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    Coconut Lime Delight – Signature Massage Treatment

    Saturday, May 21st, 2016

    Coconut Lime Delight – Signature Massage Treatment

    Escape to a tropical paradise with the delightful scent of coconut and lime. This aromatherapy treatment uses heated coconut compresses and lime essential oil to quench thirsty skin.

    Benefits: Uplifting for the mind, gentle exfoliation for the skin, providing an overall youthful glow.

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    Products Needed:

    Time: 6o minutes

    Cost per Treatment: $26.39

    • Treatment: $17.50
    • Take Home Product: $8.89

    Suggested Charge per Treatment: $125- $175

    Aromatherapy Recipe: You put the lime in the coconut and mix it all up! Add 10 drops of Lime Essential Oil to 1 oz of Coconut Oil. Gently shake to combine the oils.

    PRIOR to treatment:

    Preheat Coconut Compresses.

    Begin with your client in the supine position:

    1. The Upper Extremities

    Place the chilled eye mask on your client. Add a few drops of the Coconut Lime Delight oil in your hands, rub together and hold above your client’s face for them to inhale, taking 3 long deep breaths. Begin with gentle effleurage strokes over the shoulders and neck. Apply compression strokes to shoulders and neck using the coconut compresses. After using the warmed coconut compresses for approximately five minutes, place them back in the warmer. Continue with Swedish strokes. Apply a light application of the Coconut Lime Delight oil using effleurage and compression massage techniques over the right hand, forearm and upper arm. Return compresses to steamer. Continue with Swedish strokes to the arm. Repeat on left hand, forearm and upper arm.

    1. The Lower Extremities

    Using a light application of the Coconut Lime Delight oil, apply effleurage and compression massage techniques over the left foot and leg. Finish with coconut compresses. Return compresses to steamer. Continue with Swedish strokes to the leg. Repeat on right foot and leg.

    Remove eye mask and turn client to the prone position:

    1. The Back

    Apply a light application of the Coconut Lime Delight oil using effleurage strokes over the back of the left leg. Using the coconut compresses, apply effleurage and compression massage techniques over the back of the left leg. Return compresses to steamer. Continue with Swedish strokes to the leg. Repeat on the right leg. Undrape the client’s back and apply the Coconut Lime Delight oil using effleurage and Swedish massage strokes over the entire back. Using the coconut compresses, apply effleurage and compression strokes over the entire back. Continue with Swedish strokes to the back.

    1. The Finish

    To finish the back, apply warm, moist towels scented with lime essential oil using compression strokes. To complete the treatment, offer client a glass of plain water or coconut water with lime.

    1. Take Home

    The cost of the eye mask and the coconut compress is baked into the treatment cost. Send home with your client to encourage them to continue their spa experience.

    Special Notes:

    Advise clients to avoid direct sunlight after receiving the Coconut Lime Delight treatment. The use of lime essential oil may make skin more sensitive to UV light. The same Swedish massage contraindications apply to this treatment.

    Treatment created exclusively for Massage Warehouse by Katie Haley, LMT, Debbie Kirsch, LMT and Lynda Solien-Wolfe, LMT

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse for your massage supplies, salon equipment and supplies and spa equipment and supplies needs.

    What Do I do AFTER Massage School?

    Thursday, February 4th, 2016

    What Do I do AFTER Massage School?

    When you went to massage school, you were trained by a specialist.  How do you know what you are trained to do?  What does your training mean?  How do we discuss what we do? If you were not trained by a specialist – trained in the general sense – you may not be able to speak specifically enough about your work to call it “specialized.

    Massage school may or may not be what you expected it to be.  Most school owners and instructors are specialists, meaning: they have taken their basic training and focused the development on their practice in one or two techniques or modality areas.  I had an instructor named Jon Heart.  He was one of the major influences in my practice when I graduated. He is an amazing deep tissue massage instructor; however, he did not make me into a well-rounded therapist.  Most of us did not expect to practice in the professional world exactly what we learned in massage school.  But after we get done with our massage programs, can we say what it was all about?

    Most of us graduated from massage school and we started looking for job.  Many of us took the first job that came along.  The location at which we are employed does not necessarily mean we are “a Spa Massage Therapist”.  I work at a spa and a massage clinic.  I can talk about Kinesiology in either setting, and I build my client base in both settings.  The best way to look at what you do is not based solely on the location of your practice: look into what specialty you enjoy and will continue to study in the profession.

    Massage school is just the beginning; however, at the end of your training, you need to ask yourself “What does my training mean?”  The biggest challenge in teaching is effectively communicating how and what to study.  If you had a teacher who pushed you to look at specific topics you would find out the answers s/he is looking for.  Hopefully, you also applied some of the information and started thinking logically about the concepts being presented.  If you were never introduced to ideas, you probably wouldn’t have expanded your knowledge of the subject.  I can see several categories of massage therapist that initially produce a type of trained massage therapist in our field.  Below are the categories I am suggesting to the profession for training.

