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Massage Warehouse SanctuaryTM Supports the Massage Therapy Foundation

Thursday, October 31st, 2013

Massage Warehouse SanctuaryTM Supports the Massage Therapy Foundation

(October 17, Bolingbrook, IL) – Massage Warehouse SanctuaryTM made a charitable contribution of $10,750 to the Massage Therapy Foundation during the American Massage Therapy Association (AMTA) national convention in Ft. Worth, Texas.  It was Massage Warehouse Sanctuary’s largest single philanthropic donation to date.

“We are pleased to support the Massage Therapy Foundation in their mission to advance the knowledge and practice of massage therapy by funding scientific research, education, and community service,” stated Earl DeCarli, President and CEO of Scrip Companies, the parent company of Massage Warehouse. “For example, the Foundation’s grant to research the role of massage therapy to potentially alleviate the side-effects of chemotherapy-induced peripheral neuropathy could be ground-breaking in helping cancer patients attain a higher quality of life during treatment.”

“Through our philanthropic arm, Massage Warehouse Sanctuary, we have a long history of supporting a variety of worthy organizations, educational institutions, and research efforts.  We are honored that Massage Warehouse Sanctuary and our partners can help the Foundation fund valuable community service grants such as providing massages for people made homeless by Hurricanes Irene and Lee and for the ‘Wounded Warriors’ of Iraq and Afghanistan.”

“Massage Warehouse Sanctuary has been a very valued sponsor of the Foundation for years. I am thrilled by the level of their contribution this year,” stated Ruth Werner, outgoing President of the Massage Therapy Foundation. “This gift will significantly advance the Foundation’s ability to support research on the importance and benefit of massage therapy, to provide the healing touch of massage to underserved populations in our country, and to further educate the industry on the value and need for research.”

Funds for the contribution came from corporate partners as well as donations in the form of prize raffles by recent AMTA trade show attendees.

The following contributing sponsors support the Massage Warehouse Sanctuary:

Massage Warehouse                                             Biofreeze/Performance Health
Biotone                                                                      Bon Vital
Core Products                                                          Kinesio
Massage and Bodywork Magazine/(ABMP)        Massage Magazine
Oakworks                                                                  SaWan
Soothing Touch                                                        Anatomy Supply Partners
At Peace Media                                                        Day Spa Association
Earthlite                                                                     Master Home Products
Naturich Labs                                                          Orthaheel
Spa Specialties

About Massage Warehouse Sanctuary:

Massage Warehouse Sanctuary is the philanthropic arm of Massage Warehouse and has a long history of giving back to the massage therapy community. Massage Warehouse, the market leading supplier and one-stop shop for massage therapy professionals, is a division of Scrip Companies; a leading direct marketing and ecommerce specialty distributor serving the Massage Therapy, Spa, Chiropractic, Physical Therapy/Rehabilitation, and Consumer Home Health and Wellness markets.

About the Massage Therapy Foundation:

Although two separate organizations, the Massage Therapy Foundation was founded by the American Massage Therapy Association (AMTA) in 1990 with the mission of advancing the profession by granting funds for research, community service, education initiatives, and conferences.

Contact:

Julie Lohmeier, Massage Warehouse

jlohmeier@scripco.com

630-771-7408

www.massagewarehouse.com

 

Gini Ohlson

gohlson@massagetherapyfoundation.org

847-905-1520

http://www.massagetherapyfoundation.org

 

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Massage Warehouse Sanctuary™ Supports Dr. Tiffany Field and the Touch Research Institute

Wednesday, July 10th, 2013
Check donated to the Touch Research Institute

Julie Lohmeier, VP Marketing of Massage Warehouse, presents a contribution to The Touch Research Institute at the recent Florida State Massage Therapy Association (FSMTA) convention. Association President, Leiah Carr and Lynda Solien-Wolfe accepted the award on behalf of Dr. Tiffany Field.

(July 8, Bolingbrook, IL) – Massage Warehouse Sanctuary™ made a charitable contribution of $6,200.00 to Tiffany Field Ph.D., Director of the Touch Research Institute, during the Florida State Massage Therapy Association (FSMTA) convention in Orlando, Florida.

