| Call 1.800.910.9955
Shop By:
 
 

Massage Business Building Blocks

May 2nd, 2011

Business Building Blocks

By Angie Patrick

Massage Equipment Amortization 101

At some point in our lives, we have all had an expectation that was proven to be unrealistic in the normal course of life. This might be expectations we have from family, from friends, from our car, maybe our relationships, even down to the products we buy. I think it is only human; we all want what we want, when we want it, and how we want it. It is the society we live in and it is an incredibly common happening.

While I am no expert in on human behavior or interpersonal skills, I am an expert on products. And I have had the good fortune to be in this business for over a decade and have pretty vast experience with various manufacturers, products and suppliers. I have seen things happen to therapists and spas in the course of business that could be easily avoided with a little information. Below is some insider information intended to help make buying massage products and equipment a bit easier, whether it be from a supplier or direct from a manufacturer.

Tips on Buying Goods

Buying goods should be a task in which you have full confidence. I believe buying Professional Grade Products can help you make certain your products can withstand the rigors of professional repeated usage. Manufacturers and suppliers want nothing more than to please a client. (It is our prime directive!) But sometimes meeting those expectations are not so easy.

A product warranty is a miraculous thing. Most Professional Grade Products offer a limited or lifetime warranty to protect the buyer against manufacturer defects or shortcomings. These are especially handy when something breaks down within the warranty timeframe, and you can get a replacement or repair in a timely fashion. Often, the warranty is offered as a safety net for the buyer, given the buyer follows and complies with all usage directions and procedures.

And while manufacturers should have no problem whatsoever in caring for items in the marketplace still under warranty, there is always a segment of customers who have overinflated expectations about product performance. The purpose in sharing the following scenarios with you is not to say there are any issues with particular products, rather to point out some common unrealistic expectations of product performance.

Scenario One

Customer: “I am very disappointed with my massage sheets (XYZ product), I am seeing them begin to pill and fade, and I want my money back.”

Me: “Oh I am so sorry to hear you are dissatisfied, let me pull your order up in my system so we can get your issue handled.”

After a few moments of searching for the XYZ product in the order history, the manufacturer notices they purchased the item in January 2009.

Me: “I am looking in the account, and I see this was purchased in January 2009.”

Customer: “That’s right! I cannot believe how these things are showing wear, I am very disappointed with the quality. What can you do for me here?”

Me: “Well, how many times a week are these used?”

Customer: “4-5 times a week, we launder them often.”

Me: “And just to confirm your usage of these items since 2009 is that correct?”

Customer: “Correct”

After some quick calculations, I came to the following conclusions:

107 weeks in usage
535 washings
535 clients
Original cost: $14.99
Cost Per Client Use: .03 cents per client

I shared this with the customer, and suddenly they saw things in a whole new light. Even cars depreciate after two and a half years. And they are not laundered every day! Suddenly, someone who was very disappointed with the product in the beginning was impressed with the same item, once they considered how much use it had provided. They purchased more massage sheets happily. They began to see the product replacement after due course of usage as a cost of doing business rather than a failure of manufacturing or supply.

Expecting items to last forever with daily and repeated usage is unrealistic. Just as people age, so do products. One way to see if you have actually received substantial benefit from your investment is to amortize the cost of your product across the number of clients seen since you purchased it.

Another thing to consider is timing. Consider this, you have bought an inflatable Christmas decoration from the Big Box Store down the street and have used it for the past two seasons. Now, in season three, it no longer inflates. But the likelihood of getting a replacement is really remote since it is three years since your purchase, and it might not occur to many to even try. It is accepted that things wear out, or can deteriorate with poor storage and lack of usage.

Scenario Two

A customer is opening up a new location, and has ordered various massage equipment from various manufacturers. The items arrived, but are not inspected before they are signed – stating they are in good condition. They are put into a room to store until the location opens, which may well be two or three months later. These items may need to be moved within a facility a couple of times before the facility is ready to open.

