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    Peppermint Flurry – Signature Massage Treatment

    Saturday, October 1st, 2016

    Peppermint Flurry

    Signature Massage Treatment

    This Peppermint Flurry will address the stiffness, aches, and pains winter brings on!

    The Peppermint Flurry Signature Treatment includes an invigorating full body peppermint oil massage featuring the nourishing benefits of olive oil found in Bon Vital’® Therapeutic Touch with Bon Vital’ Peppermint and Eucalyptus Salt Glow to energize and revitalize the mind and body. It includes deep moisturizing Bon Vital’ decedent Body Butter to hydrate the skin. Finishing with a flurry of Biofreeze® Gel applied to the upper traps to give you added winter relief.

    Time: 90 minutes

    Suggested Charge per Treatment $100-$160

    AROMATHERAPY RECIPE:

    To prepare the signature Peppermint Flurry: mix 10 drops Bon Vital’ Aromatherapy 100% Pure Peppermint in 2 oz. B on Vital’ Therapeutic Touch Oil

    PRODUCTS NEEDED:

    • Bon Vital’ Peppermint and Eucalyptus Salt Glow
    • Bon Vital’ Peppermint and Eucalyptus Body Butter
    • Bon Vital’ Therapeutic Touch Oil
    • Bon Vital’ Aromatherapy 100% Pure Peppermint
    • Biofreeze Gel
    • Bon Vital’ Aromatherapy Roll-on Peppermint
    • 2 oz. plastic or glass bottle
    • Several warm, moist towels

    Treatment Protocol

    1. Begin with client in supine position.
    2. Wrap a hot towel around client’s face.
    3. Add a few drops of Peppermint Flurry massage oil onto the anterior surface of wrists, rub together and hold above client’s face for them to inhale, taking 3 long deep breaths.
    4. Remove the towel while still warm.
    5. Begin swedish massage treatment with gentle circular strokes to the face and scalp before adding any oil to your hands.
    6. Now using oil, start your massage on to the neck and traps. Add gentle stretches for the neck.
    7. Moving on to massage each arm starting at the shoulder over the upper chest down the arm finishing with the hand then repeat with opposite side.
    8. Continuing on to each leg finishing with the feet.
    9. Turn client to prone position. While still draped add in some gentle rocking and compressions over the back.
    10. Undrape and apply Peppermint Flurry Massage oil and give client a thorough massage on back, glutes, and legs.
    11. While client is still prone apply Bon Vital’ Peppermint and Eucalyptus Salt Scrub in circular motions, gently exfoliating client’s back, legs and feet.
    12. Thoroughly clean off scrub with warm towels and pat skin dry.
    13. Finish with a light application of Bon Vital’ Peppermint and Eucalyptus Body Butter to back, legs and feet.
    14. Turn client supine and begin Bon Vital’ Peppermint and Eucalyptus Salt Scrub in circular motions, gently exfoliating client’s arms and upper chest keeping breast area draped.
    15. Thoroughly clean off scrub with warm towels and pat skin dry.
    16. Finish with a light application of Bon Vital’ Peppermint and Eucalyptus Body Butter to arms and chest.
    17. Apply Bon Vital’ Peppermint and Eucalyptus Salt Scrub in circular motions, gently exfoliating client’s legs and feet.
    18. Thoroughly clean off scrub with warm towels and pat skin dry.
    19. Finish with a light application of Bon Vital’ Peppermint and Eucalyptus Body Butter to legs and feet.
    20. Re-drape client and gently rock them in a rhythmic fashion.
    21. Apply Bon Vital’ Aromatherapy Roll-on Peppermint to wrists and ankles.
    22. Apply a flurry of Biofreeze Gel to the upper trapezius.
    23. Give the client a cup of hot peppermint tea.
    24. Send client home with Bon Vital’ Aromatherapy Roll-on Peppermint and Biofreeze Gel.

    Contraindications: General contraindications that apply to Swedish massage and contraindications for this treatment.

    Open wounds and skin infections. Not recommended to use peppermint flurry or Biofreeze on the face.

    Treatment created by Jonna Winkler LMT, Robyn Lynn Green RMT and Lynda Solien-Wolfe LMT.

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse for your massage supplies, salon equipment and supplies and spa equipment and supplies needs.

    Bon Vital Serenity Hot Oil Scalp Ritual

    Wednesday, September 28th, 2016

    Bon Vital Serenity Hot Oil Scalp Ritual

     

    Session Time: 30 minutes

    Suggested Charge per Treatment: $60- $100

    Cost per Treatment: $8.50     Treatment: $2.50 plus take home product: $6.00

     

    Supplies:

    Bon Vital’ Coconut Oil

    Bon Vital’ Serenity Essential Oil

    Bon Vital’ Serenity Essential Oil Roll-on

    Small bottle with a flip up spout to apply the oil to the hair

    Oil warmer or small bowl of warm water to warm oil

    Towels

     

    Home Care:

    Bon Vital’ 100% Pure Essential Oil Serenity Synergistic Blend Roll-on

     

    Aromatherapy recipe:

    20 drops of Bon Vital’ Serenity Synergistic Blend with 2 oz. of Bon Vital’ Coconut Oil

     

    The deeply relaxing Serenity Hot Oil Scalp Ritual is 30 minutes of bliss. This treatment includes a scalp massage using Bon Vital’ Coconut Oil infused with Serenity Essential Oil blend, which is warmed to perfection in order to relax the senses. The face, neck, and scalp are treated to a soothing massage to help completely let go of stresses!

