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Your Massage Brand: What Is That?

Wednesday, January 26th, 2011

Your Brand: What Is That?

By Angie Patrick

Well, a “brand” is something you see or hear that automatically puts you in mind of what the brand represents. For instance, if you say “Porsche”, you instantly think of luxurious, indulgent, super-fast cars.

When you hear “Band-Aid” you immediately think of wound care and healing. And if someone mentions M&M’s, it is likely you have a Pavlov’s response to salivate at the mere mention of those two letters in conjunction with one another. So in a nutshell, the brand is the thing that is the embodiment of the image and emotion you wish to convey.

So, how does this apply to you? It is certainly easy to think that there would be no need to work to brand yourself as you are a practicing therapist, health care professional, and wellness coach. How do you brand a thing like that? Why would you brand a thing like that? But consider this: by building community awareness for You, Your Practice, Your Talent, Your Care, and Your Professionalism, you are indeed building your brand.

People Purchase Emotion

People make buying decisions based on emotion; pure and simple. They decide on the car they drive based on the emotion it provides, be it exclusivity, frugalness, energy efficiency, or style. They decide on the soap they use based on how the soap makes them feel, first in packaging and second in usage. They decide on which doctor they wish to see based on referral, and then stay with them based on a confidence they feel in the doctor’s ability to fulfill their health care needs.

Presentation and Image

The same is true for you. It all begins in how you present yourself within your community. Let’s say you are working a charity event and you are networking and providing a free 5-minute chair massage as a sample of your talent in return for a lead. The manners in which you handle yourself, present yourself, treat your client, and follow through with your leads differentiate you from others. You may have a catchy name for your practice, or maybe you just go by, “Insert Your Name Here”, LMT. In either case, you want the end user (your client) to have an immediate feeling of confidence, calm, and overall assuredness in your ability to care for their needs.

Your branding is something that can help you stand out among your peer group. For instance, your appearance is the first thing people will notice about you when you are seen in the community representing your practice. Consider wearing clothing appropriate for the field you represent. Ratty jeans and a tank top, while perhaps cute, may not represent the level of professionalism you are hoping to convey. Consider the attire as part of your branding. A polo or dress shirt with your name embroidered on it, and business cards with the same font and logo work in tandem to present a two-fold presentation of professionalism.

Value and Experience

Whether or not you like it, anything for which people pay money in exchange – is a commodity. People want the best value for the money they spend. Additionally, people want to know what they are paying for is worth the money they spend, so price point is not always the deciding factor.

For many therapists, pricing below your main market competitors is the whole marketing strategy. And while there is some appeal in this whole approach, it can have an adverse reaction by making your service seem less than up to par with your competitors. Be careful if you are depending too much upon this marketing philosophy.

Make a Lasting Impression

Another way to set yourself apart from the rest is to make follow-up calls or e-mails to check on your client on the day after their visit. A therapist, who shows genuine concern for the client by taking the time to either personally call or have one of the staff call to check on the well-being and overall feelings of the client 24 hours after a massage – is service no one expects; and it can certainly go a very long way towards making the kind of impression and emotion you want your clients to have about you. Simply put, you want them to know you care about them. They want to feel as if they matter to you as a person, and they are not cattle herded through an office for the sake of driving revenue. Again, it is a shining example of how it is emotion that keeps people loyal to a brand.

Branding is not something relegated to the bigger retailers and service providers; it is something that pertains to each an every therapist who receives payment for the therapy they provide. It boils down to the proper perception first, then you give them a dose of your talent and they are yours! All of it can be summed up in just a few words. “People want to feel good, they come to you to feel better, and your service can make them confident they have chosen the best therapist for their needs.”

Read more on Massage Today Link

Earthlite Zenvi Sound Cushion

Friday, November 5th, 2010

The Earthlite Zenvi Sound Cushion is most definitely a helping hand to all massage therapists.  The Zenvi Sound Cushion by Earthlite is a new innovative face rest cover that will enhance your client’s treatment by letting your client choose his or her music with an ipod or any mp3 player. We also know that sometimes there is some excess noise within our treatment facilities and the Zenvi Sound Cushion virtually eliminates all off this excess noise as the music is right with them blocking out anything else.

