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    Holiday Income

    Friday, December 14th, 2012

    Holiday Income? UH… YES, PLEASE!

    By Angie Patrick

    Massage Warehouse – Spa supplies and equipment provider

    Would anyone say, “ No, Thank You!” ?

    It is difficult for me to imagine a time these days when anyone would turn down making additional income. During a time when many Americans are making a list and checking it twice, most of us are plotting presents for friends, colleagues, family and friends for gift giving season which is literally just around the corner.

    How can you increase your income during this season without selling yourself short? How can you realize your highest earning potential, while still finding time to be merry with friends and family? Can it be done without giving up nights and weekends? YES, it can! In this blog, I am going to give you a few hints as to how to be cure you are gaining as much revenue as possible from other, main-stream- retailers marketing. They have planted the seeds in the minds of the nation; let’s learn how we can harvest the crops.

    You cannot turn on the TV without Holiday specials from every corner of retail being blasted on your flat screen. Additionally, banners and pop ups are busily sharing with you news of Door-Busters and Holiday sprints to save money on gifts. How can you use this marketing to your own advantage? Well, it isn’t as hard as you may think! Retailers already have the population in a lather preparing for gift giving season. They start this just after Halloween now, and it is constant until January! If consumers are being plied with this message in every commercial, every store window, every social media banner, every radio ad, and every print publication, then this message is pretty well conveyed. Take your marketing dollars and instead of stressing them out, let your marketing be the answer to holiday stress.

    1) Consider Gift Certificates this year! This is money now for work later. Additionally, this is a wonderful opportunity to incentivise your current clients to give the gift of massage! No one, ( and I mean NO-ONE) likes long lines, shopping at 6 am for a deal, spending hard earned on items the recipient may or may not like, crowded lot parking, and buyer’s remorse from buying out of desperation when you cannot find the perfect gift.…If we were to poll, I am confident that the majority of respondents would opt for simpler shopping, less crowds, and items that truly fit the user without worry of incorrect sizes, or taste.

    This is where the Gift Certificate comes in. Not only is it an incredibly thoughtful gift, but it is absolutely an endorsement of your skills from your existing client base, provided to those they feel closest to! In the history of marketing, no better accolade can be bestowed upon a business than to be referred to a friend, family member of colleague. Nothing says, “YOU’VE GOTTA TRY THIS, IT’S AMAZING!” like a gift certificate.

    Someone thought enough of your skills to not only recommend, but SUPPLY another person with the means to experience your treatment with no strings attached! This is a tremendous vote of confidence in your abilities, and very likely the most compelling bit of marketing out there about your business.

    Put these on display in your work space, and also suggest them to clients both in person and on the phone. If you have a client list, < and really, why wouldn’t you? > it makes sense to call and touch base during the Holidays. This will provide you opportunity to do two important things:

    a) Provide personalized contact with your clients and remind them you are available for them. Check in and wish them well, and let them know you are looking forward to their next visit.

    b) You can also inform them you are selling gift certificates providing the gift of Relaxation and Pain Management, and would like to know if they had anyone on their list they would like to provide this gift. As an added value, offer to mail the certificate with a personalized note in the words of the client along with a holiday card. This is the ULTIMATE time saver for the client, and will allow you to continue to build your prospect lists!

    2) Offer up-sell opportunities to your clients during this time of year to provide convenience for your client, as well as additional income for you. This can come in a number of ways; you can offer gift items such as candles, bath salts, scrubs, essential oils, analgesics and more. These, when placed in a well lit, easy to peruse display can provide added income for potentially everyone who visits you this season. Creating pre-made gift baskets with these items in it can be a life saver for a client who has a gift to buy, but has no idea what the recipient needs. EVERYONE needs to unwind! Create gifts and baskets that convey that message.

    3) Offer some seasonal treatments your clients may be interested in. Perhaps a peppermint foot scrub at the end of a treatment, or perhaps you can offer a Hot Chocolate Sugar Scrub Exfoliation for the Holidays, Mother’s Day, Valentines, or any other Holiday where women are involved. < women adore chocolate> Be sure your male clientele know you offer these seasonal treatments, because it will make buying a gift certificate even more attractive when they can give the gift of a “Chocolate Indulgence Exfoliation and Massage”. Here I used chocolate as the hook, but be creative! Find and create your own protocols and name them something catchy or interesting. Share this in person, on the phone, and in social media outlets. Put signage in you location announcing these seasonal treatments , a description of the services and their pricing. This is a silent salesman for you, and takes the pressure off of you to offer it to clients. You can simply say,” We are running some interesting Seasonal Treatments this time of year, please feel free to ask about any of them if you would like to try one today. These are also available for Gift Certificates as well.” The client will read, and will ask you questions if they have them or have interest.

    Since main-stream-retail has already set the stage for Holiday gift giving, you can certainly pick up the ball and be a hero to those clients in the gift giving frame of mind. Provide them some no stress solutions in a safe and trusted environment, celebrating and sharing the gift they give themselves, and can now share with others; The gift of Wellness!
    Happy Holidays!View more of Angie Patrick’s articles at Massage Today.