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    1. Begin with client in a supine position with clean towel under their head.
    2. Take a small amount of Bon Vital’® Serenity Massage Oil Blend. Rub it in your hands, have your client take 3 deep breaths while holding your hands above the clients face, so that they inhale the wonderful aroma.
    3. Start by pressing down on your client’s shoulders towards their feet in a rhythmic fashion.
    4. It is now time to add some warm Bon Vital’ Coconut Oil. First place some of the oil in your hand to test the temperature. Then apply gently to your client’s shoulders and décolleté (lower neck line) area using effleurage strokes bringing the oil right up the neck, stroking through the hair. You will want to do this a few times to introduce the oil into the hair.
    5. This is a great time to start your face massage, remembering Bon Vital’ Coconut Oil is great to use on the face. With a light amount of oil still on your hands, draw your hands up the neck, in a gentle but firm effleurage stroke to the jaw line.
    6. Use the pads of your fingers and run along the jaw line to the center of the chin, around the mouth, up over the nose and finish on the forehead. Use a gentle downward compression on the forehead. Slide your fingers outward to the temporal area.
    7. Not breaking contact with the face, lightly slide your fingers back down to the jaw line. Begin fingertip kneading in a circular motion for the chin area moving upwards through the face. Remain aware of your pressure, hand placement and the flow of the treatment.
    8. You can finish the face portion of this massage with some gentle vibrations.
    9. Now take your bottle of warm oil and applying moderate amounts of your Coconut Oil blend to the hair and scalp. Make sure you apply to the entire head and scalp. Don’t be afraid to use a generous amount, coconut oil is great for skin and hair.
    10. Using effleurage strokes, work the oil gently into the hair by raking your fingers in long slow strokes from the hairline to the ends of the hair for even saturation.
    11. Using a circular motion and applying some deeper pressure with your finger tips (always watching your clients face for pain cues), start on the scalp from the top center on the hairline to the back of the head, in small sections, moving your way from the top of the head to the back of the head. Return again to the front hair line slightly lateral to where you started and continue to the back of the head. Repeat until you have covered the entire scalp. When it comes time, rest the clients head. Rotated gently in your one hand and work on the area of the head that was not accessible earlier, repeat for the other side. Remember to include the temporal and ear areas. It is also great to add gentle ear pulling at this time.
    12. Use a relaxing effleurage stroke in between techniques, like gentle finger raking of the hair.
    13. Use your finger tips to apply a downward pressure. Starting on the scalp from the top center on the hairline to the back of the head. In small sections, moving your way from the top of the head to the back of the head. Return again to the front hair line slightly lateral to where you started and continue to the back of the head. Repeat until you have covered the entire scalp. When it comes time, rest the clients head. Rotated gently in your one hand and work on the area of the head that was not accessible earlier, repeat for the other side.
    14. Wrap face in a Serenity Oil infused, warm towel.
    15. Remove towel from face and place on head using some gentle compressions.
    16. Remove the towel and place hands on either side of lower neck. Glide up the neck finishing with some gentle traction.
    17. Take the Serenity Blend Roll-on and put on their wrists and send them home with it to continue the path of serenity.
    18. Serve client a cup of chamomile tea.

     

    K E Y  I N G R E D I E N T S

    Coconut Oil Lavender Orange Tangerine Rosewood Rose Geranium Chamomile

    F E AT U R E D  P R O D U CT S

    Bon Vital’ 100% Pure Essential Oil

    Serenity Synergistic Blend

    Bon Vital’ Coconut Massage Oil

    Bon Vital’ 100% Pure Essential Oil Serenity Synergistic Blend Roll-on

     

    Special Notes: This is a great stand-alone treatment or could be incorporated with a foot treatment or full body massage. You can use room temperature oil with this treatment.

    Contraindications: General contraindications that apply to the head and face including contusions, open wounds and skin infections also general massage contraindications.

     

    Serenity Hot Oil Scalp Ritual created by Robyn L Green RMT and Lynda Solien-Wolfe, LMT

     

    Low-Cost, Low-Tech Solutions to Gain Massage Clients

    Friday, May 20th, 2016

    Low-Cost, Low-Tech Solutions to Gain Massage Clients

    By Angie Patrick

    Gaining and retaining clients is one of the most important tasks you will face in your career as a therapist. You may be one of the world’s most naturally gifted therapists, proficient in multiple modalities, with a strong and impressive education and certifications to cover the walls. You may have a beautifully finished table, with the most comfortable and luxurious appointments, and a treatment space that is tranquil and healing. You may even have harps and violins playing live in your space! But in the end, none of this is financially fruitful for you if the client does not know about it, experience it, and return for more.

    You may think your role is that of a therapist; but as an entrepreneur, your role is far wider than that. One of the most important roles you fill is that of being a proficient marketer. Marketing is not scary, and in reality, it can be quite fun. Even if it is not in your nature to “sell,” you should definitely learn how to gain interest for your practice with the public, give a compelling and interesting reason for them to try your services, provide a unique and positive experience whilst on your table, and learn to engage them on a regular basis to keep them coming back for more. I know there are therapists out there who are not tech savvy, or are afraid of building business pages on social media. What I am about to share with you is about as low-tech as you can get, so anyone can do it. This process is really not as hard as it sounds, and if you can think a season, a need, and a likely place to find candidates, you can build on that.

    Starting with a Season

    Let’s use spring as the example. We all love spring, and with the flowers and blossoms come a number of opportunities to utilize in order to reach out to potential clients in a meaningful way. Spring is a season when people get out into the yard and begin caring for their lawns, pools, and gardens. After long months of looking at the inside of their homes, they look forward to the time when they can get in the sunshine and work up a sweat. While everyone can appreciate the work that goes into keeping your place in tip top shape, this can also mean these clients with green thumbs and sparkling pools have sore muscles. This would be the need, a potential client in need of massage to help with sore muscles after overworking them. In order to find likely candidates who may be experiencing issues, consider reaching out to your local nurseries, home stores, and pool supplies and see if you can leave a stack of business cards along with a framed sign with the details of your business, perhaps with the targeted message concerning your skill at helping with sore muscles resulting from gardening. Include an introductory offer, specially priced for customers of the business you have targeted. The business you approach will see this as an added benefit for their clients as you have a deal created specifically for them, and the client will feel a connection as you are speaking to the very thing they are experiencing at the moment; sore muscles from yardwork.

    Another example

    Consider spring as an opportunity to reach out to those who have been held captive by winter, to escape and go out to play the sports they love. These might include golfing, rock climbing, softball, baseball or even fishing. All of these sports require repetitive motion, and with this kind of motion, the opportunity for injury or soreness abounds. Sports massage is a highly sought after skill set, particularly if those who are playing the sports have been less active over the winter, or are weekend warriors. Let’s take the same idea we had for the home improvement clients, and apply it to these sports enthusiasts.

