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Massage Therapist one of the 10 best jobs you can get without a college degree

Saturday, November 1st, 2014

10 best jobs you can get without a college degree

A bachelor’s degree is often thought to be the key to financial success. After all, while the median salary of high school graduates 25 years and older is $29,766 a year, the typical college grad with a BA makes $50,281. Unfortunately, many young people have to dig themselves deep into debt for a shot at those future returns. Among the 70% of 2012 college grads who took out student loans, the average amount borrowed was $29,400.

Here are 10 thriving careers you can pursue without a college education. The occupations we identified promise generous salaries and long-term job security, based on 10-year employment projections. None of the jobs require a college degree, though some call for a post-secondary nondegree award, typically earned from a trade school or vocational training program. As a bonus, many of the jobs boast below-average stress levels.

Take a look at the 10 best jobs you can get without a college degree.

Data on number of workers, employment projections, education requirements and income comes from the U.S. Bureau of Labor Statistics. Employment-growth projections cover the 10-year period between 2012 and 2022. Salary ranges reflect annual pay for workers from the 25th to the 75th percentiles, which weeds out the lowest and highest earners. Job stress is also based on BLS data, analyzed by career information expert Laurence Shatkin. Overall stress scores range from 0 (no stress) to 100 (most stress).

Massage Therapist
Projected 10-year growth rate: 22.6%
Annual salary range: $24,380 to $51,820
Stress score: 37.8
Typical education requirement: Post-secondary nondegree award

Massage therapists can relax knowing that they are in high demand. Baby boomers coping with more aches and pains as they age will increasingly need their services. Plus, with massage-clinic chains proliferating and making the practice more affordable, even younger folks will be able to indulge themselves for greater relaxation.

An added perk: Massage therapists, of course, know how to keep calm. They boast the lowest stress score of all the jobs on this list, well below the 53.1 average for all workers. Part of their chill existence–besides the constant exposure to incense and soothing sounds–may be due to being boss-free, with a whopping 46% reporting as self-employed. To become a massage therapist, you’ll likely need to complete a postsecondary education program requiring at least 500 hours of classroom study and hands-on practice. You may also need a license or certification, depending on your state’s regulations.

By Stacy Rapacon, Kiplinger, CareerBuilder
Compensation and BenefitsHigh Schools

Read more on the Chicago Tribune

 

The Mindset of Successful People: Is Your Head in the Right Place?

Wednesday, August 27th, 2014

The Mindset of Successful People: Is Your Head in the Right Place?

By Angie Patrick

We all know them. The people who seem to breeze from one client to the next, one project to the next, one crisis to the next and always seem to come out on top. While many of us feel like there is a glass ceiling, an insurmountable hurdle, or feel fear in stretching our own bubble to try something new, there are those who seem to simply take any challenge and own it with gusto.  However, those people who seem to be a success in most of the things they do are not magicians, nor are they genetically predisposed to be successful and they aren’t simply lucky. Being successful is as much about how you think as it is about the actions you take to get there. I would like to share with you five things strong and successful people think about and live by.

The Past

Successful people do not dwell on the past. We all have things we have done or mistakes we have made that may have been anything from minor or catastrophic. You know the things I mean; like saying something you regretted the moment it was said. Then when you remember it, you find yourself right back in the same embarrassed state and relive it all over again. Successful people do these things, too. The difference is, they do not beat themselves up for it repeatedly. They acknowledge it, make the apologies, set it right and move on.

So you made a mistake in scheduling and it caused some undue angst for a client. Acknowledge the error, own it, make amends, compensate the client and move on. Don’t let the one instance of awkwardness or challenge wreck your relationship with the client. The true testimony of character for a person or a business is in how they manage a challenge. Learn from whatever led to the problem and make sure you do not repeat it. Success comes not from always being an ace, but from learning from the errors along the way. Chalk it up to experience. Be fair, be prompt, be humble, be honest; then take steps to correct the situation and let it go.

 Learning

Successful people never stop learning. It can be easy to feel set in your ways and do things the same as they have always been done because it’s easy. Some may even feel like they know all they need to know to get by and are not interested in seeking new horizons or reaching new goals. For these people, this idea may work however, success is not achieved by being complacent. The world in which we live changes every single day. From technology to techniques, people are out there working hard to do better, be better, make better goods, provide better service and offer more. Successful people stay informed of new ideas and advancements by being well read in their chosen profession, being involved in events that pertain to what they do and consistently educating themselves on new modalities, applications, equipment, supplies and trends. As the world changes and expands its knowledge, so must we in order to remain competitive, sharp and above all else, successful.

Goals

Successful people have clearly set goals and focus to achieve them. Being able to visualize your path is essential in preparing for success. Having a clear vision of what success looks like in your own eyes and maintaining focus on the steps you must take to get there is paramount in creating successful outcomes. Often, it is easy to get waylaid and deviate from the course. Sometimes that deviation cannot be avoided, after all life happens to all of us. The kids, the pets, the parents, the partner, the day-to-day business and more, all compete for your attention and focus. The key is to be able to come back to center and when these bunny trails come up you must be thoughtful, care for the needs at hand, but then return to the path you have set to reach the goal.

If your goal is to gain 50 new clients by June, then do the research and find the way that will work best in your application and then execute the plan. When setting your goals, stretch yourself some. Anyone can set a goal they feel they can easily achieve, however, pushing the envelope and going for more is cathartic! When you focus your mind, your actions and your energy on a task, you will indeed be surprised at how well you will do.

Fear

Successful people do not adopt the fears of others. Advice is great. In fact, advice from those who may have walked a few miles in the shoes you hope to be in is essential. Learning from others mistakes and taking the time to listen to their experiences and pitfalls can help you avoid making them for yourself. As helpful as positive advice and direction can be, you must also be wary of those who detract from the vision and embodiment of your goals. Inevitably, there will be those who may not want to see you succeed or are afraid you may achieve more than they have and want to stall you. There are those who may even want you to fail and they are quick to tell you your ideas have little merit or your efforts are pointless. These people may truly feel they have your best interests at heart however, many times, they are speaking from a place of their own fear. If after careful consideration, research, advice and initiative you have set about your path, then let no one impose their fears upon you. If you feel you are on the right path and that it is the path that fits YOU to get where you want to go, then it need not fit another’s expectations. I am not suggesting you block out anyone who has an opinion different from yours, but I am advocating placing the appropriate amount of importance to those ideas that detract from your goal.

Balance

Successful people find a work/life balance. Yes, it is possible to accomplish, despite all the reasons many say it is impossible. Many will say to be successful in business you must put business first, always. While this notion may have worked for some, often the trade-off is a lackluster or virtually non-existent personal life. Finding a way to place importance on both your work and your home life in equal measure is a skill you must try and master. After all, what is the point of gaining success if you have only that success with which to identify. There are times in which your business may need added attention. This is absolutely acceptable and expected. You may find it has become a problem when you find yourself working around the clock, missing family events and not being present for your family or for yourself. You must allocate the time required to solely focus on the goals of success, but also allow yourself the time to set it aside to enjoy your life outside work as well. You are more than your job, and while it is a hugely important part of your life, it cannot become all there is.