“We are pleased to support Dr. Tiffany Field in her mission at the Touch Research Institute to demonstrate the important role of therapeutic touch and massage on the growth, development, and well-being of people at all stages of life from newborns to the elderly,” stated Earl DeCarli, President and CEO of Scrip Companies, the parent company of Massage Warehouse. “Her ground-breaking research concerning the power of massage to enhance and improve the development and growth of premature infants has dramatically impacted the care of premature babies for nearly 30 years. Since founding the Touch Research Institute in 1992 at the University of Miami, Dr. Field has proven how massage aids with the bone formation and immune function of newborns as well as alleviating the symptoms of arthritis, pain, depression, asthma, diabetes, and autoimmune conditions in adults.”

“Through our philanthropic arm, Massage Warehouse Sanctuary, we have a long history of supporting a number of worthy organizations, foundations, and research efforts. We are honored that our contribution to the Touch Research Institute will be used to assist Dr. Field and her team with their research surrounding the healing touch of massage on depressed pregnant women as well as the health benefits to their unborn babies such as higher birth weights and fewer premature deliveries.”

“I am incredibly grateful to be able to continue our research in such a significant manner due to the support of Massage Warehouse Sanctuary,” stated Tiffany Field. “I cannot truly express my appreciation of their funding provided over the last several years.”

Funds for the donation came from corporate sponsors as well as donations in the form of prize raffle purchases by recent FSTMA trade show attendees.

Sponsors include:
Massage Warehouse
Biofreeze/Performance Health
Biotone
Bon Vital
Core Products
Kinesio
Massage and Bodywork Magazine
Massage Magazine
MPA Media
Oakworks
Soothing Touch
Sa Wan

About the Massage Warehouse Sanctuary:
Massage Warehouse Sanctuary is the philanthropic arm of Massage Warehouse, the leading supplier and one-stop shop for massage therapy professionals in the U.S. Massage Warehouse is a division of Scrip Companies, a leading specialty distributor serving the Massage Therapy, Spa, Chiropractic, Physical Therapy/Rehabilitation, and consumer home health and wellness markets in North America.

About the Touch Research Institute:
The Touch Research Institute is dedicated to studying the effects of touch therapy at all stages of life, from newborns to senior citizens. Studies by the Touch Research Institute have shown that touch therapy has many positive effects, including that massage therapy facilitates weight gain in preterm infants, enhances attentiveness, alleviates depressive symptoms, reduces pain, reduces stress hormones, and improves immune function.

Contact:
Julie Lohmeier, Massage Warehouse
jlohmeier@scripco.com
630-771-7408
www.massagewarehouse.com

Tiffany Field
TField@med.miami.edu
305-975-5029
http://www6.miami.edu/touch-research/

Gaining and Retaining Massage Clients: Eliciting Emotional Responses

Wednesday, January 2nd, 2013

Gaining and Retaining Massage Clients: Eliciting Emotional Responses

By Angie Patrick

Massage Warehouse – Spa supplies and equipment provider

Humans are emotional creatures. This is neither good nor bad. It simply is.

We are wired to respond to situations, stimulation, sensory input and vocalizations in an emotional and sometimes even subliminal manner. Loud noises startle us and make us wary of danger, the smell of bacon makes us hungry, the sight of beauty can make us weep, and watching a puppy’s antics can make us laugh. Whether we want it to be or not, our entire response to the world is highly weighted on emotion. Once you understand this basic fact and embrace this as truth, it makes interaction and involvement with others more easily managed.

Business and marketing professionals bank on emotional responses from their clients in order to gain a stronger bond with their prospect. Banks and law firms often employ the use of blues and greens in their advertising to instill a sense of professionalism and strength. Fast food places focus on red and yellow hues to remind you of catsup and mustard, all with the idea of making you hungry. The same can be said of spas, as purple and violet hues, along with other soft or earthly colors, are used in the hopes of putting you in a peaceful state of mind and one that promotes being grounded, centered and relaxed. While not overt, the use of color can trigger emotional responses in us that can help sway our thinking to the mindset of the marketer, making their message more easily received and understood.