    You can reach out to golf courses, indoor sports arenas, sporting goods stores, and pro shops with the same outreach request. You can even target your local gyms. Tailor the message to meet the client needs of the establishment you approach. For example, you might look at a fishing pro shop, and have your sign speak about being sore from reeling in “the big ones,” and how you can help relieve some of the shoulder and lower back issues these sportsmen may face.

    You can likely come up with a number of scenarios and places you can connect with in order to reach potential customers. In every case, you should provide an incentive for them to call in the first place. An appealing introductory price is a great start. You may also wish to include an incentive for an additional perk should they also bring a friend. This perk can be an add-on treatment at no charge, or a small gift with purchase. Maybe even a deal that allows the client to buy one treatment session, and get another for a friend at 25% off. The goal is for them to bring you another potential client to the table, and allow you the opportunity to book them an appointment as well.

    Once you have established your relationship with the businesses in allowing your cards and information to be shared on their premises, you might inquire if they have a weekly, monthly or quarterly newsletter that goes to their clients. In many cases, these businesses market in a host of arenas, not the least of which may be a targeted email to their client base with information the client may wish to read. If they do, you should inquire as to whether they would entertain an ad, or an offer for your services to be included. They may well charge a fee, and if so, weigh out the cost to see if it makes sense for you and your budget. Seeing your business name in alignment with a company they already frequent and trust can serve as a manner of endorsement, and keep your name top of mind should they have a need, or hear of someone in need of a therapist.

    Once you have a robust list of clients, you should consider your own newsletter. In this newsletter, you can share information that massage clients may find interesting. You can create your own content, or you can also share research findings showing the efficacy of massage therapy in specific instances. In each newsletter, I would suggest making an offer of some kind to engage the client, and compel them to book an appointment. Again, this can be a discounted price, a buy one get one offer, or even something as simple as a free beverage in the quiet room before a treatment. Your imagination is your only limit.

    In a world filled with technological marketing solutions and social media advertising, it is still possible to find ways to inform the public of your existence, your abilities, and your business using a less technical approach. This is not to say you should forsake all technology. In fact, I suggest you do embark on educating yourself on the proper uses of social media, online marketing and website development. But if you are looking for grass roots, low cost-low tech means to get the ball rolling, I am in hopes you will find these suggestions of use. I would love to hear your success stories. To share your grass roots marketing story, email me at apatrick@massagewarehouse.com.

     

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse for your massage supplies, salon equipment and supplies and spa equipment and supplies needs.

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    BIOTONE SPA Exfoli-Sea Salt Glow

    Tuesday, May 3rd, 2016

    BIOTONE SPA Exfoli-Sea Salt Glow

    The Salt Glow, also called the Spa Glow or Sea Salt Scrub, is similar to the body polish in that it too is an exfoliation treatment. But there are many differences between the two as well. In the salt glow, dead sea salt is used exclusively for the entire half hour, rather than a combination of exfoliating ingredients. This makes the treatment both more intense because of the granularity of the salt. Male visitors to spas are often fans of this treatment because it is so highly stimulating to rough, neglected skin. Most salts, including the Biotone Spa Exfoli-Sea Salt Glow ingredients, used in exfoliation treatments come from the Dead Sea in Israel. With ten times the salt of sea water, The Dead Sea offers high concentrations of the following minerals: Magnesium Chloride for fluid retention & stress; Potassium Chloride for sore muscles; Calcium for pain relief. They also help relieve minor aches and pains, nervous stress, and psoriatric skin. The Dead Sea crystals are the perfect size for a stimulating yet not-too-abrasive scrub. They are more powerful than other exfoliating agents, though, and people with sensitive skin should approach them with caution. Female clients should be warned not to shave their legs 12 hours prior to a salt glow (use Biotone Spa Micro-Buff Body Polish in this case). The Biotone Spa Exfoli-Sea Salt Glow uses a unique triple-layer salt formula that achieves a more thorough exfoliation than normal salts with a single grain size. After this treatment, the client will enjoy the benefits of highly-mineralized salts soaking through the pores, and skin be perfectly prepared for a subsequent application of spa products.

    TREATMENT TIME

    30 MINUTES TOTAL (25 TREATMENT, 5 CLEANUP, PREPARATION)

    TREATMENT PRICE

    $40-$60

    SPECIALIZED INGREDIENTS

    • DEAD SEA SALT
    • LUFFA
    • JOJOBA, AVOCADO, PEACH AND SUNFLOWER OILS

    BENEFITS

    • STIMULATE CIRCULATION
    • LIFT AWAY DEAD SKIN
    • REFINE, REPLENISH AND SOFTEN SKIN
    • BOOST SUBSEQUENT ABSORPTION OF SKIN TREATMENT PRODUCTS

    CONTRAINDICATIONS

    OPEN SORES, CUTS, ABRASIONS, COMMUNICABLE SKIN CONDITIONS, AGGRAVATED ACUTE ACNE, RECENTLY SHAVED LEGS (CHECK CLIENT INTAKE FORM TO SEE IF ANY OF THESE CONDITIONS ARE PRESENT)

    TABLE SETUP

    FITTED SHEET, TWO BATH SHEETS (ONE BENEATH THE BODY, ONE FOR DRAPING)

    YOU WILL NEED

    BIOTONE SPA EXFOLI-SEA SALT GLOW PROCEDURE

    Prior to beginning you can discuss intended outcomes of the treatment and also provide the client an opportunity to select a Customizing Complex.

