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How a Portable Massage Table Can Improve Business

September 16th, 2013

Massage therapists have a unique career in many ways.  One of the most common reasons why people get into massage therapy is because of the immense amount of freedom that the job can offer.  There are many different places for a massage therapist to find employment, or often they will venture out on their own, working freelance or opening their own practice.  Regardless of the path that you choose, having a portable table is certainly essential!

The table is the most important tool for the massage therapist, besides the hands.  This is where the patient will spend the majority of the session, which is why it is essential that they are comfortable for the duration of their visit.  A shoddy table will make a poor impression, even if it functions fine.

A portable massage table is often the first piece of equipment that a massage therapist purchases.  It can be all too easy to skimp on quality when buying a first table, but most experts would recommend buying quality for the first time.  Not only will this allow you to meet your fullest potential performance-wise, but it will also save you from having to replace it later on when things become more serious.  If you are truly dedicated to a career in massage therapy, a good portable table will be a long-term investment in your future.

Even if you are not planning on being a traveling massage therapist, you may be surprised by how often you end up using your portable table.  You may also have clients who will pay extra for in-house visits.  It is not uncommon for a patient to be immobile, which may prevent them from being able to travel.  With a portable table, it can be easy to make some extra income.

Like any business, it is important for massage therapists to promote themselves.  Many massage therapists will coordinate events where they give short massages to try to drum up some extra business.  Setting up a portable table at a sporting event, a hotel, corporate event, or any other place where passersby may want a massage is an excellent way to let people know about your services and earn some money at the same time.

It is quite clear that there are plenty of reasons to get a portable massage table, including the flexibility to provide massages when and where you want to expand your business and visibility.

For more than 10 years, Massage Warehouse has been the leading full-service distributor of massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience so you can focus on serving and healing your clients.

Revolutionary Oakworks Boiance Float Now Available

August 6th, 2013

The Oakworks Boiance Float Face Rest, a new product with a patent pending design inspired by the Oakworks Boiance Face Cradle Pillow, is now being carried exclusively by MassageWarehouse.com. The Boiance Float is aimed at increasing the flexibility of the head and neck while a client or patient is receiving a massage by allowing a small range and more natural freedom of movement. Many massage table face rests keep the head and neck stationary—a position the head and neck are not accustomed to on a day-to-day basis. The Boiance Float allows the client’s head to have a natural front to back and side-to-side range of motion. As a result, the client is much more comfortable and more thoroughly enjoys the massage.

The Oakworks Boiance Float achieves this unprecedented maneuverability and flexibility by using state of the art water spheres located between the upper and lower platforms of the float. The water spheres are incredibly soft and allow the upper platform, which naturally rests on top of the spheres, to move in any direction without resistance or friction. This includes moving vertically, as the spheres will compress when pressure is applied and then move back into their natural shape when the pressure is released.

Most standard massage table face rests hold the head in an almost locked position, similar to the way a neck brace does. This is unnatural, as the neck is accustomed to a free (albeit small) range of motion. The Boiance Float, which is designed to fit in between almost any platform and massage table face pad on the market, alleviates this motion restriction.

Installation Instructions for Massage Therapists

As mentioned above, the Oakworks Boiance Float is designed to fit beneath almost any massage table face pad on the market, resulting in the face pad no longer being completely restrictive and stationary. The basic installation steps for Massage Therapists looking to add a Boiance float to their massage table are as follows:

  1. Install the platform for the face rest (but without the face rest pad) on the massage table.
  2. Using the side of the Boiance float which has the appropriate Velcro or hooks for your face rest, attach the Boiance float to the face rest platform and press it into place
  3. Place the massage table face rest pad on top of the Boiance float and press it into place.

Once these steps are easily done, the boiance float is completely installed and the massage table is ready for use. The float only adds about an inch of height to the face rest, especially when weight is applied to it. Many face rest platforms, such as the Oakworks QuickLock Face Rest Platform or Adjustable Face Rest Platform, are vertically adjustable and so the massage therapist can move the platform up and down to fit the client.