People find their own definition of success. Once you have given this thought, you will find what will make you feel successful. Don’t measure your definition by the definition of others. Find your own voice. Whether that is in business, home life, parenting, education, marriage, sports, fitness or whatever your heart desires, you can apply these five skills and they will undoubtedly help you in reaching the pinnacle you seek. Success is attainable for all of us and to recognize you are worthy and deserving is the first step.View more of Angie Patrick’s articles at Massage Today.

 

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

Massage Therapy for a Better Night’s Sleep

Wednesday, June 4th, 2014

Massage Therapy for a Better Night’s Sleep

Published on

By Kray Kibler, CFO, Massage Warehouse

Adequate sleep is necessary for healthy functioning, and quality sleep is vital to health and wellness. But an estimated 50 to 70 million Americans experience sleep issues that affect their health,1 often leading to low work performance, slowed reaction time, obesity, higher risk of long-term disease, and substance abuse.2

Chronic insomnia causes extreme fatigue and problems with concentration, and can adversely affect a person’s mood and well-being. For healthcare professionals, helping patients overcome insomnia is critical for fostering overall health and wellness.3 According to Ralph Pascualy, MD, medical director of the Swedish Sleep Medicine Institute (SSMI) in Seattle, both the quantity and quality of an individual’s sleep directly affect their health.4

Nutrition and exercise are often recommended as the foundation of good health, but research shows that quality sleep should also be part of any holistic treatment. Those who sleep less than 8 hours per night are experiencing “sleep debt,” which cannot be reversed by sleeping more on the weekend.4

According to the Mayo Clinic, studies have found massage to be beneficial for insomnia-related stress, as well as2:

  • Anxiety
  • Digestive disorders
  • Fibromyalgia
  • Headaches
  • Myofascial pain syndrome
  • Paresthesias and nerve pain
  • Soft tissue strains or injuries
  • Sports injuries
  • Temporomandibular joint pain

Benefits of Massage Therapy

The National Institutes of Health has advised that massage therapy can reduce fatigue and improve sleep5 and, based on research gathered by the American Massage Therapy Association, massage has been shown to improve sleep in infants, children, adults, and the elderly alike, as well as individuals with psychiatric disorders, fibromyalgia, cancer, heart disease, lower back pain, cerebral palsy, and breast disease.1

Anne Williams, director of education, Associated Bodywork & Massage Professionals, and author of Spa Bodywork and Teaching Massage, says, “Massage helps people spend more time in deep sleep, the restorative stage in which the body barely moves, which reduces the neurotransmitter associated with pain.”

There are many different types of massage, including these common types2:

  • Swedish massage—This is a gentle form of massage that uses long strokes, kneading, deep circular movements, vibration, and tapping to help relax and energize.
  • Deep massage—This massage technique uses slower, more-forceful strokes to target the deeper layers of muscle and connective tissue, commonly to help with muscle damage from injuries.
  • Sports massage—This is similar to Swedish massage, but it’s geared toward people involved in sport activities to help prevent or treat injuries.
  • Trigger point massage—This massage focuses on areas of tight muscle fibers that can form in muscles after injuries or overuse.

The chemistry of sleep is relevant in relation to massage because it directly influences the body’s production of serotonin, which is essential for the production of melatonin. A study on back pain, published in the International Journal of Neuroscience, demonstrated that in addition to a decrease in long-term pain, subjects receiving massage experienced improved sleep and an increase in serotonin levels.3 Results were based on twice-weekly, 30-minute massages for 5 weeks, using these techniques:

  • Kneading and pressing the back muscles
  • Massaging both sides of the spine and hips
  • Gliding rubs to the legs
  • Kneading and pressing the thighs

In the supine position, participants received:

  • Gliding strokes to the neck and abdomen
  • Kneading of the rectus and oblique muscles that help bend the trunk of the body forward
  • Rubbing of the legs
  • Kneading of the anterior thighs
  • Flexing of the thighs and knees
  • Gentle pulling on both legs

In addition to other assessments, a sleep scale to measure quality of sleep and urine samples to measure levels of serotonin were used in the study.

Conclusion

Massage is a smart, healthy, and drug-free option that has helped many people overcome insomnia. Because melatonin influences the sleep stage of an individual’s circadian rhythm, a natural way of boosting serotonin is a positive sleep-inducing option. This connection calls for further research showing the direct effects massage therapy has on serotonin and sleep. In the meantime, the existing evidence is enough to recommend regular massages for sleepless patients.3

A growing number of healthcare professionals recognize the benefits of taking a multidisciplinary approach to patients in order to better identify the source of illness4—rather than simply treating the symptoms. At the same time, sleeping pills and pain killers should take a back seat to complementary and alternative forms of medicine, including massage therapy, for treating the whole person and improving outcomes.

Kray KiblerKray Kibler, chief financial officer, Massage Warehouse (www.MassageWarehouse.com), a member of the Scrip Companies (www.ScripCompanies.com) family, first joined Scrip in May 2006, gaining broad and deep experience throughout the business with responsibility for oversight of the company’s financial, IT, human resource, customer service, distribution operations, and field/corporate sales.

REFERENCES

1. AMTA; Massage Therapy Can Help Improve Sleep; October 2012; www.amtamassage.org/approved_position_statements/Massage-Therapy-Can-Help-Improve-Sleep.html

2. Mayo Clinic Staff; Insomnia; Mayo Clinic; www.mayoclinic.org/diseases-conditions/insomnia/basics/complications/con-20024293

3. Cutler N; Insomnia, Serotonin and Massage; Institute for Integrative Healthcare; August 19, 2005; www.integrativehealthcare.org/mt/archives/2005/08/insomnia_seroto.html

4. Vanderbilt S; Sound Sleep; MassageTherapy.com; 2005; www.massagetherapy.com/articles/index.php/article_id/838/Sound-Sleep

5. Nerbass FB, et al; Effects of massage therapy on sleep quality after coronary artery bypass graft surgery; National Institutes of Health; 2010; www.ncbi.nlm.nih.gov/pubmed/21243280

– See more at: http://www.sleepreviewmag.com/2014/05/massage-therapy-sleep/#sthash.qXrJPdYG.dpuf

Massage Tables Are Like Elegant Desserts

Friday, March 7th, 2014

Massage Tables Are Like Elegant Desserts

 

By Angie Patrick

 

It’s true, massage tables really are like elegant desserts. The best ones have the perfect balance of sumptuous and delicious layers. Go enjoy a delicious gourmet dinner. Chances are the dessert tray will be filled with items sporting layer after layer of sheer decadence. More layers really equals more luxury and more indulgence.

