| Call 1.800.910.9955
Shop By:
 
 
  • Pages

  • Archives

  • Categories

  • Meta

  • Posts Tagged ‘spa supplies’

    BIOTONE SPA Exfoli-Sea Salt Glow

    Tuesday, May 3rd, 2016

    BIOTONE SPA Exfoli-Sea Salt Glow

    The Salt Glow, also called the Spa Glow or Sea Salt Scrub, is similar to the body polish in that it too is an exfoliation treatment. But there are many differences between the two as well. In the salt glow, dead sea salt is used exclusively for the entire half hour, rather than a combination of exfoliating ingredients. This makes the treatment both more intense because of the granularity of the salt. Male visitors to spas are often fans of this treatment because it is so highly stimulating to rough, neglected skin. Most salts, including the Biotone Spa Exfoli-Sea Salt Glow ingredients, used in exfoliation treatments come from the Dead Sea in Israel. With ten times the salt of sea water, The Dead Sea offers high concentrations of the following minerals: Magnesium Chloride for fluid retention & stress; Potassium Chloride for sore muscles; Calcium for pain relief. They also help relieve minor aches and pains, nervous stress, and psoriatric skin. The Dead Sea crystals are the perfect size for a stimulating yet not-too-abrasive scrub. They are more powerful than other exfoliating agents, though, and people with sensitive skin should approach them with caution. Female clients should be warned not to shave their legs 12 hours prior to a salt glow (use Biotone Spa Micro-Buff Body Polish in this case). The Biotone Spa Exfoli-Sea Salt Glow uses a unique triple-layer salt formula that achieves a more thorough exfoliation than normal salts with a single grain size. After this treatment, the client will enjoy the benefits of highly-mineralized salts soaking through the pores, and skin be perfectly prepared for a subsequent application of spa products.

    TREATMENT TIME

    30 MINUTES TOTAL (25 TREATMENT, 5 CLEANUP, PREPARATION)

    TREATMENT PRICE

    $40-$60

    SPECIALIZED INGREDIENTS

    • DEAD SEA SALT
    • LUFFA
    • JOJOBA, AVOCADO, PEACH AND SUNFLOWER OILS

    BENEFITS

    • STIMULATE CIRCULATION
    • LIFT AWAY DEAD SKIN
    • REFINE, REPLENISH AND SOFTEN SKIN
    • BOOST SUBSEQUENT ABSORPTION OF SKIN TREATMENT PRODUCTS

    CONTRAINDICATIONS

    OPEN SORES, CUTS, ABRASIONS, COMMUNICABLE SKIN CONDITIONS, AGGRAVATED ACUTE ACNE, RECENTLY SHAVED LEGS (CHECK CLIENT INTAKE FORM TO SEE IF ANY OF THESE CONDITIONS ARE PRESENT)

    TABLE SETUP

    FITTED SHEET, TWO BATH SHEETS (ONE BENEATH THE BODY, ONE FOR DRAPING)

    YOU WILL NEED

    BIOTONE SPA EXFOLI-SEA SALT GLOW PROCEDURE

    Prior to beginning you can discuss intended outcomes of the treatment and also provide the client an opportunity to select a Customizing Complex.

    1. While client is undressing for treatment, leave to prepare your body treatments. Dispense ¼ cup salt (Exfoliator) into a mixing bowl. Add 10-15 drops (or 1/8 teaspoon) Customizing Complex. Mix well. Important: You can choose to use Body Butter, Hydrating Lotion, or Replenishing Light Oil, depending on your preference. If you choose butter for your finishing moisturizer, dispense 1 tablespoon butter into mixing bowl with 10-15 drops Customizing Complex. Heat slightly before mixing thoroughly with fingers. Spatula will not mix this product. If you choose Replenishing Light Oil, add 10-15 drops Customizing Complex per ounce in a bottle. Hydrating Lotions are pre-mixed with customizing complex and can be warmed as well prior to application.
    2. Return to room. Nestle the exfoliator in your towel cabinet, hydrocollator, or roaster for maximum heating, or place in hot water bath to heat.
    3. As you begin this step of the treatment, let your client know the special benefits of the product you are applying. Note: Undrape and recover the client as appropriate during the product application to prevent chilling and respect modesty. During exfoliation keep your hands flat and use the fingers as well as the palms. This is not a massage movement.
    4. Start with a quarter-size dab of salt. Add more as needed. Begin on the lower body by spreading the exfoliator in an upward direction along the full length of the client’s left leg. Then returning to the ankles, vigorously scrub the skin using small circular movements on each side and back of leg, slowly moving in an upward direction until you have also scrubbed the buttocks. Avoid strong pressure on the back of the knee. Repeat 2-3 times, for a total time of one minute, ending with one long stroke to the foot. Then scrub the foot liberally.
    5. Re-drape left leg. Move to the right leg and repeat. Cover client’s lower body with bath sheet when finished.
    6. Dispense a quarter-size dab of salt. Move to the upper right side of the table and apply the exfoliator first on back, then arms, and the hands. Starting on the lower back, vigorously scrub skin using large circular stokes, moving then to mid–back, upper-back and then shoulders.
    7. Stabilize the client’s right arm on the table by holding the forearm against the table with your left hand. Then exfoliate the entire arm. You can lift the arm and let it hang from the table, supporting at the elbow, to exfoliate the elbow. Repeat on the left arm. Repeat on elbows and rough patches. Total time for the back/shoulder/arm/hand exfoliation is 3-5 minutes. Re-drape the client’s upper body.
    8. Remove exfoliator with warm moist towels. Test towel heat before application to the client.
    9. Starting with the client’s left leg, lay the hand towel over the full length of the leg. Press the towel against the leg to moisten the exfoliator. Fold the towel in half lengthwise and then remove the exfoliator working from the top of the leg down to the foot. Reverse the fold of towel and repeat. Lay a fresh warm towel on the client’s back lengthwise. Press the towel against the back to moisten the exfoliator. Fold the towel in half lengthwise and remove the exfoliator working from the lower back to the upper back and then arm. Repeat. Reverse fold of towel and repeat removal on other arm.
    10. When product removal is complete, lean against the lower bath sheet to secure it, and then hold up the upper bath sheet between you and the client and instruct the client to turn over. Re-cover them with the bath sheet.
    11. Dispense a quarter-size amount of exfoliator. Standing next to the table, and starting with the client’s right leg, apply the exfoliator to complete length of the leg. Then returning to the ankles, vigorously scrub the skin using small circular movements on each side and front of leg, slowly moving in upward direction until you have reached the top of the leg. When exfoliating the knee, stabilize the kneecap with one hand while exfoliating with the other. Use the flat of your fingers and exfoliate both sides of the knee at the same time. When finished exfoliating the leg and the knee, move to the foot. Cup the heal in your right hand, and with left hand, use small circular motions to exfoliate the top of the foot. Recover the client’s right leg. Repeat on the client’s left leg. Total time for both legs 2-3 minutes.
    12. Move to the top of the table. As you fold the bath sheet down and away from the client’s chest area, insert a breast towel as appropriate. Dispense a quart-size amount of exfoliator. Standing on the client’s left side, apply the exfoliator to the client’s stomach with small circular movements. Move to the head of the table and apply exfoliator to the décolletage. Stabilize the client’s shoulders with one of your hands, one at a time, and you exfoliate the décolletage with the other. Avoid the breasts.
    13. Step to the client’s left side of the table. Stabilize the client’s arm with one of your hands while you exfoliate with the other. Use small circular movements to exfoliate. Step to other side of table and repeat. Total time 3-5 minutes.
    14. Remove exfoliator as before. Use one hand towel for upper body and one for lower body. Avoid direct pressure on the kneecap during exfoliator removal. Cover client with the bath sheet as each section is cleansed to avoid chilling.
    15. At this point in the treatment, you can finish with a 5 minute application of a hydrating lotion, smoothing butter, or proceed with a massage therapy service. If applying a butter, mix in the Customizing Complex thoroughly with fingers prior to application. As you begin this step of the treatment, let your client know the special benefits of the product you are applying and also inform them about retail products available to prolong the benefits and results of the treatments they received. Note: If client receives a wrap directly after exfoliation, skip steps 15 – 17 and proceed to the wrap application. Alternatively, the application of body butter or lotion can be extended to a full hour or ½ hour massage, making the total treatment time an hour or 1½ hours.
    16. Undrape and re-cover the client as appropriate while you apply the finishing lotion or butter. Start with the right leg first, then left leg, stomach, décolletage, left arm, then right arm. When applying finishing product to the stomach, use a breast towel to cover the client.
    17. When finished with application to the front, remove the lower bath sheet by having the client roll first to her left side, then her right, sliding it from beneath her, while holding up the upper bath sheet for modesty. Have the client turn over onto her stomach. Apply lubricant starting with the left leg, then right, and finish with upper back. When treatment is complete, leave the room and let the client rest until they are ready to get dressed.