Nearer the opening date, the items are finally opened and it is found the item may be damaged due to shipping, the wrong color, or even non-functional. Obviously, this is a problem. However, because it was not inspected upon receipt, months have now gone by, and the opportunities to file any claims with the shipping company have long passed. Additionally, if the product is just simply the wrong color, or not what you expected, you will likely now have to pay the shipping back to the manufacturer and possibly pay a restocking fee. This is the best argument I can provide for taking the time to inspect your equipment upon arrival and ensure it is in working order. Once you have stored it for months, moved it from room to room, it is very hard to prove an item was improperly working from the start. Many manufacturers are now cracking down on this type of return.

A business owner/manager/director should be responsible to make sure the items arrive in-tact. If something looks amiss, the packaging is damaged, do not sign the paperwork that says everything is fine without notating on the delivery slip that there are problems with the packaging. Notating it can help the manufacturer file a claim and get your issue resolved far faster with this information, but you have to let the manufacturer know upon delivery. If too much time passes, it will be harder to get your issue resolved. Also, if you are buying equipment that must be assembled, a smart rule of thumb is to do it in the first 30 days following purchase. The reason for this is to be proactive and report any issues with your equipment in a timely fashion to the manufacturer or supplier you have utilized, and gain resolution proactively rather than a delayed report months down the line.

Making sure your business runs efficiently is in large part dependent on the products you utilize. Taking a moment to consider the information in this article can help you make sure your next expansion goes well with your equipment and product needs. They may also help you determine if there is a basis for complaining about performance or whether it may just be time to replace your goods. As with most suppliers and manufacturers, the whole reason we exist is to serve our customers.

I hope the scenarios I shared can provide you a behind-the-scenes glance of what may be entailed in a return and how you can help yourself (and the manufacturer) by notating and documenting issues, while considering the age and longevity of usage. No doubt your massage supplier will work hard to provide you the best service possible, and that is made far easier by utilizing these tips along the way!

Other Articles on Massage Today

Raw Material Costs on the Rise for the Massage and Spa Industry

April 26th, 2011

Raw Material Costs on the Rise

April 21, 2011

By Angie Patrick

Some might say, “So What, Angie? I am not a manufacturer, this will not impact me!”

Ahhh,… not so! It impacts everyone, even in places you weren’t expecting! Let me share with you a quick snapshot of some of the manufacturing landscape and how it might impact your bottom line.

Raw materials are the components purchased from all over the globe that enable manufacturers to create and produce the items we use everyday. It is a delicate balance that industry strikes when it comes to manufacturing goods while remaining competitively priced for the finished goods. In the last quarter, there have been some tell tale signs that some of the items commonly used in the Massage industry may become a bit more pricey, or worse yet, unavailable entirely. This can impact you and your practice in a few ways. Below are a couple of things you may begin to see in the marketplace.

The Argentinean Jojoba crops, which are a significant percentage of the world jojoba crops, were damaged by frost this year. Ordinarily, one might expect the plants to bounce back and thrive, albeit a bit later than usual. Unfortunately for us, the frost hit at a crucial time in the growth cycle of the plant, damaging it at the seed pod level. Once they sustained freeze damage, many of the soon-to-be-plants died. This loss was unrecoverable, and thus the price for Raw Jojoba Oil has skyrocketed. This has been reported to be a temporary situation, but it can likely impact product production nationwide.

Many massage lubricants depend on Jojoba, as it is a magnificent product for the skin, and a go-to ingredient for formulators. You may begin to see some goods temporarily discontinued, and for those remaining on the market, you could in fact see a slight price increase. This is the nature of business when you manufacture goods and depend on crops for your raw ingredients. My advice, buy jojoba now, especially if you love to use pure jojoba oil. Given the shelf life is years and years as long as it is stored properly, it is a good buy that will keep well.

Mother Nature impacts us in many ways and it extends to the world cotton supply as well. The cost of cottonhas been on a steady increase over the last three years, varying from $.40 cents per pound to over $1.89 for completely raw goods. How does this impact the Massage and Spa industry? ALL OVER! From the spa slippers, to the robes, towels, hand cloths, and above all, Massage Sheets! These items are all pricier now than ever before to manufacture, and I have watched the market creep up slowly in terms of price to the end user.