Just as sight is a sensory input that can trigger emotional responses, so is scent. Have you driven by a steakhouse or other food establishment and smelled the delicious aromas coming out of the stacks atop the building? I would bet smelling these scents immediately makes you think of the food you smell and entices you to treat yourself to their wares. Have you ever stood in the shampoo aisle of the store and opened the top of the bottle to smell the product before you purchase? Have you ever returned one quickly to the shelf because it was unappealing, while lingering over a bottle that you found pleasing? If shopping with another, did you offer the pleasing smelling bottle to your companion to also smell to gain their insight and opinion? It is likely you do the same sharing mechanism with food you enjoy as well, offering your companion a taste of something you have that has brought your senses pleasure and provides a happy emotion. We share what we love, and that which brings us joy. Be it knowingly or subliminal, what we experience as soothing, pleasing, or enhancing our positive emotions is something we will share with those who are important to us.

So, understanding the basic need for humans to be impacted emotionally in a positive way in order for us to be satisfied and share our findings with others, it makes sense for us to examine our practice and surroundings to see what we offer and work to make the experience one that will be remembered and recommended to others. I encourage you to take a few minutes and consider the following as a means to understand how what you do, how you present and how your interactions can evoke emotional responses, and help gain and retain clients.

Whether you have a brick and mortar location, a rented space or are a mobile therapist, you bring to the table a palette of color and an array of scent opportunity that can set the mood for your services. Depending on the impression you wish to leave with your client with your hands on skills, you can also add visual and olfactory stimulus to add emphasis and help make your clients experience a deeper, richer one. While we are each individuals and each have our own style, it makes sense to help reinforce the positive emotions felt by your client by utilizing a few additions to your marketing and regular treatment.

Consider your business cards. Do they send the message you would like your clients to know about you without reading any of the text? In other words, are your business cards an accurate depiction of the feelings your services provide? I once received a business card from a therapist that was black, with red writing and red tribal art. My first thought was this was a card for a tattoo artist or musician. These colors evoked that mental image for me and the use of tribal art was reminiscent of a tattoo and the all black card and red font reminded me of rock and roll. The therapist was actually a mobile therapist, focusing on relaxation and chair massage. And while the card was indeed attractive, nothing about it spoke to the business or the care the therapist would provide. In the mind of the client, or prospective client, this impression can be a lasting one and when the need arises for a massage they may not correlate your name and business to the need, as it may not be in sync with their visual and emotional expectations. I am not saying to copy everyone else, I advocate your individualism. However, if you are working to build a clientele of people who will be interested in what you do and call you when they have a need, then being synchronous with your visuals and your services makes sense.

So how about your treatment room? What message are you sending with your décor? Consider the colors you use and the way your room smells. Let’s take the example from the above card and extrapolate that to the treatment room. With the marketing tool I was given by this therapist, I would envision a dark treatment room, dark linens and a bit of a vampire feel. Not really the feeling I would want when going to a therapist for stress management and relaxation. While the services of this therapist may be absolutely nothing of the sort, mentally I already see this image and will likely not choose to call upon them for my needs. In my mind, and certainly in the minds of other consumers, softer colors and soothing scents are what they often think of when they think of stress relief. Make sure your surroundings, whether they are static or brought along for the ride, are consistent with your treatment.

Bring soothing colors into your space by thinking about how they make you feel when you see them. While you may adore the latest shade of passion-neon-pink, jarring or unusual colors may create a negative mental check mark in the checklist of your clients mind. Keep in mind, soft palettes of color help sooth the mind and firm colors such as blues, greens and whites often create a more clinical feeling. Soft, earthy tones such as browns, beige, plum, slate, sage and taupe are wonderful neutrals that can work in any space, as they lend themselves easily to any services.

Creating a space and environment that enhances your treatment can include the sense of smell. Have you taken a good sniff of your linens? Do they smell fresh and clean or do they have a faint smell of old massage oil? Try hard to be objective, as the client’s sense of smell regarding your linens will likely be more acute than your own, as they are not in contact with your linens as much as you are. We can grow accustomed to a scent and even become immune to the objection as a direct result of familiarity. If your linens have become a bit less than enchanting, wash them with enzyme rich detergent designed for oil removal. If this is still not enough, invest in new linens. Your client will be enrobed in your linens, and anything less than a comforting and cocooning experience will leave a negative impression. You work too hard to have your client be put off by this highly correctable issue.

Consider the massage lubricants you use and whether aromatherapy may be of benefit. Essential oils are a powerful tool in bringing about the desired emotion within your client. Floral and soft, woodsy and earthy, clean and crisp, or citrus inspired, each can help you set a tone and feel for the treatment while helping to quiet the mind and stresses of your client. Think of your desired outcome and then set the tone by using sensory stimuli to help evoke this desired response. Just as a realtor stages a home, even going so far as to bake cookies during the open house to make people think of “home” and “family,” you can use the tools in your arsenal to help direct the client toward a mindset that will enable your treatment to have greater impact and a lasting positive emotion.