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse for your massage supplies, salon equipment and supplies and spa equipment and supplies needs.

    Seeing the Mess Right in Front of You: A Spring Cleaning Checklist

    Wednesday, March 23rd, 2016

    Seeing the Mess Right in Front of You: A Spring Cleaning Checklist

    By Angie Patrick

    We have all done it. When left to our own devices in waiting rooms, exam rooms, massage rooms, gyms and other healthcare-related locations, we all either consciously or subconsciously do a mental sweep for cleanliness. We all want to believe the place in which we visit and choose to place our trust keeps an orderly household and is free from cross contaminating issues. And whether we are aware of it or not, a mis-step here by staff or the proprietor can color your thinking of the practice or facility. We hold these providers to a higher standard of cleanliness than we often do within our own homes. Finding something that goes against your expectations for cleanliness can indeed sour your confidence in the provider a bit. Depending on the offending infraction, it may even result in you leaving the provider in search of cleaner grounds.

    The Waiting Room

    Let’s start with the waiting room. You may be thinking, “How much could possibly go wrong there?” Well, it is more than you think! The waiting room is the very first impression the client gets of what may lay ahead. Consider your clients sitting idly by, waiting for you to be clear of a previous client. What are they doing while they wait? Some are looking at their phones, checking email or web surfing. Some may be looking at magazines you have placed in your waiting area. Others may have nothing else to occupy them besides looking at your room and inspecting the elements within it.

    Have you looked at the corners both high and low? Are there dust bunnies or cobwebs? Sometimes, behind the door can be easily missed by staff and cleaning crews and may well need attention. If you have artwork hanging, have you looked at the glass and frame for accumulated dust? Are your tables, shelves and counter tops free of clutter and dust? Are the plants healthy and watered? Do your retail offerings look tired and old? Does your retail display have gaps or need replenishing? If you have magazines, are they current or are they 6 to 12 months old? Missing these key areas can give your client the mental image of your practice being one that pays little attention to detail. If that is not the impression you would like to leave in the mind of your client, take some time to look at your waiting area with fresh eyes and work to declutter and cleanse the space.

    The Treatment Room

    Next, let’s discuss the treatment room. In this space, your client may disrobe, place personal items someplace within the room, and avail themselves to the comforts of your table. Beginning from the moment they enter the space, what are the first impressions? Does it smell clean or of essential oils, or does it smell like the breakroom with lunchtime leftovers from the previous night’s dinner? If you work in your home, does your cat box or other pet odor greet your clients upon entering? Does your space please the olfactory senses, or are there any faint unpleasant odors? If you cannot tell, ask a friend to check this for you periodically, as you may no longer be able to detect any unpleasant scents.

    Visually, inspect your treatment room for many of the same issue we inspected the waiting room. However, in this case, you are going to go a step or two further. Consider what the client sees in your room from several perspectives, first being standing upright and walking into the room. What do they see at eye level and on the floor? When they look up, are your light bulbs all operable? Is there adequate lighting for them to complete tasks involved in preparing for treatment? Is there a place for them to place their personal effects with care, and not have them simply tossed on a chair? Is the place for their personal items something that can be wiped clean between clients?

    The second place of inspection should be from a table perspective. The client will be spending a great deal of time here, and unless you get on your table and take a look, you may be missing some cleaning issues. Are the shelves, cubbies, counters and table tops seen from this angle free of dust, prints and debris? Are your chair legs free of dust and webs? As you will be able to see the underside of tables and carts, are there cob webs there that need to be removed? Look at the carpeting or flooring directly under the face cradle. Is it clean and debris free, or can the ghosts of salt or sugar granules from previous body scrubs be seen? Look at the waste baskets and specifically under toe kick plates of cabinetry for any gum wrappers, cough drop wrappers, or other trash lurking there.

    Since we are discussing impressions from the table perspective, let’s objectively examine the table additives you use daily. Starting with your table warmer, look at it closely and inspect the wiring to be sure you have no signs of stress. Further, touch it yourself and insure you have no hot or cool spots. Consider your table warmer as a consumable product, because it truly is. Given its use day in, day out, for hours a day, you can rest assured these will eventually need replacing.

    The same will hold true of your linens. With fresh eyes, take a long look at the linens your clients encounter. These linens are likely washed daily, or at a minimum several times weekly. This is as much as three to five times more often than your household bed linens, and with this much use and laundering, these too will begin to show signs of wear. Beyond visual inspection, touch and smell them and determine if they are fresh, soft and comfy, or if they have begun to pill and shed. Sheets are also a consumable product, and should be replaced once they become worn and no longer convey the image you wish to project of your practice. While these linens may no longer have a place in your practice, consider donating them to homeless shelters. If you have no homeless shelter in your area, consider these as a gift to your local animal shelter. They still have life remaining in them, so put them to great use.

    Lastly, take in a visual evaluation of your treatment space from chair level. If the client uses a chair to re-dress following a treatment session, look at what they see from this seated perspective. If you have supplies on counters or carts, are they organized and housed in a sanitary way? If you have plants, again check to be sure they are not dry or dying. If you have chair rails, have they been wiped free of dust? If you have a mirror in the room for the client to use when re-dressing, is it free of smudges and prints? Has your waste basket been emptied prior to each client? If a client sees the same trash twice in separate visits, you may never see the client again and have no reason why they left. Unless you inspect from each and every angle you may not catch it all.