    1. While client is undressing for treatment, leave to prepare your body treatments. Dispense ¼ cup salt (Exfoliator) into a mixing bowl. Add 10-15 drops (or 1/8 teaspoon) Customizing Complex. Mix well. Important: You can choose to use Body Butter, Hydrating Lotion, or Replenishing Light Oil, depending on your preference. If you choose butter for your finishing moisturizer, dispense 1 tablespoon butter into mixing bowl with 10-15 drops Customizing Complex. Heat slightly before mixing thoroughly with fingers. Spatula will not mix this product. If you choose Replenishing Light Oil, add 10-15 drops Customizing Complex per ounce in a bottle. Hydrating Lotions are pre-mixed with customizing complex and can be warmed as well prior to application.
    2. Return to room. Nestle the exfoliator in your towel cabinet, hydrocollator, or roaster for maximum heating, or place in hot water bath to heat.
    3. As you begin this step of the treatment, let your client know the special benefits of the product you are applying. Note: Undrape and recover the client as appropriate during the product application to prevent chilling and respect modesty. During exfoliation keep your hands flat and use the fingers as well as the palms. This is not a massage movement.
    4. Start with a quarter-size dab of salt. Add more as needed. Begin on the lower body by spreading the exfoliator in an upward direction along the full length of the client’s left leg. Then returning to the ankles, vigorously scrub the skin using small circular movements on each side and back of leg, slowly moving in an upward direction until you have also scrubbed the buttocks. Avoid strong pressure on the back of the knee. Repeat 2-3 times, for a total time of one minute, ending with one long stroke to the foot. Then scrub the foot liberally.
    5. Re-drape left leg. Move to the right leg and repeat. Cover client’s lower body with bath sheet when finished.
    6. Dispense a quarter-size dab of salt. Move to the upper right side of the table and apply the exfoliator first on back, then arms, and the hands. Starting on the lower back, vigorously scrub skin using large circular stokes, moving then to mid–back, upper-back and then shoulders.
    7. Stabilize the client’s right arm on the table by holding the forearm against the table with your left hand. Then exfoliate the entire arm. You can lift the arm and let it hang from the table, supporting at the elbow, to exfoliate the elbow. Repeat on the left arm. Repeat on elbows and rough patches. Total time for the back/shoulder/arm/hand exfoliation is 3-5 minutes. Re-drape the client’s upper body.
    8. Remove exfoliator with warm moist towels. Test towel heat before application to the client.
    9. Starting with the client’s left leg, lay the hand towel over the full length of the leg. Press the towel against the leg to moisten the exfoliator. Fold the towel in half lengthwise and then remove the exfoliator working from the top of the leg down to the foot. Reverse the fold of towel and repeat. Lay a fresh warm towel on the client’s back lengthwise. Press the towel against the back to moisten the exfoliator. Fold the towel in half lengthwise and remove the exfoliator working from the lower back to the upper back and then arm. Repeat. Reverse fold of towel and repeat removal on other arm.
    10. When product removal is complete, lean against the lower bath sheet to secure it, and then hold up the upper bath sheet between you and the client and instruct the client to turn over. Re-cover them with the bath sheet.
    11. Dispense a quarter-size amount of exfoliator. Standing next to the table, and starting with the client’s right leg, apply the exfoliator to complete length of the leg. Then returning to the ankles, vigorously scrub the skin using small circular movements on each side and front of leg, slowly moving in upward direction until you have reached the top of the leg. When exfoliating the knee, stabilize the kneecap with one hand while exfoliating with the other. Use the flat of your fingers and exfoliate both sides of the knee at the same time. When finished exfoliating the leg and the knee, move to the foot. Cup the heal in your right hand, and with left hand, use small circular motions to exfoliate the top of the foot. Recover the client’s right leg. Repeat on the client’s left leg. Total time for both legs 2-3 minutes.
    12. Move to the top of the table. As you fold the bath sheet down and away from the client’s chest area, insert a breast towel as appropriate. Dispense a quart-size amount of exfoliator. Standing on the client’s left side, apply the exfoliator to the client’s stomach with small circular movements. Move to the head of the table and apply exfoliator to the décolletage. Stabilize the client’s shoulders with one of your hands, one at a time, and you exfoliate the décolletage with the other. Avoid the breasts.
    13. Step to the client’s left side of the table. Stabilize the client’s arm with one of your hands while you exfoliate with the other. Use small circular movements to exfoliate. Step to other side of table and repeat. Total time 3-5 minutes.
    14. Remove exfoliator as before. Use one hand towel for upper body and one for lower body. Avoid direct pressure on the kneecap during exfoliator removal. Cover client with the bath sheet as each section is cleansed to avoid chilling.
    15. At this point in the treatment, you can finish with a 5 minute application of a hydrating lotion, smoothing butter, or proceed with a massage therapy service. If applying a butter, mix in the Customizing Complex thoroughly with fingers prior to application. As you begin this step of the treatment, let your client know the special benefits of the product you are applying and also inform them about retail products available to prolong the benefits and results of the treatments they received. Note: If client receives a wrap directly after exfoliation, skip steps 15 – 17 and proceed to the wrap application. Alternatively, the application of body butter or lotion can be extended to a full hour or ½ hour massage, making the total treatment time an hour or 1½ hours.
    16. Undrape and re-cover the client as appropriate while you apply the finishing lotion or butter. Start with the right leg first, then left leg, stomach, décolletage, left arm, then right arm. When applying finishing product to the stomach, use a breast towel to cover the client.
    17. When finished with application to the front, remove the lower bath sheet by having the client roll first to her left side, then her right, sliding it from beneath her, while holding up the upper bath sheet for modesty. Have the client turn over onto her stomach. Apply lubricant starting with the left leg, then right, and finish with upper back. When treatment is complete, leave the room and let the client rest until they are ready to get dressed.

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse for your massage supplies, salon equipment and supplies and spa equipment and supplies needs.

    Seeing the Mess Right in Front of You: A Spring Cleaning Checklist

    Wednesday, March 23rd, 2016

    Seeing the Mess Right in Front of You: A Spring Cleaning Checklist

    By Angie Patrick

    We have all done it. When left to our own devices in waiting rooms, exam rooms, massage rooms, gyms and other healthcare-related locations, we all either consciously or subconsciously do a mental sweep for cleanliness. We all want to believe the place in which we visit and choose to place our trust keeps an orderly household and is free from cross contaminating issues. And whether we are aware of it or not, a mis-step here by staff or the proprietor can color your thinking of the practice or facility. We hold these providers to a higher standard of cleanliness than we often do within our own homes. Finding something that goes against your expectations for cleanliness can indeed sour your confidence in the provider a bit. Depending on the offending infraction, it may even result in you leaving the provider in search of cleaner grounds.

    The Waiting Room

    Let’s start with the waiting room. You may be thinking, “How much could possibly go wrong there?” Well, it is more than you think! The waiting room is the very first impression the client gets of what may lay ahead. Consider your clients sitting idly by, waiting for you to be clear of a previous client. What are they doing while they wait? Some are looking at their phones, checking email or web surfing. Some may be looking at magazines you have placed in your waiting area. Others may have nothing else to occupy them besides looking at your room and inspecting the elements within it.