One market that we may potentially see increase in the coming quarters may be foam production. With the unrest in the Middle East, and oil prices moving the full gamut to even exceed $5.00 per gallon some experts predict, we can almost assuredly expect the costs of foam to rise. This is in portable massage tables, massage bolsters, massage chairs, massage stools, and more. A great alternative may be soy foam in some applications, thus reducing the dependency on petroleum as a raw product.

Which brings us to oil… Oil is fluctuating at the time of this post by 2-3 dollars a gallon day by day. This means increased prices for gasoline which impacts a mobile therapist in obvious ways, as your costs for fuel to run your business is going up. But it also impacts your shipping costs for anything your purchase as well. From the grocery store, to the big-box retailers, everyone is sustaining rising shipping costs. No one is immune to this cost increase, with added fuel surcharges being assessed with each shipment of goods to distribution centers and retail outlets, it is a cost that will in many cases be felt by the end user. With this in mind, you can save some money by planning your purchases biweekly and in greater bulk. This can reduce the usage of fuel, and the need for repeated deliveries.

The world is a series of interconnected happenings that singly may not seem to Amount to a hill of beans, but when you dig into the far reaching implications as well as examine how these implications could impact you personally, you begin to see the world as it is…A living and breathing thing we all depend on in ways we may never have even considered before.

Find more articles by Angie Patrick at Massage Today.

New Traditions at the American Massage Conference

April 19th, 2011

New American Traditions
By Angie Patrick

Can you actually have a “new” tradition? Well, I guess they have to start somewhere, right? I mean, someone has to go first, and from there we build traditions. This is the same from Mom’s Thanksgiving turkey recipe to shooting rockets off at the park on the 4th of July. Someone came up with that yummy recipe, and someone thought it would be fun to shoot fireworks to celebrate our independence. Soon enough, viola, a new tradition is born.

I believe we are seeing some new traditions being born in the massage industry right now, and I am so excited to be right in the middle of the fun. The American Massage Conference is well on the way to become a mainstay on the Massage and Wellness Landscape, and some of the traditions being set are equally as exciting.

The “Facebook” party is already legendary! Recognizing the growth and importance of Social Media in the development of the massage industry and in the way we interact with one another as a vital component of networking makes sense. Providing an opportunity for all these “virtual” friends to meet and connect at a national event is something that will definitely be a mainstay in our market. Ideas are born, connections made, business opportunities arise, and friends are made at this event, and this year it will be an even bigger celebration!

The First Annual Massage Job Fair is putting down roots at the Atlanta event on May 22, 2011. This will be a smaller forum of employers across the southeast as well as nationally looking to put therapists to work. This idea was born as a direct result of the status of the economy. Through education and product support as well as job placement, the American Massage Conference is created with the Therapist in mind. AMC is working to bring you the things that have value to you. And the Job fair is one more way we can help therapists canvass and circulate in the community.

The Student Day, “SMART FROM THE START”, is on May 22 and is geared towards students and recent graduates. This informative presentation is focused on providing tips and information that can help you launch a healthy and prosperous career as a Massage Therapist. Hear from industry professionals like David Kent, GuruKirn Khalsa, Lynda Solien Wolfe, Ryan Hoyme, the one and only MASSAGE NERD, and Ann Williams of the ABMP.  And as if the information were not enough, we will also be giving away nearly $4,000.00 in prizes to those in attendance, which makes your odds of winning something fabulous very high!

The TRADE SHOW HALL is jam packed with vendors who are ready to wheel and deal. This is indeed a buying show, and the deals will be tremendous. Anyone in the area should make it a point to get to this trade show floor to get samples and hands on demonstrations with the massage products you love, as well as gain access to 30 (YES I SAID 30) One Hour CEU Classes. All this for only $40!