    These suggestions are to coincide with your regular disinfecting and cross contamination prevention. Be sure you utilize the proper cleaners and adhere to all your national, state, county, province or city regulations regarding the sanitation of your space and the spread of germs and pathogens. While you may well be diligent in the disinfecting of your space, some of the items mentioned in this piece are easy to overlook, and can lead to the client having misconceptions about your practice. Taking a little extra time in making sure every item and every space your client encounters is free of any trace of previous clients is paramount to a positive impression being left in the mind of the client. They will feel well cared for, protected, and confident in your ability to provide quality treatment in a clean and well-kept environment.

     

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse massage therapy supply, salon equipment and supplies and spa equipment and supplies needs.

    read more

    Spa Treatment Protocol

    Friday, February 19th, 2016

    Spa Treatment Protocol

    If you haven’t already, now is a great time to start offering customized SPA treatments to your clients. SPA treatments are a great way to diversify your practice offerings and attract new clients. Many consumers are seeking options to help them manage stress and improve personal care. These clients are seeking therapies they can integrate into their existing health care routines that will help them improve health and prevent future problems.

    Capitalizing on the momentum toward self-care does not mean you need to offer a large expanded variety of SPA menu items, in reality, a small offering that allows clients to customize to their needs will get you more flash to bang. Customers are looking for options that help them learn how to care for themselves, are affordable, and convenient.

    MASSAGE WAREHOUSE SPA TREATMENT PROTOCOL

    This protocol is designed to give therapists a basic online for performing SPA therapies in a dry room setting. This protocol can be easily adapted if you have access to water sources such as in room showers. It can further be adapted by breaking out each step to create your own customized SPA treatments.

     


    STEP 1 – PREPARATION

    Loofahs and Sponges Scrubs Body Brushes

    We need to prepare the skin so that the treatment step is as effective as possible. We do this by exfoliating the skin using the exfoliation technique that best suits your client’s needs, treatment duration and setting.

    Exfoliation softens and smooths the skin by removing dead skin cells and debris. Exfoliation can be a very relaxing experience for the client and has the additional benefit of stimulating lymphatic flow and circulation.

    There are many products and tools available that can be used for exfoliation. Selecting the right one is easy if you consider a few simple details:

    • Client’s Needs – It is important to think about the intent of the therapy when selecting an exfoliation product or tool. If a client is older, they may have thinner skin and may need a gentler exfoliant, compared to someone who is younger or who works in the sun and has thicker skin. Additionally, a client who has oily skin may need a different product than someone who has dry cracked skin.
    • Treatment Duration – If you are performing a “mini” treatment it may be more time efficient to choose to use an exfoliating tool, such as a dry brush in comparison to an exfoliation product that has to be applied and removed.
    • Setting – It is important to consider the setting in which the therapy is taking place when determining what exfoliation products or tools to use. If you work in an office or in a client’s home that is carpeted, it may make more sense to use a Dry Brush, exfoliating gloves, Buff or other water based product compared to an oil based Sugar or Salt Scrub. This is especially true if you have not perfected your application and removal techniques as the oil based products, if not managed properly, can get oil on the carpet which then attracts dirt leaving dark stains. If you are in such a situation and need a more aggressive exfoliant you can combine a buff with an exfoliating glove to get the same effect.


    STEP 2 – TREATMENT

    Herbs & Wraps Balms Aromatherapy Parapango

    The treatment step is where we accomplish the therapeutic goals of the session. The goals may include the desire to hydrate dry skin, firm or reduce the appearance of cellulite, detoxify, reduce pain or discomfort, or to relax and reduce stress. One popular and effective technique used during the treatment step is to wrap the body in a thermal blanket for 15 to 20 minutes. Treatment products are selected based on the treatment goal, duration of the therapy, and setting.

    A Few Things to Consider when Selecting Products:

     

    • Treatment Goal – Be sure you understand what the client considers the treatment goal to be. They may want to hydrate dry skin AND reduce stress. In this case, you may consider adding several drops of an essential oil, such as Geranium oil, that has both relaxing properties for the mind and healing properties for the skin. * Remember essential oils should not be applied directly to the skin, but should be mixed in a carrier oil to prevent irritation.
    • Duration of Therapy – Some treatment products are applied and removed while others are left on the skin and become the finishing product. Additionally, once applied some products need to remain on the skin longer than others to give time for the therapeutic properties to take effect. Be sure you understand the requirements of the product you are using to maximize benefit. Typically, products that are applied and removed will need more session time than those that stay on the skin to become the finish product.
    • Setting – Dry Room product are easily removed with warm towels, making them versatile and easy to use in almost any setting. Some treatment products are designed for Dry Room therapies, meaning, you do not need a water source like an in-room shower to use them, others are not Dry Room friendly and require a water source. Be sure you are using the appropriate product for your environment by getting familiar with a products properties before using them on a paying client.
    • Compatibility of Product/Technique – All products used in a SPA treatment should enhance the treatment goal, but we also need to think about how one step leads into the next. For example, if you are using a treatment product that will become the finishing product, it is very important to ensure a complete removal of your exfoliant, otherwise the client will leave still feeling grains of the exfoliant on their skin! You might even decide to exfoliate using a dry brush in this situation. If, on the other hand, you are using a mud for your treatment step, the mud will often grab any remaining exfoliant and both will be removed with the warm towels.

    STEP 3 – FINISH

    Creams & Butters Lotions Hot Stone

    The finish step of our SPA protocol includes finish products and finish techniques. The finish may last from 5 minutes to an hour, depending on the intent.

    Finish products are the last product to be applied to the skin. Like products used in Step 1 (Prep) and Step 2 (Treatment), they should contribute to the intended treatment goals of the therapy. The finish product is typically intended to “close” the skin by protecting it from the outside world and by replacing moisture that may have been lost during Steps 1 or 2 of the treatment. As mentioned earlier, the product used in Step 2 (treatment) may become the finish product. This is often the case in an aromatherapy wrap.

    Finish techniques, like products, are selected based on their contribution to the treatment goals of the therapy. If the primary treatment goal was to de-stress, then a 30 minute Swedish or Hot Stone massage would be great ways to finish the therapy. If the treatment goal was to detoxify, a 30 minute Lymphatic Drainage massage may be appropriate. If you are performing a 30 minute “mini” treatment, 5 minutes of rocking, compression and stretching may tie the therapy together nicely. The important things are to consider which techniques best suit the treatment goals and to properly schedule the session to include the appropriate amount of time needed.

    SUPPLIES & TABLE SETUP

    Dry Room SPA therapies can be performed in almost any massage office and even at a client’s home with a little forethought and preparation. It is important, regardless of setting, for the room to be on the w

     

    arm side so the client does not become chilled as product is applied and removed.

    List of Supplies You Will Need:

    Basic Massage Table Setup (In Order from Bottom to Top):

    • Bolster
    • Fitted Sheet
    • Flat Sheet
    • Blanket
    • Thermal Blanket
    • Thermoplastic Film
    • 2 Large Bath Sheets
    • Add Head Rest with Face Cradle Cover

    APPLICATION & REMOVAL STEPS

    After conducting an intake to determine if any contraindications exist and to clarify treatment goals, direct the client to undress and lay in a prone position (face down) under the top bath towel and on top of the bottom bath towel. Leave the room while they do so.