The use of the Oakworks Boiance Float means the client or patient is more comfortable and the massage therapist can give a better massage. The added range of motion given by the float is a more natural feeling, and it allows for a more fluent and relaxed experience. The float allows for a natural range of motion in any direction, and it provides more resistance the further away the float moves from its central position. This simulates the natural range of motion for a human head and neck, even allowing for the neck to stretch and contract. Without the float, the massage table face rest pad cannot move away from the table, and that natural range of motion for the head and neck is lost, taking away from the overall experience of the massage.

For more than 10 years, Massage Warehouse has been the leading full-service distributor of massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience.

Enhancing a Massage Session with Tools

July 26th, 2013

Many techniques can be performed the perfect massage.  Each and every client is going to have different needs and preferences which is why it is so important to have a large arsenal of tools at your disposal.  What works for one person may not be ideal for another.  If you want to make each massage session as effective and enjoyable as it can possibly be, you are going to want to have an array of tools ready for use.

Although some massage purists may say that using the hands is the only way to really get the job done right, most modern massage therapists use various products and tools to extend their range and enhance their results.  There are items that can help the massage therapist to do things that may not have been possible with just human ability.  Few clients would disagree about taking an extra step to achieve the best possible result.

Most massage therapists will use tools only when they cannot achieve the same results with their hands, elbows, knuckles, fists, or forearms.1  Even if it could be done easier with a tool, there is no doubt that human to human touch is going to be more effective and accurate than a device.  When a person requires more pressure than the therapist is capable of, if vibration is required, or if a certain shape is needed to really dig in, a massage therapist may utilize a massage tool to achieve the desired results.

Massage tools are not just for helping the clients to feel the best that they possibly can; they also help the massage therapist to avoid injury.  Most massage therapists see multiple clients per day, and there is no doubt that this can take its toll on their body.  Massage therapists exert a large amount of energy in each session and sometimes tools can allow them to save their strength while still achieving optimal results.

Sometimes, massage therapists will recommend certain products to their clients that they can use for their own selfcare.  There are self-massagers that can be used to relieve pain, such as the popular Thera-cane that allows people to get knots out of those hard to reach spots in the back.  There are also items like the simple but effective Knobble that can be used with the help of another person, allowing people to bring the healing power of massage therapy into their own home.

There are some patients that may require even more effort than even a person with a hand-held tool can accomplish.  In those cases, it may be necessary to use an electric device, usually that vibrates at a rate that simply isn’t possible naturally.  These can be used to stop spasms by overriding neurological holding patterns.1

A professional is only as good as the tools that they use.  For more than 10 years, Massage Warehouse has been the leading full-service source massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience so you can focus on serving and healing your clients.

(1) – http://www.massagetherapy.com/articles/index.php/article_id/950/Are-Massage-Tools-Valid

Finding a Massage Table that Meets All of Your Specific Needs

July 24th, 2013

Choosing a massage table can be difficult, especially if you are not sure where to start.  There are plenty of models available, with various features and amenities that you may or may not need.  It can be difficult to wade through the myriad of options that are available, especially if you are not familiar with massage tables.  Here are some tips to help you to make an informed decision.

First, it is important to figure out the features that you will require.  When it comes to buying a new massage table, there is no wrong or right; what is perfect for someone else may not be ideal for you.  Remember that you are looking for the table that fits your individual needs.

