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Posts Tagged ‘massage sheets’

Dressing your Massage Table

Friday, November 8th, 2013

Dressing your Massage Table
There’s nothing quite like a well dressed table when it comes to providing comfort and warmth for your clients. We’ve highlighted some commonly used table coverings so you can pick and choose which layers are appropriate for your specific applications.

1. Massage Table Warmer
A table warmer will provide even warmth across your entire massage table. Try the NRG Digital Massage Table Warmer with elastic bands to prevent the warmer from slipping off the table and a digital control for quick and easy temperature changes.

2. Additional Massage Table Fleece Padding
A fleece pad is the most popular type of plush covering as it provides additional cushion and comfort. Try the affordable NRG Fleece Massage Table Pad and Face Rest Cover. This machine washable table pad features 1″ thick fleece which will keep your clients warm in the winter and cool in the summer.

3. Massage Sheets
Once you have your table warmer and additional padding in place, layer your fitted sheet on top, followed by a flat sheet which will be your top sheet. Try the NRG Deluxe Massage Sheet Set which includes a fitted sheet, flat sheet and a face cradle cover. This sheet set is designed for comfort, fit and extended use.

4. Massage Blanket
A blanket will provide that final layer of warmth for your client, particularly during colder months. Try the Matelesse Coverlet to add a touch of elegance to your treatment room. Available in 3 classic colors, this blanket is wrinkle resistant and easy to care for.

dressing-table

Preparing your Massage Practice for Winter

Friday, October 25th, 2013

Preparing for Winter
With colder weather on the horizon, it’s time to get your practice and your clients ready for the harsh realities of Winter. Follow these tips to protect your clients from the cold both during their treatment as well as at home.

Preparing your Massage Table
· Invest in a massage table warmer to provide controlled warmth.
· Dress your table with thicker sheets such as NRG Deluxe Flannel Massage Sheets.
· Keep a massage blanket on hand to offer to your client for an additional layer of warmth.

Preparing your Massage Treatments
· Use thicker massage lubricants such as massage creams or body butters to provide a stronger barrier for your clients’ skin against cold weather.

· Offer gentle facial treatments to your clients to combat the dry, dull skin tone that comes with colder climates.
· Provide paraffin treatments for clients concerned about dry skin

Preparing your Clients
Encourage your clients to continue to protect their skin against harsh weather by retailing massage creams and body butters for at-home use. To nourish dry hands and feet, suggest applying a generous coat of cream at night and cover with gloves and socks while they sleep.

preparing-for-winter

Gaining and Retaining Massage Clients: Eliciting Emotional Responses

Wednesday, January 2nd, 2013

Gaining and Retaining Massage Clients: Eliciting Emotional Responses

By Angie Patrick

Massage Warehouse – Spa supplies and equipment provider

Humans are emotional creatures. This is neither good nor bad. It simply is.

We are wired to respond to situations, stimulation, sensory input and vocalizations in an emotional and sometimes even subliminal manner. Loud noises startle us and make us wary of danger, the smell of bacon makes us hungry, the sight of beauty can make us weep, and watching a puppy’s antics can make us laugh. Whether we want it to be or not, our entire response to the world is highly weighted on emotion. Once you understand this basic fact and embrace this as truth, it makes interaction and involvement with others more easily managed.

Business and marketing professionals bank on emotional responses from their clients in order to gain a stronger bond with their prospect. Banks and law firms often employ the use of blues and greens in their advertising to instill a sense of professionalism and strength. Fast food places focus on red and yellow hues to remind you of catsup and mustard, all with the idea of making you hungry. The same can be said of spas, as purple and violet hues, along with other soft or earthly colors, are used in the hopes of putting you in a peaceful state of mind and one that promotes being grounded, centered and relaxed. While not overt, the use of color can trigger emotional responses in us that can help sway our thinking to the mindset of the marketer, making their message more easily received and understood.

Just as sight is a sensory input that can trigger emotional responses, so is scent. Have you driven by a steakhouse or other food establishment and smelled the delicious aromas coming out of the stacks atop the building? I would bet smelling these scents immediately makes you think of the food you smell and entices you to treat yourself to their wares. Have you ever stood in the shampoo aisle of the store and opened the top of the bottle to smell the product before you purchase? Have you ever returned one quickly to the shelf because it was unappealing, while lingering over a bottle that you found pleasing? If shopping with another, did you offer the pleasing smelling bottle to your companion to also smell to gain their insight and opinion? It is likely you do the same sharing mechanism with food you enjoy as well, offering your companion a taste of something you have that has brought your senses pleasure and provides a happy emotion. We share what we love, and that which brings us joy. Be it knowingly or subliminal, what we experience as soothing, pleasing, or enhancing our positive emotions is something we will share with those who are important to us.