In total, the most important way you can encourage a client to return is to be an educated and capable therapist. Also take into consideration how what you do, offer and provide makes them feel. Consider how what they see and experience inside and outside your treatment impacts them emotionally and work to make those feelings be those of enjoyment, ease and success. When we feel good about something, we share the information with others, and return for more of what makes us happy. This can mean repeat clients and referrals which can bring you great rewards, both financially and emotionally. After all, who would refuse happy, returning clients who send their friends and family to you, too? In this scenario, everyone is happy!  View more of Angie Patrick’s articles at Massage Today.

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

Business Building Blocks

Friday, May 11th, 2012

Business Building Blocks

By Angie Patrick

Massage Warehouse – Massage equipment and products provider

Defining Change and Learning to Understand Why People Fear It

My cousin used to say, “change is change” and I thought it was one of the strangest things a person could say. Well, of course change means change. I mean, what else could it mean? But what exactly is change? How do you define it? How do you quantify it? How do you even begin to endeavor upon making a change if it is such an esoteric term? Why do people fear it so much? Why is it so hard to do? Why are we so resistant to change?

According to Merriam-Webster, change can be defined as the following:

A. To make different in some particular.

B. To give a different position, course, or direction to.

C. To make a shift from one to another.

D. To undergo transformation, transition, or substitution.

So, none of the definitions listed above say to maim, mutilate, slay or dismember. They do not suggest the end of life as we know it or the approach of the apocalypse. It simply means something is about to become something other than that in which we have become accustomed. This can be for the worse or for the better, but at the center of any change is either action or inaction. The outcome of change often depends on the person, business or entity’s intentions and motivations, so clarity of the reasons for change can remove many of the inherent fears we all feel when we hear the word change.

In business, I can say with a very high level of acuity that I have been the catalyst for, as well as the recipient of, change. Change can mean positive outcomes when you are trying to do all the right things for all the right reasons. When you know you need to make a change for the better for your massage practice, you set about making those changes by educating yourself on what your next steps should be. That may mean hiring a consultant to provide direction, or even accomplishing tasks yourself to get the ball moving. It might mean taking a class or two to gain specific knowledge in a new massage technique or protocol so you can impact change in your own practice. It might even mean taking a hard and honest look at your business, where you are in your personal growth, and look at the most difficult thing to change: YOU. Sometimes, our fear of the unknown can cause paralysis in our business because we become so comfortable in our cocoons we resist the driving urge to spread our wings. To do this means a transformation must take place, and sometimes this transformation can be scary. But also, the transformation can be cathartic.

Sometimes, you simply need to break out of old thought patterns that can contain your creativity and entrepreneurial spirit. The excuse, “this is always how we have done it,” does not mean, “this is a new way to do it,” is a bad thing. Opening your mind to possibilities is a huge harbinger of positive outcomes. Thinking outside your comfort zone can make you stretch to meet your desired goals. Get out of your own way; step out of the fear box and into a world of potential. It really has to begin with your own thoughts and perceptions, because no change will ever be positive in your mind if you will not open up long enough to examine the possibilities.

This is true of changes that are business related, but also personal in nature. I have personally embarked on a mission to change myself and my health. This is not an easy thing to do, because old habits die hard. Eating balanced meals and exercising has never been my forte, and now it is becoming my norm. It is a change I made with will coming from deep inside and with great determination. My goal is simple, be healthy, reduce my stress levels and lose this weight that has plagued me my whole life. It is slow going, but it IS going. And I am thankful I recognized this need for change before it was too late.

In your world, you may have concerns about where you work, what you do, who you do it with and where you are headed. Change means many things to many people. And it happens all around us every day. The world is in a constant state of flux, and changes with each moment that passes. It happens because someone is brave enough to do that which has never been done before. Someone has found a need and strives to fill it. Technology finds a faster more user friendly interface and rolls it out to the masses. It is a constant, and it requires a first step.

