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  • Posts Tagged ‘Bon Vital’

    Lemonade Summer Splash – Signature Massage Treatment

    Thursday, September 22nd, 2016

    Lemonade Summer Splash

    Signature Massage Treatment

    An invigorating body massage and exfoliation treatment guaranteed to quench your thirsty skin like a refreshing glass of lemonade! The scent of fresh squeezed lemons mixed with sugar crystals will melt away tension and leave your skin silky smooth.

    Benefits: Uplifting stress reliever, skin exfoliation, skin brightener and firming properties.  This is an excellent treatment to prepare skin before a self-tanning application.

    Suggested Charge per Treatment: $125 – $150 Lemonade Summer Splash

    Time: 60 minutes Cost per Treatment: $24.70

    Treatment: $9.70 + Take Home Product: $15.00

     

    AROMATHERAPY RECIPE:

    To prepare the signature Lemonade Oil, add 20 drops of Lemon Essential Oil to 2 oz of Coconut Oil. Gently shake to combine the oils.

    Products Needed:

    • Bon Vital’® Coconut Oil
    • Bon Vital’ Lemon Essential Oil
    • Bon Vital’ Lemon Roll-on Essential Oil
    • Bon Vital’ Unscented Sugar Scrub
    • Bon Vital’ Unscented Body Silk
    • TheraPearl® Eye-ssential® Mask (chilled)
    • 2 oz. plastic or glass bottle
    • Several warm, moist towels

     

    Pre-mix the Lemonade Sugar Scrub: in a small bowl, add 6 drops of Lemon Essential Oil to 4 oz of Unscented Sugar Scrub.

    Begin with your client in supine position:

    1. The Upper Extremities

    Add a few drops of the Lemonade oil into your hands, rub together and hold above client’s face for them to inhale, taking 3 long deep breaths. Begin Swedish Massage treatment with gentle effleurage strokes to the face, moving in an upward direction, firm circular motions to temples and scalp.  Stimulate pressure points on the face and scalp. Place chilled eye mask on client.  Move on to the neck and trapezius. Be sure to include some gentle stretches for the neck. Massage each arm.

     

    1. The Lower Extremities

    Work down the body all the way to the feet.

    Remove eye mask and turn client to the prone position:

     

    1. The Back

    Turn down sheet to client’s hip and place a warm towel infused with Lemon Essential Oil on client’s back. Use compression strokes over warm towel beginning at the trapezius and work down the back. Remove the towel while still warm. Apply Lemonade massage oil and give client thorough back massage, working all the way down the lower body to the feet.

    Scrub: Apply Lemonade sugar scrub in circular motions, gently exfoliating client’s back, then all the way down the hips, legs, and feet. Thoroughly clean off scrub with moist warm towels and pat skin dry.

     

    1. The Finish

    Apply a light application of unscented Body Silk. Cover and adjust sheet over client’s back and legs. Apply Lemon Roll-on Essential Oil in circular motion to the feet and wrists. End the massage with gentle rocking strokes along each side of the body. To complete the treatment, offer client a glass of water with lemon.

     

    1. Take Home

    The cost of the eye mask and Lemon Roll-on Essential Oil is baked into the treatment cost. Send home with your client to encourage them to continue their spa experience.

    Special Notes: Advise clients to avoid direct sunlight after receiving the Lemonade Summer Splash treatment.

    The use of lemon essential oil may make skin more sensitive to UV light.

    Treatment created by Katie Haley, LMT, Debbie Kirsch, LMT and Lynda Solien-Wolfe, LMT

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse for your massage supplies, salon equipment and supplies and spa equipment and supplies needs.

    Frozen Massagearita – Signature Massage Treatment

    Wednesday, June 1st, 2016

    Frozen Massagearita – Signature Massage Treatment

    Chill out with a stimulating treatment that will awaken the senses and relax tense muscles. This treatment is designed to take you to St. Somewhere!

    Benefits: Reduces tension in the body, uplifts the mind and rejuvenates the skin.