So, understanding the basic need for humans to be impacted emotionally in a positive way in order for us to be satisfied and share our findings with others, it makes sense for us to examine our practice and surroundings to see what we offer and work to make the experience one that will be remembered and recommended to others. I encourage you to take a few minutes and consider the following as a means to understand how what you do, how you present and how your interactions can evoke emotional responses, and help gain and retain clients.

Whether you have a brick and mortar location, a rented space or are a mobile therapist, you bring to the table a palette of color and an array of scent opportunity that can set the mood for your services. Depending on the impression you wish to leave with your client with your hands on skills, you can also add visual and olfactory stimulus to add emphasis and help make your clients experience a deeper, richer one. While we are each individuals and each have our own style, it makes sense to help reinforce the positive emotions felt by your client by utilizing a few additions to your marketing and regular treatment.

Consider your business cards. Do they send the message you would like your clients to know about you without reading any of the text? In other words, are your business cards an accurate depiction of the feelings your services provide? I once received a business card from a therapist that was black, with red writing and red tribal art. My first thought was this was a card for a tattoo artist or musician. These colors evoked that mental image for me and the use of tribal art was reminiscent of a tattoo and the all black card and red font reminded me of rock and roll. The therapist was actually a mobile therapist, focusing on relaxation and chair massage. And while the card was indeed attractive, nothing about it spoke to the business or the care the therapist would provide. In the mind of the client, or prospective client, this impression can be a lasting one and when the need arises for a massage they may not correlate your name and business to the need, as it may not be in sync with their visual and emotional expectations. I am not saying to copy everyone else, I advocate your individualism. However, if you are working to build a clientele of people who will be interested in what you do and call you when they have a need, then being synchronous with your visuals and your services makes sense.

So how about your treatment room? What message are you sending with your décor? Consider the colors you use and the way your room smells. Let’s take the example from the above card and extrapolate that to the treatment room. With the marketing tool I was given by this therapist, I would envision a dark treatment room, dark linens and a bit of a vampire feel. Not really the feeling I would want when going to a therapist for stress management and relaxation. While the services of this therapist may be absolutely nothing of the sort, mentally I already see this image and will likely not choose to call upon them for my needs. In my mind, and certainly in the minds of other consumers, softer colors and soothing scents are what they often think of when they think of stress relief. Make sure your surroundings, whether they are static or brought along for the ride, are consistent with your treatment.

Bring soothing colors into your space by thinking about how they make you feel when you see them. While you may adore the latest shade of passion-neon-pink, jarring or unusual colors may create a negative mental check mark in the checklist of your clients mind. Keep in mind, soft palettes of color help sooth the mind and firm colors such as blues, greens and whites often create a more clinical feeling. Soft, earthy tones such as browns, beige, plum, slate, sage and taupe are wonderful neutrals that can work in any space, as they lend themselves easily to any services.

Creating a space and environment that enhances your treatment can include the sense of smell. Have you taken a good sniff of your linens? Do they smell fresh and clean or do they have a faint smell of old massage oil? Try hard to be objective, as the client’s sense of smell regarding your linens will likely be more acute than your own, as they are not in contact with your linens as much as you are. We can grow accustomed to a scent and even become immune to the objection as a direct result of familiarity. If your linens have become a bit less than enchanting, wash them with enzyme rich detergent designed for oil removal. If this is still not enough, invest in new linens. Your client will be enrobed in your linens, and anything less than a comforting and cocooning experience will leave a negative impression. You work too hard to have your client be put off by this highly correctable issue.

Consider the massage lubricants you use and whether aromatherapy may be of benefit. Essential oils are a powerful tool in bringing about the desired emotion within your client. Floral and soft, woodsy and earthy, clean and crisp, or citrus inspired, each can help you set a tone and feel for the treatment while helping to quiet the mind and stresses of your client. Think of your desired outcome and then set the tone by using sensory stimuli to help evoke this desired response. Just as a realtor stages a home, even going so far as to bake cookies during the open house to make people think of “home” and “family,” you can use the tools in your arsenal to help direct the client toward a mindset that will enable your treatment to have greater impact and a lasting positive emotion.