    Some offices have supply cabinets or rooms, while others have products and equipment in the treatment room with the client. If you work in a location with a supply cabinet, dispense applicable products into rubber spa bowls while the client is preparing for the therapy, otherwise dispense products into bowls as you introduce them to the client prior to application. This is a final check to ensure that there are no allergy or client concerns. You should have already placed 8 to 10 moist hand towels into your warming devise.

    Step 1 – Preparation

    1. Undrape client to expose the back to just 

      below the top of the hips.

    2. Apply approximately (varies based on client size and product) a tablespoon amount of exfoliant to the back in one long stroke running from the base of the neck to the top of the sacrum. Spread the exfoliant from the center line out to the sides of the body using small circular motions with both hands. When your hands reach the side, bring them back to center and moving slightly higher up the back and repeat motion to the sides. Continue this motion until you reach the shoulders. Repeat movement, working down the back until you reach the sacrum, then make a third pass, ending at the shoulders. *Pressure is coming from your fingertips. Motion is small circular movement – NOT massage – do not rub the exfoliant in. Each area should receive 3 passes. The skin should become slightly pink and rosy.
    3. Apply a small amount of exfoliant to the back of the arms. Working one arm at a time, in small circular motions, move from the shoulder to the wrist, back to shoulder and back to wrist, finish with exfoliation to the front and back of the hand. *Be sure to lift the arm and shoulder slightly to allow you to exfoliate the front of the arm. Pay special attention to the elbow or areas of rough, dry skin.
    4. Cover the back with the top towel and un-drape the client’s left leg. Make sure to drape properly to ensure client comfort. * You may elect to offer disposable panties or clients may wish to keep bottom under garments on.
    5. Apply approximately (varies based on client size and product) a tablespoon amount of exfoliant to the back of the left leg in one long stroke running from the ankle to the top of the hip. While facing the head of the table, spread the exfoliant around the crest of the hip and gluteal area in small circular motions with one hand, keeping client comfort in mind. Repeat this movement three times.
    6. Starting at the top of the leg, continue spreading the exfoliant from the center line to outside of the leg. When you reach the table return to center working down the leg one section at a time. Once you have worked one third of the way down the leg, begin to perform movement to the inside of the leg as well, keeping client modesty in mind. Once you reach the ankle reverse direction, returning to the top of the leg and back to the ankle. *Movement is performed in small circular motions with both hands.
    7. Exfoliate left foot using the same movement, cover leg with bath towel and repeat on right leg.
    8. Once exfoliation on the posterior body is complete, undrape the client’s back.
    9. Remove a towel from warming caddie and, after checking for comfort, lay the towel across the client’s back to cover from neck to the top of the hip. Press the warm towel into the client’s back to soften the exfoliation product for easier removal. Then, using a bunching motion, gather the exfoliant with the towel as you work the towel down the back.
    10. Fold the towel in half long ways with the side that was touching the back to the inside, leaving the unused portion of the towel on the outside.
    11. Lay the half folded towel across the back of the left arm and press gently. Again, using a bunching motion, remove the exfoliant from the front and back of the arm.
    12. Using the last unused side of the towel repeat removal on the right arm.
    13. Cover the back and arms with the top bath towel.
    14. Undrape the left leg and lay a fresh towel across the leg covering the hip and the top of the left leg. Press the towel into the hip and leg, before sliding it down to cover the lower leg. Press the towel into the lower leg. Slide the towel back to the top of the hip, using a bunching motion gather the exfoliant with the towel as you work down the leg to the foot. Cover the leg with the top bath towel.
    15. Depending on the thickness of the towel and your speed, you may be able to use the un-used side of the towel to repeat removal on the right leg, assuming the towel is still hot. Otherwise, repeat removal with a fresh towel on the right leg. Cover when complete.
    16. Ask client to flip to a supine position. Insert a 

      breast drape if appropriate.

    17. Using the same technique as on the posterior body, apply exfoliant to the upper chest, belly and anterior of both legs.
    18. Using the same technique as the posterior body remove the exfoliant from the left leg, then the right, then the belly and upper chest. One towel for the chest and one towel for both legs.

    Step 2 – Treatment

    1. Have the client sit up so that you can roll the bottom bath towel down to the top of the hips. While the client is sitting up apply your treatment product to the back, then have the client lay down onto the plastic film.
    2. Have the client left their hips slightly so you can remove the bottom bath towel by sliding it out from under their backside and legs.
    3. Have the client bend the left leg up slightly so you can reach the backside of the leg. Using one hand, apply your treatment product to the back of the leg. Have the client extend the leg and apply product to the front of the leg. Once complete wrap the leg in the underling plastic film. Cover with the top bath towel.
    4. Repeat on the right leg.
    5. Moving to the head of the table, undrape, apply the treatment product to the arms, belly and upper chest. Wrap in plastic and recover with the bath towel.
    6. Cocoon the client in the thermal blanket and regular blanket. Client stays in the cocoon for 15 to 20 minutes. This is a perfect time to do a face/scalp massage.
    7. When appropriate unwrap the cocoon. *Do this slowly to avoid creating a draft.
    8. Undrape the left leg and pull the plastic film off the leg, gathering as much of your treatment product with the plastic as possible. *Be sure to roll the film into itself to contain the product.
    9. Using a warm moist towel cover the entire front of the top of the left leg. Press the moist towel into the leg. Slide the towel down to cover the bottom of the leg. Press the towel into the leg. Fold the towel in half so that the inside is the unused portion. Then fold the towel into a quarter fold so it is easy to hold in one hand. Use this to clean off the foot and remove any remaining product that is on the front of the leg.
    10. Moving the plastic film to the inside place the foot flat on the top of the thermal blanket with the client’s knee bent. Clean the treatment product off of the back of the leg.
    11. Once complete bend the left leg to 90 degrees and bring the left ankle to the outside of the right knee. This will hold the left leg out of the way while you roll the remaining plastic wrap in on itself, fold the thermal blanket and regular blanket to the inside. Return the left leg to an extended position on top of the top sheet.
    12. Repeat on the right leg using the same technique. *Use the clean side of the same towel if it is still warm enough, otherwise use a fresh towel.
    13. Undrape the upper body. Making sure the breast drape is still in place. Remove the plastic from the right arm, collecting as much treatment product as possible and rolling the plastic in to contain the product.
    14. Fold a fresh moist towel in half long ways and lay across the arm covering from shoulder to wrist. Press the towel into the arm. Wipe to remove product from the front of the arm. Cross the arm across the chest to remove product from the back of the arm. Plastic wrap should still be covering the chest so you can rest the arm without getting product on it. As the arm rests across the chest roll the plastic wrap close to the body, roll the thermal and regular blanket in and return the arm to rest on top of the top sheet. Repeat on left arm using the other side of the half folded towel.
    15. Once arms are complete, open the half folded towel and refold in half the short way with the unused portions on the outside. Use one side to remove product from the upper chest and the other side to remove product from the belly. Recover with top bath towel.
    16. Have the client sit up ensuring the plastic wrap comes with them. Have a warm towel ready. Remove plastic film, gathering as much treatment product as possible and rolling plastic wrap inward to contain product. Lay the warm moist towel across the client’s back and press several times. Leave the towel in place. Roll the thermal blanket to the top of the hips, keeping it separated from the plastic film. Then accordion the regular blanket and top sheet so they are bunched at the top of the hips. After removing the treatment product with the hot towel have the client lay back down onto the bottom most sheet.
    17. Gathering the plastic film, thermal blanket, regular blanket and top sheet in your hands on either side of the clients hips, ask the client to lift their hips as you slide the material down to kne 

      e level. Now ask the client to lift their heels, bring all the materials out from under their legs and back up to cover the client.

