waste basket been emptied prior to each client? If a client sees the same trash twice in separate visits, you may never see the client again and have no reason why they left. Unless you inspect from each and every angle you may not catch it all.

    These suggestions are to coincide with your regular disinfecting and cross contamination prevention. Be sure you utilize the proper cleaners and adhere to all your national, state, county, province or city regulations regarding the sanitation of your space and the spread of germs and pathogens. While you may well be diligent in the disinfecting of your space, some of the items mentioned in this piece are easy to overlook, and can lead to the client having misconceptions about your practice. Taking a little extra time in making sure every item and every space your client encounters is free of any trace of previous clients is paramount to a positive impression being left in the mind of the client. They will feel well cared for, protected, and confident in your ability to provide quality treatment in a clean and well-kept environment.

     

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse massage therapy supply, salon equipment and supplies and spa equipment and supplies needs.

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