One of the most obvious decisions that you will need to make is whether you want a stationary table that will remain in one place or a portable table.  If you are setting up one room or more in a single location, you will want a stationary table.  Remember, your table is the treatment platform for business and your clients.  Across 10 years, the cost of your table is only about $.20 per treatment, so don’t skimp on this investment to your success.   If you travel to treat clients, you will want a quality portable table with a carrying case and even a transportation cart.  If you work on site and in a retail location, you will want both types of tables.1

Next, you will need to consider which extra amenities you would like.  Some tables have electric lifts, adjustable legs, tilting abilities, arm rests, and more.  Some table manufacturers also offer options for side lying massages, as well as pregnancy and breast recesses.1  If you are going to see a wide variety of clients on a regular basis, it may be in your best interest to have a table that provides many options.  You never want to have to turn someone away because you don’t have the proper facilities.

There are other factors to consider such as width, upholstery color, and wood type. Some tables even offer a heated top. Also, consider the height.  Your table should be no higher than your hip.2 The bottom line is that only you can really determine which table is right for you.  If you are still at a loss, turn to a full line, one-stop source like MassageWarehouse.com to learn more about your options.

For more than 10 years Massage Warehouse has been committed to offering an extensive and affordable inventory of massage tables and equipment.  Rely on Massage Warehouse to find a massage table that meets all of your specific needs.


1 http://www.massagemarket.com/pages/Massage-Market-Blog.html


Massage Warehouse Sanctuary™ Supports Dr. Tiffany Field and the Touch Research Institute

July 10th, 2013
Check donated to the Touch Research Institute

Julie Lohmeier, VP Marketing of Massage Warehouse, presents a contribution to The Touch Research Institute at the recent Florida State Massage Therapy Association (FSMTA) convention. Association President, Leiah Carr and Lynda Solien-Wolfe accepted the award on behalf of Dr. Tiffany Field.

(July 8, Bolingbrook, IL) – Massage Warehouse Sanctuary™ made a charitable contribution of $6,200.00 to Tiffany Field Ph.D., Director of the Touch Research Institute, during the Florida State Massage Therapy Association (FSMTA) convention in Orlando, Florida.

“We are pleased to support Dr. Tiffany Field in her mission at the Touch Research Institute to demonstrate the important role of therapeutic touch and massage on the growth, development, and well-being of people at all stages of life from newborns to the elderly,” stated Earl DeCarli, President and CEO of Scrip Companies, the parent company of Massage Warehouse. “Her ground-breaking research concerning the power of massage to enhance and improve the development and growth of premature infants has dramatically impacted the care of premature babies for nearly 30 years. Since founding the Touch Research Institute in 1992 at the University of Miami, Dr. Field has proven how massage aids with the bone formation and immune function of newborns as well as alleviating the symptoms of arthritis, pain, depression, asthma, diabetes, and autoimmune conditions in adults.”

“Through our philanthropic arm, Massage Warehouse Sanctuary, we have a long history of supporting a number of worthy organizations, foundations, and research efforts. We are honored that our contribution to the Touch Research Institute will be used to assist Dr. Field and her team with their research surrounding the healing touch of massage on depressed pregnant women as well as the health benefits to their unborn babies such as higher birth weights and fewer premature deliveries.”

“I am incredibly grateful to be able to continue our research in such a significant manner due to the support of Massage Warehouse Sanctuary,” stated Tiffany Field. “I cannot truly express my appreciation of their funding provided over the last several years.”

Funds for the donation came from corporate sponsors as well as donations in the form of prize raffle purchases by recent FSTMA trade show attendees.

Sponsors include:
Massage Warehouse
Biofreeze/Performance Health
Bon Vital
Core Products
Massage and Bodywork Magazine
Massage Magazine
MPA Media
Soothing Touch
Sa Wan

About the Massage Warehouse Sanctuary:
Massage Warehouse Sanctuary is the philanthropic arm of Massage Warehouse, the leading supplier and one-stop shop for massage therapy professionals in the U.S. Massage Warehouse is a division of Scrip Companies, a leading specialty distributor serving the Massage Therapy, Spa, Chiropractic, Physical Therapy/Rehabilitation, and consumer home health and wellness markets in North America.