    Have you looked at the corners both high and low? Are there dust bunnies or cobwebs? Sometimes, behind the door can be easily missed by staff and cleaning crews and may well need attention. If you have artwork hanging, have you looked at the glass and frame for accumulated dust? Are your tables, shelves and counter tops free of clutter and dust? Are the plants healthy and watered? Do your retail offerings look tired and old? Does your retail display have gaps or need replenishing? If you have magazines, are they current or are they 6 to 12 months old? Missing these key areas can give your client the mental image of your practice being one that pays little attention to detail. If that is not the impression you would like to leave in the mind of your client, take some time to look at your waiting area with fresh eyes and work to declutter and cleanse the space.

    The Treatment Room

    Next, let’s discuss the treatment room. In this space, your client may disrobe, place personal items someplace within the room, and avail themselves to the comforts of your table. Beginning from the moment they enter the space, what are the first impressions? Does it smell clean or of essential oils, or does it smell like the breakroom with lunchtime leftovers from the previous night’s dinner? If you work in your home, does your cat box or other pet odor greet your clients upon entering? Does your space please the olfactory senses, or are there any faint unpleasant odors? If you cannot tell, ask a friend to check this for you periodically, as you may no longer be able to detect any unpleasant scents.

    Visually, inspect your treatment room for many of the same issue we inspected the waiting room. However, in this case, you are going to go a step or two further. Consider what the client sees in your room from several perspectives, first being standing upright and walking into the room. What do they see at eye level and on the floor? When they look up, are your light bulbs all operable? Is there adequate lighting for them to complete tasks involved in preparing for treatment? Is there a place for them to place their personal effects with care, and not have them simply tossed on a chair? Is the place for their personal items something that can be wiped clean between clients?

    The second place of inspection should be from a table perspective. The client will be spending a great deal of time here, and unless you get on your table and take a look, you may be missing some cleaning issues. Are the shelves, cubbies, counters and table tops seen from this angle free of dust, prints and debris? Are your chair legs free of dust and webs? As you will be able to see the underside of tables and carts, are there cob webs there that need to be removed? Look at the carpeting or flooring directly under the face cradle. Is it clean and debris free, or can the ghosts of salt or sugar granules from previous body scrubs be seen? Look at the waste baskets and specifically under toe kick plates of cabinetry for any gum wrappers, cough drop wrappers, or other trash lurking there.

    Since we are discussing impressions from the table perspective, let’s objectively examine the table additives you use daily. Starting with your table warmer, look at it closely and inspect the wiring to be sure you have no signs of stress. Further, touch it yourself and insure you have no hot or cool spots. Consider your table warmer as a consumable product, because it truly is. Given its use day in, day out, for hours a day, you can rest assured these will eventually need replacing.

    The same will hold true of your linens. With fresh eyes, take a long look at the linens your clients encounter. These linens are likely washed daily, or at a minimum several times weekly. This is as much as three to five times more often than your household bed linens, and with this much use and laundering, these too will begin to show signs of wear. Beyond visual inspection, touch and smell them and determine if they are fresh, soft and comfy, or if they have begun to pill and shed. Sheets are also a consumable product, and should be replaced once they become worn and no longer convey the image you wish to project of your practice. While these linens may no longer have a place in your practice, consider donating them to homeless shelters. If you have no homeless shelter in your area, consider these as a gift to your local animal shelter. They still have life remaining in them, so put them to great use.

    Lastly, take in a visual evaluation of your treatment space from chair level. If the client uses a chair to re-dress following a treatment session, look at what they see from this seated perspective. If you have supplies on counters or carts, are they organized and housed in a sanitary way? If you have plants, again check to be sure they are not dry or dying. If you have chair rails, have they been wiped free of dust? If you have a mirror in the room for the client to use when re-dressing, is it free of smudges and prints? Has your waste basket been emptied prior to each client? If a client sees the same trash twice in separate visits, you may never see the client again and have no reason why they left. Unless you inspect from each and every angle you may not catch it all.

    These suggestions are to coincide with your regular disinfecting and cross contamination prevention. Be sure you utilize the proper cleaners and adhere to all your national, state, county, province or city regulations regarding the sanitation of your space and the spread of germs and pathogens. While you may well be diligent in the disinfecting of your space, some of the items mentioned in this piece are easy to overlook, and can lead to the client having misconceptions about your practice. Taking a little extra time in making sure every item and every space your client encounters is free of any trace of previous clients is paramount to a positive impression being left in the mind of the client. They will feel well cared for, protected, and confident in your ability to provide quality treatment in a clean and well-kept environment.

     

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse massage therapy supply, salon equipment and supplies and spa equipment and supplies needs.

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    Strategic Income Planning

    Wednesday, December 9th, 2015

    Strategic Income Planning

    Painless Tips To Make More Money In 2016

    By Angie Patrick

    Who doesn’t enjoy a raise? A raise means someone acknowledges you and your efforts for another year of service. It means you have performed well at a certain level and now it is time to reward your efforts by raising your earnings a little.

    A raise is something we have all come to think of a synonymous with doing a good job and being rewarded for that good job in a monetary way by our employer. No, I do not believe anyone ever said, “What? A raise for me? No Thank You!”

    But what if you are self-employed? What if “the boss” who so graciously divvies up raises happens to be the same person as the purchaser, the scheduler, the therapist, the marketer, the janitor and the chief bottle washer? How do you give yourself more money from a business you think you run like a tight ship, and a workload and that is at maximum capacity? You look for new ways, that’s how. Money hides in the darndest places, and finding ways to eke out a couple more percent here can add up to a net pay raise overall for you. I want to look at a few places your money is hiding from you, and give you a few tips on how to coax it back into your pocket.

    Preventing Client Churn

    In most businesses, churn happens naturally for a variety of reasons. But sometimes, it is because of specific reasons and these may well be reasons you have control over. Before we can look at why customers leave, we need to first have a means to identify they have left.