    Products Needed:

    2750171L5

    Time: 6o minutes

    Cost per Treatment: $26.80

    • Treatment: $3.60
    • Take Home Product: $23.20

    Suggested Charge per Treatment: $85- $125

    Aromatherapy Recipe: To prepare the signature Massagearita Oil, add 10 drops of Lime Essential Oil and 2 drops of Sweet Orange Essential Oil to 2 oz of Coconut Oil. Gently shake to combine the oils.

    Begin with your client in the supine position:

    1. The Face & Scalp

    Add a few drops of Massagearita oil in your hand, rub together and hold above your client’s face for them to inhale, taking 3 long deep breaths. Begin Swedish Massage treatment with gentle circular strokes to the scalp. Place the chilled eye mask on client.

    1. The Upper Extremities

    Move on to the neck and trapezius. Apply gentle stretches to the neck. Massage each arm.

    1. The Lower Extremities

    Massage each leg beginning with the feet.

    Remove eye mask and turn client to the prone position:

    1. The Back

    Turn sheet down to client’s hip and place a warm towel infused with essential oils on client’s back. Use compression strokes over warm towel beginning at the trapezius and work down the back. Remove the towel while still warm. Apply Massagearita oil to client’s back. When finished with back massage, use another warm towel to remove any additional massage oil on client. Using a Biofreeze roll-on, apply a light application to the paraspinals and trapezius. Cover client’s back with sheet. Complete a Swedish massage – arms, then legs. As you finish each leg, end with a long gliding stroke from the ankle, up the leg, over the glutes and back, rounding off at the shoulder and coming back down the arm and hands to the leg. Complete the stroke by lifting off at the ankle. Adjust top sheet over the client.

    1. The Finish

    End the massage with gentle rocking strokes along each side of the body.

    1. Take Home

    The cost of the eye mask, the Lime roll-on essential oil and Biofreeze roll-on is baked into the treatment cost. Send home with your client to encourage them to continue their spa experience.

    Treatment created by Katie Haley, LMT, Debbie Kirsch, LMT and Lynda Solien-Wolfe, LMT

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse for your massage supplies, salon equipment and supplies and spa equipment and supplies needs.

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    Coconut Lime Delight – Signature Massage Treatment

    Saturday, May 21st, 2016

    Coconut Lime Delight – Signature Massage Treatment

    Escape to a tropical paradise with the delightful scent of coconut and lime. This aromatherapy treatment uses heated coconut compresses and lime essential oil to quench thirsty skin.

    Benefits: Uplifting for the mind, gentle exfoliation for the skin, providing an overall youthful glow.

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    Products Needed:

    Time: 6o minutes

    Cost per Treatment: $26.39

    • Treatment: $17.50
    • Take Home Product: $8.89

    Suggested Charge per Treatment: $125- $175

    Aromatherapy Recipe: You put the lime in the coconut and mix it all up! Add 10 drops of Lime Essential Oil to 1 oz of Coconut Oil. Gently shake to combine the oils.

    PRIOR to treatment:

    Preheat Coconut Compresses.

    Begin with your client in the supine position:

    1. The Upper Extremities

    Place the chilled eye mask on your client. Add a few drops of the Coconut Lime Delight oil in your hands, rub together and hold above your client’s face for them to inhale, taking 3 long deep breaths. Begin with gentle effleurage strokes over the shoulders and neck. Apply compression strokes to shoulders and neck using the coconut compresses. After using the warmed coconut compresses for approximately five minutes, place them back in the warmer. Continue with Swedish strokes. Apply a light application of the Coconut Lime Delight oil using effleurage and compression massage techniques over the right hand, forearm and upper arm. Return compresses to steamer. Continue with Swedish strokes to the arm. Repeat on left hand, forearm and upper arm.

    1. The Lower Extremities

    Using a light application of the Coconut Lime Delight oil, apply effleurage and compression massage techniques over the left foot and leg. Finish with coconut compresses. Return compresses to steamer. Continue with Swedish strokes to the leg. Repeat on right foot and leg.