    Classically-Trained:
    A classically-trained massage therapist graduates with entry level knowledge and performance.  These types of massage therapists can also advance in classical training by expanding their knowledge of Swedish techniques.  These basic skills are where a massage therapist with a minimum of 500 classroom hours in massage school will most likely graduate.  If you are a classically-trained therapist, that does not mean you cannot change your practice, it just means you need more education/experience to become additionally specialized. I would say many massage school graduates come out classically-trained and start working for an employer that does not require more.  If this is your passion, embrace it and love the wonderful work you will continue to do.  You will change many people’s lives and make many people happy.

    Hints: You most likely have a routine or standard massage that works well for you and is very patterned.  You ask about medications and injuries to avoid contraindications and provide a safe massage experience. You usually refer to strokes and their therapeutic benefits to explain why massage is good for your clients.

    Clinically-Trained:
    A clinically-trained therapist usually looks at the physical status of the client before making a treatment plan.  This includes any number of pathologies, ranging from a sprained toe to many forms of cancer.  Most clinically-trained massage therapists do not start this way.  Being specialized in this sense requires advanced training, beyond classical training, that prepares you for application of a specific technique for a specific condition.  I believe one of the biggest things that sets these therapists apart from classically-trained therapists is their willingness to work with clients who are in many different stages of illness, from the athlete to the hospice patient: each client is very unique.

    Hints: You ask your clients what issues they are having so you can focus on it.  You want a complete health history to make sure there are no medication or systemic or specific health issues you may need to consider.  The bigger the health issue, the more excited you get to see what you can do for the client. You usually work in collaboration with or actually inside a medical facility (doctor, doctor’s office, hospital, pain management clinic, rehabilitation facility, etc).

    Spa- or Service-Trained:
    A spa- or service-trained therapist will be most successful if they study sales, product placement and the art of ambiance – customer service is a high priority.  All therapists need to be able to sell their services or they will not have a strong business or strong support for their employer’s business.  Service training will give you the ability to expand on your business.  Many massage therapists who worked as waiters or waitresses while in school received this training as they prepared for their profession.  Just because you are a good massage therapist does not make you a good salesperson and vice versa.  Product knowledge and research are key to this profession.

    Hints: You want to know what is in everything: all your products, all your supplies, and how to maximize the client’s benefit with the most skill.  This usually includes specialty in hydrotherapy, aromatherapy, skin applications, and advanced customer communication skills.  You ask about pathology so you can see if there will be any reactions to the products you regularly use.

    Energetically-Trained:
    Energetic training for a therapist can be quite rigorous.  Some therapists have this information come naturally to them.  Others are advanced practitioners of the quantum realm.  From Reiki Masters to quantum healers, this training includes more than just touch.  Some specialists can operate without touch, however, to keep it in the profession of massage therapy (not of Bodywork, as well) we categorize only therapists that use hands-on techniques or use the other only in conjunction with hands-on work.

    Hints: You usually look to something outside the musculature for cause and effect.  You want to know more than just what activity they have been doing, but sometimes how they feel about doing it.  You ask about health history to see what the effects maybe by changing the energetic body to help.

    Combining these Training types can give you a specialty that many others may not have.  However, if you are mediocre at practicing or applying many of these types together, in one practice or service menu, it is going to be tough to stand out and be successful in any one of them.  Remember: if you do what you love and love what you do, you will find a reason to be successful.  Massages can rarely feel like an hour when you go beyond your massage school program: reach out to the specialty that interests you at this point in your career – integrate new techniques and modalities that help you put your practice in a class of its own.

    To improve your training I would suggest the following online courses provided by www.MassageWarehouse.com

    Nathan J. Nordstrom LMT LMP BCMT

    Educated Touch

    P.O. Box 329

    Oakesdale, Washington 99158

    Nathan@educatedtouch.com

    (503)706-2480

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply, massage tables and spa equipment needs.

    American Massage Conference AMC

    Monday, February 2nd, 2015

    It’s All About Community and You

     

    The American Massage Conference~AMC is coming to Chicago June 11-14, 2015. The AMC will feature over 70 hours of NCBTMB approved education by the Top Educators in Massage Therapy and Integrative Health Care.

     

    The educators and presenters include James Waslaski, Tina Allen, Drew Freedman, Eric Stephenson, Angie Dubis, Dr. Dennis Buckley, Anne E. Williams, Teresa Taglione-Matthews, Stephanie Beck, Lynda Solien-Wolfe, Jerrilyn Cambron, Rick Garbowski, Lloyd List, Angie Patrick, Felicia Brown, CG Funk, Monica Pasinato-Forchielli and more to be announced soon.

     

    Tinley Park will be the location for the 2015 AMC Conference. This thriving Southwest Chicago community is one of the fastest growing municipalities in the Midwest. Tinley Park is centrally located and lies directly off both major interstates and between O’Hare and Midway airports. This provides easy access and multiple accommodation options. The dynamic attractions in Chicago and other nearby towns add to the outstanding experience. The Convention Center also offers FREE parking.