However, this is where the similarities with your massage table end. I have seen some therapists who will place a sheet over a table and call it complete. This can leave a client shivering and feeling more than a little exposed. I have also witnessed other therapists create the equivalent to the Leaning Tower of Pisa in an effort to make the table more comfortable. This often results in the client fussing with the table covers and struggling to keep them in place while trying to roll over, or even worse, the coverings sliding to the floor completely when the client gets off the table due to ill fitting or inappropriate coverings not created for use on a massage table.

How do you know when enough is enough? How can you be sure you have not crossed the line between cocooning comfort and overcompensation for an uncomfortable table? Often, these lines can be blurred. Let’s look at some of the regularly used table coverings in order of their layering on the table, and then you can utilize the information provided to pick and choose which would be appropriate for your specific applications.

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Massage Table Warmers

 

Table warmers come in many different forms. Some are washable while others are not. Some are suited for treatments where they might come in contact with water and others are not made to withstand moisture. Before you choose, decide whether or not you plan to practice treatments that require the warmer to be water-proof. For instance, if your plan is to offer herbal wraps, you will most likely opt for the water-proof option for safety’s sake. If your plan doesn’t include treatments utilizing moisture and free-flowing water, then a regular fabric table warmer will work fine. In all cases, check to be sure the warmer has an auto-off feature. This alleviates the age old worry in the middle of the night as you sit straight up in bed, “Did I unplug the table warmer?”

 

Some models can be programmed to work continuously for up to 99 minutes, and then power down. This is a great feature, and one I personally prefer. It takes the guesswork out of whether or not the warmer will remain on for the full treatment. Given the average massage is 60 to 90 minutes, it should cover most treatments. The trick is remembering to reset it between clients so it does not power down in the middle of your massage. These typically are washable on the gentle cycle, although it is preferable to hang them to dry to better prevent the warming filaments from breaking.

 

Ideas for Added Padding

 

Massage fleece pad  likely is the most popular and widely utilized plush covering. This covering provides additional cushion and a degree of comfort that a sheet on bare vinyl will not provide. Look for fleece with elastic corner holds or a fitted cover to secure it to the table. You have a couple of choices in the type of fleece you utilize. Some people only want wool fleece pads. Although these are very warm and cozy, they cannot be machine washed and some clients might have allergies to wool, which won’t necessarily be disclosed in the intake form. I prefer the synthetic fleece because it offers greater flexibility in washing. It can be machine washed and dried in the dryer on fluff or air dry without heat. I would suggest a therapist have a few sets of fleece so they can be changed out between clients on a busy day. Now they are more affordable than ever before, ranging from $25 to $110 depending on the material you choose.

 

Another popular option for added comfort is memory foam covered in vinyl. This is a fantastic way to soften a hard table or elongate the life of one that is beginning to show wear on the padding. It usually is 2 to 3 inches thick and is made of visco-elastic material which reacts to body heat, conforming to the contours of the body. These, when covered with vinyl, are easily cleaned and offer a very comfortable foundation for your client. While not inexpensive, they can truly provide a luxurious feel to your table and extend the usefulness of a table in the beginning stages of wear, allowing an additional pocket of time before you must invest in a new table.

 

Choosing the Right Massage Sheets

 

Once your warmer and choice of pad are in place, affix your fitted sheet to the table. The next layer is your top sheet. Please be sure the sheet sets you buy are appropriate for a professional setting. I have seen the occasional therapist use cartoon-character sheets fitting a twin bed on their professional massage table. The intent is to be cute and quirky, but the reality is you come off looking ill-prepared, childish and difficult to be taken seriously. Purchasing sheets appropriate for your practice is fundamental in being considered a professional. Be sure your sheets are in good repair, not stained and do not reek of old oil. This is more than a wee bit off putting, and can ruin the whole massage experience, no matter how expertly executed.

 

Your choice in sheet material is one that could require some additional thought. Although we all want an attractive and inviting table, being pretty may not be enough. Look for fabrics that are durable and can withstand repeated usage and laundering. Here are a few examples of the most commonly chosen sheet types, and reasons why they may or may not be a fit for your needs.

 

Massage Poly Cotton sheets: These are a blend of cotton content and polyester. These sheets are thinner and great in warmer climates. They resist wrinkling, although they are not wrinkle-free. There is little shrinkage, and they usually hold up well during laundering.

 

Massage Muslin sheets: Very thin fabric, does not offer much coverage for client modesty. These sheets might work well when used in wraps. Not a favorite among most therapists for everyday use on their massage table.

 

Massage Cotton Sheets: Natural fiber, flat-spun fiber finish, and soft to the skin. For client modesty, look for sheets with 300-350 thread count. These are a bit thicker and offer greater coverage. Buy sheets a bit larger than your table to allow for inevitable shrinkage. These will launder well although they will wrinkle substantially if left in the dryer unattended after drying.

 

Massage Flannel Sheets: A tried and true staple in any therapist arsenal. This is a natural cotton fiber that has been spun to allow fibers to be “unruly” and then brushed to allow fibers to loosen and become lofty. These sheets offer superb coverage and long wear. The more they are washed, the softer they become. Flannel is not gauged in thread count, but it is rated by weight per square meter. For durable flannel that will wear well, look for flannel with weight of 150 g per square meter or greater. These weights will launder well but will wrinkle if left in a basket after washing. Again, be sure to buy sheets large enough to accommodate shrinkage.

 

Massage Bamboo Sheets: A new fiber in the massage-sheet arena. This fiber is incredibly soft to the touch. It feels almost silky and can provide a very luxurious feel to your table. It is also a nice “trendy” component to say you are using greener products. Even though there are several positive reasons to choose bamboo, it also has a few setbacks. It can be price-prohibitive in many cases, and it often can have substantial shrinkage and wrinkling if laundered in any way other than described on the packaging. It also is still somewhat fragile in its longevity, allowing the stitching holes to stretch and become somewhat unsightly. If you have the budget, time and opportunity to truly care for these sheets, they might be a good fit. If you are looking for a workhorse, you might decide to opt for another material.

 

In all sheets, you will want to be sure the pocket is deep enough to accommodate the table warmer, and fleece or memory foam pad, as well as the table. In the top sheet, you likely will wish to find something measuring 59 to 65 inches wide and 80 to 90 inches long. Not only will this allow nicely for any shrinkage, it will continue to provide adequate coverage for the client following laundering. This is why most household sheets for twin beds do not always offer a perfect fit.

 

The Proper Massage Blanket

 

There are many schools of thought in regards to blanket materials. Again, it is driven by your needs and usage. I will provide you with the most common offerings, although there are many more on the market than I can list here.

 

Massage Cotton Thermal blanket: Likely the most widely used blanket in massage. It is loosely woven, thicker yarn cotton that will remain breathable while retaining warmth. It is prone to shrinkage and does have a tendency to become snagged. These are affordable and come in an array of designer colors.

 

Massage Fleece blanket: Softness is the hallmark of this fabric. It harkens to days when we were children and all things we snuggled with were fluffy and soft. It evokes an instant relaxation response and is widely used in the industry. It will launder well, although it is prone to shed in the first few washes. Most will not have appreciable shrinkage. These will also wrinkle, but not much.