    Remove eye mask and turn client to the prone position:

    1. The Back

    Apply a light application of the Coconut Lime Delight oil using effleurage strokes over the back of the left leg. Using the coconut compresses, apply effleurage and compression massage techniques over the back of the left leg. Return compresses to steamer. Continue with Swedish strokes to the leg. Repeat on the right leg. Undrape the client’s back and apply the Coconut Lime Delight oil using effleurage and Swedish massage strokes over the entire back. Using the coconut compresses, apply effleurage and compression strokes over the entire back. Continue with Swedish strokes to the back.

    1. The Finish

    To finish the back, apply warm, moist towels scented with lime essential oil using compression strokes. To complete the treatment, offer client a glass of plain water or coconut water with lime.

    1. Take Home

    The cost of the eye mask and the coconut compress is baked into the treatment cost. Send home with your client to encourage them to continue their spa experience.

    Special Notes:

    Advise clients to avoid direct sunlight after receiving the Coconut Lime Delight treatment. The use of lime essential oil may make skin more sensitive to UV light. The same Swedish massage contraindications apply to this treatment.

    Treatment created exclusively for Massage Warehouse by Katie Haley, LMT, Debbie Kirsch, LMT and Lynda Solien-Wolfe, LMT

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse for your massage supplies, salon equipment and supplies and spa equipment and supplies needs.

    Introducing The Pink Grapefruit “Squeeze” – A Signature Massage Treatment from Bon Vital’

    Friday, September 4th, 2015

    Introducing The Pink Grapefruit “Squeeze” – A Signature Massage Treatment from Bon Vital
    Tantalize your senses. This refreshing massage also includes an exfoliation on the hands and feet that will leave you rejuvenated and balanced. Bon Vital Products needed: Original massage Oil with Jojoba, Grapefruit Essential Oil, Pink Grapefruit Sugar Scrub, Pink Grapefruit Body Silk, Grapefruit Aromatherapy Essential Roll-on, several warm, moist towels and some dry spa towels.

    Time: 90minutes – Approximate Cost per Treatment: $7 – Recommended Charge per treatment: $125-$175
    To prepare the signature massage oil, add 3-8 drops of the 100% pure essential oil to each ounce of the Original Massage Oil with Jojoba. Gentle shake the container to combine the oils.

    Bon Vital Spa Sugar Scrub 8Oz Pink Grapefruit

     

    In a supine position
    1. For the Face
    Put a few drops of the blended oil on your hands and rub together vigorously. Placing the pads of your thumbs on the center of the forehead, massage the “third eye” in a clockwise, circular motion and massage the temples with the pads of the three middle fingers.

    2. The Scalp
    Apply a few tablespoons of warm grapefruit oil blend to the upper forehead just above the hair-line. Next, comb through the hair with your fingers for a few moments and end by wrapping the hair and scalp with a warm, grapefruit-infused towel.

    3. The Upper Extremities – includes a scrub
    Moving to the right hand and arm, apply the blended oil over the entire region. Place a quartersized amount of Pink Grapefruit Sugar Scrub in your hand and massage it over the oiled arm, using the heel of your hands, compress, squeeze and lift the forearm and upper arm. With a warm, damp towel remove excess sugar scrub. Apply compression strokes on the hand, forearm, and upper arm by gently squeezing the extremity from distal to proximal. Apply Pink Grapefruit Body Silk to the freshly scrubbed arm. Using the heel of your hands, squeeze the tissue, finishing with effleurage. Repeat on left arm.

    4. The Lower Extremities – includes a scrub
    Move to the right foot. Massage in the Grapefruit oil to the lower and upper leg with a medium pressure. Apply Pink Grapefruit Sugar Scrub to the right foot and lower leg. Wrap the foot and
    lower leg with a warm, damp towel. With the towel wrapped around the right leg, compress (squeeze) the tissue under the towel. Repeat on the left leg. Return to the right leg and remove the towel and the excess Pink Grapefruit Sugar Scrub. Repeat on the left leg. Massage in the Pink Grapefruit Body Silk starting with the right leg and moving to the left leg.