     

    In addition to 70 hours of NCBTMB approved education, there will be two pre-conference Certificate Classes commencing Thursday June 11th and continuing Friday morning for a total of 10 hours in Kinesiology Taping and Deep Tissue Techniques for Orthopedic Conditions. Friday features FREE Student Day/Smart From The Start Presentation and Instructors on the Front Lines by Associated Bodywork and Massage Professionals ABMP. Friday finishes with our World Famous Facebook Meet and Greet, FREE to attendees.

     

    Free Student Day/Smart from the Start presentation is our biggest event at the American Massage Conference. Great educators and icons in the massage therapy profession will enlighten and inspire every student in attendance. Each attendee will receive a loaded gift bag plus a chance to win amazing prizes and the opportunity to win a Successful Hands Grant.

    In addition, all student attendees will receive three-day access to Trade Show, Community Room/Classroom, Schools-Associations & Careers Exhibit Hall and one-hour classes (upon availability, no pre-registrations, NO CE’s). Students must be present at FREE Student Day to receive weekend access. If you are a student or recent graduate, you do not want to miss this event.

     

    With Massage Warehouse being the AMC Global Conference Sponsor and Chicago being their home base, the AMC Trade Show promises to be epic. The Trade Show is open Friday, Saturday and Sunday featuring the Largest Selection and Best Prices on Professional Products. The AMC Trade Show features the ONE Concept Community Room and Classroom.

     

    The ONE Concept Community Room is a place where Massage Therapists and other Integrative Health Care Practitioners collectively come together in an open forum to treat, collaborate and engage in the well being of others and themselves. The Community Room will be offering treatments in Massage Therapy, Chiropractic, Energy Work, Thai Massage, Spa and Aromatherapy. Attendees will have an opportunity to test and experience the newest and most sought after professional product brands. The Community Room will feature Chicago’s Local Schools & Businesses that have graciously offered their time to treat and provide valuable information.

     

    If you are a local integrative healthcare provider or school and would like to volunteer doing treatments in the Community Room, please contact us. All volunteers will be able to promote their business during their volunteer time. Massage Warehouse and Performance Health generously sponsor the Community Room by ONE Concept.

     

    With 4 affordable AMC access passes, it is easy for any massage therapist and bodywork professional to participate. Whether you want to attend everyday, one day or to just access the wonderful Trade Show Exhibitors, Community Room and Community Classroom, we have a pass for you. Don’t miss this opportunity to meet or reconnect with a Community of like-minded therapists.

     

    Registration is now open at:

    http://www.americanmassageconference.com

     

    Teachers, Administrators and School Owners – Save the Date. Friday May 1, 2015, the American Massage Conference School Educator Rally will take place at Massage Warehouse Headquarters in Bolingbrook, IL. This event will share trends and advancements in education featuring top presenters and industry leaders. The outstanding presenters include Anne Williams, Lynda Solien-Wolfe, Jerrilyn Cambron, CG Funk and Angie Patrick. Each attendee will receive a gift bag and a basket for their school loaded with professional products PLUS there will be fantastic prize draws including the Successful Hands Grant Program PLUS ONE Concept will be giving every attendee a Silver Access Pass to this years American Massage Conference taking place June 11-14, 2015. Access to the AMC School Rally is FREE, lunch is provided and a special reception is to follow the School Rally.

     

    Register at http://www.americanmassageconference.com

     

    Thank you to our sponsors Massage Warehouse, ABMP, Biofreeze, Bon Vital and Massage Envy Spa for their generous support of the School Educator Rally and Conference.

     

    The American Massage Conference and School Educator Rally are brought to you by the ONE Concept Group, which is powered by Scott Dartnall, Monica Pasinato-Forchielli, Lorna Pasinato and Robyn Green. We look forward to greeting you June 11-14 in Chicago.

     

    Be well. Scott.

     

    Scott Dartnall RMT is President and CEO of the ONE Concept Group. He has been a Massage Therapist for 22 years and is co-creator

    of the American and Canadian Massage Conferences and the World Massage Conference.

    Massage Therapist one of the 10 best jobs you can get without a college degree

    Saturday, November 1st, 2014

    10 best jobs you can get without a college degree

    A bachelor’s degree is often thought to be the key to financial success. After all, while the median salary of high school graduates 25 years and older is $29,766 a year, the typical college grad with a BA makes $50,281. Unfortunately, many young people have to dig themselves deep into debt for a shot at those future returns. Among the 70% of 2012 college grads who took out student loans, the average amount borrowed was $29,400.

    Here are 10 thriving careers you can pursue without a college education. The occupations we identified promise generous salaries and long-term job security, based on 10-year employment projections. None of the jobs require a college degree, though some call for a post-secondary nondegree award, typically earned from a trade school or vocational training program. As a bonus, many of the jobs boast below-average stress levels.

    Take a look at the 10 best jobs you can get without a college degree.