 

Massage Bamboo blanket: This fabric makes a lovely blanket; offering softness and luxury to any table. This is not a very durable fiber so handling and laundering of the blanket must be done with care. It is prone to pilling, so it should be handled with greater care. It will also shrink if dried in a heat setting. Tumbling on low heat or no heat is preferred to extend the life of the blanket.

 

Massage Down Comforter/Duvet: Incredibly lush and totally cocooning. It’s downside is the expense and the upkeep of the duvet covers between clients. For a similar feel without the expense, look for down alternative comforters. These can also alleviate the allergy reaction to down.

 

Making Your Table a Sanctuary

 

Many therapists have different ideas about the way they would like their table to look and feel to the client before they climb on. Some would opt for a clean, luxurious spa feel with a crisp, white duvet covering a plush, down comforter. Others may prefer a world-traveler look, complete with colorful saris from India or Pakistan accompanied by a decorative pillow of silk or satin. Still others may opt for a more ethereal feel, with thin gossamer fabrics covering their table, lending it a cloudlike quality.

 

I have seen tables with flower petals scattered on them, or simply dressed with a bundle of freshly cut rosemary sprigs tied with a piece of raffia placed in the center of the table. I have seen the table scattered with chakra stones, as well as beautiful bowls of water with a Beta Fish swimming in it on the floor beneath the headrest for a lovely view while face down. Any one of these ideas can evoke a serene feeling of calm and relaxation. The truth is, there are no real wrong ideas when it comes to the decorative part of the table. Just, as in all things, present a professional appearance.

 

I hope these bits of information will be able to assist you in the decision of what to use on your table. The possibilities are truly limitless, and we have only scratched the surface here. There are more beautiful massage linens coming into the market every day and there are many great suppliers bringing these to the forefront. Enjoy the search, but always remember to present yourself, your practice and the supplies you use professionally.  View more of Angie Patrick’s articles at Massage Today.

 

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.

Get Started with this Biofreeze Stress-Melter Pain-Relieving Massage!

Saturday, February 1st, 2014

BIOFREEZE® Stress Melter Pain Relieving Massage

incorporate-biofreeze

Menu Copy:

This full body therapeutic massage uses BIOFREEZE Gel, a pain relieving topical cooling gel during the massage treatment. This massage focuses on specific areas of tight and painful muscles and joints using various massage strokes to relieve tension and pain. More concentrated work on muscle spasm and chronic tension where most of us hold our stress will be given at the end of this treatment. A tube of BIOFREEZE Gel is included for home care use to continue the pain relieving experience at home. This massage will leave the client stimulated, invigorated and will help melt their stress away.

 

Treatment Time: 60 minutes

 

Benefits of Treatment:

1. Relieve stress

2. Reduce muscle spasm

3. Reduce discomfort and pain

4. Increase circulation

5. Improve range of motion

6. Over all invigorating feeling

 

Contraindications:

1. Sunburn

2. Skin rashes or conditions

3. Open sores

4. Severe high blood pressure

5. Fever or infections

 

Products, Supplies and Equipment:

1. Massage Table

2. Two Sheets and Drape

3. Face Cradle Cover

4. Bolster

5. Massage Oil

6. BIOFREEZE Gel

7. PROSSAGE Heat

 

Prepare Treatment Room and Table:

1. Massage Table:

a. Drape two sheets, one on top of the other, folding top sheet down partially with a diagonal fold.

2. Treatment Room:

a. Have several hand towels ready (if needed) for additional draping.

b. Have bolsters and pillows available (if needed) for additional client comfort prepared with clean linens.

c. Have massage oil, BIOFREEZE topical analgesic, PROSSAGE Heat, etc., as needed per specified massage protocols, prepared on counter.

d. Create a comforting and de-stressing environment with soft music, lowered lighting and any specified amenities such as fresh flowers, or product samples on table.

 

Client Communication:

• Pick up client

• Have client complete in-take form

• Conduct pre-massage interview

• Explain sequence and benefits of products

• Provide and explain draping

• Step out as client gets on table

• Knock and step in

• Bolster client for comfort

• Begin work using the following protocol

 

Treatment Protocol:

1. Client is positioned supine (face up).

2. Start by placing hands on the client’s upper trapezius and effleurage the neck.

3. Massage face starting at the chin and working toward the forehead and then move to the head performing friction massage movements.

4. Move to the client’s neck and apply oil to the neck. Apply bilateral effleurage beginning at the sternal notch and use the hands simultaneously. Continue from the sternum over the shoulder and along the traps to the occipital ridge. Repeat at least three times.

5. Turnclients head to one side and apply effleurage to the side of the neck starting at the mastoid, con

tinue the movement across the shoulder and around the deltoid muscle and back to the base of the neck.  Repeat at least three times.

6. Apply petrissage, friction and vibration strokes to the neck and shoulders.

7. Apply passive joint movement by rolling the head forward, passive stretch by supporting the head side-

to-side and pushing the opposite shoulder. Apply passive rotation to the neck.

8. Next, apply slight traction to the cervical spine by hooking the fingers under the occiput and pulling.

9. Finish by applying alternating pressure toward the foot of the table and rock gently and stretch shoulders.

10.You may apply BIOFREEZE Gel to any tender anterior points as needed at this point of the massage.

11. Massage each arm and hand with effleurage, petrissage and stripping strokes for 3 to 5 minutes for each arm.

12. Massage each leg using effleurage, petrissage, broadening friction and stripping strokes 3 to 5 minutes

per leg.

13. Massage each foot for 2 to 3 minutes. Begin at the sole, kneading the foot and then applying friction, covering the front of the foot and stretching each foot.

14. Re-drape client and apply feather strokes over the drape before turning the client.

 

(25 minutes total massage time for the supine massage)

 

1. Client is then moved to prone (face down) position.

2. The soles of the feet are massaged and pressure points used; legs and calves, gluteals are massaged using petrissage, effleurage, broadening, friction and stripping strokes; ten minutes for this part of the massage.

3. Start with a light touch at the base of the neck and the other hand at the base of the spine.

4. Apply massage oil to the clients back using effleurage strokes starting at the head and go to the sacrum.

5. Then apply a thin layer of BIOFREEZE Gel to the back; massage BIOFREEZE Gel into the back and continue massaging the back using effleurage, petrissage, and compression strokes with the BIOFREEZE oil mixture.

6. Petrissage the trapezius and then the entire side of the back that is opposite the therapist, repeating this at least three times. Then move to the other side of table and repeat.

7. Use deep gliding stripping movements using braced thumbs on the back, can also use the elbow and forearm to do deep gliding when working on the back.

8. Move to the shoulders and perform direct pressure and friction to the trapezius and rhomboid area.

9. Perform trigger point work on the rotator cuff area as needed at this time.

10. Then work the cervical muscles face down using effleurage, petrissage strokes.

11. Then focus on the sub-occipital ridge doing circular friction back and forward on the ridge and above and below it.

12. Move to the head and massage starting at the base of the neck and apply friction to the sc

alp.