    5. Turn the Client Prone
    Starting with the right leg, Repeat step 4.

    6. The Back
    With a light amount of blended oil, apply the oil over the entire back. Using your forearms, glide over the erectors starting at the Lumbar area finishing at the upper traps. Apply Pink Grapefruit Body Silk to the entire back using your choice of massage techniques.

    7. The Finish
    A final application of the Grapefruit Aromatherapy Essential Roll-on to the pulse-points of the wrists and neck, bi-laterally will add to your client’s feeling of being refreshed, rejuvenated and energized!

    8. The Take Home
    The cost of the Grapefruit Aromatherapy Essential Roll-on is baked into the treatment. Give the Roll-on to your client encouraging them to continue their spa experience at home.*Recommended: have the Pink Grapefruit Sugar Scrub and Pink Grapefruit Body Silk available for resale.

     

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and spa equipment needs.

    Get Started with this Biofreeze Stress-Melter Pain-Relieving Massage!

    Saturday, February 1st, 2014

    BIOFREEZE® Stress Melter Pain Relieving Massage

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    Menu Copy:

    This full body therapeutic massage uses BIOFREEZE Gel, a pain relieving topical cooling gel during the massage treatment. This massage focuses on specific areas of tight and painful muscles and joints using various massage strokes to relieve tension and pain. More concentrated work on muscle spasm and chronic tension where most of us hold our stress will be given at the end of this treatment. A tube of BIOFREEZE Gel is included for home care use to continue the pain relieving experience at home. This massage will leave the client stimulated, invigorated and will help melt their stress away.

     

    Treatment Time: 60 minutes

     

    Benefits of Treatment:

    1. Relieve stress

    2. Reduce muscle spasm

    3. Reduce discomfort and pain

    4. Increase circulation

    5. Improve range of motion

    6. Over all invigorating feeling

     

    Contraindications:

    1. Sunburn

    2. Skin rashes or conditions

    3. Open sores

    4. Severe high blood pressure

    5. Fever or infections

     

    Products, Supplies and Equipment:

    1. Massage Table

    2. Two Sheets and Drape

    3. Face Cradle Cover

    4. Bolster

    5. Massage Oil

    6. BIOFREEZE Gel

    7. PROSSAGE Heat

     

    Prepare Treatment Room and Table:

    1. Massage Table:

    a. Drape two sheets, one on top of the other, folding top sheet down partially with a diagonal fold.

    2. Treatment Room:

    a. Have several hand towels ready (if needed) for additional draping.

    b. Have bolsters and pillows available (if needed) for additional client comfort prepared with clean linens.

    c. Have massage oil, BIOFREEZE topical analgesic, PROSSAGE Heat, etc., as needed per specified massage protocols, prepared on counter.

    d. Create a comforting and de-stressing environment with soft music, lowered lighting and any specified amenities such as fresh flowers, or product samples on table.

     

    Client Communication:

    • Pick up client

    • Have client complete in-take form

    • Conduct pre-massage interview

    • Explain sequence and benefits of products

    • Provide and explain draping

    • Step out as client gets on table

    • Knock and step in

    • Bolster client for comfort

    • Begin work using the following protocol

     

    Treatment Protocol:

    1. Client is positioned supine (face up).

    2. Start by placing hands on the client’s upper trapezius and effleurage the neck.

    3. Massage face starting at the chin and working toward the forehead and then move to the head performing friction massage movements.

    4. Move to the client’s neck and apply oil to the neck. Apply bilateral effleurage beginning at the sternal notch and use the hands simultaneously. Continue from the sternum over the shoulder and along the traps to the occipital ridge. Repeat at least three times.

    5. Turnclients head to one side and apply effleurage to the side of the neck starting at the mastoid, con

    tinue the movement across the shoulder and around the deltoid muscle and back to the base of the neck.  Repeat at least three times.

    6. Apply petrissage, friction and vibration strokes to the neck and shoulders.

    7. Apply passive joint movement by rolling the head forward, passive stretch by supporting the head side-

    to-side and pushing the opposite shoulder. Apply passive rotation to the neck.