As we hear the “economic experts” say we are emerging from the past few years of downturn in our economy, I have to stop and think what would make these changes? In the housing market, it is because people need a place to live, and are beginning to simply step out and invest again. In sales, people are beginning to feel more confident, albeit ever so slightly, and are willing to turn loose a dollar while watching the bottom line. So in essence, people are making these changes, one by one, stepping out and testing the waters. This is seen as positive growth and momentum by the experts. It took a shift in mindset, and a bit of bravery, but it is happening all around us.

Ultimately, change is up to you. If you do not like where you are, move. If you do not like what you are doing, do something different. If you do not like what you see, speak out. If you want to grow your business or even within yourself, you have to take the first steps. Toughen up, cupcake and be brave! No one said change was easy, but anything worth having is worth working for. If you desire it, it is worth the effort. Don’t settle for “what is” at the expense and forfeiture of what “might be.” Be open, be honest, and most of all, be true to your own self worth. You are the only one who can better yourself and your circumstances. I promise, you are worth it. View more of Angie Patrick’s articles at Massage Today.

Which is Right for You? Entrepreneur or Employee?

Thursday, April 5th, 2012

Entrepreneur or Employee? Which is Right for You?

By Angie Patrick

There is no denying the massage and wellness industry is here to stay. People are becoming far more proactive with their health care and are looking to alternatives to heavy medications and a costly doctor visit.

Recognizing there is opportunity for those who choose to chase it, there are many ways you can be involved in the massage health care field. You can be your own boss and open your own practice, you can contract your services to other entities, or you can become an employee. Let’s discuss these opportunities and I want to offer you some points to ponder as you are making your decisions regarding how you will proceed in your career.

While I am cognizant and wholly recognize and respect that those who choose to enter the massage field are compassionate, giving, kind and generous, I am also here to tell you that you must be able to make a living in order for you to be all these things while utilizing the education you have paid to obtain. I know many therapists who feel somewhat guilty for having to even charge for a massage and then hugely undervalue their services as a result. This makes making ends meet much harder than it should be. While I applaud this giving nature, and I certainly do not knock this in any way, (as heaven KNOWS the world could use more people with a giving heart) I would say this type of individual may not make the best entrepreneur. Being an entrepreneur means building a business to make a profit. If you find you feel a twinge of guilt to charge the appropriate and customary rates to provide your skills, you might want to look at becoming an employee.

Entrepreneur or Employee Entrepreneurship means being competitive. Do not get me wrong, I do not consider being competitive a bad thing in the least! (I have been known to be quite competitive and it is part of my nature.) Nor do I consider it a bad thing to wish to provide your skills free or nearly free of charge. (I have also been known to do that on occasion as well.) What I am saying is it takes a specific mind set to build a prosperous and profitable practice. You must be willing to take chances, to take charge, to stand fast on your pricing, to manage your marketing, your brand, your retail, your facility, your overhead, your ordering of supply, your capital expenditures for equipment, and your own book keeping to name just a few of the responsibilities of owning a thriving business. Many are satisfied with making only what is needed to survive, while others feel the drive to build a bigger, better more “bionic” practice that can support them in a bit grander fashion. Neither is a bad decision, but being honest with yourself about the inner desires you have, as well as the skill set you have is paramount to your success in either direction.

As an employee, you have the luxury of not having to order your own products, you often have benefits and you can usually count on a pretty regular paycheck. This is less risky and can allow you to do that which you love while not having to work at the actual upkeep of a business. You come in, you do your thing, you complete your side work and you go home. You can leave it and not think about it again until you go back to work. For many, this is a blessing. I have to say I can certainly see the appeal of being an employee, especially from a personal time perspective. An entrepreneur rarely has the opportunity to “clock out” and not think about their business. It is always on their mind, and they are constantly vigilant for any opportunity they might find to increase traffic and support more clients. Rarely are they ever “off the clock.” The actual time performing massage is just the tip of the iceberg for the entrepreneur, while for an employee it is the crux of the job, with little or no additional responsibility for operational expenses or further financial risk. Depending on how your personality is wired, both might have appeal.

For those who see both sides of the coin as appealing and would really prefer to have a little bit of both worlds, I might suggest becoming a contract employee. Being a contract employee is really being your own boss, as you will regulate the hours you work, the facilities you will work within, and the number of clients you see daily. You may or may not have to provide your own equipment or supply, as those needs can change with the contracts in which you enter. You are responsible for your own taxes and reporting, but you get many perks from an earnings perspective that you can use at tax time. These should be discussed with your tax professional for greater clarity, but it is certainly something to entertain when you are deciding to become a contract employee. This can be a rewarding and positive way to enter into the field, but it is not without risk.