About the Touch Research Institute:
The Touch Research Institute is dedicated to studying the effects of touch therapy at all stages of life, from newborns to senior citizens. Studies by the Touch Research Institute have shown that touch therapy has many positive effects, including that massage therapy facilitates weight gain in preterm infants, enhances attentiveness, alleviates depressive symptoms, reduces pain, reduces stress hormones, and improves immune function.

Julie Lohmeier, Massage Warehouse

Tiffany Field

Choosing the Right Massage Lubricant

June 25th, 2013

Massage therapists know that their skills and techniques are always going to be developing and evolving.  A passionate massage therapist will spend time learning new methods, trying new products, and determining what works best for them and their clients.

One of the most important aspects of a massage session to consider is the lubricant being used.  Every client will have different needs and should be approached as a blank canvas.  It is very important for a massage therapist to be familiar with a variety of lubricant options so that they can cater to each individual’s requirements.  Using different brands, varieties, and combinations can yield very different results.

Massage Oil.  This is the most common and traditional choice for standard Swedish massage and any other style that involves long, gliding strokes.  Because oil does not get absorbed into the skin quickly, it does not have to be reapplied frequently throughout the session.  This enables great time doing bodywork without interruption.  Some oils come with pleasant aromas, or unscented varieties are available for those who like to experiment with essential oils and other aromatherapy options.

Massage Lotion.  For deep-tissue massage, lotions are ideal because they allow for more grip, allowing for more focus and control.  With the aid of lotions, a massage therapist can grasp and manipulate muscles and tissues firmly, without sliding too much and without too much dryness.  Lotions also don’t leave a greasy residue, so the person receiving the massage doesn’t have to worry about showering or bringing a change of clothes.

Massage oil and massage lotion are generally the two opposite sides of the gamut, with massage cream sitting right in the middle.  Creams provide more grip than oil does, but it offers more glide than lotion.  Creams tend to be slightly more versatile, and they are perfect for those times when oils or lotions are just not appropriate.

For clients who require an oil-like glide, but do not want to be left feeling greasy, massage gels can be an excellent choice.  Gels absorb cleanly, making them a cleaner alternative to oil.  Massage gels offer excellent workability and coverage while still offering similar performance to oil.

Of course, perfecting the art of choosing and using massage lubricants is going to require first-hand experience.  What works for one massage therapist may not work for another, so it is important for each person to form their own opinions and techniques based on the products they use.  The best way to become more familiar with the various options is to try a variety of  massage lubricants and then practice on a willing participant. (They shouldn’t be too hard to find!

Discerning massage therapists who want to offer the best possible treatment to each and every client consistently turn to MassageWarehouse.com for their products and supplies because they know that they will receive high-end items, without paying premium prices.

For more than 10 years, Massage Warehouse has been the leading full-service distributor of massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience so you can focus on serving and healing your clients.

Massage Warehouse Sanctuary Supports Liddle Kidz Foundation

June 24th, 2013

(June 24, Bolingbrook, IL) –Massage Warehouse Sanctuary made a charitable contribution of $5,160.00 to Tina Allen, Founder and Executive Director of Liddle Kidz Foundation during the American Massage Conference in Atlanta, GA.

“We are awed by the work of Tina Allen and her team to bring the power of nurturing touch for infants and children, across the United States and the world,” stated Earl DeCarli, President and CEO of Scrip Companies, the parent of Massage Warehouse. “With her vision to make a sustainable and exponential impact on the health and emotional well-being of children, she embodies commitment as she travels the globe conducting educational and certification programs for massage therapists and caregivers to learn the power of nurturing touch for infants and children.”

“Through our philanthropic arm, Massage Warehouse Sanctuary, we have a long history of supporting a number of worthy organizations and foundations. We are honored to support the Liddle Kidz Foundation and to assist Tina and her team as they strive to make a difference in the lives of children around the world.”
Funds for the donation came from corporate sponsors as well as donations in the form of raffle chances to win prizes provided by the sponsors.