The a la carte menu of educational opportunities from world class educators is nothing less than stellar. You can choose your own path of courses to fill your own individual educational niche. Whether you need a few hours or many, from Modalities to Business, there is something here for everyone. Some classes have sold out, so we are working to open more! If you are planning to come and have yet to make your arrangements, I would encourage you to do so. It is filling up nicely!

All in all, some really wonderful traditions are being created and all for the better of the massage community! Join us for the festivities in Atlanta Georgia, May 20-22, 2011 at the Holiday Inn Conference Center on Capitol Avenue. See you there!

To register for the American Massage Conference, click here.

Money Saving Tips for your Massage Business

April 14th, 2011

Money Saving Stuff
By Angie Patrick

It is a natural fact. If you are in business, you use stuff. To use stuff, you must purchase the stuff you use from someplace. You have to pay for the stuff you get from someplace with some method of payment. And the cost of the stuff you buy may vary for different people based on how much stuff you buy at once, and how you pay for the stuff you order.

So how do you save money on or gain benefit from the stuff you have to buy? I mean, isn’t it just as simple as picking up the phone and buying? Well, in actuality, it can be just that simple. But if you take a moment to evaluate your needs, your repetitive purchases, your minimum stock levels, and how you pay for items, it really CAN save you money in the long run. Here are a few things to consider when working to reduce the cost of stuff overall.

1: Take a look at your usage of a product. If you feel like you are always running low, or have to repeatedly purchase this item more than once a month, then it may serve you well to order bulk. When you order bulk, you can often ask for additional discounts. If you order bulk, try to learn what the case quantity is as well, because if you buy in case quantity, you may also be able to reduce breakage and reduce shipping costs.

2: How do you buy your massage goods? Do you buy online? Do you call in an order? If you are a frequent purchaser or have multiple locations, you may wish to inquire whether your supplier has a Corporate Sales program which can sometimes provide deeper discounts as opposed to purchasing your massage goods online.

3: What payment method do you use to pay for your massage goods? Consider opening a credit card for the sole purpose of managing your massage business expenses. It is far easier to write one check a month to pay a balance on a card rather than sit and spend untold hours paying bills and keeping records. Credit Card Companies keep records for you, and before you incur interest, pay the balance in full each month.

4: Select a credit card company that rewards you. Be it in Airline Miles, Points or Cash Back, find a way to parlay those business expenses into a spa day for you! American Express is wonderful for this purpose, and they allow you to use your points for EVERYTHING from gift cards < which are great employee or client gifts> to plane tickets which allow you discounted travel!

5: Save your packing slips. If you itemize at tax time, < as most businesses do> some items may be tax deductible. Your packing slips should be filed so you have them handy when you are ready to file taxes. Don’t be delayed by having to request copies from your supplier! This can sometimes take quite a while!

Making sure you have made adjustments to your purchasing programs to embrace these tips can save you a pretty penny in the long run. It saves you time, effort and energy once you become accustomed to buying once a month and can significantly reduce your costs.
Happy Shopping!

Find more articles by Angie Patrick at Massage Today.

10 Tips For Spring Cleaning Your Massage Practice

March 28th, 2011

Look Out, It’s Time to Clean House!
By Angie Patrick

Maybe I am channeling my inner Martha Stewart, or maybe I am just inspired since I saw some semi-icky stuff during a massage recently, but I believe we can all use a checklist to make sure our business, practice, massage room and equipment are up to par and ready for Spring. Here are a few things you can do to help get ready and be out with the old winter grunge and in with the fresh spring air!

1: I know it is hard to remember that people on a massage table can see under your counters or under your side tables…The fact is, this perspective on your practice is often overlooked by massage therapists and employees. You would not believe some of the yuk that can accrue under there like dust bunnies with fangs, cobwebs that look like they were made by a tarantula, and bits of paper and candy wrappers that have missed the broom a few times because they are “JUST” out of reach.

If your client returns week after week, and sees this kind of thing going unchecked, they “MAY” have the impression the entire facility isn’t clean. While it may not be true, does that really matter if the client does not return? Will it help if they tell five people they know your massage practice is dirty? Nope….! So take a moment, get on your massage table, face up, side lying, and face down. What do you see? If you see UNDER SOMETHING, be sure to keep it CLEAN!