An example of a contractor relationship would be that of a chiropractic office that works closely with an independent therapist, sometimes even leasing them space within the facility, and paying them per client. Depending on the agreement with the doctor, you may receive all or only a portion of the charges to the client. You should be skilled at negotiation and not be afraid to ask for what you want. Contract employment is not for the timid, and you are your own best advocate. Without the ability to negotiate in the contractual relationship, you can often find yourself with the fuzzy end of the lollipop at the end of the day, working and making little for your efforts. Savvy relational skills are a must for a contractor.

Just as it is with the world around us, it takes all kinds of people to make a community. No way is better or more glamorous than another; it is simply a different means to the same end. We do not enter this field without the desire to help others. This is really the ultimate goal. How you go about finding your niche in this growing marketplace is really up to you. You need not choose only one option. As a matter of fact, I encourage you to try each of them on for size and see where you feel the most comfy. At the end of the day, you have to pay your bills and you need to be sure you are doing something that makes you happy. Find your happy spot and dig in. You can have it your own unique way, and never let anyone tell you otherwise.  View more of Angie Patrick’s articles at Massage Today.

Massage Warehouse – Massage products and equipment provider

Positive Trend in Massage Conferencing

Friday, July 1st, 2011

I am Beginning to See a Trend….
By Angie Patrick

I just got back in from the Florida State Massage Therapy Association Annual Convention in Orlando. Not only did I see all my old and dear friends, but I am DELIGHTED to say I made MANY,  MANY new ones!

While this does not seem to be extraordinary in and of itself, it does show me a definite trend in massage conferencing I am in high hopes will continue to grow and develop.

At the last two Massage Conference / Conventions I have attended, < The AMC and FSMTA> I have seen an influx of new people coming out who have never experienced a trade show before. These are practicing massage therapists who have never had exposure to a conference or tradeshow floor before. This is a VERY good thing for the massage industry, because it means that people who had not been active in the community are now branching out and learning how involvement can benefit us all.

My litmus test for this new trend is quite simply, our orders. Our company would have <arguably> one of the largest repositories of massage therapist data in the country. If someone works in the massage field, the chances are strong we have their name address and phone number. That being said, we have averaged 25-30% of our total orders being that of people who are not already in our databases. THIS IS HUGE! This is something we have not seen in years, and it is a trend that will be welcomed news by massage associations, distributors, vendors and manufacturers alike.

I am especially encouraged as I am seeing a rise in spending by therapists at shows. The last two years have been hard on many economically, and with an increase < albeit slight> in spending at trade shows, I am hopeful this is heralding in a stronger industry trend upward. While I am not saying we are back to the levels we saw in 2007-08, I am saying I am becoming ever more hopeful with the positive signs I am seeing in the marketplace.

I am also excited to see the level of participation from massage STUDENTS! This is a virtually untapped market of folks eager and hungry for information. As evidenced at the last two student events I have attended, the attendance is rising and we are doing a better job overall of bringing these new peers into the community. The FSMTA has SUCCESSFUL START, and this is really a powerhouse event! The American Massage Conference has the SMART FROM THE START event, and it was also a huge success. Finding and informing massage students about events such as this is a challenge, so growth in this tier is truly exciting.

Forward momentum and a unified community will help us reach our industry goals. Being part of the massage community for me is a blessing. I have met and had the pleasure to work with so many gifted and amazing people. If you have never been to a conference, I encourage you to go! It is an experience not to be missed as the opportunity for education and savings on massage products and massage equipment is substantial. Completely worth the price of admission!

Read more posts by Angie Patrick at Massage Today.

Massage Therapy as a Complement to Physical Therapy

Thursday, March 10th, 2011

Overview
Although there is much overlap between the fields of massage therapy and physical therapy, current Western practice of each provides a complement to the other rather than duplication of services. Massage therapy encompasses the techniques of touching or rubbing the patient’s body in order to relax the muscles, to enhance circulation or to loosen adhesions. Physical therapy often involves stretching and exercise to rehabilitate injured tissues and restore range of motion. By capitalizing on the strengths of each practice, a complementary treatment can be developed that provides maximum healing in an efficient and effective manner.