    18. Remove the plastic and the thermal blanket and your client is ready for the finishing step!

    Step 3 – Finish

    1. Undrape the client’s arms, legs and chest one section at a time and using a warm, moist towel complete one final cleaning pass to ensure complete removal of product.
    2. Once complete apply your finish product and perform finishing techniques to close out the therapy.beyond-products_Feb-winter-rehab

    Strategic Income Planning

    Wednesday, December 9th, 2015

    Strategic Income Planning

    Painless Tips To Make More Money In 2016

    By Angie Patrick

    Who doesn’t enjoy a raise? A raise means someone acknowledges you and your efforts for another year of service. It means you have performed well at a certain level and now it is time to reward your efforts by raising your earnings a little.

    A raise is something we have all come to think of a synonymous with doing a good job and being rewarded for that good job in a monetary way by our employer. No, I do not believe anyone ever said, “What? A raise for me? No Thank You!”

    But what if you are self-employed? What if “the boss” who so graciously divvies up raises happens to be the same person as the purchaser, the scheduler, the therapist, the marketer, the janitor and the chief bottle washer? How do you give yourself more money from a business you think you run like a tight ship, and a workload and that is at maximum capacity? You look for new ways, that’s how. Money hides in the darndest places, and finding ways to eke out a couple more percent here can add up to a net pay raise overall for you. I want to look at a few places your money is hiding from you, and give you a few tips on how to coax it back into your pocket.

    Preventing Client Churn

    In most businesses, churn happens naturally for a variety of reasons. But sometimes, it is because of specific reasons and these may well be reasons you have control over. Before we can look at why customers leave, we need to first have a means to identify they have left.

      Now, I understand many clients come for a specific issue and then once that issue is resolved, they stop coming. We all want to be known as the therapist who helped Jimmy with his frozen shoulder before his big golf game. But do we just accept Jimmy will not be returning because the issue has found resolution? When this happens, do you just allow them to go or do you offer other means to serve their needs and provide education to support this? I am sure you are familiar with the old adage, “An ounce of prevention is worth a pound of cure.” These are clients that have experienced your talent and skill first hand, likely are candidates to continue to visit you to prevent issues. It takes education on the importance of prevention and the means to keep in contact with that client long after the initial issue has resolved. A client who knows you will likely return if they have received good service, been treated well, and have seen the value in what you provide. These same clients that are now better as a result of your care may well wish to remain under your preventative care to ward off future issues. This is a client you can count on, and can rebook. But if you just allow them to leave without providing alternatives, you have to work hard to find a replacement client.

    When a client does make the decision to leave, do you ever learn why? Do you notice they are no longer booking with you? It is more common than you might believe to have a client slip through your hands unnoticed. Having a means to track client visits and reach out to them on a regular basis is important. Whether you do this through personal calling, a newsletter, or email; customer outreach is hugely important to a successful practice. Knowing when a client leaves as early as you can detect it, will give you the ability to call and check in with them and learn if they are in need of making an appointment or have moved on to other pastures. If they have moved on, I always think it is important to try and determine what prompted the decision to leave your practice. This conversation need not be confrontational, but more informational. Perhaps they had a bad experience, one for which you were wholly unaware. Learning about it and finding the root cause to prevent re-occurrence can save you future client departures for the same reasons.

    The money and time spent keeping a client is far better spent than spinning through new client after new client that seldom return. I am not advocating fabricating reasons or issues that compel your client to return out of fear. I am advocating your taking a preventative stance, and sharing with them what you know to be true. Regular massage brings along with it many significant health benefits. Educating your client on the benefits of regular massage can help you keep your client happy and satisfied, and your booking calendar full.

    Eliminate ” No Show” Clients Early On

    We all have them, those client that book a block of time, and then on the day of appointment they don’t show up and you find yourself sitting on 60-90 minutes of booked time. This happens and is part of life, but working to nip this behavior in the bud is the best means of prevention. There are a few ways you can help alleviate this issue.

    First, consider spending time the day before reaching out to your clients by phone to remind them of the appointment. Sometimes, this will enable you to learn ahead of time any challenges the client has come across in making the appointment allowing you time to rebook. Second, consider a ” no-show” fee. If a client has booked with you and fails to show without contacting you in enough time to work to rebook the time, then a fee could be charged. Having explained this fee and the consequences up front can help eliminate this issue fully. No one wants to pay a fee, but additionally, no one wants to be “surprised” by one either. Clear guidelines need to be set up and discussed before a client books so they know what to expect.

    Lastly, most people want to be respectful of your time, but will take any slack you allow them. Make sure you have clear guidelines as to when to show up for an appointment, and when the appointment is over, regardless of late arrival.  If a client arrives late, still see them, but being clear that they have taken up their own appointment time in being late ahead of time makes for a less uncomfortable exchange and can help prevent lateness the next time.

    Remember, your time is your money. When you allow your time to be wasted by clients who don’t show, or are chronically late, it is you who pays for it. Think carefully about these issues and find a place of comfort you can live with and then inform the clients of your policies. They will work to adhere to your guidelines, and when they cannot, they know what to expect.

    Supply Chain Management

    As a therapist, you are a consumer of professional products, specifically related to the work you do. Have you ever considered how you purchase your goods as a means to add black ink to your bottom line? Having a strong understanding of your supply needs, timing, and consolidation of purchases, as well as how you choose to pay for them can save you money.

    Let’s say you are a therapist who orders just what is needed, just in time for the previous product to run out. You order weekly, or perhaps every other week, and order just enough to satisfy the needs of the next two weeks. This is called “Just In Time” ordering, and can work for many. However, if you take a step back, and look at your overall purchases for a three month period, you may be able to detect a specific pattern to your needs. Once you can determine what goods you will likely need for the coming quarter, consider buying these all at once. Look online for price breaks on your favorite brands, or freight incentives, and consider buying in bulk. You can save significantly by the gallon if you go from buying five individual gallons, to buying a five gallon pail. The savings are real and are important enough to take a longer look into what else you may be able to buy quarterly instead of bi-weekly.

    Once you have determined that you may well be able to save not only money, but time when you place the planned quarterly order, you may want to consider how you pay for these goods. Many opt for paying cash or using a debit card. This is always good, and can give you real-time accounting of what money you have right now. But with a little forethought, you can structure these buys to provide you rebates, points or cash back on the goods you know you are going to need anyway. In my experience, I have seen successful businesses have a business-only charge card and they search for the ones providing the greatest loyalty benefit to the business. Maybe you prefer a percentage as cash back of purchases, or perhaps you would like to earn points towards a personal reward like that set of gourmet pots and pans you have always wanted. Using a card for these purchases, then paying the card off in full monthly, will help you take advantages of the benefits of using these cards and still alleviate the interest if paid in full each month.