    Data on number of workers, employment projections, education requirements and income comes from the U.S. Bureau of Labor Statistics. Employment-growth projections cover the 10-year period between 2012 and 2022. Salary ranges reflect annual pay for workers from the 25th to the 75th percentiles, which weeds out the lowest and highest earners. Job stress is also based on BLS data, analyzed by career information expert Laurence Shatkin. Overall stress scores range from 0 (no stress) to 100 (most stress).

    Massage Therapist
    Projected 10-year growth rate: 22.6%
    Annual salary range: $24,380 to $51,820
    Stress score: 37.8
    Typical education requirement: Post-secondary nondegree award

    Massage therapists can relax knowing that they are in high demand. Baby boomers coping with more aches and pains as they age will increasingly need their services. Plus, with massage-clinic chains proliferating and making the practice more affordable, even younger folks will be able to indulge themselves for greater relaxation.

    An added perk: Massage therapists, of course, know how to keep calm. They boast the lowest stress score of all the jobs on this list, well below the 53.1 average for all workers. Part of their chill existence–besides the constant exposure to incense and soothing sounds–may be due to being boss-free, with a whopping 46% reporting as self-employed. To become a massage therapist, you’ll likely need to complete a postsecondary education program requiring at least 500 hours of classroom study and hands-on practice. You may also need a license or certification, depending on your state’s regulations.

    By Stacy Rapacon, Kiplinger, CareerBuilder
    Compensation and BenefitsHigh Schools

    Read more on the Chicago Tribune

     

    Deep Sea Detoxify Me Protocol

    Wednesday, September 10th, 2014

    Deep Sea Detoxify Me

    Stimulate and soften skin with therapeutic salts from the Dead Sea, improve texture with Black Baltic Body Mud containing organic fresh water salts. A massage with light, silky, botanical filled Herbal Select Massage Creme leaves skin feeling smooth and intensely moisturized.

    BIOTONE® Ingredients:

    a.Exfoli-Sea Salt Glow (2 oz) 285-0127

    b.Black Baltic Body Mud (4 oz) 183-0461

    c.Detoxifying Customizing Complex (60 drops) 246-0289

    d.Herbal Select Body Therapy Massage Creme (1 oz) 225-0295

    Supplies:

    e.Rubber spa bowls (3) 283-0072

    f.Spatulas (3)283-0376

    g.Warm, moist hand towels (12) 062-0031

    h.Plastic wrap – 60”x75” (1) 278-0067

    i.Thermal wrap (1) 278-0097

    j.Sheet set (1) 229-0040

    k.Blanket (1) 055-0002

    Instructions:

    1.Mix Exfoli-Sea Salt Glow with 30 drops of Detoxifying Customizing Complex in a rubber bowl.

    2.Black Baltic Body Mud with 30 drops of Detoxifying Customizing Complex in a rubber bowl.

    3.Apply an exfoliation treatment with Exfoli-Sea Glow.

    4.Apply Black Baltic Body Mud in an even layer to each part of the body, while quickly covering each area with plastic wrap. Cover the client with a towel to keep warm.

    5.While standing at the head of the table, pull up all layers of sheets, thermal wrap and blanket, cocooning the client.

    6.Allow the client to rest for 15-20 minutes. This is an ideal time to incorporate an add-on face or foot massage.

    7.Remove the plastic wrap, removing as much mud as possible with the wrap. Remove remaining mud with warm, moist towels. Be sure to cover exposed damp skin with a bath towel.

    8.Perform a finishing treatment with Herbal Select Body Therapy Massage Creme.

    Session Time: 60-90 min

    Recommended Price: $120-$150

    Cost Per treatment: $9.03 (lg. sizes)

     

    The Mindset of Successful People: Is Your Head in the Right Place?

    Wednesday, August 27th, 2014

    The Mindset of Successful People: Is Your Head in the Right Place?

    By Angie Patrick

    We all know them. The people who seem to breeze from one client to the next, one project to the next, one crisis to the next and always seem to come out on top. While many of us feel like there is a glass ceiling, an insurmountable hurdle, or feel fear in stretching our own bubble to try something new, there are those who seem to simply take any challenge and own it with gusto.  However, those people who seem to be a success in most of the things they do are not magicians, nor are they genetically predisposed to be successful and they aren’t simply lucky. Being successful is as much about how you think as it is about the actions you take to get there. I would like to share with you five things strong and successful people think about and live by.

    The Past

    Successful people do not dwell on the past. We all have things we have done or mistakes we have made that may have been anything from minor or catastrophic. You know the things I mean; like saying something you regretted the moment it was said. Then when you remember it, you find yourself right back in the same embarrassed state and relive it all over again. Successful people do these things, too. The difference is, they do not beat themselves up for it repeatedly. They acknowledge it, make the apologies, set it right and move on.

