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    Running for the Massage Therapy Profession

    Tuesday, March 1st, 2016

    Running for the Massage Therapy Profession

    On April 18, massage therapist David J. Otto will be running in the Boston Marathon to raise money and awareness for the Massage Therapy Foundation (MTF), an organization that works to advance the knowledge and practice of massage therapy by supporting scientific research, education, and community service grants. The Foundation is pleased to include Massage Warehouse as David’s corporate partner on this journey to run in this world-class event.  

    Support David’s Run for Research today by making a donation to his fundraising campaign at https://www.crowdrise.com/massagetherapyboston2016/fundraiser/davidotto


    Learn a little more about David

    When did you decide massage therapy was the right career for you?

    A: I had my first professional massage at Disney World in 1998. After mastering most of the middle-management positions in employment until that time, I felt like massage therapy was a field that would take time and caring in order to master: a professionally satisfying attempt to better myself as well as help others.

    How did your participation in the 2016 Boston Marathon come about?

    A: I have been volunteering for the Massage Therapy Foundation (MTF) since just before they started participating in the John Hancock Non-Profit Marathon program in 2013. I have kept a close eye on its progress and decided to apply this year. I am so passionate about the Massage Therapy Foundation’s mission and running that it became the perfect combination. I found myself being drawn into helping spread the word to other professionals who feel the same passion to move massage therapy forward. Donating to the Massage Therapy Foundation advances the profession.

    In your experience, how does massage therapy integrate into and benefit a marathon training regimen?

    A: Recovery is a very important aspect of training. Massage therapy helps me the most. Regular massage no more than 24 hours after a long run is my regiment. Increasing the amount of massage, sleep, mileage, strength-training and dieting is my training process.

    After a long run, I have been receiving a 60-minute Swedish massage session and I have noticed the pain lessens quicker. Normally, it takes a day or so to recover from pain and range-of-motion restrictions from a long run. When I get massage after a long run, I can feel my pain-recovery time cut into less than a day, meaning the next day bears no aches. I think any person can integrate that success, using massage therapy, into whatever level of training [that person’s] long run coincides [with].

    How has your corporate partner, Massage Warehouse helped you during this journey to Boston?

    There is no doubt that I am able to enjoy this experience of a lifetime thanks to the generosity of Massage Warehouse. As my corporate partner, they have helped cover the high expenses to make this journey to Boston a reality. In addition, their team has provided me with marketing support, personal encouragement, and recently sent me a wealth of product to use during my training. I have added using new products such as Soothing Touch Massage Cream Muscle Comfort during my massage sessions, Theraband tape to get the right stretch every time I need kinesiology taping, a Thera-band Exercise ball to strengthen, tone and increase my core flexibility, and Therapearl Hot & Cold packs for improved blood flow and relaxation of my muscles during recovery.

    How can YOU get involved?

    A: First, I would ask you to consider making a donation to my fundraising campaign at the link below. Any amount – $25, $50, or $100 is greatly appreciated and will help my efforts to raise $10,000 for the Massage Therapy Foundation.

    Second – please consider purchasing your professional products from our friends at Massage Warehouse. They have been dedicated to the massage therapy profession for over ten years, and in my experience they always support efforts in the massage therapy world. I am honored to have them as my corporate partner. We know you have options but consider who is giving back to your profession. The team at Massage Warehouse is not only giving back to you, but they are advancing the practice by being a corporate partner with the Massage Therapy Foundation.

    Don’t delay making your donation – there is only six weeks left until I arrive in Boston for the experience of a lifetime – running in the 120th Boston Marathon for the Massage Therapy Foundation.

    Click Here to Make Your Donation Today

    Massage Business Basics: Massage Products That Sell Themselves

    Tuesday, October 8th, 2013

    Business Basics: Products That Sell Themselves

    By Angie Patrick

    Massage Warehouse – Massage Spa equipment and supplies provider


    A wait-and-see approach to strengthening your business will not work in this economic climate. There are many thoughtful ways you can better serve your clients, and in the process, improve your bottom line.

    Americans have had their share of economic woes. When I turn on the evening news, I hear stories about the economy showing signs of recovery and consumer spending is slowly beginning to rebound. With all of this uncertainty, how can you strengthen your financial stake, and do it in a method consistent with your beliefs as a health care provider? Should we all just “wait and see” what happens, or should we perhaps bring the power home and do something within our own spheres of influence to improve health, reduce the mental stress of our clients and strengthen our own financial circumstance ethically and thoughtfully.

    I am not talking about a huge swing in your behavior or your practice that will require you to revamp your whole philosophy. I am talking about things you can do and implement now without much effort, which may well be the key to your reaching and retaining more clients and strengthening your own bottom line.

    I want to share three ways to expand your outreach, and help you care for clients in new and thoughtful ways they may not expect. When you are able to supply for a need proactively rather than waiting for someone to have the epiphany they even have a need, you are doing a great job of caring for your client in the physical, as well as the mental, sense.