Sponsors include:
Massage Warehouse
Associated Bodywork & Massage Professionals (ABMP)
Bon Vital
Core Products
Massage Magazine/Chiropractic Economics
MPA Media
Soothing Touch

About the Massage Warehouse Sanctuary:
Massage Warehouse Sanctuary is the philanthropic arm of Massage Warehouse, the leading supplier and one-stop shop for massage therapy professionals in the U.S. Massage Warehouse is a division of Scrip Companies, a leading specialty distributor serving the Massage Therapy, Spa, Chiropractic, Physical Therapy/Rehabilitation, and consumer home health and wellness markets in North America.

About the Liddle Kidz Foundation:
Ms. Allen developed the Liddle Kidz Foundation Global to offer these same nurturing services to infants and children who are often forgotten, discarded or considered untouchable. As the number of orphans escalates around the world, there is an increasing demand for sensory stimulation, nurturing touch and palliative care within orphanages and childcare settings.

Julie Lohmeier, Massage Warehouse

Tina Allen, Liddle Kidz Foundation

Rebecca Tatro is this year’s “Massage Warehouse Ultimate New Graduate”

June 24th, 2013

(June 24, Bolingbrook,IL) – The College of Southern Maryland has chosen its top graduate to receive Massage Warehouse’s Ultimate New Graduate Award, which was granted to the college at the 17th annual Associated Bodywork & Massage Professionals (ABMP) School Issues Forum in early April. The winner is Rebecca Tatro, chosen for her top academic performance, engagement with her classmates and community, and her commitment to the highest ideals of the massage therapy profession.

Tatro earned her Certificate in Therapeutic Massage in January and then went on to complete an associate’s degree in massage therapy, graduating on May 16, 2013 with a 3.85 GPA. Her research project, “The Effect of Massage Therapy on Neck and Shoulder Pain,” confirmed not only that massage can alleviate pain and improve function in this area but developed a hypothesis regarding massage’s positive impact on diabetes management.

Before her studies at the College of Southern Maryland, Tatro earned a bachelor’s degree in elementary education, and has taught first and second grade children since 2003. She wants to integrate her massage therapy and elementary teacher training to find a way to bring massage into schools, especially in the context of preventing violence and other social problems that have been connected to a lack of appropriate touch. She also plans to pursue additional training in pediatric massage and complete a master’s degree in either education or health psychology.

“Rebecca clearly demonstrates the high ideals of the massage therapy profession,” stated Earl DeCarli, President and CEO of Scrip Companies, parent of Massage Warehouse. “We are pleased with her selection as the winner of our Ultimate New Graduate Award. Massage Warehouse is committed to giving back to the massage therapy community through deserving individuals, foundations, and organizations. We congratulate the College of Southern Maryland and Rebecca Tatro in all of her accomplishments and wish her success in her future endeavors.”

The Massage Warehouse Ultimate New Graduate Award includes the Ultimate Business Starter package, which has a retail value of $700 and includes an NRG brand massage table and chair, cart, NRG sheet set, table warmer, NRG fleece pad and face cover set, Massage FX lotion, messenger bag, and other products.

Massage Warehouse and ABMP offer their congratulations to Rebecca Tatro and the College of Southern Maryland, and hope the award will assist her as she begins a long and successful career in massage therapy.

About the sponsors:
Massage Warehouse, www.massagewarehouse.com, is the leading supplier to the massage therapy profession, offering an unparalleled selection of massage supplies and equipment for a one-stop shopping experience. Massage Warehouse also has a long history of giving back to the community through its educational and philanthropic activities in collaboration with schools, associations, and research organizations.

Founded in 1987, ABMP is a professional membership association serving the massage, bodywork, and somatic therapy professions. Based in Golden, Colorado, it is the largest massage membership association in the United States, with more than 80,000 members.