    So you made a mistake in scheduling and it caused some undue angst for a client. Acknowledge the error, own it, make amends, compensate the client and move on. Don’t let the one instance of awkwardness or challenge wreck your relationship with the client. The true testimony of character for a person or a business is in how they manage a challenge. Learn from whatever led to the problem and make sure you do not repeat it. Success comes not from always being an ace, but from learning from the errors along the way. Chalk it up to experience. Be fair, be prompt, be humble, be honest; then take steps to correct the situation and let it go.

     Learning

    Successful people never stop learning. It can be easy to feel set in your ways and do things the same as they have always been done because it’s easy. Some may even feel like they know all they need to know to get by and are not interested in seeking new horizons or reaching new goals. For these people, this idea may work however, success is not achieved by being complacent. The world in which we live changes every single day. From technology to techniques, people are out there working hard to do better, be better, make better goods, provide better service and offer more. Successful people stay informed of new ideas and advancements by being well read in their chosen profession, being involved in events that pertain to what they do and consistently educating themselves on new modalities, applications, equipment, supplies and trends. As the world changes and expands its knowledge, so must we in order to remain competitive, sharp and above all else, successful.

    Goals

    Successful people have clearly set goals and focus to achieve them. Being able to visualize your path is essential in preparing for success. Having a clear vision of what success looks like in your own eyes and maintaining focus on the steps you must take to get there is paramount in creating successful outcomes. Often, it is easy to get waylaid and deviate from the course. Sometimes that deviation cannot be avoided, after all life happens to all of us. The kids, the pets, the parents, the partner, the day-to-day business and more, all compete for your attention and focus. The key is to be able to come back to center and when these bunny trails come up you must be thoughtful, care for the needs at hand, but then return to the path you have set to reach the goal.

    If your goal is to gain 50 new clients by June, then do the research and find the way that will work best in your application and then execute the plan. When setting your goals, stretch yourself some. Anyone can set a goal they feel they can easily achieve, however, pushing the envelope and going for more is cathartic! When you focus your mind, your actions and your energy on a task, you will indeed be surprised at how well you will do.

    Fear

    Successful people do not adopt the fears of others. Advice is great. In fact, advice from those who may have walked a few miles in the shoes you hope to be in is essential. Learning from others mistakes and taking the time to listen to their experiences and pitfalls can help you avoid making them for yourself. As helpful as positive advice and direction can be, you must also be wary of those who detract from the vision and embodiment of your goals. Inevitably, there will be those who may not want to see you succeed or are afraid you may achieve more than they have and want to stall you. There are those who may even want you to fail and they are quick to tell you your ideas have little merit or your efforts are pointless. These people may truly feel they have your best interests at heart however, many times, they are speaking from a place of their own fear. If after careful consideration, research, advice and initiative you have set about your path, then let no one impose their fears upon you. If you feel you are on the right path and that it is the path that fits YOU to get where you want to go, then it need not fit another’s expectations. I am not suggesting you block out anyone who has an opinion different from yours, but I am advocating placing the appropriate amount of importance to those ideas that detract from your goal.

    Balance

    Successful people find a work/life balance. Yes, it is possible to accomplish, despite all the reasons many say it is impossible. Many will say to be successful in business you must put business first, always. While this notion may have worked for some, often the trade-off is a lackluster or virtually non-existent personal life. Finding a way to place importance on both your work and your home life in equal measure is a skill you must try and master. After all, what is the point of gaining success if you have only that success with which to identify. There are times in which your business may need added attention. This is absolutely acceptable and expected. You may find it has become a problem when you find yourself working around the clock, missing family events and not being present for your family or for yourself. You must allocate the time required to solely focus on the goals of success, but also allow yourself the time to set it aside to enjoy your life outside work as well. You are more than your job, and while it is a hugely important part of your life, it cannot become all there is.

    People find their own definition of success. Once you have given this thought, you will find what will make you feel successful. Don’t measure your definition by the definition of others. Find your own voice. Whether that is in business, home life, parenting, education, marriage, sports, fitness or whatever your heart desires, you can apply these five skills and they will undoubtedly help you in reaching the pinnacle you seek. Success is attainable for all of us and to recognize you are worthy and deserving is the first step.View more of Angie Patrick’s articles at Massage Today.

     

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

    ONE Concept Massage Conference

    Wednesday, July 30th, 2014

    People are always on the lookout for ways to save, be it on groceries, gas, vacations, or even continuing education. Since continuing education is something every therapist needs, it makes sense people are cost conscious when looking for quality education. On a different note, I am also frequently asked when we will have a Massage Warehouse location in Southern California. The market in SOCAL is so large; it stands to reason a Massage Warehouse Location would be requested there! Interestingly enough, the answers to both of these seemingly unrelated questions are in the same.

    Saving money on professional grade products and high quality continuing education is the name of the game in San Diego, September 26-28. It is there the ONE Concept Massage and Integrated Health Conference will be held at the Town and Country Resort.  Massage Warehouse will be there with tons of massage tables, massage equipment, and massage supply products for you to touch, try out, and fall in love with! We are one of the sponsors for the COMMUNITY ROOM, which is essentially a working clinic set in the middle of the trade show floor where we raise money for Massage Outreach and Charity. This Year the recipient is Liddle Kidz Foundation, founded by Tina Allen. For a ten dollar donation, you can have any number of wonderful treatments. From chiropractic evaluations, reflexology, and massage to beauty, hair and makeup, there is something there for everyone!