2: Check Expiration Dates on all things that can expire. Be sure to check your retail shelves as well as your back bar for anything that may be going out soon. If you have something about to expire, run a special or sale on a treatment requiring that product. If your pale of sugar scrub has a bit left in it, but expires in 2 months, then run a special on sugar scrubs to be sure you get the most for your money!

3: Linen Inspection. “Oh Angie, lighten up… My sheets are FINE! “ Hmmm…..I would not be so hasty! When was the last time you put your massage sheets on a table and got between them? Are they pilling, do they smell or feel scratchy? Are they frayed in any way? Is there an oil stain you have simply stopped seeing, but fresh eyes could pick out in a lineup? Check these things out! Massage sheets are not meant to last forever. In fact, we are in one of the only professions that can really consider sheets a disposable. So take a moment to go through your linens, make sure they smell fresh and are unstained, and are in good working order. Replace sets that have passed their prime. < C’mon, do the math…… let’s say 20 bucks a set, divided by a client a day for two years? Yeah, it’s time to retire them or re purpose them! They have provided you great value!>

Read more at Massage Today.

Massage Therapy as a Complement to Physical Therapy

March 10th, 2011

Overview
Although there is much overlap between the fields of massage therapy and physical therapy, current Western practice of each provides a complement to the other rather than duplication of services. Massage therapy encompasses the techniques of touching or rubbing the patient’s body in order to relax the muscles, to enhance circulation or to loosen adhesions. Physical therapy often involves stretching and exercise to rehabilitate injured tissues and restore range of motion. By capitalizing on the strengths of each practice, a complementary treatment can be developed that provides maximum healing in an efficient and effective manner.

History
Historically, many of the activities we commonly associate with either massage or physical therapy, such as rubbing and stretching, were usually practiced together by the same person. In Axel V. Grafstrom’s 1898 “A Text Book of Mechano-Therapy,” he refers to Per Henrik Ling as being the father of the techniques later known as physical therapy. Ling has often been cited as one of the first to use aspects of massage to complement his physical therapy. Massage has been utilized as a key technique employed in physical therapy since its inception.

Physical Benefits
The primary focus of physical therapists is to restore the patient to maximal function, using a series of strengthening exercises, activities and stretching to accomplish the recovery of the muscles. Massage, when used in a complementary capacity, works to create the optimal internal environment for muscle tissue to heal and function through increased circulation and lymph flow, relaxes chronically contracted muscle tissue and may loosen scar tissue adhesions that restrict normal movement. It prepares tissue to respond better to physical therapy treatment.

Psychological Benefits
Massage therapy can further enhance the beneficial effects of physical therapy by helping patients to relax mentally, therefore decreasing stress-related chemicals such as cortisol in the brain and enhancing endorphins and other mood-elevating chemicals. This improved attitude helps patients to relax and respond more completely and with less pain to the treatments provided by the physical therapist. The improved mental outlook associated with massage therapy can also help patients to feel less depressed about their impairments, to be more positive about their ability to recover and to be more tolerant of the healing and rehabilitation process.

 Read more at livestrong.com.

First Annual American Massage Job Fair

March 2nd, 2011

First Annual American Massage Job Fair

By Angie Patrick

Some people spend their whole lives asking in hushed tones, “Why?” I prefer to think of the larger picture and sing loudly in a strong, pronounced operatic voice, “Why NOT?” (with extra emphasis on the NOT for effect).

Just because you have never seen it done, does not mean it shouldn’t be. In fact, I look upon the unknown as just about enough probable cause to take the bull by the horns and take action. If someone does not go first, who will? And if you have the ability, location, contacts, resources, and desire – the only thing holding you back is fear. Fear is a four-letter word. And in this economy, sometimes you have to stop being fearful, and begin to be bold in your thinking and in your processes. What worked before may not be what will work now, and the fear that can surround an unemployed massage therapist is something that can nag and weigh you down when you should be using your energy and talents for healing and helping.