      Now, I understand many clients come for a specific issue and then once that issue is resolved, they stop coming. We all want to be known as the therapist who helped Jimmy with his frozen shoulder before his big golf game. But do we just accept Jimmy will not be returning because the issue has found resolution? When this happens, do you just allow them to go or do you offer other means to serve their needs and provide education to support this? I am sure you are familiar with the old adage, “An ounce of prevention is worth a pound of cure.” These are clients that have experienced your talent and skill first hand, likely are candidates to continue to visit you to prevent issues. It takes education on the importance of prevention and the means to keep in contact with that client long after the initial issue has resolved. A client who knows you will likely return if they have received good service, been treated well, and have seen the value in what you provide. These same clients that are now better as a result of your care may well wish to remain under your preventative care to ward off future issues. This is a client you can count on, and can rebook. But if you just allow them to leave without providing alternatives, you have to work hard to find a replacement client.

    When a client does make the decision to leave, do you ever learn why? Do you notice they are no longer booking with you? It is more common than you might believe to have a client slip through your hands unnoticed. Having a means to track client visits and reach out to them on a regular basis is important. Whether you do this through personal calling, a newsletter, or email; customer outreach is hugely important to a successful practice. Knowing when a client leaves as early as you can detect it, will give you the ability to call and check in with them and learn if they are in need of making an appointment or have moved on to other pastures. If they have moved on, I always think it is important to try and determine what prompted the decision to leave your practice. This conversation need not be confrontational, but more informational. Perhaps they had a bad experience, one for which you were wholly unaware. Learning about it and finding the root cause to prevent re-occurrence can save you future client departures for the same reasons.

    The money and time spent keeping a client is far better spent than spinning through new client after new client that seldom return. I am not advocating fabricating reasons or issues that compel your client to return out of fear. I am advocating your taking a preventative stance, and sharing with them what you know to be true. Regular massage brings along with it many significant health benefits. Educating your client on the benefits of regular massage can help you keep your client happy and satisfied, and your booking calendar full.

    Eliminate ” No Show” Clients Early On

    We all have them, those client that book a block of time, and then on the day of appointment they don’t show up and you find yourself sitting on 60-90 minutes of booked time. This happens and is part of life, but working to nip this behavior in the bud is the best means of prevention. There are a few ways you can help alleviate this issue.

    First, consider spending time the day before reaching out to your clients by phone to remind them of the appointment. Sometimes, this will enable you to learn ahead of time any challenges the client has come across in making the appointment allowing you time to rebook. Second, consider a ” no-show” fee. If a client has booked with you and fails to show without contacting you in enough time to work to rebook the time, then a fee could be charged. Having explained this fee and the consequences up front can help eliminate this issue fully. No one wants to pay a fee, but additionally, no one wants to be “surprised” by one either. Clear guidelines need to be set up and discussed before a client books so they know what to expect.

    Lastly, most people want to be respectful of your time, but will take any slack you allow them. Make sure you have clear guidelines as to when to show up for an appointment, and when the appointment is over, regardless of late arrival.  If a client arrives late, still see them, but being clear that they have taken up their own appointment time in being late ahead of time makes for a less uncomfortable exchange and can help prevent lateness the next time.

    Remember, your time is your money. When you allow your time to be wasted by clients who don’t show, or are chronically late, it is you who pays for it. Think carefully about these issues and find a place of comfort you can live with and then inform the clients of your policies. They will work to adhere to your guidelines, and when they cannot, they know what to expect.

    Supply Chain Management

    As a therapist, you are a consumer of professional products, specifically related to the work you do. Have you ever considered how you purchase your goods as a means to add black ink to your bottom line? Having a strong understanding of your supply needs, timing, and consolidation of purchases, as well as how you choose to pay for them can save you money.

    Let’s say you are a therapist who orders just what is needed, just in time for the previous product to run out. You order weekly, or perhaps every other week, and order just enough to satisfy the needs of the next two weeks. This is called “Just In Time” ordering, and can work for many. However, if you take a step back, and look at your overall purchases for a three month period, you may be able to detect a specific pattern to your needs. Once you can determine what goods you will likely need for the coming quarter, consider buying these all at once. Look online for price breaks on your favorite brands, or freight incentives, and consider buying in bulk. You can save significantly by the gallon if you go from buying five individual gallons, to buying a five gallon pail. The savings are real and are important enough to take a longer look into what else you may be able to buy quarterly instead of bi-weekly.

    Once you have determined that you may well be able to save not only money, but time when you place the planned quarterly order, you may want to consider how you pay for these goods. Many opt for paying cash or using a debit card. This is always good, and can give you real-time accounting of what money you have right now. But with a little forethought, you can structure these buys to provide you rebates, points or cash back on the goods you know you are going to need anyway. In my experience, I have seen successful businesses have a business-only charge card and they search for the ones providing the greatest loyalty benefit to the business. Maybe you prefer a percentage as cash back of purchases, or perhaps you would like to earn points towards a personal reward like that set of gourmet pots and pans you have always wanted. Using a card for these purchases, then paying the card off in full monthly, will help you take advantages of the benefits of using these cards and still alleviate the interest if paid in full each month.

    Hire an Accountant

    I know, it sounds scary, but believe me when I tell you, your accountant will always help you stay on the right path and help provide direction in a whole host of ways that ultimately save you money. This is the single best piece of advice you can be given in my opinion, and here is why: Do you know what education expenses are deductible? Do you have all the answers in regards to claiming a client gift or dinner, what is deductible and what is not? Do you know if you can claim attending conferences and what mileage can be claimed? How about association fees, or other business related forum fees? Most people don’t have this committed to memory, and chances are this is not your center of focus either. Just as your clients hire a professional in your field to provide them with solid advice and care, you should do the same when it comes to your money and the care of your business.

    When you hire an accountant, you can let them manage all the financial issues you may or may not have been doing correctly, thus allowing you to focus on building your business and retaining clients. They can worry about filing taxes, returns, exemptions, deductions, and all those things most of us find nebulous at best. An accountant is certainly handy to help you put accounting management tools in place so you can also have greater visibility to the overall financial health of your company. Obtaining the advice of this type of professional is a smart business decision and one that will save you from mis-steps and pitfalls often made when braving these endeavors on your own.

    Ultimately, in order to save yourself the maximum amounts of time and money possible, you need to take a close look at your processes, how you do things, and seek ways to improve or streamline them. No doubt, when you take each part of the business management role you play and look to find sleeker more streamlined ways of management, you will not only save time but money, too. For most of us, these two things are one in the same. Any time or money saved can be spent doing things you enjoy, spending time with family, or even just reinvesting it into your business. Isn’t this the same we would do with a raise from an employer? Take a weekend, and re-evaluate where you can streamline and consolidate, or improve processes like retaining clients and re-booking. Doing so now can net larger dividends for you in 2016!