History
Historically, many of the activities we commonly associate with either massage or physical therapy, such as rubbing and stretching, were usually practiced together by the same person. In Axel V. Grafstrom’s 1898 “A Text Book of Mechano-Therapy,” he refers to Per Henrik Ling as being the father of the techniques later known as physical therapy. Ling has often been cited as one of the first to use aspects of massage to complement his physical therapy. Massage has been utilized as a key technique employed in physical therapy since its inception.

Physical Benefits
The primary focus of physical therapists is to restore the patient to maximal function, using a series of strengthening exercises, activities and stretching to accomplish the recovery of the muscles. Massage, when used in a complementary capacity, works to create the optimal internal environment for muscle tissue to heal and function through increased circulation and lymph flow, relaxes chronically contracted muscle tissue and may loosen scar tissue adhesions that restrict normal movement. It prepares tissue to respond better to physical therapy treatment.

Psychological Benefits
Massage therapy can further enhance the beneficial effects of physical therapy by helping patients to relax mentally, therefore decreasing stress-related chemicals such as cortisol in the brain and enhancing endorphins and other mood-elevating chemicals. This improved attitude helps patients to relax and respond more completely and with less pain to the treatments provided by the physical therapist. The improved mental outlook associated with massage therapy can also help patients to feel less depressed about their impairments, to be more positive about their ability to recover and to be more tolerant of the healing and rehabilitation process.

 Read more at livestrong.com.

First Annual American Massage Job Fair

Wednesday, March 2nd, 2011

First Annual American Massage Job Fair

By Angie Patrick

Some people spend their whole lives asking in hushed tones, “Why?” I prefer to think of the larger picture and sing loudly in a strong, pronounced operatic voice, “Why NOT?” (with extra emphasis on the NOT for effect).

Just because you have never seen it done, does not mean it shouldn’t be. In fact, I look upon the unknown as just about enough probable cause to take the bull by the horns and take action. If someone does not go first, who will? And if you have the ability, location, contacts, resources, and desire – the only thing holding you back is fear. Fear is a four-letter word. And in this economy, sometimes you have to stop being fearful, and begin to be bold in your thinking and in your processes. What worked before may not be what will work now, and the fear that can surround an unemployed massage therapist is something that can nag and weigh you down when you should be using your energy and talents for healing and helping.

This is the entire drive behind the First Annual American Massage Job Fair being held at the American Massage Conference in Atlanta on May 22, 2011 from 1 p.m. to 5 p.m. This is a ground-breaking event bringing massage therapy employers together to find talent often hidden from view when answering an ad online or in the paper.

The job fair will host many potential employers including schools, spas, chiropractors, franchises and more. It will indeed be the place to find a repository of potential employers ready and willing to talk to you on-the-spot. Our industry believes in the power of relationships, networking, and above all else – human interaction. Meeting potential employers and having a brief moment to make a connection in some way is hugely paramount to a successful application process.

To be as successful as can be at the Job Fair, let me give you a few tips that can help you along in the process.

Job Fair 101

First, understand this is a Job Fair, and it is a cursory meeting to give both parties an opportunity to scope one another out and to make a connection. A full-blown interview will likely not occur this day, but a subsequent call may indeed come and you may be asked back for further interviewing.

Bring many copies of your resume, but only bring a condensed version that pertains to the profession at hand. It should outline your education, your hands-on experience, modalities you know, and any work experience and achievements. If you have been employed in another field as a career before the current, then by all means list it. But, please do not list your part-time, summer, or temp jobs unless they pertain to this industry. Time is limited; let your best assets shine, and avoid having the only thing remembered about you is that you once did a summer landscaping job five years ago.

Be sure to have your 3-minute speech ready to go: “Hi, I am Angie, and I am looking for a job that ____. I feel I can provide ____ to any position, and my availability is ____.”
Be intentional with your words; leave out any: umm’s, errr’s, I-mean’s, or uh’s. These words do not leave a good impression, and are certainly not what potential employers wish to hear at a job fair where time is limited, or any other setting for that matter.

Find your confidence, know what you bring to the table, hold your head high, wear your lucky underwear and get noticed.

Be certain you have gathered business cards from each and every employer, regardless of whether you were able to connect personally or not. If time is waning, leave your resume on the table and pick up a card. You will use this card as part of your contact list and utilize the data on it to follow-up on your resume.