This is the entire drive behind the First Annual American Massage Job Fair being held at the American Massage Conference in Atlanta on May 22, 2011 from 1 p.m. to 5 p.m. This is a ground-breaking event bringing massage therapy employers together to find talent often hidden from view when answering an ad online or in the paper.

The job fair will host many potential employers including schools, spas, chiropractors, franchises and more. It will indeed be the place to find a repository of potential employers ready and willing to talk to you on-the-spot. Our industry believes in the power of relationships, networking, and above all else – human interaction. Meeting potential employers and having a brief moment to make a connection in some way is hugely paramount to a successful application process.

To be as successful as can be at the Job Fair, let me give you a few tips that can help you along in the process.

Job Fair 101

First, understand this is a Job Fair, and it is a cursory meeting to give both parties an opportunity to scope one another out and to make a connection. A full-blown interview will likely not occur this day, but a subsequent call may indeed come and you may be asked back for further interviewing.

Bring many copies of your resume, but only bring a condensed version that pertains to the profession at hand. It should outline your education, your hands-on experience, modalities you know, and any work experience and achievements. If you have been employed in another field as a career before the current, then by all means list it. But, please do not list your part-time, summer, or temp jobs unless they pertain to this industry. Time is limited; let your best assets shine, and avoid having the only thing remembered about you is that you once did a summer landscaping job five years ago.

Be sure to have your 3-minute speech ready to go: “Hi, I am Angie, and I am looking for a job that ____. I feel I can provide ____ to any position, and my availability is ____.”
Be intentional with your words; leave out any: umm’s, errr’s, I-mean’s, or uh’s. These words do not leave a good impression, and are certainly not what potential employers wish to hear at a job fair where time is limited, or any other setting for that matter.

Find your confidence, know what you bring to the table, hold your head high, wear your lucky underwear and get noticed.

Be certain you have gathered business cards from each and every employer, regardless of whether you were able to connect personally or not. If time is waning, leave your resume on the table and pick up a card. You will use this card as part of your contact list and utilize the data on it to follow-up on your resume.

If you are indeed able to get face time with the employer, you will most assuredly want to follow-up after the job fair to thank them for their time and consideration. A handwritten note goes a long way here as it is unexpected and certainly out of the norm. In other words, you will get noticed.

To pre-register for the free Job Fair, visit AmericanMassageConference.com/JobFair to be sure you can get in without waiting in an on-site registration line. In this case, the early bird won’t just get the best worm, they may get the best JOB.

Read more on Massage Today Link

Thumbby Soft Massage Cone

February 23rd, 2011

Thumbby™ Soft Massage Cone FAQ

Q. What is the Thumbby™ massager made of?

A. The Thumbby™ massager is made of solid silicone, the same material used for many household and personal items. Silicone is non-reactive, meaning it can be used with most massage lotions and oils.

Q. How hard is the Thumbby™ massager?

A. The Thumbby™ massager is approximately the same hardness as a human thumb. In use it is often indistinguishable from a thumb by the person receiving the massage.

Q. How big is the Thumbby™ massager?

A. The Thumbby™ massager is about 3 inches across by 2 inches high, and weighs about 5.5 ounces – small enough to fit in a purse, briefcase, backpack, or carryon.

Q. Is it better to use the Thumbby™ massager dry or with oil?

A. The Thumbby™ massager can be used with or without oil. Each is better for certain types of massage.

  • When the Thumbby™ massager is used dry, it grips the skin. This is good for deep pressure/trigger point work, cross-fiber massage, and vibration (shaking the muscle).

 

  • When the Thumbby™ massager is used with oil, it glides over the skin. This is good for effleurage (broad strokes using the slope or shoulder of the massager), petrissage (circling movements using the point of the massager), and muscle stripping (slow heavy pressure along the length of a muscle). When using oil with a Thumbby™ massager, use your other hand to guide it.

 

Q. I’m a small person with weak arms and hands; my partner is very strong and needs deep pressure. How do I use theThumbby™ massager to give deep massage?