In total, the most important way you can encourage a client to return is to be an educated and capable therapist. Also take into consideration how what you do, offer and provide makes them feel. Consider how what they see and experience inside and outside your treatment impacts them emotionally and work to make those feelings be those of enjoyment, ease and success. When we feel good about something, we share the information with others, and return for more of what makes us happy. This can mean repeat clients and referrals which can bring you great rewards, both financially and emotionally. After all, who would refuse happy, returning clients who send their friends and family to you, too? In this scenario, everyone is happy!  View more of Angie Patrick’s articles at Massage Today.

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

Holiday Income

Friday, December 14th, 2012

Holiday Income? UH… YES, PLEASE!

By Angie Patrick

Massage Warehouse – Spa supplies and equipment provider

Would anyone say, “ No, Thank You!” ?

It is difficult for me to imagine a time these days when anyone would turn down making additional income. During a time when many Americans are making a list and checking it twice, most of us are plotting presents for friends, colleagues, family and friends for gift giving season which is literally just around the corner.

How can you increase your income during this season without selling yourself short? How can you realize your highest earning potential, while still finding time to be merry with friends and family? Can it be done without giving up nights and weekends? YES, it can! In this blog, I am going to give you a few hints as to how to be cure you are gaining as much revenue as possible from other, main-stream- retailers marketing. They have planted the seeds in the minds of the nation; let’s learn how we can harvest the crops.

You cannot turn on the TV without Holiday specials from every corner of retail being blasted on your flat screen. Additionally, banners and pop ups are busily sharing with you news of Door-Busters and Holiday sprints to save money on gifts. How can you use this marketing to your own advantage? Well, it isn’t as hard as you may think! Retailers already have the population in a lather preparing for gift giving season. They start this just after Halloween now, and it is constant until January! If consumers are being plied with this message in every commercial, every store window, every social media banner, every radio ad, and every print publication, then this message is pretty well conveyed. Take your marketing dollars and instead of stressing them out, let your marketing be the answer to holiday stress.

1) Consider Gift Certificates this year! This is money now for work later. Additionally, this is a wonderful opportunity to incentivise your current clients to give the gift of massage! No one, ( and I mean NO-ONE) likes long lines, shopping at 6 am for a deal, spending hard earned on items the recipient may or may not like, crowded lot parking, and buyer’s remorse from buying out of desperation when you cannot find the perfect gift.…If we were to poll, I am confident that the majority of respondents would opt for simpler shopping, less crowds, and items that truly fit the user without worry of incorrect sizes, or taste.

This is where the Gift Certificate comes in. Not only is it an incredibly thoughtful gift, but it is absolutely an endorsement of your skills from your existing client base, provided to those they feel closest to! In the history of marketing, no better accolade can be bestowed upon a business than to be referred to a friend, family member of colleague. Nothing says, “YOU’VE GOTTA TRY THIS, IT’S AMAZING!” like a gift certificate.

Someone thought enough of your skills to not only recommend, but SUPPLY another person with the means to experience your treatment with no strings attached! This is a tremendous vote of confidence in your abilities, and very likely the most compelling bit of marketing out there about your business.

Put these on display in your work space, and also suggest them to clients both in person and on the phone. If you have a client list, < and really, why wouldn’t you? > it makes sense to call and touch base during the Holidays. This will provide you opportunity to do two important things:

a) Provide personalized contact with your clients and remind them you are available for them. Check in and wish them well, and let them know you are looking forward to their next visit.

b) You can also inform them you are selling gift certificates providing the gift of Relaxation and Pain Management, and would like to know if they had anyone on their list they would like to provide this gift. As an added value, offer to mail the certificate with a personalized note in the words of the client along with a holiday card. This is the ULTIMATE time saver for the client, and will allow you to continue to build your prospect lists!

2) Offer up-sell opportunities to your clients during this time of year to provide convenience for your client, as well as additional income for you. This can come in a number of ways; you can offer gift items such as candles, bath salts, scrubs, essential oils, analgesics and more. These, when placed in a well lit, easy to peruse display can provide added income for potentially everyone who visits you this season. Creating pre-made gift baskets with these items in it can be a life saver for a client who has a gift to buy, but has no idea what the recipient needs. EVERYONE needs to unwind! Create gifts and baskets that convey that message.