    8. Next, apply slight traction to the cervical spine by hooking the fingers under the occiput and pulling.

    9. Finish by applying alternating pressure toward the foot of the table and rock gently and stretch shoulders.

    10.You may apply BIOFREEZE Gel to any tender anterior points as needed at this point of the massage.

    11. Massage each arm and hand with effleurage, petrissage and stripping strokes for 3 to 5 minutes for each arm.

    12. Massage each leg using effleurage, petrissage, broadening friction and stripping strokes 3 to 5 minutes

    per leg.

    13. Massage each foot for 2 to 3 minutes. Begin at the sole, kneading the foot and then applying friction, covering the front of the foot and stretching each foot.

    14. Re-drape client and apply feather strokes over the drape before turning the client.

     

    (25 minutes total massage time for the supine massage)

     

    1. Client is then moved to prone (face down) position.

    2. The soles of the feet are massaged and pressure points used; legs and calves, gluteals are massaged using petrissage, effleurage, broadening, friction and stripping strokes; ten minutes for this part of the massage.

    3. Start with a light touch at the base of the neck and the other hand at the base of the spine.

    4. Apply massage oil to the clients back using effleurage strokes starting at the head and go to the sacrum.

    5. Then apply a thin layer of BIOFREEZE Gel to the back; massage BIOFREEZE Gel into the back and continue massaging the back using effleurage, petrissage, and compression strokes with the BIOFREEZE oil mixture.

    6. Petrissage the trapezius and then the entire side of the back that is opposite the therapist, repeating this at least three times. Then move to the other side of table and repeat.

    7. Use deep gliding stripping movements using braced thumbs on the back, can also use the elbow and forearm to do deep gliding when working on the back.

    8. Move to the shoulders and perform direct pressure and friction to the trapezius and rhomboid area.

    9. Perform trigger point work on the rotator cuff area as needed at this time.

    10. Then work the cervical muscles face down using effleurage, petrissage strokes.

    11. Then focus on the sub-occipital ridge doing circular friction back and forward on the ridge and above and below it.

    12. Move to the head and massage starting at the base of the neck and apply friction to the sc

    alp.

    13. Follow up with additional massage to areas of tension and pain at this time.

    14. Can apply tapotement, percussion or vibration at this time.

    15. Apply stretches to the back and end with feather strokes.

     

    (20-minute massage on back)

     

    1. Re-drape client and apply compression over the drape from the feet to the clients shoulders.

    2. Explain that the BIOFREEZE cooling effect will stay with client for a few hours and step out of room.

    3. Give tube of BIOFREEZE Gel with home care after treatment.

     

    Closure: Thank your client and step out.

     

    Special notes:

    A higher price should be charged when a tube of BIOFREEZE product is included with this treatment along with home use instructions. The BIOFREEZE Massage Pain Relieving Massage Melter is intended to be a revitalizing treatment. For a less intense treatment, BIOFREEZE Gel with massage oil during the massage can be omitted and applied just during the trigger point work and around joints at the end of this treatment. This massage may be varied due to client needs.  BIOFREEZE topical analgesic should only be used with massage oil, not creams or lotions to create a BIOFREEZE mixture for the BIOFREEZE massage. This treatment is also a great time to use the BIOFREEZE spray on the client’s feet at the end of the treatment.

     

    Technique Definitions:

    • Broadening Strokes: The application of palm strokes from the centerline of an extremity laterally outward.

    • Compression: A rhythmic pumping action movement on muscle straight in and out intended to spread muscle fiber.

    • Compressive Effleurage: The application of gliding strokes with enough pressure to create a displacement of tissue for the purpose of moving fluid.

    • Cross Fiber Friction: The application of compressive movements on muscles with the angle 90 degrees to the fibers of the muscle.

    • Direct Pressure: The application of compression of tissue with static pressure.

    • Effleurage: The application of gliding strokes that follow the contour of the body.

    • Flats of Hands: Applying gliding strokes with the backs of your fingers while using loose fists.