Massage Warehouse has always been a leader in the massage supply industry and we will always continue to bring you quality products like the Zenvi Sound Cushion. See for yourself what all the buzz is about and give your clients an unforgettable experience with your new headrest cover by Earthlite.

Seminar Raises Over $10,000 For The Massage Therapy Foundation

Friday, October 15th, 2010

The recent seminar “Whiplash, Spinal Trauma and the Personal Injury Case for Today’s Massage Practitioner” raised over $10,000 for the Massage Therapy Foundation.

The Foundation is thrilled with this significant donation, and is grateful to all of the sponsors and volunteers for their generous contributions, which made the seminar a success. Sponsors included Cortiva Institute, Performance Health, Massage Warehouse, and Kinesio Taping. The workshop was attended by 40 students, and 12 acclaimed speakers donated their time and expertise.

Diana L. Thompson, LMP, seminar coordinator, instructor, and Immediate Past President of the Massage Therapy Foundation, said, “The atmosphere was quite festive: Attendees loved knowing that their money was going to a good cause that would give back to them in the long run. All the presenters donated their time, making their presence feel special. The sponsors donated not only money to the Foundation, but supplied giveaways to the attendees. One attendee said she felt like she was on the Oprah Holiday show–lots of big-name presenters and great gifts that not only benefit the attendees, but their clients as well. Everyone benefited from the seminar.

Diana Thompson, LMP, demonstrates the use of Kinesio Tape About the Seminar

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Corporate Responsibility

Wednesday, October 6th, 2010

By Angie Patrick

People often throw this term around, and we hear it in the media quite often: businesses claiming greater responsibility for the community they serve and the environment that surrounds them.

But what does this really mean?

Well, I am in no position to speak for other companies out there. I am not a high priced business analyst who has metrics and measurements that define what these words should mean. I am, however, someone who is lucky enough to work with a company that does so much to give back and support the industry we depend upon as well as make changes to our marketing practices to reflect a greener and more eco friendly way of doing business.

In my eyes, our community of Complementary and Alternative Therapy Practitioners are a somewhat finite group. This group is focused on wellbeing for the mind, body, spirit, planet, and wallet. Our company is also focused on these aspects of wellbeing, and works diligently to contribute towards growth and empowerment in the following ways:

From a marketing perspective, we have reduced the number of catalogs being produced and mailed and have begin a new era for Scrip Companies by implementing an E-Catalog online at Massage Warehouse. This helps alleviate paper waste, and allows us to better streamline order entry, saving time and energy.

We produce more email outreach blasts to inform our clients of the great deals and offers we have going on to reduce the need for flyers and mail outs, thus reducing the use of paper, postage and energy in production.

In our warehouse, we utilize Blown Air Bag technology to utilize as packing material. This eliminated “peanuts” which take eons to degrade in landfills, as well as paper or other packing materials which waste our biological resources.

In our private brands, we continue to create greener products like out Lotus Touch Organic Naturals line, and we work to bring in and showcase products made with green manufacturing practices and utilizing raw materials that are renewable and sustainable. See our GREEN AWARE symbol in our catalog and on our website.

And from the industry perspective, we are involved in several projects which bring a higher standard of participation and awareness throughout the community for Massage Therapy Research, Professional Grade Products, and utilizing Social Media as a means of marketing, which is an extremely eco friendly manner to promote your business.

Angie Patrick Receives the Performance Health / Massage Therapy Foundation 2010 Humanitarian Award

Friday, October 1st, 2010

Akron, Ohio – September 30, 2010Ms. Angie Patrick was presented the Performance Health / Massage Therapy Foundation 2010 Humanitarian Award at this year’s American Massage Therapy Association (AMTA) convention held in Minneapolis, MN.

