| Call 1.800.910.9955
Shop By:
 
 

Posts Tagged ‘massage trade show’

Positive Trend in Massage Conferencing

Friday, July 1st, 2011

I am Beginning to See a Trend….
By Angie Patrick

I just got back in from the Florida State Massage Therapy Association Annual Convention in Orlando. Not only did I see all my old and dear friends, but I am DELIGHTED to say I made MANY,  MANY new ones!

While this does not seem to be extraordinary in and of itself, it does show me a definite trend in massage conferencing I am in high hopes will continue to grow and develop.

At the last two Massage Conference / Conventions I have attended, < The AMC and FSMTA> I have seen an influx of new people coming out who have never experienced a trade show before. These are practicing massage therapists who have never had exposure to a conference or tradeshow floor before. This is a VERY good thing for the massage industry, because it means that people who had not been active in the community are now branching out and learning how involvement can benefit us all.

My litmus test for this new trend is quite simply, our orders. Our company would have <arguably> one of the largest repositories of massage therapist data in the country. If someone works in the massage field, the chances are strong we have their name address and phone number. That being said, we have averaged 25-30% of our total orders being that of people who are not already in our databases. THIS IS HUGE! This is something we have not seen in years, and it is a trend that will be welcomed news by massage associations, distributors, vendors and manufacturers alike.

I am especially encouraged as I am seeing a rise in spending by therapists at shows. The last two years have been hard on many economically, and with an increase < albeit slight> in spending at trade shows, I am hopeful this is heralding in a stronger industry trend upward. While I am not saying we are back to the levels we saw in 2007-08, I am saying I am becoming ever more hopeful with the positive signs I am seeing in the marketplace.

I am also excited to see the level of participation from massage STUDENTS! This is a virtually untapped market of folks eager and hungry for information. As evidenced at the last two student events I have attended, the attendance is rising and we are doing a better job overall of bringing these new peers into the community. The FSMTA has SUCCESSFUL START, and this is really a powerhouse event! The American Massage Conference has the SMART FROM THE START event, and it was also a huge success. Finding and informing massage students about events such as this is a challenge, so growth in this tier is truly exciting.

Forward momentum and a unified community will help us reach our industry goals. Being part of the massage community for me is a blessing. I have met and had the pleasure to work with so many gifted and amazing people. If you have never been to a conference, I encourage you to go! It is an experience not to be missed as the opportunity for education and savings on massage products and massage equipment is substantial. Completely worth the price of admission!

Read more posts by Angie Patrick at Massage Today.

New Traditions at the American Massage Conference

Tuesday, April 19th, 2011

New American Traditions
By Angie Patrick

Can you actually have a “new” tradition? Well, I guess they have to start somewhere, right? I mean, someone has to go first, and from there we build traditions. This is the same from Mom’s Thanksgiving turkey recipe to shooting rockets off at the park on the 4th of July. Someone came up with that yummy recipe, and someone thought it would be fun to shoot fireworks to celebrate our independence. Soon enough, viola, a new tradition is born.

I believe we are seeing some new traditions being born in the massage industry right now, and I am so excited to be right in the middle of the fun. The American Massage Conference is well on the way to become a mainstay on the Massage and Wellness Landscape, and some of the traditions being set are equally as exciting.

The “Facebook” party is already legendary! Recognizing the growth and importance of Social Media in the development of the massage industry and in the way we interact with one another as a vital component of networking makes sense. Providing an opportunity for all these “virtual” friends to meet and connect at a national event is something that will definitely be a mainstay in our market. Ideas are born, connections made, business opportunities arise, and friends are made at this event, and this year it will be an even bigger celebration!

The First Annual Massage Job Fair is putting down roots at the Atlanta event on May 22, 2011. This will be a smaller forum of employers across the southeast as well as nationally looking to put therapists to work. This idea was born as a direct result of the status of the economy. Through education and product support as well as job placement, the American Massage Conference is created with the Therapist in mind. AMC is working to bring you the things that have value to you. And the Job fair is one more way we can help therapists canvass and circulate in the community.

The Student Day, “SMART FROM THE START”, is on May 22 and is geared towards students and recent graduates. This informative presentation is focused on providing tips and information that can help you launch a healthy and prosperous career as a Massage Therapist. Hear from industry professionals like David Kent, GuruKirn Khalsa, Lynda Solien Wolfe, Ryan Hoyme, the one and only MASSAGE NERD, and Ann Williams of the ABMP.  And as if the information were not enough, we will also be giving away nearly $4,000.00 in prizes to those in attendance, which makes your odds of winning something fabulous very high!

The TRADE SHOW HALL is jam packed with vendors who are ready to wheel and deal. This is indeed a buying show, and the deals will be tremendous. Anyone in the area should make it a point to get to this trade show floor to get samples and hands on demonstrations with the massage products you love, as well as gain access to 30 (YES I SAID 30) One Hour CEU Classes. All this for only $40!

The a la carte menu of educational opportunities from world class educators is nothing less than stellar. You can choose your own path of courses to fill your own individual educational niche. Whether you need a few hours or many, from Modalities to Business, there is something here for everyone. Some classes have sold out, so we are working to open more! If you are planning to come and have yet to make your arrangements, I would encourage you to do so. It is filling up nicely!

All in all, some really wonderful traditions are being created and all for the better of the massage community! Join us for the festivities in Atlanta Georgia, May 20-22, 2011 at the Holiday Inn Conference Center on Capitol Avenue. See you there!

To register for the American Massage Conference, click here.