    Caring for a Need

    What do I mean by caring for a need before the clients have the epiphany they even have a need? Let’s start with pain management and client self care between visits. Clients come to you for a wide array of reasons. One reason which leads the pack in many cases is pain. Your clients come to you in the hopes you can learn what may be causing them pain and then treat it. In this, and every case, they look to you to be a health care provider. We know that proper assessment and treatment are key to success in alleviating pain, however, many experience ongoing pain every day. How do we serve these clients in between visits and maintain our connection with the client for return visits to help manage their issues?

    This method, in my mind, represents the better of two worlds. In doing this, you are caring for the needs of your client both in session and out, and doing it utilizing product for retail. Here is the easiest method I know to build revenue. Find an analgesic you love and believe in; one that you would use on yourself and your family should the need arise. Have this product available for sale in your practice. When you use this product on your client, no doubt they will want to know more about it and have some for use at home. This is a natural progression that requires no specific salesmanship. Your client can feel the product working and they then wish to have some to take home. You provide the product because it is a product you believe in and use, and they trust you in making the health care decisions. The client is cared for, and being proactive and having goods available for purchase has helped your bottom line. It is a natural win-win.

    Benefiting Your Practice

    Here is another way this type of retailing, or selling what you use in treatment, can benefit your practice. Let’s say that your client shares their product with a friend battling pain. Inevitably, the client shares they get this product from their massage therapist and offer your name to the friend. This is a fantastic way of receiving client referrals, as they just shared their trust in you for pain management, and that you offer this product to help with ongoing issues. This represents two great reasons someone may wish to call and book an appointment. Make sure your clients have a few of your business cards for just such an occurrence.

    The second way you can strengthen your income and provide valuable service to your clients is to think ahead for them. It sounds crazy, but one thing people all share is the feeling that we never have enough time. With the holidays just weeks away, it feels like there is never enough time to get everything done we need to do and have any time left to smell the roses. I am sure you have heard this from your clients and when they come to you for the gift of relaxation, you are already imprinted into their minds as a place to go for stress relief. Why not take a bit more burden off their shoulders and offer creative solutions for the upcoming holiday gift giving? In doing this, you can expand your care for the client past the physical and begin to help them mentally and emotionally by providing solutions to save them precious time.

    How do you do this? It is not as difficult as you may think. Consider gift certificates for your services. I am not talking about a sign at checkout that says you offer gift certificates. I am going a few steps beyond this. Gift certificates are an amazing way you can provide a great gift idea for your client to give, as well as perhaps bring potential new clients to your practice. These are an especially attractive gift idea when you have taken the time to create a small gift basket of items you have chosen to help provide relaxation and pain relief at home. Consider what an impactful and thoughtful gift this will be when you offer someone an hour of massage therapy and it is in a basket with a bath mitt, sugar scrub and a candle. This is a gift I would LOVE to get, and one everyone would love to give. It is this type of unique gift you can create and provide as an option for your clients to give friends and family. It is a truly thoughtful gift, one they will not find in big box stores, and you have supplied the means. You have effectively taken a shopping burden off your client, fulfilled their desire to offer the perfect gift and potentially expanded your practice. Again, this is a natural win-win.

    Seasonal Ideas

    Finally, consider building your holiday traffic by offering seasonal treatments utilizing products that speak to the client. How delicious does a Chocolate Peppermint scrub followed by a massage sound? It sounds divine and speaks to the holidays without being too commercial. Consider a cranberry inspired treatment utilizing products that carry the scent of cranberry. This is not only a fantastic Thanksgiving promotion idea, but also a wonderful regional idea for our friends in New England where cranberries rule. Treatment products come in a wide array of scent profiles that will enable you to use professional grade products while offering seasonal or regionally inspired treatments. Think about a pumpkin body scrub followed by rich emollient body butter. Does this just scream Thanksgiving or Halloween, while not compromising the professional treatment from a professional therapist? I believe this is a sound and practical way to entice clients to come back during the “busy season” and find time to re-book to see what wonderful indulgences you have planned next.

    And let’s not forget the secondary upside to offering seasonal treatments: THE RETAILING! It is highly likely someone who has just been treated to a relaxing chocolate treatment will want to buy product to use at home or to give to a friend. Have product on hand, visible for the client to see and offered for sale outside the treatment room. This type of retailing also requires no salesmanship acumen, as it is suggestive selling without being overt. This will allow your clients the space to choose to buy goods without your feeling you have to “sell.” The key to doing this successfully is to use only professional goods in your practice. Buy from places that most consumers know nothing about because they cater to professional healthcare providers. Be sure to use goods they likely will not find on the shelves of big box retailers.

    When you think about the scenarios I have provided, you can see how the idea of helping others is still the forefront. When you offer solutions in various forms to your clients, they will appreciate your caring attention to detail and understanding of their needs. In their own desire to help others, they may refer you to their own friend and family. This will only bring your clients closer to you, and in doing so, help strengthen your practice. Another more personal side effect is the additional income these ideas can bring you and your family. These ideas are simple and available for everyone to try. I encourage you to pick one or more and give it a try in your own practice to see how easy retailing can really be. I would love to hear about your success stories, so please be sure to share them. Happy Retailing!  View more of Angie Patrick’s articles at Massage Today.