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply, pedicure tools and spa equipment needs.

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    The Ergonomics of Massage Table Design

    Tuesday, December 9th, 2014

    The Ergonomics of Massage Table Design

    By Elline Eliasoff, CMT

    Massage Therapy is one of the most exciting, flexible, low stress and rewarding professions! As a Massage Therapist, the most important investments you will make are: your education, your self-care, and your equipment. In this article I will discuss purchasing a massage table which is the largest single investment and the main tool of your practice.

    It is important to have a good idea of the type of massage you want to practice before purchasing a table. Please consider the following:

    • Where will you be practicing (office, home, field events, etc.)?
    • Will you bring your table to client sites?
    • Will your massage space be allocated for massage only? Will the space allow you the luxury of an       electric or stationary table?
    • Will you be doing any other adjunct therapies on the table? Is a spa table worthy investment?
    • Do you need to position a chair under the table?

    Purchasing your table

    Client comfort is essential; however, more essential is the comfort of the therapist. All massage tables must be height adjustable. Maintaining good body mechanics by avoiding excessive bending or reaching is imperative for the longevity of your career. Reaching and bending may seem like minor inconveniences; however, the cumulative effects on your body can be devastating over time.

    The width of the table is also a consideration for more petite therapists with shorter extremities. Massage tables can be found in widths starting at 25” all the way up to 32”. The average massage table is 30”, however, a smaller therapist may want to consider opting for the 28” width. (The 28” table will accommodate most clients without a problem).

    The weight of the massage table is an important consideration if you are traveling with your table to client sites. Carrying the table, moving it in and out of a car, and negotiating stairs can be extremely taxing on your body if a table is heavy. There are a number of table manufacturers that sell lightweight massage tables with aluminum frames that substantially decrease the weight of the table. This is a worthwhile investment for a traveling practice!

    A reiki panel or end plate is important if you plan to practice therapies that involve sitting. (Reiki, Reflexology, Cranial Sacral, etc.) The Reiki panel, or end plate, will allow you to get your legs under the table and sit in a neutral posture.

    Electric and Hydraulic Stationary Tables are undeniably the most versatile for client comfort as well as positioning and table height for the therapist. The most desirable feature is the ability to adjust height during a treatment. They are typically designed so that chairs can fit comfortably underneath and seated therapies can be performed with good body mechanics.

    Purchasing the “correct” Massage Table that enhances your professional skill set and your physical needs is the first step in a long and prosperous career as a Massage Therapist. Wishing you a long and successful practice!

    Massage therapy — from arthritis to migraines, there’s a plan for relief

    Monday, November 10th, 2014

    Massage therapy — from arthritis to migraines, there’s a plan for relief

    By Tribune Content Agency, CareerBuilder

    By Erinn Hutkin

    Jeff Muskovin’s job is most rewarding when a client has a “Eureka!” moment. The licensed massage therapist has watched a musician return to playing without pain, a marathon runner finish a race with a faster time and no injuries, and a couple with fertility challenges report they’re expecting.

    Muskovin, 57, has a private practice in Evanston and also treats clients at Chicago’s Lakeview Athletic Club. He’s trained to understand and help correct pain, tension and circulation issues in the body’s soft tissues, including muscles and tendons.

    He works six days a week, seeing 3-8 clients a day. Patients seek out Muskovin for everything from stress reduction and relaxation to relief from restricted movement. Many clients suffer from headaches and neck pain related to working on a computer. Muskovin sees many amateur athletes who need help with muscle injuries and overall conditioning.

    “I get to meet interesting people every day, and I get to help make a difference in their lives,” said Muskovin, who trained at the Chicago School of Massage (now Cortiva Institute of Chicago). “Sometimes, it’s simply helping someone learn how to stretch properly after their long runs. Sometimes, it’s a more lengthy, complicated process of helping someone rehabilitate after a serious injury. I enjoy physical work, and I get plenty of that in this profession.”

    In fact, said Felicia Tyler, owner of Universal Spa Training Academy, Downers Grove, because the job is so physically demanding, massage therapists can’t — and shouldn’t — work a 40-hour week. Most work 20-30 hours per week.

    Some therapists work on contract for chiropractors, treating a certain number of clients per week. Those at day spas see clients for 60- to 90-minute sessions. Self-employed MTs treat clients in an office, at the client’s home, or in the therapist’s home. Universal Spa Training Academy grads have found jobs in health care facilities, hotels and spas, doctor’s offices, even aboard cruise ships, Tyler said.

    “Massage therapy is a good career for people who like to work for themselves and have flexible hours,” she noted. “Also, all of your clients are happy to see you and so appreciative of your skills.”

    Once licensed, therapists stay current on advancements in the field through continuing education. Reading trade journals and new massage textbooks is also important, as new discoveries are continually being made, Muskovin said.

    “You can learn the basics in (about) a year. You’ll spend the rest of your career trying to master the details.”

    Massage therapy isn’t just a luxury, Tyler said. It can reduce muscle stiffness and inflammation and improve circulation. It’s also good for people with sore muscles, arthritis, high blood pressure, stress and anxiety. Stress is at the root of many illnesses, Muskovin said.

    Therapists can also learn specialized procedures to address fertility issues, digestive problems, breathing restrictions, headaches, tendinitis, joint dislocation and posture issues.

    The job comes with challenges. Massage therapists must make clients feel safe and secure enough to be touched. Clients who have unanswered questions or don’t feel comfortable may not be satisfied with treatment, Muskovin said.

    Because the work is physical, therapists must stay fit to avoid self-injury. They must also manage their time well to accomplish everything agreed upon within each session, and maintain relationship boundaries, with both parties respecting each other’s privacy.

    Nicole Boeger, owner and founder of Radiant Life Massage Therapy, Naperville, said some male therapists have a difficult time starting out. Many men and women are more comfortable with a female therapist. However, some men question the strength of female therapists when it comes to providing effective deep tissue massage, Boeger said.

    Massage therapy can be highly gratifying.