3) Offer some seasonal treatments your clients may be interested in. Perhaps a peppermint foot scrub at the end of a treatment, or perhaps you can offer a Hot Chocolate Sugar Scrub Exfoliation for the Holidays, Mother’s Day, Valentines, or any other Holiday where women are involved. < women adore chocolate> Be sure your male clientele know you offer these seasonal treatments, because it will make buying a gift certificate even more attractive when they can give the gift of a “Chocolate Indulgence Exfoliation and Massage”. Here I used chocolate as the hook, but be creative! Find and create your own protocols and name them something catchy or interesting. Share this in person, on the phone, and in social media outlets. Put signage in you location announcing these seasonal treatments , a description of the services and their pricing. This is a silent salesman for you, and takes the pressure off of you to offer it to clients. You can simply say,” We are running some interesting Seasonal Treatments this time of year, please feel free to ask about any of them if you would like to try one today. These are also available for Gift Certificates as well.” The client will read, and will ask you questions if they have them or have interest.

Since main-stream-retail has already set the stage for Holiday gift giving, you can certainly pick up the ball and be a hero to those clients in the gift giving frame of mind. Provide them some no stress solutions in a safe and trusted environment, celebrating and sharing the gift they give themselves, and can now share with others; The gift of Wellness!
Happy Holidays!View more of Angie Patrick’s articles at Massage Today.

Business Building Blocks

Friday, May 11th, 2012

Business Building Blocks

By Angie Patrick

Massage Warehouse – Massage equipment and products provider

Defining Change and Learning to Understand Why People Fear It

My cousin used to say, “change is change” and I thought it was one of the strangest things a person could say. Well, of course change means change. I mean, what else could it mean? But what exactly is change? How do you define it? How do you quantify it? How do you even begin to endeavor upon making a change if it is such an esoteric term? Why do people fear it so much? Why is it so hard to do? Why are we so resistant to change?

According to Merriam-Webster, change can be defined as the following:

A. To make different in some particular.

B. To give a different position, course, or direction to.

C. To make a shift from one to another.

D. To undergo transformation, transition, or substitution.

So, none of the definitions listed above say to maim, mutilate, slay or dismember. They do not suggest the end of life as we know it or the approach of the apocalypse. It simply means something is about to become something other than that in which we have become accustomed. This can be for the worse or for the better, but at the center of any change is either action or inaction. The outcome of change often depends on the person, business or entity’s intentions and motivations, so clarity of the reasons for change can remove many of the inherent fears we all feel when we hear the word change.

In business, I can say with a very high level of acuity that I have been the catalyst for, as well as the recipient of, change. Change can mean positive outcomes when you are trying to do all the right things for all the right reasons. When you know you need to make a change for the better for your massage practice, you set about making those changes by educating yourself on what your next steps should be. That may mean hiring a consultant to provide direction, or even accomplishing tasks yourself to get the ball moving. It might mean taking a class or two to gain specific knowledge in a new massage technique or protocol so you can impact change in your own practice. It might even mean taking a hard and honest look at your business, where you are in your personal growth, and look at the most difficult thing to change: YOU. Sometimes, our fear of the unknown can cause paralysis in our business because we become so comfortable in our cocoons we resist the driving urge to spread our wings. To do this means a transformation must take place, and sometimes this transformation can be scary. But also, the transformation can be cathartic.

Sometimes, you simply need to break out of old thought patterns that can contain your creativity and entrepreneurial spirit. The excuse, “this is always how we have done it,” does not mean, “this is a new way to do it,” is a bad thing. Opening your mind to possibilities is a huge harbinger of positive outcomes. Thinking outside your comfort zone can make you stretch to meet your desired goals. Get out of your own way; step out of the fear box and into a world of potential. It really has to begin with your own thoughts and perceptions, because no change will ever be positive in your mind if you will not open up long enough to examine the possibilities.

This is true of changes that are business related, but also personal in nature. I have personally embarked on a mission to change myself and my health. This is not an easy thing to do, because old habits die hard. Eating balanced meals and exercising has never been my forte, and now it is becoming my norm. It is a change I made with will coming from deep inside and with great determination. My goal is simple, be healthy, reduce my stress levels and lose this weight that has plagued me my whole life. It is slow going, but it IS going. And I am thankful I recognized this need for change before it was too late.