    Business Building Blocks

    Friday, May 11th, 2012

    Business Building Blocks

    By Angie Patrick

    Massage Warehouse – Massage equipment and products provider

    Defining Change and Learning to Understand Why People Fear It

    My cousin used to say, “change is change” and I thought it was one of the strangest things a person could say. Well, of course change means change. I mean, what else could it mean? But what exactly is change? How do you define it? How do you quantify it? How do you even begin to endeavor upon making a change if it is such an esoteric term? Why do people fear it so much? Why is it so hard to do? Why are we so resistant to change?

    According to Merriam-Webster, change can be defined as the following:

    A. To make different in some particular.

    B. To give a different position, course, or direction to.

    C. To make a shift from one to another.

    D. To undergo transformation, transition, or substitution.

    So, none of the definitions listed above say to maim, mutilate, slay or dismember. They do not suggest the end of life as we know it or the approach of the apocalypse. It simply means something is about to become something other than that in which we have become accustomed. This can be for the worse or for the better, but at the center of any change is either action or inaction. The outcome of change often depends on the person, business or entity’s intentions and motivations, so clarity of the reasons for change can remove many of the inherent fears we all feel when we hear the word change.

    In business, I can say with a very high level of acuity that I have been the catalyst for, as well as the recipient of, change. Change can mean positive outcomes when you are trying to do all the right things for all the right reasons. When you know you need to make a change for the better for your massage practice, you set about making those changes by educating yourself on what your next steps should be. That may mean hiring a consultant to provide direction, or even accomplishing tasks yourself to get the ball moving. It might mean taking a class or two to gain specific knowledge in a new massage technique or protocol so you can impact change in your own practice. It might even mean taking a hard and honest look at your business, where you are in your personal growth, and look at the most difficult thing to change: YOU. Sometimes, our fear of the unknown can cause paralysis in our business because we become so comfortable in our cocoons we resist the driving urge to spread our wings. To do this means a transformation must take place, and sometimes this transformation can be scary. But also, the transformation can be cathartic.

    Sometimes, you simply need to break out of old thought patterns that can contain your creativity and entrepreneurial spirit. The excuse, “this is always how we have done it,” does not mean, “this is a new way to do it,” is a bad thing. Opening your mind to possibilities is a huge harbinger of positive outcomes. Thinking outside your comfort zone can make you stretch to meet your desired goals. Get out of your own way; step out of the fear box and into a world of potential. It really has to begin with your own thoughts and perceptions, because no change will ever be positive in your mind if you will not open up long enough to examine the possibilities.

    This is true of changes that are business related, but also personal in nature. I have personally embarked on a mission to change myself and my health. This is not an easy thing to do, because old habits die hard. Eating balanced meals and exercising has never been my forte, and now it is becoming my norm. It is a change I made with will coming from deep inside and with great determination. My goal is simple, be healthy, reduce my stress levels and lose this weight that has plagued me my whole life. It is slow going, but it IS going. And I am thankful I recognized this need for change before it was too late.

    In your world, you may have concerns about where you work, what you do, who you do it with and where you are headed. Change means many things to many people. And it happens all around us every day. The world is in a constant state of flux, and changes with each moment that passes. It happens because someone is brave enough to do that which has never been done before. Someone has found a need and strives to fill it. Technology finds a faster more user friendly interface and rolls it out to the masses. It is a constant, and it requires a first step.

    As we hear the “economic experts” say we are emerging from the past few years of downturn in our economy, I have to stop and think what would make these changes? In the housing market, it is because people need a place to live, and are beginning to simply step out and invest again. In sales, people are beginning to feel more confident, albeit ever so slightly, and are willing to turn loose a dollar while watching the bottom line. So in essence, people are making these changes, one by one, stepping out and testing the waters. This is seen as positive growth and momentum by the experts. It took a shift in mindset, and a bit of bravery, but it is happening all around us.

    Ultimately, change is up to you. If you do not like where you are, move. If you do not like what you are doing, do something different. If you do not like what you see, speak out. If you want to grow your business or even within yourself, you have to take the first steps. Toughen up, cupcake and be brave! No one said change was easy, but anything worth having is worth working for. If you desire it, it is worth the effort. Don’t settle for “what is” at the expense and forfeiture of what “might be.” Be open, be honest, and most of all, be true to your own self worth. You are the only one who can better yourself and your circumstances. I promise, you are worth it. View more of Angie Patrick’s articles at Massage Today.

    Introducing Bubalina Natural Body Products

    Friday, January 7th, 2011

    A Mediterranean term of endearment, Bubalina is an appropriate name for a company that encourages nourishment and pampering of the skin. Bubalina products are natural, gluten free, made without parabens, and contain certified organic ingredients. All Bubalina products are also available in professional sizes for spa treatments.     

    Bubalina Sugar Scrub                          Bubalina Massage Gel Oil                      Bubalina Shower Gel     

    Shower Gel
    In your shower or bath, use Bubalina Shower Gel as soap or bathe in our almost edible scents of fruits, floral, herbs and more. Glow with the natural ingredients that nourish and hydrate!