13. Follow up with additional massage to areas of tension and pain at this time.

14. Can apply tapotement, percussion or vibration at this time.

15. Apply stretches to the back and end with feather strokes.

 

(20-minute massage on back)

 

1. Re-drape client and apply compression over the drape from the feet to the clients shoulders.

2. Explain that the BIOFREEZE cooling effect will stay with client for a few hours and step out of room.

3. Give tube of BIOFREEZE Gel with home care after treatment.

 

Closure: Thank your client and step out.

 

Special notes:

A higher price should be charged when a tube of BIOFREEZE product is included with this treatment along with home use instructions. The BIOFREEZE Massage Pain Relieving Massage Melter is intended to be a revitalizing treatment. For a less intense treatment, BIOFREEZE Gel with massage oil during the massage can be omitted and applied just during the trigger point work and around joints at the end of this treatment. This massage may be varied due to client needs.  BIOFREEZE topical analgesic should only be used with massage oil, not creams or lotions to create a BIOFREEZE mixture for the BIOFREEZE massage. This treatment is also a great time to use the BIOFREEZE spray on the client’s feet at the end of the treatment.

 

Technique Definitions:

• Broadening Strokes: The application of palm strokes from the centerline of an extremity laterally outward.

• Compression: A rhythmic pumping action movement on muscle straight in and out intended to spread muscle fiber.

• Compressive Effleurage: The application of gliding strokes with enough pressure to create a displacement of tissue for the purpose of moving fluid.

• Cross Fiber Friction: The application of compressive movements on muscles with the angle 90 degrees to the fibers of the muscle.

• Direct Pressure: The application of compression of tissue with static pressure.

• Effleurage: The application of gliding strokes that follow the contour of the body.

• Flats of Hands: Applying gliding strokes with the backs of your fingers while using loose fists.

• Friction: The application of compression of tissue while adding movement.

• Petrissage: The application of lifting, squeezing and kneading strokes to tissues of the body.

• Stripping Strokes: The application of specific gliding strokes over a muscle usually from distal to proximal.

• Tapotement or Percussion: The application of alternating, rhythmical striking movements to the body.

 

 

Disclaimer:

These treatments are intended to be used by Health Care and Massage Professionals only. They are intended to be used as a guide and should not replace the advice of a medical doctor or health care provider. Please check with the client’s healthcare provider when in doubt before using any of these treatments and/or BIOFREEZE & PROSSAGE Heat products.

Treatment written and designed by Lynda Solien-Wolfe LMT, NCTMB -Solwolfe Resource Group, Inc. and Michael McGillicuddy LMT, NCTMB -USA Pro-Sports.

Gaining and Retaining Massage Clients: Eliciting Emotional Responses

Friday, January 3rd, 2014

Gaining and Retaining Massage Clients: Eliciting Emotional Responses

By Angie Patrick

Humans are emotional creatures. This is neither good nor bad. It simply is.

We are wired to respond to situations, stimulation, sensory input and vocalizations in an emotional and sometimes even subliminal manner. Loud noises startle us and make us wary of danger, the smell of bacon makes us hungry, the sight of beauty can make us weep, and watching a puppy’s antics can make us laugh. Whether we want it to be or not, our entire response to the world is highly weighted on emotion. Once you understand this basic fact and embrace this as truth, it makes interaction and involvement with others more easily managed.

Business and marketing professionals bank on emotional responses from their clients in order to gain a stronger bond with their prospect. Banks and law firms often employ the use of blues and greens in their advertising to instill a sense of professionalism and strength. Fast food places focus on red and yellow hues to remind you of catsup and mustard, all with the idea of making you hungry. The same can be said of spas, as purple and violet hues, along with other soft or earthly colors, are used in the hopes of putting you in a peaceful state of mind and one that promotes being grounded, centered and relaxed. While not overt, the use of color can trigger emotional responses in us that can help sway our thinking to the mindset of the marketer, making their message more easily received and understood.

Just as sight is a sensory input that can trigger emotional responses, so is scent. Have you driven by a steakhouse or other food establishment and smelled the delicious aromas coming out of the stacks atop the building? I would bet smelling these scents immediately makes you think of the food you smell and entices you to treat yourself to their wares. Have you ever stood in the shampoo aisle of the store and opened the top of the bottle to smell the product before you purchase? Have you ever returned one quickly to the shelf because it was unappealing, while lingering over a bottle that you found pleasing? If shopping with another, did you offer the pleasing smelling bottle to your companion to also smell to gain their insight and opinion? It is likely you do the same sharing mechanism with food you enjoy as well, offering your companion a taste of something you have that has brought your senses pleasure and provides a happy emotion. We share what we love, and that which brings us joy. Be it knowingly or subliminal, what we experience as soothing, pleasing, or enhancing our positive emotions is something we will share with those who are important to us.

So, understanding the basic need for humans to be impacted emotionally in a positive way in order for us to be satisfied and share our findings with others, it makes sense for us to examine our practice and surroundings to see what we offer and work to make the experience one that will be remembered and recommended to others. I encourage you to take a few minutes and consider the following as a means to understand how what you do, how you present and how your interactions can evoke emotional responses, and help gain and retain clients.

Whether you have a brick and mortar location, a rented space or are a mobile therapist, you bring to the table a palette of color and an array of scent opportunity that can set the mood for your services. Depending on the impression you wish to leave with your client with your hands on skills, you can also add visual and olfactory stimulus to add emphasis and help make your clients experience a deeper, richer one. While we are each individuals and each have our own style, it makes sense to help reinforce the positive emotions felt by your client by utilizing a few additions to your marketing and regular treatment.

Consider your business cards. Do they send the message you would like your clients to know about you without reading any of the text? In other words, are your business cards an accurate depiction of the feelings your services provide? I once received a business card from a therapist that was black, with red writing and red tribal art. My first thought was this was a card for a tattoo artist or musician. These colors evoked that mental image for me and the use of tribal art was reminiscent of a tattoo and the all black card and red font reminded me of rock and roll. The therapist was actually a mobile therapist, focusing on relaxation and chair massage. And while the card was indeed attractive, nothing about it spoke to the business or the care the therapist would provide. In the mind of the client, or prospective client, this impression can be a lasting one and when the need arises for a massage they may not correlate your name and business to the need, as it may not be in sync with their visual and emotional expectations. I am not saying to copy everyone else, I advocate your individualism. However, if you are working to build a clientele of people who will be interested in what you do and call you when they have a need, then being synchronous with your visuals and your services makes sense.

So how about your treatment room? What message are you sending with your décor? Consider the colors you use and the way your room smells. Let’s take the example from the above card and extrapolate that to the treatment room. With the marketing tool I was given by this therapist, I would envision a dark treatment room, dark linens and a bit of a vampire feel. Not really the feeling I would want when going to a therapist for stress management and relaxation. While the services of this therapist may be absolutely nothing of the sort, mentally I already see this image and will likely not choose to call upon them for my needs. In my mind, and certainly in the minds of other consumers, softer colors and soothing scents are what they often think of when they think of stress relief. Make sure your surroundings, whether they are static or brought along for the ride, are consistent with your treatment.