    After a Swedish massage session, an 82-year-old woman once told Boeger she’d been to spas across the country, but that Boeger was by far the best therapist she’d ever had.

    “Nothing can beat the feeling of accomplishment more than that. It’s at that point I know I’m doing something right,” Boeger said. “I live for those moments to help people feel radiant.”

    Demand up as more people learn benefits

    A massage therapist’s job involves using touch to treat clients’ injuries and enhance wellness. Treatment involves working the soft tissues of the body to relieve pain, help rehabilitate patients from injuries, improve circulation, ease stress and promote relaxation.

    On the job, MTs typically talk with clients about their symptoms, medical history and desired results. They evaluate each patient to find painful, tense areas of the body; manipulate muscles or other soft tissues; provide guidance on stretching, strengthening and improving posture; and document clients’ condition and progress.

    MTs can specialize in several different types of massage. Swedish massage — the most commonly thought of massage — uses five stroking styles. Deep-tissue massage is more vigorous and often helpful for those with injuries. Sports massage promotes flexibility, reduces fatigue, improves endurance, helps prevent injuries and prepares the body and mind for optimal performance. The type of massage used depends on a client’s needs and physical condition.

    Educational requirements vary from state to state. Training is available in private or public postsecondary schools. In Illinois, a massage therapist must complete at least 600 hours of training at an approved school. At Tyler’s academy, students can complete the program in about nine months.

    “Most states regulate massage therapy and require massage therapist to have a license or certification,” the BLS notes. Candidates must also undergo a background check, be fingerprinted and pass a national board test.

    Many local schools offer massage training, including Universal Spa Training Academy, Downers Grove, and the Cortiva Institute, Pacific College of Oriental Medicine and the Soma Institute, all in Chicago. For a full list, visit http://www.massageschool.org/search/illinois/chicago.html.

    A high school diploma or equivalent is usually required for admission. Massage therapy programs typically include both classroom training and hands-on practice, covering topics such as anatomy, physiology (the study of organs and tissues), kinesiology (the study of motion and body mechanics), pathology (the study of disease), business management and ethics.

    Most massage therapy schools have a student clinic open to the public at a reduced rate so students can get experience.

    According to the BLS, in 2012, 44 states and Washington, D.C., regulated massage therapy. Not all states license massage therapists, but there may be regulations at the local level. In states with massage therapy regulations, workers must be licensed or certified after completing an approved program.

    In May 2012, the median annual wage for massage therapists was $35,970, the BLS said. Most earn a combination of wages and tips. Most work part-time (only about 1 in 3 worked full-time in 2012). Most work by appointment, so schedules and work hours vary widely.

    Employment is projected to grow 23 percent by 2022, the BLS reports. As more states adopt licensing requirements for therapists, massage is likely to become more accepted as a legitimate therapy to treat pain and improve wellness. Also, as more health care providers understand the benefits of massage, demand likely will increase as massage becomes part of treatment.

     

     

    Read more on the Chicago Tribune

     

     

    Five Habits of Consistently Successful People

    Tuesday, April 29th, 2014

    Five Habits of Consistently Successful People

    By Angie Patrick

    We have all known these people, you know the ones. The people who seem to always succeed in whatever they endeavor to do, no matter how crazy or wild-eyed the scheme might be. They are the risk takers, the people who have learned some very basic, but highly important skills that keep them focused, alert, sharp and in tune with the business they create, making them far more likely to be successful.

    I have met these people throughout my career and it occurs to me these renegades of business, the titans of triumph, all seem to share some common traits that undoubtedly contribute to their continued success.

    I would like to share with you my observations of these enigmas and perhaps provide tips on how we might all increase our success rates.

    Habit 1: Focus

    Successful people are focused. They see the finish line and have already won the race in their mind. Everything else is just a matter of how it happens. Failure is something they do not dwell upon, but rather they look at the lesson that failure might have taught them. They take that information, focus on bettering outcomes and press on.

    Habit 2: Don’t look back

    Successful people do not spend time looking behind them. They look at their own tasks, complete them and give little concern to what their competitors are doing. They know, if they are focused on what they are good at, then competition is not really a problem. Providing a good or service UNIQUE to your skill set makes competition seem less of a concern. No one can provide what you provide the way you provide it. Successful people make their product or service their own and do not try to emulate others.

    Habit 3: Avoid the Fray

    Successful people work very hard at staying out of the fray. Too much time spent finger pointing and whining about something that did not go the way they hoped can only serve as a morale killer and time waster. Instead of blaming, they spend their time working to make things better and take the opportunity to coach, mentor and train employees to make better choices and decisions.

    Habit 4: Be Available

    Successful people are available to their customers. They know communication is key, and having dialogue with clients about bettering service, bettering product and bettering productivity can only serve to make their business stronger. They engage their clients through newsletters, e-mail blasts and by asking questions. They value their customers and their opinions.

    Habit 5: Do What You Love

    Successful people are those lucky souls who are doing what they love. It is very difficult to find success in an industry or job for which you have no passion. Success is born of passion, and these savvy people ooze passion about their business. They cannot resist telling everyone they meet about what they do how they do it, and how what they do can help the other person. This drive is not something you learn; you have to just FEEL it. If you do not feel this passion about your profession, perhaps you need to take a long hard look at your chosen path.

    Being successful is more than just making a nice living; it is about lifestyle, it is about fulfillment, it is about a drive to be the best you can be. It is certainly within the reach of each and every one of us, but it takes hard work and a willingness to remain true to your goals. Perhaps something in this article spoke to you and you can take that nugget and enhance your own success story! View more of Angie Patrick’s articles at Massage Today.

     

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

    Keyano Cranberry Butter Cream Massage

    Friday, November 22nd, 2013

    Keyano Cranberry Butter Cream Massage
    This indulgent body treatment is a great offering for the holiday season!

     

    The Treatment:
    1. Apply 2 oz of Keyano Cranberry Scrub to your client with a fast, circular motion
    2. Remove any residue from your client with a warm, damp towel
    3. Use 1 1/2 oz of warmed Keyano Cranberry Butter Cream to perform a massage on your client

     

    Enhancing the Experience:
    1. Offer retail sizes of the Keyano Cranberry Scrub and Butter Cream for your client to purchase for at-home use

     

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