    Hire an Accountant

    I know, it sounds scary, but believe me when I tell you, your accountant will always help you stay on the right path and help provide direction in a whole host of ways that ultimately save you money. This is the single best piece of advice you can be given in my opinion, and here is why: Do you know what education expenses are deductible? Do you have all the answers in regards to claiming a client gift or dinner, what is deductible and what is not? Do you know if you can claim attending conferences and what mileage can be claimed? How about association fees, or other business related forum fees? Most people don’t have this committed to memory, and chances are this is not your center of focus either. Just as your clients hire a professional in your field to provide them with solid advice and care, you should do the same when it comes to your money and the care of your business.

    When you hire an accountant, you can let them manage all the financial issues you may or may not have been doing correctly, thus allowing you to focus on building your business and retaining clients. They can worry about filing taxes, returns, exemptions, deductions, and all those things most of us find nebulous at best. An accountant is certainly handy to help you put accounting management tools in place so you can also have greater visibility to the overall financial health of your company. Obtaining the advice of this type of professional is a smart business decision and one that will save you from mis-steps and pitfalls often made when braving these endeavors on your own.

    Ultimately, in order to save yourself the maximum amounts of time and money possible, you need to take a close look at your processes, how you do things, and seek ways to improve or streamline them. No doubt, when you take each part of the business management role you play and look to find sleeker more streamlined ways of management, you will not only save time but money, too. For most of us, these two things are one in the same. Any time or money saved can be spent doing things you enjoy, spending time with family, or even just reinvesting it into your business. Isn’t this the same we would do with a raise from an employer? Take a weekend, and re-evaluate where you can streamline and consolidate, or improve processes like retaining clients and re-booking. Doing so now can net larger dividends for you in 2016!

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply, pedicure tools and spa equipment needs.

    read more

    NRG Premium Microfiber Massage Sheet Set

    Monday, November 30th, 2015

    Check out the New NRG Premium Microfiber Massage Sheets Set

    Our Premium Microfiber Massage Sheet Set represents the ultimate in quality, comfort and durability. made from 100% double brushed polyester, these light weight, soft as silk sheets are wrinkle resistant right out of the dryer and resist pilling. The perfect addition to your massage or spa table.

    Our massage table sheets will withstand repeated washings with proper care. Pretreat stains before laundering, especially stains resulting from oil-based products. Wash in warm water with mild detergent and tumble dry on low heat. 120 GSM (Grams per Square Meter). Do not bleach.

    Massage Spa Sheets Set Includes:

    1 Fitted Massage Sheet (7″ drop – 36″ x 77″)
    1 Flat Massage Sheet (63″ x 100″)
    1 Crescent Cover (13″ x 13″ x 6″)2290221L

    The Ergonomics of Massage Table Design

    Tuesday, December 9th, 2014

    The Ergonomics of Massage Table Design

    By Elline Eliasoff, CMT

    Massage Therapy is one of the most exciting, flexible, low stress and rewarding professions! As a Massage Therapist, the most important investments you will make are: your education, your self-care, and your equipment. In this article I will discuss purchasing a massage table which is the largest single investment and the main tool of your practice.

    It is important to have a good idea of the type of massage you want to practice before purchasing a table. Please consider the following:

    • Where will you be practicing (office, home, field events, etc.)?
    • Will you bring your table to client sites?
    • Will your massage space be allocated for massage only? Will the space allow you the luxury of an       electric or stationary table?
    • Will you be doing any other adjunct therapies on the table? Is a spa table worthy investment?
    • Do you need to position a chair under the table?

    Purchasing your table

    Client comfort is essential; however, more essential is the comfort of the therapist. All massage tables must be height adjustable. Maintaining good body mechanics by avoiding excessive bending or reaching is imperative for the longevity of your career. Reaching and bending may seem like minor inconveniences; however, the cumulative effects on your body can be devastating over time.

    The width of the table is also a consideration for more petite therapists with shorter extremities. Massage tables can be found in widths starting at 25” all the way up to 32”. The average massage table is 30”, however, a smaller therapist may want to consider opting for the 28” width. (The 28” table will accommodate most clients without a problem).

    The weight of the massage table is an important consideration if you are traveling with your table to client sites. Carrying the table, moving it in and out of a car, and negotiating stairs can be extremely taxing on your body if a table is heavy. There are a number of table manufacturers that sell lightweight massage tables with aluminum frames that substantially decrease the weight of the table. This is a worthwhile investment for a traveling practice!

    A reiki panel or end plate is important if you plan to practice therapies that involve sitting. (Reiki, Reflexology, Cranial Sacral, etc.) The Reiki panel, or end plate, will allow you to get your legs under the table and sit in a neutral posture.

    Electric and Hydraulic Stationary Tables are undeniably the most versatile for client comfort as well as positioning and table height for the therapist. The most desirable feature is the ability to adjust height during a treatment. They are typically designed so that chairs can fit comfortably underneath and seated therapies can be performed with good body mechanics.

    Purchasing the “correct” Massage Table that enhances your professional skill set and your physical needs is the first step in a long and prosperous career as a Massage Therapist. Wishing you a long and successful practice!

    Massage therapy — from arthritis to migraines, there’s a plan for relief

    Monday, November 10th, 2014

    Massage therapy — from arthritis to migraines, there’s a plan for relief

    By Tribune Content Agency, CareerBuilder

    By Erinn Hutkin

    Jeff Muskovin’s job is most rewarding when a client has a “Eureka!” moment. The licensed massage therapist has watched a musician return to playing without pain, a marathon runner finish a race with a faster time and no injuries, and a couple with fertility challenges report they’re expecting.

    Muskovin, 57, has a private practice in Evanston and also treats clients at Chicago’s Lakeview Athletic Club. He’s trained to understand and help correct pain, tension and circulation issues in the body’s soft tissues, including muscles and tendons.

    He works six days a week, seeing 3-8 clients a day. Patients seek out Muskovin for everything from stress reduction and relaxation to relief from restricted movement. Many clients suffer from headaches and neck pain related to working on a computer. Muskovin sees many amateur athletes who need help with muscle injuries and overall conditioning.

    “I get to meet interesting people every day, and I get to help make a difference in their lives,” said Muskovin, who trained at the Chicago School of Massage (now Cortiva Institute of Chicago). “Sometimes, it’s simply helping someone learn how to stretch properly after their long runs. Sometimes, it’s a more lengthy, complicated process of helping someone rehabilitate after a serious injury. I enjoy physical work, and I get plenty of that in this profession.”

    In fact, said Felicia Tyler, owner of Universal Spa Training Academy, Downers Grove, because the job is so physically demanding, massage therapists can’t — and shouldn’t — work a 40-hour week. Most work 20-30 hours per week.

    Some therapists work on contract for chiropractors, treating a certain number of clients per week. Those at day spas see clients for 60- to 90-minute sessions. Self-employed MTs treat clients in an office, at the client’s home, or in the therapist’s home. Universal Spa Training Academy grads have found jobs in health care facilities, hotels and spas, doctor’s offices, even aboard cruise ships, Tyler said.