A. Thumbby™ massager is designed to let you use body weight instead of strength to achieve deep pressure. Use this method to support your wrist while using body weight:

  1. Hold the massager in your non-dominant hand with the point on the knot you want to loosen.
  2. Make a loose fist with your dominant hand and place your knuckles on the back of the massager, as shown.


 

  1. Hold the thumb of the non-dominant hand for stability.
  2. Keep your arm and wrist straight and lean into it. Your upper body weight will be transferred to the point of the ThumbbyTM massager.

Q. I have back and shoulder pain, and no one to massage me. Can the Thumbby™ massage tool help me?

A. Yes. The Thumbby™ massager sticks to smooth surfaces, so you can stick it onto your refrigerator (for example) and be able to press the sore places into it. You can also place the massager inside the back of a chair and lean on it. And if you want deeper pressure, you can lie on a Thumbby™ massager on a bed, a futon, or the floor.

AMTA Releases Massage Therapy Research

February 18th, 2011

PRESS RELEASE:  The American Massage Therapy Association® (AMTA®) fourth annual summary research on the state of the massage therapy profession indicates both the impact of the poor economy on massage in the past two years and how massage therapists have adjusted their practices. A detailed report focused on the meaning of the research for massage therapy schools was released and discussed today at the AMTA 2011 Massage Schools Summit in San Francisco.

Based on three surveys conducted for AMTA in recent months, and data from government agencies, the research shows the economy is the prime mover of massage therapy.  Indications are that the public embraces the benefits of massage and will increase their usage as the economy recovers.

The percentage of adult American consumers who received a massage between July 2009 and July 2010 went down by four percentage points, from 22 percent to 18 percent, compared to the previous year.  Consumers continue to strongly believe in the efficacy of massage with over 80 percent of them seeing massage as effective in reducing pain and as beneficial to their health and wellness. Twenty-six percent of American adults expected to get a massage in the next twelve months. 

“We are delighted to provide our members, the profession and the public with ongoing research about the state of massage therapy in the U.S.,” says AMTA President Kathleen Miller-Read.  “We now have several years of information that help us all see what is happening in consumer use of massage, how massage therapists practice and how massage schools are functioning.  This information is invaluable to all of us, to help us know how to maintain our practices and how our massage schools can change to reflect the evolving needs of our profession.”

During 2010, massage therapists worked an average of 19.4 massage hours per week, down slightly from 20.4 hours per week in 2009. Including tips, the average therapist earned $41 per hour in 2010 vs. $44.90 in 2009.

Read more at amtamassage.org.

Do Massage Therapists Believe in Magic?

February 11th, 2011

Do You Believe in Magic?

I wish for abundance for all, don’t you?
I wish for professional education for all, don’t you?
I wish for ways to better myself and my business, don’t you?
I wish there were some magic wand that could make all this happen, don’t you?

I am not sure about you, but I answered YES to all of the above. But how can you make all these things a reality. How can you begin the wheels of progress turning so that each of these wishes might come true. I personally believe you should first see the greater scale of the goal, and then begin your journey in a space that makes sense to you and is also within your scope of immediate control.
As much as I would like to change the world for the better, I have to do my part one step at a time. If I look at the entire need in its bulk sum, it can be overwhelming. But if I can break this down into things which I can control, then MASTER THEM, I find I am in a far greater and much stronger place to impact my world for the better.
It is often difficult to see the needs and feel empowered to help unless your own house is in order. If you are struggling to make it, then seeing a way to reach out and help other s seems more daunting. So how can we begin to impact CHANGE within our own house? I believe we first must recognize the opportunity we have before us to strengthen our own foundations. If you better educate yourself, your business may prosper providing greater abundance for you and your family. And waving the magic wand is not as difficult as you may think.
Since you are reading this on a computer, then no doubt you are somewhat computer savvy. I have personally been amazed at the plethora of educational resources, free seminars, free webinars, downloadable ebooks, and online conferences spanning across CAM segments these days. Much of this education, instruction, direction and perspective can be found in free massage resources online.

Read more on Massage Today Link