    • Friction: The application of compression of tissue while adding movement.

    • Petrissage: The application of lifting, squeezing and kneading strokes to tissues of the body.

    • Stripping Strokes: The application of specific gliding strokes over a muscle usually from distal to proximal.

    • Tapotement or Percussion: The application of alternating, rhythmical striking movements to the body.

     

     

    Disclaimer:

    These treatments are intended to be used by Health Care and Massage Professionals only. They are intended to be used as a guide and should not replace the advice of a medical doctor or health care provider. Please check with the client’s healthcare provider when in doubt before using any of these treatments and/or BIOFREEZE & PROSSAGE Heat products.

    Treatment written and designed by Lynda Solien-Wolfe LMT, NCTMB -Solwolfe Resource Group, Inc. and Michael McGillicuddy LMT, NCTMB -USA Pro-Sports.

    Incorporating Biofreeze Into Massage

    Friday, January 24th, 2014

    Incorporating Biofreeze Into Massage

     
    Have you considered creating a treatment using Biofreeze and then offering the tube, roll-on or spray to the client to continue self-care at home?

    This is an effective way to boost your bottom line, provide a means for pain management between visits for your client, and offer a benefit other therapists may not offer.

    You can easily build the cost of a retail unit of Biofreeze into the price of the treatment and then provide the client with the item once the treatment is complete. Your client will be appreciative of the gift! They may even share their experience and their new product with others, providing you new clients.

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    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Stronglite, Biotone and many more

    Gaining and Retaining Massage Clients: Eliciting Emotional Responses

    Friday, January 3rd, 2014

    Gaining and Retaining Massage Clients: Eliciting Emotional Responses

    By Angie Patrick

    Humans are emotional creatures. This is neither good nor bad. It simply is.

    We are wired to respond to situations, stimulation, sensory input and vocalizations in an emotional and sometimes even subliminal manner. Loud noises startle us and make us wary of danger, the smell of bacon makes us hungry, the sight of beauty can make us weep, and watching a puppy’s antics can make us laugh. Whether we want it to be or not, our entire response to the world is highly weighted on emotion. Once you understand this basic fact and embrace this as truth, it makes interaction and involvement with others more easily managed.

    Business and marketing professionals bank on emotional responses from their clients in order to gain a stronger bond with their prospect. Banks and law firms often employ the use of blues and greens in their advertising to instill a sense of professionalism and strength. Fast food places focus on red and yellow hues to remind you of catsup and mustard, all with the idea of making you hungry. The same can be said of spas, as purple and violet hues, along with other soft or earthly colors, are used in the hopes of putting you in a peaceful state of mind and one that promotes being grounded, centered and relaxed. While not overt, the use of color can trigger emotional responses in us that can help sway our thinking to the mindset of the marketer, making their message more easily received and understood.

    Just as sight is a sensory input that can trigger emotional responses, so is scent. Have you driven by a steakhouse or other food establishment and smelled the delicious aromas coming out of the stacks atop the building? I would bet smelling these scents immediately makes you think of the food you smell and entices you to treat yourself to their wares. Have you ever stood in the shampoo aisle of the store and opened the top of the bottle to smell the product before you purchase? Have you ever returned one quickly to the shelf because it was unappealing, while lingering over a bottle that you found pleasing? If shopping with another, did you offer the pleasing smelling bottle to your companion to also smell to gain their insight and opinion? It is likely you do the same sharing mechanism with food you enjoy as well, offering your companion a taste of something you have that has brought your senses pleasure and provides a happy emotion. We share what we love, and that which brings us joy. Be it knowingly or subliminal, what we experience as soothing, pleasing, or enhancing our positive emotions is something we will share with those who are important to us.

    So, understanding the basic need for humans to be impacted emotionally in a positive way in order for us to be satisfied and share our findings with others, it makes sense for us to examine our practice and surroundings to see what we offer and work to make the experience one that will be remembered and recommended to others. I encourage you to take a few minutes and consider the following as a means to understand how what you do, how you present and how your interactions can evoke emotional responses, and help gain and retain clients.