Bring soothing colors into your space by thinking about how they make you feel when you see them. While you may adore the latest shade of passion-neon-pink, jarring or unusual colors may create a negative mental check mark in the checklist of your clients mind. Keep in mind, soft palettes of color help sooth the mind and firm colors such as blues, greens and whites often create a more clinical feeling. Soft, earthy tones such as browns, beige, plum, slate, sage and taupe are wonderful neutrals that can work in any space, as they lend themselves easily to any services.

Creating a space and environment that enhances your treatment can include the sense of smell. Have you taken a good sniff of your linens? Do they smell fresh and clean or do they have a faint smell of old oil? Try hard to be objective, as the client’s sense of smell regarding your linens will likely be more acute than your own, as they are not in contact with your linens as much as you are. We can grow accustomed to a scent and even become immune to the objection as a direct result of familiarity. If your linens have become a bit less than enchanting, wash them with enzyme rich detergent designed for oil removal. If this is still not enough, invest in new linens. Your client will be enrobed in your linens, and anything less than a comforting and cocooning experience will leave a negative impression. You work too hard to have your client be put off by this highly correctable issue.

Consider the massage lubricants you use and whether aromatherapy may be of benefit. Essential oils are a powerful tool in bringing about the desired emotion within your client. Floral and soft, woodsy and earthy, clean and crisp, or citrus inspired, each can help you set a tone and feel for the treatment while helping to quiet the mind and stresses of your client. Think of your desired outcome and then set the tone by using sensory stimuli to help evoke this desired response. Just as a realtor stages a home, even going so far as to bake cookies during the open house to make people think of “home” and “family,” you can use the tools in your arsenal to help direct the client toward a mindset that will enable your treatment to have greater impact and a lasting positive emotion.

In total, the most important way you can encourage a client to return is to be an educated and capable therapist. Also take into consideration how what you do, offer and provide makes them feel. Consider how what they see and experience inside and outside your treatment impacts them emotionally and work to make those feelings be those of enjoyment, ease and success. When we feel good about something, we share the information with others, and return for more of what makes us happy. This can mean repeat clients and referrals which can bring you great rewards, both financially and emotionally. After all, who would refuse happy, returning clients who send their friends and family to you, too? In this scenario, everyone is happy!  View more of Angie Patrick’s articles at Massage Today.

 

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

 

Gaining and Retaining Massage Clients: Eliciting Emotional Responses

Wednesday, January 2nd, 2013

Gaining and Retaining Massage Clients: Eliciting Emotional Responses

By Angie Patrick

Massage Warehouse – Spa supplies and equipment provider

Humans are emotional creatures. This is neither good nor bad. It simply is.

We are wired to respond to situations, stimulation, sensory input and vocalizations in an emotional and sometimes even subliminal manner. Loud noises startle us and make us wary of danger, the smell of bacon makes us hungry, the sight of beauty can make us weep, and watching a puppy’s antics can make us laugh. Whether we want it to be or not, our entire response to the world is highly weighted on emotion. Once you understand this basic fact and embrace this as truth, it makes interaction and involvement with others more easily managed.

Business and marketing professionals bank on emotional responses from their clients in order to gain a stronger bond with their prospect. Banks and law firms often employ the use of blues and greens in their advertising to instill a sense of professionalism and strength. Fast food places focus on red and yellow hues to remind you of catsup and mustard, all with the idea of making you hungry. The same can be said of spas, as purple and violet hues, along with other soft or earthly colors, are used in the hopes of putting you in a peaceful state of mind and one that promotes being grounded, centered and relaxed. While not overt, the use of color can trigger emotional responses in us that can help sway our thinking to the mindset of the marketer, making their message more easily received and understood.

Just as sight is a sensory input that can trigger emotional responses, so is scent. Have you driven by a steakhouse or other food establishment and smelled the delicious aromas coming out of the stacks atop the building? I would bet smelling these scents immediately makes you think of the food you smell and entices you to treat yourself to their wares. Have you ever stood in the shampoo aisle of the store and opened the top of the bottle to smell the product before you purchase? Have you ever returned one quickly to the shelf because it was unappealing, while lingering over a bottle that you found pleasing? If shopping with another, did you offer the pleasing smelling bottle to your companion to also smell to gain their insight and opinion? It is likely you do the same sharing mechanism with food you enjoy as well, offering your companion a taste of something you have that has brought your senses pleasure and provides a happy emotion. We share what we love, and that which brings us joy. Be it knowingly or subliminal, what we experience as soothing, pleasing, or enhancing our positive emotions is something we will share with those who are important to us.

So, understanding the basic need for humans to be impacted emotionally in a positive way in order for us to be satisfied and share our findings with others, it makes sense for us to examine our practice and surroundings to see what we offer and work to make the experience one that will be remembered and recommended to others. I encourage you to take a few minutes and consider the following as a means to understand how what you do, how you present and how your interactions can evoke emotional responses, and help gain and retain clients.

Whether you have a brick and mortar location, a rented space or are a mobile therapist, you bring to the table a palette of color and an array of scent opportunity that can set the mood for your services. Depending on the impression you wish to leave with your client with your hands on skills, you can also add visual and olfactory stimulus to add emphasis and help make your clients experience a deeper, richer one. While we are each individuals and each have our own style, it makes sense to help reinforce the positive emotions felt by your client by utilizing a few additions to your marketing and regular treatment.

Consider your business cards. Do they send the message you would like your clients to know about you without reading any of the text? In other words, are your business cards an accurate depiction of the feelings your services provide? I once received a business card from a therapist that was black, with red writing and red tribal art. My first thought was this was a card for a tattoo artist or musician. These colors evoked that mental image for me and the use of tribal art was reminiscent of a tattoo and the all black card and red font reminded me of rock and roll. The therapist was actually a mobile therapist, focusing on relaxation and chair massage. And while the card was indeed attractive, nothing about it spoke to the business or the care the therapist would provide. In the mind of the client, or prospective client, this impression can be a lasting one and when the need arises for a massage they may not correlate your name and business to the need, as it may not be in sync with their visual and emotional expectations. I am not saying to copy everyone else, I advocate your individualism. However, if you are working to build a clientele of people who will be interested in what you do and call you when they have a need, then being synchronous with your visuals and your services makes sense.

So how about your treatment room? What message are you sending with your décor? Consider the colors you use and the way your room smells. Let’s take the example from the above card and extrapolate that to the treatment room. With the marketing tool I was given by this therapist, I would envision a dark treatment room, dark linens and a bit of a vampire feel. Not really the feeling I would want when going to a therapist for stress management and relaxation. While the services of this therapist may be absolutely nothing of the sort, mentally I already see this image and will likely not choose to call upon them for my needs. In my mind, and certainly in the minds of other consumers, softer colors and soothing scents are what they often think of when they think of stress relief. Make sure your surroundings, whether they are static or brought along for the ride, are consistent with your treatment.