In your world, you may have concerns about where you work, what you do, who you do it with and where you are headed. Change means many things to many people. And it happens all around us every day. The world is in a constant state of flux, and changes with each moment that passes. It happens because someone is brave enough to do that which has never been done before. Someone has found a need and strives to fill it. Technology finds a faster more user friendly interface and rolls it out to the masses. It is a constant, and it requires a first step.

As we hear the “economic experts” say we are emerging from the past few years of downturn in our economy, I have to stop and think what would make these changes? In the housing market, it is because people need a place to live, and are beginning to simply step out and invest again. In sales, people are beginning to feel more confident, albeit ever so slightly, and are willing to turn loose a dollar while watching the bottom line. So in essence, people are making these changes, one by one, stepping out and testing the waters. This is seen as positive growth and momentum by the experts. It took a shift in mindset, and a bit of bravery, but it is happening all around us.

Ultimately, change is up to you. If you do not like where you are, move. If you do not like what you are doing, do something different. If you do not like what you see, speak out. If you want to grow your business or even within yourself, you have to take the first steps. Toughen up, cupcake and be brave! No one said change was easy, but anything worth having is worth working for. If you desire it, it is worth the effort. Don’t settle for “what is” at the expense and forfeiture of what “might be.” Be open, be honest, and most of all, be true to your own self worth. You are the only one who can better yourself and your circumstances. I promise, you are worth it. View more of Angie Patrick’s articles at Massage Today.

Massage Business Building Blocks

Monday, May 2nd, 2011

Business Building Blocks

By Angie Patrick

Massage Equipment Amortization 101

At some point in our lives, we have all had an expectation that was proven to be unrealistic in the normal course of life. This might be expectations we have from family, from friends, from our car, maybe our relationships, even down to the products we buy. I think it is only human; we all want what we want, when we want it, and how we want it. It is the society we live in and it is an incredibly common happening.

While I am no expert in on human behavior or interpersonal skills, I am an expert on products. And I have had the good fortune to be in this business for over a decade and have pretty vast experience with various manufacturers, products and suppliers. I have seen things happen to therapists and spas in the course of business that could be easily avoided with a little information. Below is some insider information intended to help make buying massage products and equipment a bit easier, whether it be from a supplier or direct from a manufacturer.

Tips on Buying Goods

Buying goods should be a task in which you have full confidence. I believe buying Professional Grade Products can help you make certain your products can withstand the rigors of professional repeated usage. Manufacturers and suppliers want nothing more than to please a client. (It is our prime directive!) But sometimes meeting those expectations are not so easy.

A product warranty is a miraculous thing. Most Professional Grade Products offer a limited or lifetime warranty to protect the buyer against manufacturer defects or shortcomings. These are especially handy when something breaks down within the warranty timeframe, and you can get a replacement or repair in a timely fashion. Often, the warranty is offered as a safety net for the buyer, given the buyer follows and complies with all usage directions and procedures.

And while manufacturers should have no problem whatsoever in caring for items in the marketplace still under warranty, there is always a segment of customers who have overinflated expectations about product performance. The purpose in sharing the following scenarios with you is not to say there are any issues with particular products, rather to point out some common unrealistic expectations of product performance.

Scenario One

Customer: “I am very disappointed with my massage sheets (XYZ product), I am seeing them begin to pill and fade, and I want my money back.”

Me: “Oh I am so sorry to hear you are dissatisfied, let me pull your order up in my system so we can get your issue handled.”

After a few moments of searching for the XYZ product in the order history, the manufacturer notices they purchased the item in January 2009.

Me: “I am looking in the account, and I see this was purchased in January 2009.”

Customer: “That’s right! I cannot believe how these things are showing wear, I am very disappointed with the quality. What can you do for me here?”

Me: “Well, how many times a week are these used?”

Customer: “4-5 times a week, we launder them often.”

Me: “And just to confirm your usage of these items since 2009 is that correct?”

Customer: “Correct”

After some quick calculations, I came to the following conclusions:

107 weeks in usage
535 washings
535 clients
Original cost: $14.99
Cost Per Client Use: .03 cents per client

I shared this with the customer, and suddenly they saw things in a whole new light. Even cars depreciate after two and a half years. And they are not laundered every day! Suddenly, someone who was very disappointed with the product in the beginning was impressed with the same item, once they considered how much use it had provided. They purchased more massage sheets happily. They began to see the product replacement after due course of usage as a cost of doing business rather than a failure of manufacturing or supply.