    We are excited to bring a wide array of treatment needs to the event in support of the COMMUNITY ROOM, and will have all of these available for purchase there on the spot, saving the freight and shipping time! If you have never shopped at a trade show, you are in for a treat! We will have all the items you love, like linens, lubricants, tools, equipment, and retail items available there at tremendous savings. Why open a location in SOCAL when we bring the company to you once a year! So many manufacturers will be represented at this event, so no matter what you may be looking for, chances are it can be found there and at a huge savings!

    Massage Warehouse has partnered with ONE Concept to bring you even greater savings on your value passes. http://www.oneconcept.com/massagewarehouse  Here you can save between $80-$200 on your registration, hotel discounts, and your pass can even include your LUNCH! Talk about value! These passes provide access all three days of the event and access to classes, the level of the pass you choose dictates the classes you will be able to access.  Information about the two different passes are below, and can be purchased by clicking the link above.

    ONE Concept presents a program called SMART FROM THE START, and this event is designed with you in mind, offering business advice from industry leaders which can help you get started on the right foot after graduation. This event is also well known for the “Goodie Bags” and Prizes given! Each student walks away with a bag filled with products from supporting vendors, and the opportunity to win an ULTIMATE BUSINESS STARTER KIT from Massage Warehouse! We put EVERYTHING you could ever need to start a practice into this kit, and I have no doubt you will want one as soon as you see it! http://www.massagewarehouse.com/products/ultimate-business-starter-package-upgrade/

    If you are looking for a place you can go that enables you to feed the passions for massage and wellness, and do it affordably, then I believe that the ONE Concept Massage and Integrative Health Conference in San Diego is where you want to be.  Massage Warehouse is proud to be the Global Sponsor, and we will be there enjoying the attendees, the weather, and the fun!

    We hope to see you there!

    Angie Patrick

    Your Massage and Spa Business on a Budget

    Friday, December 13th, 2013

    Your Massage and Spa Business on a Budget
    Smart shopping will allow you to grow your business while sticking to your budget!

    Shop Massage Supplies Sale Items
    When stocking up on supplies, start with the sale items. You may be surprised with how much of your supply needs you can find at a discount!

    Buy in Bulk for Massage Lubricants
    If you find yourself purchasing the same products every week, you can save big time by buying larger sizes or stocking up with larger quantites! Did you know many of our lubricants are available in 5 gallon pails?

    Explore Massage Supply and Equipment Packages
    Whether you’re looking for new equipment to expand your business or you just need to refresh your table linens, there are several opportunities to save with bundled packages!

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    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

    Gaining and Retaining Massage Clients: Eliciting Emotional Responses

    Wednesday, January 2nd, 2013

    Gaining and Retaining Massage Clients: Eliciting Emotional Responses

    By Angie Patrick

    Massage Warehouse – Spa supplies and equipment provider

    Humans are emotional creatures. This is neither good nor bad. It simply is.

    We are wired to respond to situations, stimulation, sensory input and vocalizations in an emotional and sometimes even subliminal manner. Loud noises startle us and make us wary of danger, the smell of bacon makes us hungry, the sight of beauty can make us weep, and watching a puppy’s antics can make us laugh. Whether we want it to be or not, our entire response to the world is highly weighted on emotion. Once you understand this basic fact and embrace this as truth, it makes interaction and involvement with others more easily managed.

    Business and marketing professionals bank on emotional responses from their clients in order to gain a stronger bond with their prospect. Banks and law firms often employ the use of blues and greens in their advertising to instill a sense of professionalism and strength. Fast food places focus on red and yellow hues to remind you of catsup and mustard, all with the idea of making you hungry. The same can be said of spas, as purple and violet hues, along with other soft or earthly colors, are used in the hopes of putting you in a peaceful state of mind and one that promotes being grounded, centered and relaxed. While not overt, the use of color can trigger emotional responses in us that can help sway our thinking to the mindset of the marketer, making their message more easily received and understood.

    Just as sight is a sensory input that can trigger emotional responses, so is scent. Have you driven by a steakhouse or other food establishment and smelled the delicious aromas coming out of the stacks atop the building? I would bet smelling these scents immediately makes you think of the food you smell and entices you to treat yourself to their wares. Have you ever stood in the shampoo aisle of the store and opened the top of the bottle to smell the product before you purchase? Have you ever returned one quickly to the shelf because it was unappealing, while lingering over a bottle that you found pleasing? If shopping with another, did you offer the pleasing smelling bottle to your companion to also smell to gain their insight and opinion? It is likely you do the same sharing mechanism with food you enjoy as well, offering your companion a taste of something you have that has brought your senses pleasure and provides a happy emotion. We share what we love, and that which brings us joy. Be it knowingly or subliminal, what we experience as soothing, pleasing, or enhancing our positive emotions is something we will share with those who are important to us.