    Whether you have a brick and mortar location, a rented space or are a mobile therapist, you bring to the table a palette of color and an array of scent opportunity that can set the mood for your services. Depending on the impression you wish to leave with your client with your hands on skills, you can also add visual and olfactory stimulus to add emphasis and help make your clients experience a deeper, richer one. While we are each individuals and each have our own style, it makes sense to help reinforce the positive emotions felt by your client by utilizing a few additions to your marketing and regular treatment.

    Consider your business cards. Do they send the message you would like your clients to know about you without reading any of the text? In other words, are your business cards an accurate depiction of the feelings your services provide? I once received a business card from a therapist that was black, with red writing and red tribal art. My first thought was this was a card for a tattoo artist or musician. These colors evoked that mental image for me and the use of tribal art was reminiscent of a tattoo and the all black card and red font reminded me of rock and roll. The therapist was actually a mobile therapist, focusing on relaxation and chair massage. And while the card was indeed attractive, nothing about it spoke to the business or the care the therapist would provide. In the mind of the client, or prospective client, this impression can be a lasting one and when the need arises for a massage they may not correlate your name and business to the need, as it may not be in sync with their visual and emotional expectations. I am not saying to copy everyone else, I advocate your individualism. However, if you are working to build a clientele of people who will be interested in what you do and call you when they have a need, then being synchronous with your visuals and your services makes sense.

    So how about your treatment room? What message are you sending with your décor? Consider the colors you use and the way your room smells. Let’s take the example from the above card and extrapolate that to the treatment room. With the marketing tool I was given by this therapist, I would envision a dark treatment room, dark linens and a bit of a vampire feel. Not really the feeling I would want when going to a therapist for stress management and relaxation. While the services of this therapist may be absolutely nothing of the sort, mentally I already see this image and will likely not choose to call upon them for my needs. In my mind, and certainly in the minds of other consumers, softer colors and soothing scents are what they often think of when they think of stress relief. Make sure your surroundings, whether they are static or brought along for the ride, are consistent with your treatment.

    Bring soothing colors into your space by thinking about how they make you feel when you see them. While you may adore the latest shade of passion-neon-pink, jarring or unusual colors may create a negative mental check mark in the checklist of your clients mind. Keep in mind, soft palettes of color help sooth the mind and firm colors such as blues, greens and whites often create a more clinical feeling. Soft, earthy tones such as browns, beige, plum, slate, sage and taupe are wonderful neutrals that can work in any space, as they lend themselves easily to any services.

    Creating a space and environment that enhances your treatment can include the sense of smell. Have you taken a good sniff of your linens? Do they smell fresh and clean or do they have a faint smell of old oil? Try hard to be objective, as the client’s sense of smell regarding your linens will likely be more acute than your own, as they are not in contact with your linens as much as you are. We can grow accustomed to a scent and even become immune to the objection as a direct result of familiarity. If your linens have become a bit less than enchanting, wash them with enzyme rich detergent designed for oil removal. If this is still not enough, invest in new linens. Your client will be enrobed in your linens, and anything less than a comforting and cocooning experience will leave a negative impression. You work too hard to have your client be put off by this highly correctable issue.

    Consider the massage lubricants you use and whether aromatherapy may be of benefit. Essential oils are a powerful tool in bringing about the desired emotion within your client. Floral and soft, woodsy and earthy, clean and crisp, or citrus inspired, each can help you set a tone and feel for the treatment while helping to quiet the mind and stresses of your client. Think of your desired outcome and then set the tone by using sensory stimuli to help evoke this desired response. Just as a realtor stages a home, even going so far as to bake cookies during the open house to make people think of “home” and “family,” you can use the tools in your arsenal to help direct the client toward a mindset that will enable your treatment to have greater impact and a lasting positive emotion.