Expecting items to last forever with daily and repeated usage is unrealistic. Just as people age, so do products. One way to see if you have actually received substantial benefit from your investment is to amortize the cost of your product across the number of clients seen since you purchased it.

Another thing to consider is timing. Consider this, you have bought an inflatable Christmas decoration from the Big Box Store down the street and have used it for the past two seasons. Now, in season three, it no longer inflates. But the likelihood of getting a replacement is really remote since it is three years since your purchase, and it might not occur to many to even try. It is accepted that things wear out, or can deteriorate with poor storage and lack of usage.

Scenario Two

A customer is opening up a new location, and has ordered various massage equipment from various manufacturers. The items arrived, but are not inspected before they are signed – stating they are in good condition. They are put into a room to store until the location opens, which may well be two or three months later. These items may need to be moved within a facility a couple of times before the facility is ready to open.

Nearer the opening date, the items are finally opened and it is found the item may be damaged due to shipping, the wrong color, or even non-functional. Obviously, this is a problem. However, because it was not inspected upon receipt, months have now gone by, and the opportunities to file any claims with the shipping company have long passed. Additionally, if the product is just simply the wrong color, or not what you expected, you will likely now have to pay the shipping back to the manufacturer and possibly pay a restocking fee. This is the best argument I can provide for taking the time to inspect your equipment upon arrival and ensure it is in working order. Once you have stored it for months, moved it from room to room, it is very hard to prove an item was improperly working from the start. Many manufacturers are now cracking down on this type of return.

A business owner/manager/director should be responsible to make sure the items arrive in-tact. If something looks amiss, the packaging is damaged, do not sign the paperwork that says everything is fine without notating on the delivery slip that there are problems with the packaging. Notating it can help the manufacturer file a claim and get your issue resolved far faster with this information, but you have to let the manufacturer know upon delivery. If too much time passes, it will be harder to get your issue resolved. Also, if you are buying equipment that must be assembled, a smart rule of thumb is to do it in the first 30 days following purchase. The reason for this is to be proactive and report any issues with your equipment in a timely fashion to the manufacturer or supplier you have utilized, and gain resolution proactively rather than a delayed report months down the line.

Making sure your business runs efficiently is in large part dependent on the products you utilize. Taking a moment to consider the information in this article can help you make sure your next expansion goes well with your equipment and product needs. They may also help you determine if there is a basis for complaining about performance or whether it may just be time to replace your goods. As with most suppliers and manufacturers, the whole reason we exist is to serve our customers.

I hope the scenarios I shared can provide you a behind-the-scenes glance of what may be entailed in a return and how you can help yourself (and the manufacturer) by notating and documenting issues, while considering the age and longevity of usage. No doubt your massage supplier will work hard to provide you the best service possible, and that is made far easier by utilizing these tips along the way!

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Raw Material Costs on the Rise for the Massage and Spa Industry

Tuesday, April 26th, 2011

Raw Material Costs on the Rise

April 21, 2011

By Angie Patrick

Some might say, “So What, Angie? I am not a manufacturer, this will not impact me!”

Ahhh,… not so! It impacts everyone, even in places you weren’t expecting! Let me share with you a quick snapshot of some of the manufacturing landscape and how it might impact your bottom line.

Raw materials are the components purchased from all over the globe that enable manufacturers to create and produce the items we use everyday. It is a delicate balance that industry strikes when it comes to manufacturing goods while remaining competitively priced for the finished goods. In the last quarter, there have been some tell tale signs that some of the items commonly used in the Massage industry may become a bit more pricey, or worse yet, unavailable entirely. This can impact you and your practice in a few ways. Below are a couple of things you may begin to see in the marketplace.

The Argentinean Jojoba crops, which are a significant percentage of the world jojoba crops, were damaged by frost this year. Ordinarily, one might expect the plants to bounce back and thrive, albeit a bit later than usual. Unfortunately for us, the frost hit at a crucial time in the growth cycle of the plant, damaging it at the seed pod level. Once they sustained freeze damage, many of the soon-to-be-plants died. This loss was unrecoverable, and thus the price for Raw Jojoba Oil has skyrocketed. This has been reported to be a temporary situation, but it can likely impact product production nationwide.