    So, understanding the basic need for humans to be impacted emotionally in a positive way in order for us to be satisfied and share our findings with others, it makes sense for us to examine our practice and surroundings to see what we offer and work to make the experience one that will be remembered and recommended to others. I encourage you to take a few minutes and consider the following as a means to understand how what you do, how you present and how your interactions can evoke emotional responses, and help gain and retain clients.

    Whether you have a brick and mortar location, a rented space or are a mobile therapist, you bring to the table a palette of color and an array of scent opportunity that can set the mood for your services. Depending on the impression you wish to leave with your client with your hands on skills, you can also add visual and olfactory stimulus to add emphasis and help make your clients experience a deeper, richer one. While we are each individuals and each have our own style, it makes sense to help reinforce the positive emotions felt by your client by utilizing a few additions to your marketing and regular treatment.

    Consider your business cards. Do they send the message you would like your clients to know about you without reading any of the text? In other words, are your business cards an accurate depiction of the feelings your services provide? I once received a business card from a therapist that was black, with red writing and red tribal art. My first thought was this was a card for a tattoo artist or musician. These colors evoked that mental image for me and the use of tribal art was reminiscent of a tattoo and the all black card and red font reminded me of rock and roll. The therapist was actually a mobile therapist, focusing on relaxation and chair massage. And while the card was indeed attractive, nothing about it spoke to the business or the care the therapist would provide. In the mind of the client, or prospective client, this impression can be a lasting one and when the need arises for a massage they may not correlate your name and business to the need, as it may not be in sync with their visual and emotional expectations. I am not saying to copy everyone else, I advocate your individualism. However, if you are working to build a clientele of people who will be interested in what you do and call you when they have a need, then being synchronous with your visuals and your services makes sense.

    So how about your treatment room? What message are you sending with your décor? Consider the colors you use and the way your room smells. Let’s take the example from the above card and extrapolate that to the treatment room. With the marketing tool I was given by this therapist, I would envision a dark treatment room, dark linens and a bit of a vampire feel. Not really the feeling I would want when going to a therapist for stress management and relaxation. While the services of this therapist may be absolutely nothing of the sort, mentally I already see this image and will likely not choose to call upon them for my needs. In my mind, and certainly in the minds of other consumers, softer colors and soothing scents are what they often think of when they think of stress relief. Make sure your surroundings, whether they are static or brought along for the ride, are consistent with your treatment.

    Bring soothing colors into your space by thinking about how they make you feel when you see them. While you may adore the latest shade of passion-neon-pink, jarring or unusual colors may create a negative mental check mark in the checklist of your clients mind. Keep in mind, soft palettes of color help sooth the mind and firm colors such as blues, greens and whites often create a more clinical feeling. Soft, earthy tones such as browns, beige, plum, slate, sage and taupe are wonderful neutrals that can work in any space, as they lend themselves easily to any services.

    Creating a space and environment that enhances your treatment can include the sense of smell. Have you taken a good sniff of your linens? Do they smell fresh and clean or do they have a faint smell of old massage oil? Try hard to be objective, as the client’s sense of smell regarding your linens will likely be more acute than your own, as they are not in contact with your linens as much as you are. We can grow accustomed to a scent and even become immune to the objection as a direct result of familiarity. If your linens have become a bit less than enchanting, wash them with enzyme rich detergent designed for oil removal. If this is still not enough, invest in new linens. Your client will be enrobed in your linens, and anything less than a comforting and cocooning experience will leave a negative impression. You work too hard to have your client be put off by this highly correctable issue.

    Consider the massage lubricants you use and whether aromatherapy may be of benefit. Essential oils are a powerful tool in bringing about the desired emotion within your client. Floral and soft, woodsy and earthy, clean and crisp, or citrus inspired, each can help you set a tone and feel for the treatment while helping to quiet the mind and stresses of your client. Think of your desired outcome and then set the tone by using sensory stimuli to help evoke this desired response. Just as a realtor stages a home, even going so far as to bake cookies during the open house to make people think of “home” and “family,” you can use the tools in your arsenal to help direct the client toward a mindset that will enable your treatment to have greater impact and a lasting positive emotion.

    In total, the most important way you can encourage a client to return is to be an educated and capable therapist. Also take into consideration how what you do, offer and provide makes them feel. Consider how what they see and experience inside and outside your treatment impacts them emotionally and work to make those feelings be those of enjoyment, ease and success. When we feel good about something, we share the information with others, and return for more of what makes us happy. This can mean repeat clients and referrals which can bring you great rewards, both financially and emotionally. After all, who would refuse happy, returning clients who send their friends and family to you, too? In this scenario, everyone is happy!  View more of Angie Patrick’s articles at Massage Today.

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

    Holiday Income

    Friday, December 14th, 2012

    Holiday Income? UH… YES, PLEASE!