    In total, the most important way you can encourage a client to return is to be an educated and capable therapist. Also take into consideration how what you do, offer and provide makes them feel. Consider how what they see and experience inside and outside your treatment impacts them emotionally and work to make those feelings be those of enjoyment, ease and success. When we feel good about something, we share the information with others, and return for more of what makes us happy. This can mean repeat clients and referrals which can bring you great rewards, both financially and emotionally. After all, who would refuse happy, returning clients who send their friends and family to you, too? In this scenario, everyone is happy!  View more of Angie Patrick’s articles at Massage Today.

     

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

     

    Your Massage and Spa Business on a Budget

    Friday, December 13th, 2013

    Your Massage and Spa Business on a Budget
    Smart shopping will allow you to grow your business while sticking to your budget!

    Shop Massage Supplies Sale Items
    When stocking up on supplies, start with the sale items. You may be surprised with how much of your supply needs you can find at a discount!

    Buy in Bulk for Massage Lubricants
    If you find yourself purchasing the same products every week, you can save big time by buying larger sizes or stocking up with larger quantites! Did you know many of our lubricants are available in 5 gallon pails?

    Explore Massage Supply and Equipment Packages
    Whether you’re looking for new equipment to expand your business or you just need to refresh your table linens, there are several opportunities to save with bundled packages!

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    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

    American Massage Conference

    Monday, June 6th, 2011

    In The Afterglow…

    By Angie Patrick

    Two weeks after the first ever American Massage Conference, and I am still trying to wrap my mind around what happened last week!

    In Atlanta, Georgia, there was a shift…A shift in thinking, a shift in doing, a shift in energy, and a shift in being. The weekend was filled with amazing education with classrooms at standing room only capacity, and educators that are rock stars in their field.
    The energy of the event was high, and filled with unity and camaraderie unlike anything I had been part of before. The sense of community was palpable in the air, and people took time to share of themselves with one another.

    I think this is in part because of the strength of social media, and the need for people to interact not only online, but in person. The Friday Facebook Pirate Party, hosted by our Beloved Cap’n Phil Mattison, and sponsored by Core Products and Tom Heidenberger of Bon Vital was the talk of the show! People who are “friends” on Facebook had a great opportunity to network and meet face to face many the people they know and follow in the industry. There were prizes, contests, give aways, and more, and it was one of the many shining highlights of the show. For me, this event brought into clear perspective the need we all have to be among peers, despite differences in opinion, belief, philosophy, economic standing, or any other thing that can divide us. At this party, we were all “friends”, whether we had ever met in person before or not.

    This speaks to the human desire to be a part of something; something bigger than just themselves. It is to be part of ONE in which we all belong. We are ONE community, working to make the world a closer, more united body. We are here to preserve that which is precious. This includes many things, but focuses on our planet, our community, our industry, interpersonal relationships and our humanity.

    All of the event sponsors, educators, vendors, attendees and volunteers have my unending thanks for rolling the dice on a new concept in conferencing. The ONE Concept Conferencing methodology, being an untried model, could have had some interesting reception in the community. To be the “FIRST” to do anything is both brave and foolish… but in order to accomplish a thing, someone has to go first. THANK YOU for seeing the value in the concept and for being supporters of our first volley. It is because of YOU that YOUR conference was a success with the following being our final breakdown of attendance.

    The numbers are IN…..1615

    838 Paid registrants
    149 Volunteers
    266 student registrations
    212 Vendors/Presenters/Staff
    150 (app) unregistered walk ins

    So with these results I think it is important to let you know we also hit the demographic we hoped to reach. Through the amazing marketing efforts of MPA Media, the ABMP, Massage Warehouse, our Educators and the AMC, we were able to draw significant numbers of people who had never experienced a trade show before, and who were new to our massage community. This gave them an opportunity to see what the market and community can offer them, and it gave vendors an opportunity to reach brand new potential clients. This is a wheel that continually turns, and bringing the newest members of our massage community to the AMC was one of our goals.

    Plans are already in the works for our SAN DIEGO event, April 20-22, 2012 at the Town and Country Resort. You can expect more incredible networking opportunities, more stellar education, more fun, more fellowship, and more surprises!

    Thank you for making this event so memorable, and we are ready for round two!!!

    Other articles on Massage Today.