    “Massage therapy is a good career for people who like to work for themselves and have flexible hours,” she noted. “Also, all of your clients are happy to see you and so appreciative of your skills.”

    Once licensed, therapists stay current on advancements in the field through continuing education. Reading trade journals and new massage textbooks is also important, as new discoveries are continually being made, Muskovin said.

    “You can learn the basics in (about) a year. You’ll spend the rest of your career trying to master the details.”

    Massage therapy isn’t just a luxury, Tyler said. It can reduce muscle stiffness and inflammation and improve circulation. It’s also good for people with sore muscles, arthritis, high blood pressure, stress and anxiety. Stress is at the root of many illnesses, Muskovin said.

    Therapists can also learn specialized procedures to address fertility issues, digestive problems, breathing restrictions, headaches, tendinitis, joint dislocation and posture issues.

    The job comes with challenges. Massage therapists must make clients feel safe and secure enough to be touched. Clients who have unanswered questions or don’t feel comfortable may not be satisfied with treatment, Muskovin said.

    Because the work is physical, therapists must stay fit to avoid self-injury. They must also manage their time well to accomplish everything agreed upon within each session, and maintain relationship boundaries, with both parties respecting each other’s privacy.

    Nicole Boeger, owner and founder of Radiant Life Massage Therapy, Naperville, said some male therapists have a difficult time starting out. Many men and women are more comfortable with a female therapist. However, some men question the strength of female therapists when it comes to providing effective deep tissue massage, Boeger said.

    Massage therapy can be highly gratifying.

    After a Swedish massage session, an 82-year-old woman once told Boeger she’d been to spas across the country, but that Boeger was by far the best therapist she’d ever had.

    “Nothing can beat the feeling of accomplishment more than that. It’s at that point I know I’m doing something right,” Boeger said. “I live for those moments to help people feel radiant.”

    Demand up as more people learn benefits

    A massage therapist’s job involves using touch to treat clients’ injuries and enhance wellness. Treatment involves working the soft tissues of the body to relieve pain, help rehabilitate patients from injuries, improve circulation, ease stress and promote relaxation.

    On the job, MTs typically talk with clients about their symptoms, medical history and desired results. They evaluate each patient to find painful, tense areas of the body; manipulate muscles or other soft tissues; provide guidance on stretching, strengthening and improving posture; and document clients’ condition and progress.

    MTs can specialize in several different types of massage. Swedish massage — the most commonly thought of massage — uses five stroking styles. Deep-tissue massage is more vigorous and often helpful for those with injuries. Sports massage promotes flexibility, reduces fatigue, improves endurance, helps prevent injuries and prepares the body and mind for optimal performance. The type of massage used depends on a client’s needs and physical condition.

    Educational requirements vary from state to state. Training is available in private or public postsecondary schools. In Illinois, a massage therapist must complete at least 600 hours of training at an approved school. At Tyler’s academy, students can complete the program in about nine months.

    “Most states regulate massage therapy and require massage therapist to have a license or certification,” the BLS notes. Candidates must also undergo a background check, be fingerprinted and pass a national board test.

    Many local schools offer massage training, including Universal Spa Training Academy, Downers Grove, and the Cortiva Institute, Pacific College of Oriental Medicine and the Soma Institute, all in Chicago. For a full list, visit http://www.massageschool.org/search/illinois/chicago.html.

    A high school diploma or equivalent is usually required for admission. Massage therapy programs typically include both classroom training and hands-on practice, covering topics such as anatomy, physiology (the study of organs and tissues), kinesiology (the study of motion and body mechanics), pathology (the study of disease), business management and ethics.

    Most massage therapy schools have a student clinic open to the public at a reduced rate so students can get experience.

    According to the BLS, in 2012, 44 states and Washington, D.C., regulated massage therapy. Not all states license massage therapists, but there may be regulations at the local level. In states with massage therapy regulations, workers must be licensed or certified after completing an approved program.

    In May 2012, the median annual wage for massage therapists was $35,970, the BLS said. Most earn a combination of wages and tips. Most work part-time (only about 1 in 3 worked full-time in 2012). Most work by appointment, so schedules and work hours vary widely.

    Employment is projected to grow 23 percent by 2022, the BLS reports. As more states adopt licensing requirements for therapists, massage is likely to become more accepted as a legitimate therapy to treat pain and improve wellness. Also, as more health care providers understand the benefits of massage, demand likely will increase as massage becomes part of treatment.

     

     

    Read more on the Chicago Tribune

     

     

    Five Habits of Consistently Successful People

    Tuesday, April 29th, 2014

    Five Habits of Consistently Successful People

    By Angie Patrick

    We have all known these people, you know the ones. The people who seem to always succeed in whatever they endeavor to do, no matter how crazy or wild-eyed the scheme might be. They are the risk takers, the people who have learned some very basic, but highly important skills that keep them focused, alert, sharp and in tune with the business they create, making them far more likely to be successful.

    I have met these people throughout my career and it occurs to me these renegades of business, the titans of triumph, all seem to share some common traits that undoubtedly contribute to their continued success.

    I would like to share with you my observations of these enigmas and perhaps provide tips on how we might all increase our success rates.

    Habit 1: Focus

    Successful people are focused. They see the finish line and have already won the race in their mind. Everything else is just a matter of how it happens. Failure is something they do not dwell upon, but rather they look at the lesson that failure might have taught them. They take that information, focus on bettering outcomes and press on.

    Habit 2: Don’t look back

    Successful people do not spend time looking behind them. They look at their own tasks, complete them and give little concern to what their competitors are doing. They know, if they are focused on what they are good at, then competition is not really a problem. Providing a good or service UNIQUE to your skill set makes competition seem less of a concern. No one can provide what you provide the way you provide it. Successful people make their product or service their own and do not try to emulate others.

    Habit 3: Avoid the Fray

    Successful people work very hard at staying out of the fray. Too much time spent finger pointing and whining about something that did not go the way they hoped can only serve as a morale killer and time waster. Instead of blaming, they spend their time working to make things better and take the opportunity to coach, mentor and train employees to make better choices and decisions.

    Habit 4: Be Available

    Successful people are available to their customers. They know communication is key, and having dialogue with clients about bettering service, bettering product and bettering productivity can only serve to make their business stronger. They engage their clients through newsletters, e-mail blasts and by asking questions. They value their customers and their opinions.

    Habit 5: Do What You Love

    Successful people are those lucky souls who are doing what they love. It is very difficult to find success in an industry or job for which you have no passion. Success is born of passion, and these savvy people ooze passion about their business. They cannot resist telling everyone they meet about what they do how they do it, and how what they do can help the other person. This drive is not something you learn; you have to just FEEL it. If you do not feel this passion about your profession, perhaps you need to take a long hard look at your chosen path.

    Being successful is more than just making a nice living; it is about lifestyle, it is about fulfillment, it is about a drive to be the best you can be. It is certainly within the reach of each and every one of us, but it takes hard work and a willingness to remain true to your goals. Perhaps something in this article spoke to you and you can take that nugget and enhance your own success story! View more of Angie Patrick’s articles at Massage Today.