    By Angie Patrick

    Massage Warehouse – Spa supplies and equipment provider

    Would anyone say, “ No, Thank You!” ?

    It is difficult for me to imagine a time these days when anyone would turn down making additional income. During a time when many Americans are making a list and checking it twice, most of us are plotting presents for friends, colleagues, family and friends for gift giving season which is literally just around the corner.

    How can you increase your income during this season without selling yourself short? How can you realize your highest earning potential, while still finding time to be merry with friends and family? Can it be done without giving up nights and weekends? YES, it can! In this blog, I am going to give you a few hints as to how to be cure you are gaining as much revenue as possible from other, main-stream- retailers marketing. They have planted the seeds in the minds of the nation; let’s learn how we can harvest the crops.

    You cannot turn on the TV without Holiday specials from every corner of retail being blasted on your flat screen. Additionally, banners and pop ups are busily sharing with you news of Door-Busters and Holiday sprints to save money on gifts. How can you use this marketing to your own advantage? Well, it isn’t as hard as you may think! Retailers already have the population in a lather preparing for gift giving season. They start this just after Halloween now, and it is constant until January! If consumers are being plied with this message in every commercial, every store window, every social media banner, every radio ad, and every print publication, then this message is pretty well conveyed. Take your marketing dollars and instead of stressing them out, let your marketing be the answer to holiday stress.

    1) Consider Gift Certificates this year! This is money now for work later. Additionally, this is a wonderful opportunity to incentivise your current clients to give the gift of massage! No one, ( and I mean NO-ONE) likes long lines, shopping at 6 am for a deal, spending hard earned on items the recipient may or may not like, crowded lot parking, and buyer’s remorse from buying out of desperation when you cannot find the perfect gift.…If we were to poll, I am confident that the majority of respondents would opt for simpler shopping, less crowds, and items that truly fit the user without worry of incorrect sizes, or taste.

    This is where the Gift Certificate comes in. Not only is it an incredibly thoughtful gift, but it is absolutely an endorsement of your skills from your existing client base, provided to those they feel closest to! In the history of marketing, no better accolade can be bestowed upon a business than to be referred to a friend, family member of colleague. Nothing says, “YOU’VE GOTTA TRY THIS, IT’S AMAZING!” like a gift certificate.

    Someone thought enough of your skills to not only recommend, but SUPPLY another person with the means to experience your treatment with no strings attached! This is a tremendous vote of confidence in your abilities, and very likely the most compelling bit of marketing out there about your business.

    Put these on display in your work space, and also suggest them to clients both in person and on the phone. If you have a client list, < and really, why wouldn’t you? > it makes sense to call and touch base during the Holidays. This will provide you opportunity to do two important things:

    a) Provide personalized contact with your clients and remind them you are available for them. Check in and wish them well, and let them know you are looking forward to their next visit.

    b) You can also inform them you are selling gift certificates providing the gift of Relaxation and Pain Management, and would like to know if they had anyone on their list they would like to provide this gift. As an added value, offer to mail the certificate with a personalized note in the words of the client along with a holiday card. This is the ULTIMATE time saver for the client, and will allow you to continue to build your prospect lists!

    2) Offer up-sell opportunities to your clients during this time of year to provide convenience for your client, as well as additional income for you. This can come in a number of ways; you can offer gift items such as candles, bath salts, scrubs, essential oils, analgesics and more. These, when placed in a well lit, easy to peruse display can provide added income for potentially everyone who visits you this season. Creating pre-made gift baskets with these items in it can be a life saver for a client who has a gift to buy, but has no idea what the recipient needs. EVERYONE needs to unwind! Create gifts and baskets that convey that message.

    3) Offer some seasonal treatments your clients may be interested in. Perhaps a peppermint foot scrub at the end of a treatment, or perhaps you can offer a Hot Chocolate Sugar Scrub Exfoliation for the Holidays, Mother’s Day, Valentines, or any other Holiday where women are involved. < women adore chocolate> Be sure your male clientele know you offer these seasonal treatments, because it will make buying a gift certificate even more attractive when they can give the gift of a “Chocolate Indulgence Exfoliation and Massage”. Here I used chocolate as the hook, but be creative! Find and create your own protocols and name them something catchy or interesting. Share this in person, on the phone, and in social media outlets. Put signage in you location announcing these seasonal treatments , a description of the services and their pricing. This is a silent salesman for you, and takes the pressure off of you to offer it to clients. You can simply say,” We are running some interesting Seasonal Treatments this time of year, please feel free to ask about any of them if you would like to try one today. These are also available for Gift Certificates as well.” The client will read, and will ask you questions if they have them or have interest.

    Since main-stream-retail has already set the stage for Holiday gift giving, you can certainly pick up the ball and be a hero to those clients in the gift giving frame of mind. Provide them some no stress solutions in a safe and trusted environment, celebrating and sharing the gift they give themselves, and can now share with others; The gift of Wellness!
    Happy Holidays!View more of Angie Patrick’s articles at Massage Today.