Many massage lubricants depend on Jojoba, as it is a magnificent product for the skin, and a go-to ingredient for formulators. You may begin to see some goods temporarily discontinued, and for those remaining on the market, you could in fact see a slight price increase. This is the nature of business when you manufacture goods and depend on crops for your raw ingredients. My advice, buy jojoba now, especially if you love to use pure jojoba oil. Given the shelf life is years and years as long as it is stored properly, it is a good buy that will keep well.

Mother Nature impacts us in many ways and it extends to the world cotton supply as well. The cost of cottonhas been on a steady increase over the last three years, varying from $.40 cents per pound to over $1.89 for completely raw goods. How does this impact the Massage and Spa industry? ALL OVER! From the spa slippers, to the robes, towels, hand cloths, and above all, Massage Sheets! These items are all pricier now than ever before to manufacture, and I have watched the market creep up slowly in terms of price to the end user.

One market that we may potentially see increase in the coming quarters may be foam production. With the unrest in the Middle East, and oil prices moving the full gamut to even exceed $5.00 per gallon some experts predict, we can almost assuredly expect the costs of foam to rise. This is in portable massage tables, massage bolsters, massage chairs, massage stools, and more. A great alternative may be soy foam in some applications, thus reducing the dependency on petroleum as a raw product.

Which brings us to oil… Oil is fluctuating at the time of this post by 2-3 dollars a gallon day by day. This means increased prices for gasoline which impacts a mobile therapist in obvious ways, as your costs for fuel to run your business is going up. But it also impacts your shipping costs for anything your purchase as well. From the grocery store, to the big-box retailers, everyone is sustaining rising shipping costs. No one is immune to this cost increase, with added fuel surcharges being assessed with each shipment of goods to distribution centers and retail outlets, it is a cost that will in many cases be felt by the end user. With this in mind, you can save some money by planning your purchases biweekly and in greater bulk. This can reduce the usage of fuel, and the need for repeated deliveries.

The world is a series of interconnected happenings that singly may not seem to Amount to a hill of beans, but when you dig into the far reaching implications as well as examine how these implications could impact you personally, you begin to see the world as it is…A living and breathing thing we all depend on in ways we may never have even considered before.

Find more articles by Angie Patrick at Massage Today.

10 Tips For Spring Cleaning Your Massage Practice

Monday, March 28th, 2011

Look Out, It’s Time to Clean House!
By Angie Patrick

Maybe I am channeling my inner Martha Stewart, or maybe I am just inspired since I saw some semi-icky stuff during a massage recently, but I believe we can all use a checklist to make sure our business, practice, massage room and equipment are up to par and ready for Spring. Here are a few things you can do to help get ready and be out with the old winter grunge and in with the fresh spring air!

1: I know it is hard to remember that people on a massage table can see under your counters or under your side tables…The fact is, this perspective on your practice is often overlooked by massage therapists and employees. You would not believe some of the yuk that can accrue under there like dust bunnies with fangs, cobwebs that look like they were made by a tarantula, and bits of paper and candy wrappers that have missed the broom a few times because they are “JUST” out of reach.

If your client returns week after week, and sees this kind of thing going unchecked, they “MAY” have the impression the entire facility isn’t clean. While it may not be true, does that really matter if the client does not return? Will it help if they tell five people they know your massage practice is dirty? Nope….! So take a moment, get on your massage table, face up, side lying, and face down. What do you see? If you see UNDER SOMETHING, be sure to keep it CLEAN!

2: Check Expiration Dates on all things that can expire. Be sure to check your retail shelves as well as your back bar for anything that may be going out soon. If you have something about to expire, run a special or sale on a treatment requiring that product. If your pale of sugar scrub has a bit left in it, but expires in 2 months, then run a special on sugar scrubs to be sure you get the most for your money!

3: Linen Inspection. “Oh Angie, lighten up… My sheets are FINE! “ Hmmm…..I would not be so hasty! When was the last time you put your massage sheets on a table and got between them? Are they pilling, do they smell or feel scratchy? Are they frayed in any way? Is there an oil stain you have simply stopped seeing, but fresh eyes could pick out in a lineup? Check these things out! Massage sheets are not meant to last forever. In fact, we are in one of the only professions that can really consider sheets a disposable. So take a moment to go through your linens, make sure they smell fresh and are unstained, and are in good working order. Replace sets that have passed their prime. < C’mon, do the math…… let’s say 20 bucks a set, divided by a client a day for two years? Yeah, it’s time to retire them or re purpose them! They have provided you great value!>

Read more at Massage Today.