     

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

    Keyano Cranberry Butter Cream Massage

    Friday, November 22nd, 2013

    Keyano Cranberry Butter Cream Massage
    This indulgent body treatment is a great offering for the holiday season!

     

    The Treatment:
    1. Apply 2 oz of Keyano Cranberry Scrub to your client with a fast, circular motion
    2. Remove any residue from your client with a warm, damp towel
    3. Use 1 1/2 oz of warmed Keyano Cranberry Butter Cream to perform a massage on your client

     

    Enhancing the Experience:
    1. Offer retail sizes of the Keyano Cranberry Scrub and Butter Cream for your client to purchase for at-home use

     

    cranberry-massage

    Massage Business Basics: Massage Products That Sell Themselves

    Tuesday, October 8th, 2013

    Business Basics: Products That Sell Themselves

    By Angie Patrick

    Massage Warehouse – Massage Spa equipment and supplies provider

     

    A wait-and-see approach to strengthening your business will not work in this economic climate. There are many thoughtful ways you can better serve your clients, and in the process, improve your bottom line.

    Americans have had their share of economic woes. When I turn on the evening news, I hear stories about the economy showing signs of recovery and consumer spending is slowly beginning to rebound. With all of this uncertainty, how can you strengthen your financial stake, and do it in a method consistent with your beliefs as a health care provider? Should we all just “wait and see” what happens, or should we perhaps bring the power home and do something within our own spheres of influence to improve health, reduce the mental stress of our clients and strengthen our own financial circumstance ethically and thoughtfully.

    I am not talking about a huge swing in your behavior or your practice that will require you to revamp your whole philosophy. I am talking about things you can do and implement now without much effort, which may well be the key to your reaching and retaining more clients and strengthening your own bottom line.

    I want to share three ways to expand your outreach, and help you care for clients in new and thoughtful ways they may not expect. When you are able to supply for a need proactively rather than waiting for someone to have the epiphany they even have a need, you are doing a great job of caring for your client in the physical, as well as the mental, sense.

    Caring for a Need

    What do I mean by caring for a need before the clients have the epiphany they even have a need? Let’s start with pain management and client self care between visits. Clients come to you for a wide array of reasons. One reason which leads the pack in many cases is pain. Your clients come to you in the hopes you can learn what may be causing them pain and then treat it. In this, and every case, they look to you to be a health care provider. We know that proper assessment and treatment are key to success in alleviating pain, however, many experience ongoing pain every day. How do we serve these clients in between visits and maintain our connection with the client for return visits to help manage their issues?

    This method, in my mind, represents the better of two worlds. In doing this, you are caring for the needs of your client both in session and out, and doing it utilizing product for retail. Here is the easiest method I know to build revenue. Find an analgesic you love and believe in; one that you would use on yourself and your family should the need arise. Have this product available for sale in your practice. When you use this product on your client, no doubt they will want to know more about it and have some for use at home. This is a natural progression that requires no specific salesmanship. Your client can feel the product working and they then wish to have some to take home. You provide the product because it is a product you believe in and use, and they trust you in making the health care decisions. The client is cared for, and being proactive and having goods available for purchase has helped your bottom line. It is a natural win-win.

    Benefiting Your Practice

    Here is another way this type of retailing, or selling what you use in treatment, can benefit your practice. Let’s say that your client shares their product with a friend battling pain. Inevitably, the client shares they get this product from their massage therapist and offer your name to the friend. This is a fantastic way of receiving client referrals, as they just shared their trust in you for pain management, and that you offer this product to help with ongoing issues. This represents two great reasons someone may wish to call and book an appointment. Make sure your clients have a few of your business cards for just such an occurrence.

    The second way you can strengthen your income and provide valuable service to your clients is to think ahead for them. It sounds crazy, but one thing people all share is the feeling that we never have enough time. With the holidays just weeks away, it feels like there is never enough time to get everything done we need to do and have any time left to smell the roses. I am sure you have heard this from your clients and when they come to you for the gift of relaxation, you are already imprinted into their minds as a place to go for stress relief. Why not take a bit more burden off their shoulders and offer creative solutions for the upcoming holiday gift giving? In doing this, you can expand your care for the client past the physical and begin to help them mentally and emotionally by providing solutions to save them precious time.

    How do you do this? It is not as difficult as you may think. Consider gift certificates for your services. I am not talking about a sign at checkout that says you offer gift certificates. I am going a few steps beyond this. Gift certificates are an amazing way you can provide a great gift idea for your client to give, as well as perhaps bring potential new clients to your practice. These are an especially attractive gift idea when you have taken the time to create a small gift basket of items you have chosen to help provide relaxation and pain relief at home. Consider what an impactful and thoughtful gift this will be when you offer someone an hour of massage therapy and it is in a basket with a bath mitt, sugar scrub and a candle. This is a gift I would LOVE to get, and one everyone would love to give. It is this type of unique gift you can create and provide as an option for your clients to give friends and family. It is a truly thoughtful gift, one they will not find in big box stores, and you have supplied the means. You have effectively taken a shopping burden off your client, fulfilled their desire to offer the perfect gift and potentially expanded your practice. Again, this is a natural win-win.

    Seasonal Ideas

    Finally, consider building your holiday traffic by offering seasonal treatments utilizing products that speak to the client. How delicious does a Chocolate Peppermint scrub followed by a massage sound? It sounds divine and speaks to the holidays without being too commercial. Consider a cranberry inspired treatment utilizing products that carry the scent of cranberry. This is not only a fantastic Thanksgiving promotion idea, but also a wonderful regional idea for our friends in New England where cranberries rule. Treatment products come in a wide array of scent profiles that will enable you to use professional grade products while offering seasonal or regionally inspired treatments. Think about a pumpkin body scrub followed by rich emollient body butter. Does this just scream Thanksgiving or Halloween, while not compromising the professional treatment from a professional therapist? I believe this is a sound and practical way to entice clients to come back during the “busy season” and find time to re-book to see what wonderful indulgences you have planned next.

    And let’s not forget the secondary upside to offering seasonal treatments: THE RETAILING! It is highly likely someone who has just been treated to a relaxing chocolate treatment will want to buy product to use at home or to give to a friend. Have product on hand, visible for the client to see and offered for sale outside the treatment room. This type of retailing also requires no salesmanship acumen, as it is suggestive selling without being overt. This will allow your clients the space to choose to buy goods without your feeling you have to “sell.” The key to doing this successfully is to use only professional goods in your practice. Buy from places that most consumers know nothing about because they cater to professional healthcare providers. Be sure to use goods they likely will not find on the shelves of big box retailers.

    When you think about the scenarios I have provided, you can see how the idea of helping others is still the forefront. When you offer solutions in various forms to your clients, they will appreciate your caring attention to detail and understanding of their needs. In their own desire to help others, they may refer you to their own friend and family. This will only bring your clients closer to you, and in doing so, help strengthen your practice. Another more personal side effect is the additional income these ideas can bring you and your family. These ideas are simple and available for everyone to try. I encourage you to pick one or more and give it a try in your own practice to see how easy retailing can really be. I would love to hear about your success stories, so please be sure to share them. Happy Retailing!  View more of Angie Patrick’s articles at Massage Today.