    Body Sugar Scrub
    Bubalina’s Body Sugar Scrub with natural extracts exfoliates gently and leaves skin spectacularly clean. Perfect as a scrub following Bubalina’s Bath and Shower Gel.

    Professional Massage Gel Oil
    Pumps out like a gel for ease of use and then melts into a warm, delicate, fragrant oil when put on the body. The organic jojoba oil helps condition the skin and the coconut oil aids in healing and repairing for lasting benefits. A small amount goes a long way!

    Hand and Body Lotions
    Pamper yourself! Soften and moisturize your skin after showering or throughout the day. Hand and Body Lotion is ideal as a moisturizer after showering or bathing, especially in conjunction with the bath and shower gels! Available in 8 oz and 1 gallon sizes.

    Body Butter Crème
    Bubalina’s rich and hydrating Body Butter Crème is perfect for keeping dry skin hydrated. Use after Bubalina’s Body Sugar Scrub for a pampering and moisturizing experience! Available in 6 oz and 1 gallon sizes.

    Gift Sets
    Perfect for any occasion, all are packaged attractively in a beautiful organza bag tied with ribbon and decorated with a charm. Gift sets include one 6 oz butter cream, one 2 oz body sugar scrub, one 2 oz hand and body lotion, and one 2 oz bath and shower gel.

    All products are available in the following scents:

    Wild Pomegranate
    Rich with pomegranate seed oil and rooibos tea extract – excellent moisturizers rich in flavonoids and polyphenol anti-oxidants vital to health and well being

    Dolcetto
    Infused with ingredients like wild-crafted shea butter and high oleic safflower oil to highly moisturize and deeply soothe

    Tropical Lime
    Natural extracts of lime essential oils will rejuvenate – stimulating cell renewal while smoothing and softening your skin

    Choosing a Lubricant for Each Modality

    Thursday, December 23rd, 2010

    With the wide variety of massage modalities being used today it’s difficult to know when you should use an oil, crème, lotion or gel. Below you’ll find a guide to which types of lubricants are best used for each modality.

    Swedish Massage

    Swedish massage is the most common modality and is used for relaxation purposes. An oil, creme, lotion or gel can be used during this type of massage.

    Deep Tissue Massage

    Deep Tissue massage is used to reach deeper layers of muscles. A lotion is the ideal lubricant to use for this type of massage as it provides the ability to work in one concentrated area. Therapro Deep Tissue Massage Lotion provides a smooth glide and absorbs quicker than typical massage lotion.

    Prenatal Massage

    Prenatal massage is typically performed on expecting mothers after the second trimester. An oil, crème, lotion or gel can be used for this type of massage.

    Sports Massage

    Sports massage is a fast, vigorous modality used to either warm up the muscles before an athletic event or relax the muscles after an event. If you are performing the massage before the event, a lotion, crème or analgesic works best. If the massage is after the event, no lubricant is necessary as the athlete’s natural perspiration provides sufficient glide.

    Acupressure Massage

    Acupressure massage is similar to acupuncture, however it uses deep tissue points instead of needles. Lotion is the best lubricant to use when performing this type of massage.

    Aromatherapy Massage

    Aromatherapy massage is the lightest of all the modalities. This modality uses essential oils which are typically mixed with carrier oils but can also be mixed with unscented lotions, crèmes and gels.

    Stone Massage

    Stone massage can be performed with hot stones, cold stones, or a combination of hot and cold stones. These stones are used to either warm or cool the muscles and tissues. A massage oil is the best lubricant for this type of massage.

    Ashiatsu Massage

    Ashiatsu massage is also known as barefoot massage. With this modality, the Massage Therapist uses bare feet to perform basic Swedish and deep tissue techniques. Crème is an ideal lubricant to use for this technique.

    Chair Massage

    Chair massage is typically performed in a corporate setting or street festival in order to build business. Since the client is fully clothed during this type of massage, no lubricant is necessary. The Magic Massager is a handy tool to have when performing a Chair Massage as it provides the same glide and workability that you get when using lubricants.

    Reflexology Massage

    Reflexology massage provides stimulation using pressure points on feet, hands and ears to affect all parts of the body through the nerves. It is best to not use any lubricants during this treatment, but a cream or lotion can be used to finish. Oil should not be used as feet and hands already have natural oils and also oil on the bottom of a client’s feet may cause them to slip and fall.

    Which Massage Oil is Best?

    Wednesday, July 28th, 2010

    Have you ever had a massage that left your skin so greasy, you felt like you’d just climbed out of an oil slick? It’s not a pleasant feeling, especially when you have to put on your clothes afterwards.

    The amount of massage oil used makes a difference, but so does the type of massage oil used. There are many different massage oils available. Some feel more greasy, go rancid faster, or are more likely to irritate skin or cause allergic reactions.

    Some commercial massage oil blends contain cheaper massage oils as the primary oil and include smaller amounts of the better oils. But there are also plenty of great blended massage oils available—this list of massage oils can help you decipher the ingredient list and choose the best massage oil for you.

    Link