Bring soothing colors into your space by thinking about how they make you feel when you see them. While you may adore the latest shade of passion-neon-pink, jarring or unusual colors may create a negative mental check mark in the checklist of your clients mind. Keep in mind, soft palettes of color help sooth the mind and firm colors such as blues, greens and whites often create a more clinical feeling. Soft, earthy tones such as browns, beige, plum, slate, sage and taupe are wonderful neutrals that can work in any space, as they lend themselves easily to any services.

Creating a space and environment that enhances your treatment can include the sense of smell. Have you taken a good sniff of your linens? Do they smell fresh and clean or do they have a faint smell of old massage oil? Try hard to be objective, as the client’s sense of smell regarding your linens will likely be more acute than your own, as they are not in contact with your linens as much as you are. We can grow accustomed to a scent and even become immune to the objection as a direct result of familiarity. If your linens have become a bit less than enchanting, wash them with enzyme rich detergent designed for oil removal. If this is still not enough, invest in new linens. Your client will be enrobed in your linens, and anything less than a comforting and cocooning experience will leave a negative impression. You work too hard to have your client be put off by this highly correctable issue.

Consider the massage lubricants you use and whether aromatherapy may be of benefit. Essential oils are a powerful tool in bringing about the desired emotion within your client. Floral and soft, woodsy and earthy, clean and crisp, or citrus inspired, each can help you set a tone and feel for the treatment while helping to quiet the mind and stresses of your client. Think of your desired outcome and then set the tone by using sensory stimuli to help evoke this desired response. Just as a realtor stages a home, even going so far as to bake cookies during the open house to make people think of “home” and “family,” you can use the tools in your arsenal to help direct the client toward a mindset that will enable your treatment to have greater impact and a lasting positive emotion.

In total, the most important way you can encourage a client to return is to be an educated and capable therapist. Also take into consideration how what you do, offer and provide makes them feel. Consider how what they see and experience inside and outside your treatment impacts them emotionally and work to make those feelings be those of enjoyment, ease and success. When we feel good about something, we share the information with others, and return for more of what makes us happy. This can mean repeat clients and referrals which can bring you great rewards, both financially and emotionally. After all, who would refuse happy, returning clients who send their friends and family to you, too? In this scenario, everyone is happy!  View more of Angie Patrick’s articles at Massage Today.

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

Business Building Blocks

Friday, May 11th, 2012

Business Building Blocks

By Angie Patrick

Massage Warehouse – Massage equipment and products provider

Defining Change and Learning to Understand Why People Fear It

My cousin used to say, “change is change” and I thought it was one of the strangest things a person could say. Well, of course change means change. I mean, what else could it mean? But what exactly is change? How do you define it? How do you quantify it? How do you even begin to endeavor upon making a change if it is such an esoteric term? Why do people fear it so much? Why is it so hard to do? Why are we so resistant to change?

According to Merriam-Webster, change can be defined as the following:

A. To make different in some particular.

B. To give a different position, course, or direction to.

C. To make a shift from one to another.

D. To undergo transformation, transition, or substitution.

So, none of the definitions listed above say to maim, mutilate, slay or dismember. They do not suggest the end of life as we know it or the approach of the apocalypse. It simply means something is about to become something other than that in which we have become accustomed. This can be for the worse or for the better, but at the center of any change is either action or inaction. The outcome of change often depends on the person, business or entity’s intentions and motivations, so clarity of the reasons for change can remove many of the inherent fears we all feel when we hear the word change.

In business, I can say with a very high level of acuity that I have been the catalyst for, as well as the recipient of, change. Change can mean positive outcomes when you are trying to do all the right things for all the right reasons. When you know you need to make a change for the better for your massage practice, you set about making those changes by educating yourself on what your next steps should be. That may mean hiring a consultant to provide direction, or even accomplishing tasks yourself to get the ball moving. It might mean taking a class or two to gain specific knowledge in a new massage technique or protocol so you can impact change in your own practice. It might even mean taking a hard and honest look at your business, where you are in your personal growth, and look at the most difficult thing to change: YOU. Sometimes, our fear of the unknown can cause paralysis in our business because we become so comfortable in our cocoons we resist the driving urge to spread our wings. To do this means a transformation must take place, and sometimes this transformation can be scary. But also, the transformation can be cathartic.

Sometimes, you simply need to break out of old thought patterns that can contain your creativity and entrepreneurial spirit. The excuse, “this is always how we have done it,” does not mean, “this is a new way to do it,” is a bad thing. Opening your mind to possibilities is a huge harbinger of positive outcomes. Thinking outside your comfort zone can make you stretch to meet your desired goals. Get out of your own way; step out of the fear box and into a world of potential. It really has to begin with your own thoughts and perceptions, because no change will ever be positive in your mind if you will not open up long enough to examine the possibilities.

This is true of changes that are business related, but also personal in nature. I have personally embarked on a mission to change myself and my health. This is not an easy thing to do, because old habits die hard. Eating balanced meals and exercising has never been my forte, and now it is becoming my norm. It is a change I made with will coming from deep inside and with great determination. My goal is simple, be healthy, reduce my stress levels and lose this weight that has plagued me my whole life. It is slow going, but it IS going. And I am thankful I recognized this need for change before it was too late.

In your world, you may have concerns about where you work, what you do, who you do it with and where you are headed. Change means many things to many people. And it happens all around us every day. The world is in a constant state of flux, and changes with each moment that passes. It happens because someone is brave enough to do that which has never been done before. Someone has found a need and strives to fill it. Technology finds a faster more user friendly interface and rolls it out to the masses. It is a constant, and it requires a first step.

As we hear the “economic experts” say we are emerging from the past few years of downturn in our economy, I have to stop and think what would make these changes? In the housing market, it is because people need a place to live, and are beginning to simply step out and invest again. In sales, people are beginning to feel more confident, albeit ever so slightly, and are willing to turn loose a dollar while watching the bottom line. So in essence, people are making these changes, one by one, stepping out and testing the waters. This is seen as positive growth and momentum by the experts. It took a shift in mindset, and a bit of bravery, but it is happening all around us.

Ultimately, change is up to you. If you do not like where you are, move. If you do not like what you are doing, do something different. If you do not like what you see, speak out. If you want to grow your business or even within yourself, you have to take the first steps. Toughen up, cupcake and be brave! No one said change was easy, but anything worth having is worth working for. If you desire it, it is worth the effort. Don’t settle for “what is” at the expense and forfeiture of what “might be.” Be open, be honest, and most of all, be true to your own self worth. You are the only one who can better yourself and your circumstances. I promise, you are worth it. View more of Angie Patrick’s articles at Massage Today.

Which is Right for You? Entrepreneur or Employee?