If you are indeed able to get face time with the employer, you will most assuredly want to follow-up after the job fair to thank them for their time and consideration. A handwritten note goes a long way here as it is unexpected and certainly out of the norm. In other words, you will get noticed.

To pre-register for the free Job Fair, visit AmericanMassageConference.com/JobFair to be sure you can get in without waiting in an on-site registration line. In this case, the early bird won’t just get the best worm, they may get the best JOB.

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Thumbby Soft Massage Cone

Wednesday, February 23rd, 2011

Thumbby™ Soft Massage Cone FAQ

Q. What is the Thumbby™ massager made of?

A. The Thumbby™ massager is made of solid silicone, the same material used for many household and personal items. Silicone is non-reactive, meaning it can be used with most massage lotions and oils.

Q. How hard is the Thumbby™ massager?

A. The Thumbby™ massager is approximately the same hardness as a human thumb. In use it is often indistinguishable from a thumb by the person receiving the massage.

Q. How big is the Thumbby™ massager?

A. The Thumbby™ massager is about 3 inches across by 2 inches high, and weighs about 5.5 ounces – small enough to fit in a purse, briefcase, backpack, or carryon.

Q. Is it better to use the Thumbby™ massager dry or with oil?

A. The Thumbby™ massager can be used with or without oil. Each is better for certain types of massage.

  • When the Thumbby™ massager is used dry, it grips the skin. This is good for deep pressure/trigger point work, cross-fiber massage, and vibration (shaking the muscle).

 

  • When the Thumbby™ massager is used with oil, it glides over the skin. This is good for effleurage (broad strokes using the slope or shoulder of the massager), petrissage (circling movements using the point of the massager), and muscle stripping (slow heavy pressure along the length of a muscle). When using oil with a Thumbby™ massager, use your other hand to guide it.

 

Q. I’m a small person with weak arms and hands; my partner is very strong and needs deep pressure. How do I use theThumbby™ massager to give deep massage?

A. Thumbby™ massager is designed to let you use body weight instead of strength to achieve deep pressure. Use this method to support your wrist while using body weight:

  1. Hold the massager in your non-dominant hand with the point on the knot you want to loosen.
  2. Make a loose fist with your dominant hand and place your knuckles on the back of the massager, as shown.


 

  1. Hold the thumb of the non-dominant hand for stability.
  2. Keep your arm and wrist straight and lean into it. Your upper body weight will be transferred to the point of the ThumbbyTM massager.

Q. I have back and shoulder pain, and no one to massage me. Can the Thumbby™ massage tool help me?

A. Yes. The Thumbby™ massager sticks to smooth surfaces, so you can stick it onto your refrigerator (for example) and be able to press the sore places into it. You can also place the massager inside the back of a chair and lean on it. And if you want deeper pressure, you can lie on a Thumbby™ massager on a bed, a futon, or the floor.

Do Massage Therapists Believe in Magic?

Friday, February 11th, 2011

Do You Believe in Magic?

I wish for abundance for all, don’t you?
I wish for professional education for all, don’t you?
I wish for ways to better myself and my business, don’t you?
I wish there were some magic wand that could make all this happen, don’t you?

I am not sure about you, but I answered YES to all of the above. But how can you make all these things a reality. How can you begin the wheels of progress turning so that each of these wishes might come true. I personally believe you should first see the greater scale of the goal, and then begin your journey in a space that makes sense to you and is also within your scope of immediate control.
As much as I would like to change the world for the better, I have to do my part one step at a time. If I look at the entire need in its bulk sum, it can be overwhelming. But if I can break this down into things which I can control, then MASTER THEM, I find I am in a far greater and much stronger place to impact my world for the better.
It is often difficult to see the needs and feel empowered to help unless your own house is in order. If you are struggling to make it, then seeing a way to reach out and help other s seems more daunting. So how can we begin to impact CHANGE within our own house? I believe we first must recognize the opportunity we have before us to strengthen our own foundations. If you better educate yourself, your business may prosper providing greater abundance for you and your family. And waving the magic wand is not as difficult as you may think.
Since you are reading this on a computer, then no doubt you are somewhat computer savvy. I have personally been amazed at the plethora of educational resources, free seminars, free webinars, downloadable ebooks, and online conferences spanning across CAM segments these days. Much of this education, instruction, direction and perspective can be found in free massage resources online.

Read more on Massage Today Link