Performance Health / Hygenic Corporation, manufacturer and marketer of Biofreeze®, Prossage® and Thera-Band® health and wellness products, sponsors the award which recognizes individuals selected by the Massage Therapy Foundation for their efforts in improving the welfare of their clients and demonstrating selfless devotion to others.

Ms. Patrick is the Director of Massage Business Development and Corporate Sales for The Massage Warehouse, a division of Scrip Companies and serves on the corporate workgroup for the Massage Therapy Foundation. Ms. Patrick has worked in the massage profession for over 10 years, is a Reiki practitioner and a certified reflexologist.

Through personal tragedy and triumph, Ms. Patrick has become one of the massage industry’s most inspirational advocates. Because the benefits of massage and the power to touch have profoundly shaped her life, she works tirelessly on the crusade to make massage therapy even more mainstream become a reality.

Achieving this reality is one of the driving forces behind The Massage Warehouse Sanctuary, an ongoing fundraising event conceived by Ms. Patrick. The Sanctuary, which raises money for critical research, has raised over $50,000. Ms. Patrick is also committed to raising research awareness and funding through corporate and private fund-raising efforts.

In accepting this award, Ms. Patrick said, “As many of you know, massage has touched every aspect of my life, from the medical care for my daughter, to the roof over my head, the food on our table, to the job I love so much. Because of the passion I feel and the importance that massage holds for me, I am committed to doing everything I can to further research. We need to ensure the future of massage and we are all stewards of that future. I am very fortunate to be recognized for doing what I love and I’m so grateful for your generosity. Thank you very, very much.”

Ruth Werner, President of the Massage Therapy Foundation stated, “Choosing this year’s Humanitarian Award recipient may have been the easiest decision we’ll ever make. Angie’s tireless commitment to the massage industry, her generosity with her time and talent, and her support of every massage therapist in the profession make her an example to everyone who aspires to service in this field. Thank you, Angie, for all you do. It is a privilege for the Massage Therapy Foundation to partner with PHI to support you in this way.”

“During our selection process for this year’s award, I found it energizing and uplifting that so many people associated with massage therapy give so much of their time and of themselves; so many who are true humanitarians,” stated Marshall Dahneke, President and CEO of Performance Health / Hygenic Corporation. “I am honored to know Angie, and to represent Performance Health in commending her for so many contributions.”

In addition to providing Ms. Patrick with a striking award plaque, Performance Health donated $2,500 to the Massage Therapy Foundation in her name. Click here a view the video of the 2010 Humanitarian Award presentation

The Massage Therapy Foundation is a 501(c)3 public charity, with a mission to advance the knowledge and practice of massage by supporting scientific research, education and community service. www.massagetherapyfoundation.org.

Hygenic / Performance Health is a leading designer, manufacturer and marketer of a broad portfolio of products for the therapy, rehabilitation, massage, wellness and consumer retail markets. Maker of market-leading Thera-Band®, Biofreeze® and Perform® products, Performance Health / Hygenic Corporation provides evidence-based protocols, education, turn-key dispensing and pain management solutions.

Best Massage Warehouse

Thursday, September 2nd, 2010

The Best Massage Warehouse in the country can be found right here at MassageWarehouse.com. Whether you are looking for a massage table or massage chair including portable tables and portable chairs, you’ve found the best massage supplier in the country. We also stock several other massage supplies and equipment at unbeatable prices. If you are looking for massage oils, massage creams, massage gels, massage lotions or any other treatment supplies, we got you covered.

Several Massage Therapists around the country can and will tell you that we are the best massage supplier they have dealt with and evidence can be seen on our Facebook page where practitioners are constantly letting us know how much they love our products, customer service and timely shipping. We carry several brands in one spot to make your online shopping as easy as possible for you including Biofreeze, Betty Dain, Bon Vital, Keyano, Oakworks, Earthlite, Soothing Touch and many more! So Stop by and see what the best massage products supplier has to offer you.