Thursday, April 5th, 2012

Entrepreneur or Employee? Which is Right for You?

By Angie Patrick

There is no denying the massage and wellness industry is here to stay. People are becoming far more proactive with their health care and are looking to alternatives to heavy medications and a costly doctor visit.

Recognizing there is opportunity for those who choose to chase it, there are many ways you can be involved in the massage health care field. You can be your own boss and open your own practice, you can contract your services to other entities, or you can become an employee. Let’s discuss these opportunities and I want to offer you some points to ponder as you are making your decisions regarding how you will proceed in your career.

While I am cognizant and wholly recognize and respect that those who choose to enter the massage field are compassionate, giving, kind and generous, I am also here to tell you that you must be able to make a living in order for you to be all these things while utilizing the education you have paid to obtain. I know many therapists who feel somewhat guilty for having to even charge for a massage and then hugely undervalue their services as a result. This makes making ends meet much harder than it should be. While I applaud this giving nature, and I certainly do not knock this in any way, (as heaven KNOWS the world could use more people with a giving heart) I would say this type of individual may not make the best entrepreneur. Being an entrepreneur means building a business to make a profit. If you find you feel a twinge of guilt to charge the appropriate and customary rates to provide your skills, you might want to look at becoming an employee.

Entrepreneur or Employee Entrepreneurship means being competitive. Do not get me wrong, I do not consider being competitive a bad thing in the least! (I have been known to be quite competitive and it is part of my nature.) Nor do I consider it a bad thing to wish to provide your skills free or nearly free of charge. (I have also been known to do that on occasion as well.) What I am saying is it takes a specific mind set to build a prosperous and profitable practice. You must be willing to take chances, to take charge, to stand fast on your pricing, to manage your marketing, your brand, your retail, your facility, your overhead, your ordering of supply, your capital expenditures for equipment, and your own book keeping to name just a few of the responsibilities of owning a thriving business. Many are satisfied with making only what is needed to survive, while others feel the drive to build a bigger, better more “bionic” practice that can support them in a bit grander fashion. Neither is a bad decision, but being honest with yourself about the inner desires you have, as well as the skill set you have is paramount to your success in either direction.

As an employee, you have the luxury of not having to order your own products, you often have benefits and you can usually count on a pretty regular paycheck. This is less risky and can allow you to do that which you love while not having to work at the actual upkeep of a business. You come in, you do your thing, you complete your side work and you go home. You can leave it and not think about it again until you go back to work. For many, this is a blessing. I have to say I can certainly see the appeal of being an employee, especially from a personal time perspective. An entrepreneur rarely has the opportunity to “clock out” and not think about their business. It is always on their mind, and they are constantly vigilant for any opportunity they might find to increase traffic and support more clients. Rarely are they ever “off the clock.” The actual time performing massage is just the tip of the iceberg for the entrepreneur, while for an employee it is the crux of the job, with little or no additional responsibility for operational expenses or further financial risk. Depending on how your personality is wired, both might have appeal.

For those who see both sides of the coin as appealing and would really prefer to have a little bit of both worlds, I might suggest becoming a contract employee. Being a contract employee is really being your own boss, as you will regulate the hours you work, the facilities you will work within, and the number of clients you see daily. You may or may not have to provide your own equipment or supply, as those needs can change with the contracts in which you enter. You are responsible for your own taxes and reporting, but you get many perks from an earnings perspective that you can use at tax time. These should be discussed with your tax professional for greater clarity, but it is certainly something to entertain when you are deciding to become a contract employee. This can be a rewarding and positive way to enter into the field, but it is not without risk.

An example of a contractor relationship would be that of a chiropractic office that works closely with an independent therapist, sometimes even leasing them space within the facility, and paying them per client. Depending on the agreement with the doctor, you may receive all or only a portion of the charges to the client. You should be skilled at negotiation and not be afraid to ask for what you want. Contract employment is not for the timid, and you are your own best advocate. Without the ability to negotiate in the contractual relationship, you can often find yourself with the fuzzy end of the lollipop at the end of the day, working and making little for your efforts. Savvy relational skills are a must for a contractor.

Just as it is with the world around us, it takes all kinds of people to make a community. No way is better or more glamorous than another; it is simply a different means to the same end. We do not enter this field without the desire to help others. This is really the ultimate goal. How you go about finding your niche in this growing marketplace is really up to you. You need not choose only one option. As a matter of fact, I encourage you to try each of them on for size and see where you feel the most comfy. At the end of the day, you have to pay your bills and you need to be sure you are doing something that makes you happy. Find your happy spot and dig in. You can have it your own unique way, and never let anyone tell you otherwise.  View more of Angie Patrick’s articles at Massage Today.

Massage Warehouse – Massage products and equipment provider

10 Tips For Spring Cleaning Your Massage Practice

Monday, March 28th, 2011

Look Out, It’s Time to Clean House!
By Angie Patrick

Maybe I am channeling my inner Martha Stewart, or maybe I am just inspired since I saw some semi-icky stuff during a massage recently, but I believe we can all use a checklist to make sure our business, practice, massage room and equipment are up to par and ready for Spring. Here are a few things you can do to help get ready and be out with the old winter grunge and in with the fresh spring air!

1: I know it is hard to remember that people on a massage table can see under your counters or under your side tables…The fact is, this perspective on your practice is often overlooked by massage therapists and employees. You would not believe some of the yuk that can accrue under there like dust bunnies with fangs, cobwebs that look like they were made by a tarantula, and bits of paper and candy wrappers that have missed the broom a few times because they are “JUST” out of reach.

If your client returns week after week, and sees this kind of thing going unchecked, they “MAY” have the impression the entire facility isn’t clean. While it may not be true, does that really matter if the client does not return? Will it help if they tell five people they know your massage practice is dirty? Nope….! So take a moment, get on your massage table, face up, side lying, and face down. What do you see? If you see UNDER SOMETHING, be sure to keep it CLEAN!

2: Check Expiration Dates on all things that can expire. Be sure to check your retail shelves as well as your back bar for anything that may be going out soon. If you have something about to expire, run a special or sale on a treatment requiring that product. If your pale of sugar scrub has a bit left in it, but expires in 2 months, then run a special on sugar scrubs to be sure you get the most for your money!

3: Linen Inspection. “Oh Angie, lighten up… My sheets are FINE! “ Hmmm…..I would not be so hasty! When was the last time you put your massage sheets on a table and got between them? Are they pilling, do they smell or feel scratchy? Are they frayed in any way? Is there an oil stain you have simply stopped seeing, but fresh eyes could pick out in a lineup? Check these things out! Massage sheets are not meant to last forever. In fact, we are in one of the only professions that can really consider sheets a disposable. So take a moment to go through your linens, make sure they smell fresh and are unstained, and are in good working order. Replace sets that have passed their prime. < C’mon, do the math…… let’s say 20 bucks a set, divided by a client a day for two years? Yeah, it’s time to retire them or re purpose them! They have provided you great value!>

Read more at Massage Today.