Julie Lohmeier, Massage Warehouse

Carrie Patrick, ABMP
800-458-2267, ext. 647

Invigorate a Massage Session with Aromatherapy

June 17th, 2013

One of the most exciting aspects of massage therapy is that there are endless possibilities that can make a session more unique and powerful.  Many seasoned massage therapists like to add their own twists to their therapeutic massage sessions, making them more memorable and effective.  Presenting each client with some options helps to make things more interesting for both the client and the person performing the massage.

Therapeutic massage is designed to cater to the mind and the body simultaneously.  This multifaceted healing art is already stimulating a person’s entire being, so why not take that concept a step further?  By using other alternative healing options that are based on other senses, it is possible to add a new dimension to a massage therapy session.

Aromatherapy is a perfect choice because it is a natural healing tool that can be used effectively in conjunction with massage therapy.  By using concentrated aromatic plant compounds and essential oils, it is possible to provide clients with an enjoyable and soothing healing experience.

Before performing aromatherapy, it is important to get familiar with it.  Like any holistic healing method, there are nuances and subtleties that should be acknowledged.  For example, some essential oil blends are made specifically for helping a person with sinus problems.  Others may bring about certain emotions or feelings.  Being able to present the client with a list of options based on their individual preferences is ideal.

Aromatherapy has gained much traction in the past few years as research has proven that there is a synergy between the mind, body, and the essential oils that promotes true wellness.  Some oils can have a direct pharmacological effect, and can stimulate the immune system, destroy fungi and bacteria, and activate thermal receptors in the brain. (1)

In addition to being a wonderful healing tool, aromatherapy is – quite simply – very pleasant.  Some scents can bring feelings of pleasant nostalgia, providing warm feelings of well-being and safety.  Others can invigorate the imagination and whisk away a person’s mind to daydreams of far-off lands and magical adventures, as they enjoy being physically stimulated by the therapeutic massage.  Aromatherapy truly offers an exciting twist that makes a massage session different than the average rubdown.

Of course, there are some people who may be more sensitive to certain scents, and some people may even find them unpleasant.  It is wise to have a client smell the oils first, so as not to have them interrupt a session.  Although reviews of aromatherapy massage sessions are generally favorable, there are some who may feel overwhelmed or find certain scents not to their liking.  Like anything else, reactions to aromatherapy differ according to individuals’ tastes.

Most massage therapists like to start out with a basic aromatherapy kit, which will usually include a variety of essential oils, a diffuser, and perhaps some candles, carrier oils, or other accessories.  Aromatherapy is truly a wonderful addition to a massage therapist’s practice because both parties involved can enjoy the healing benefits, as well as the simple pleasures, of a natural therapeutic scent.

For more than 10 years, Massage Warehouse has been the leading full-service distributor of massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience so you can focus on serving and healing your clients.

(1) – http://www.medicalnewstoday.com/articles/10884.php


Gaining and Retaining Massage Clients: Eliciting Emotional Responses

January 2nd, 2013

Gaining and Retaining Massage Clients: Eliciting Emotional Responses

By Angie Patrick

Massage Warehouse – Spa supplies and equipment provider

Humans are emotional creatures. This is neither good nor bad. It simply is.

We are wired to respond to situations, stimulation, sensory input and vocalizations in an emotional and sometimes even subliminal manner. Loud noises startle us and make us wary of danger, the smell of bacon makes us hungry, the sight of beauty can make us weep, and watching a puppy’s antics can make us laugh. Whether we want it to be or not, our entire response to the world is highly weighted on emotion. Once you understand this basic fact and embrace this as truth, it makes interaction and involvement with others more easily managed.

Business and marketing professionals bank on emotional responses from their clients in order to gain a stronger bond with their prospect. Banks and law firms often employ the use of blues and greens in their advertising to instill a sense of professionalism and strength. Fast food places focus on red and yellow hues to remind you of catsup and mustard, all with the idea of making you hungry. The same can be said of spas, as purple and violet hues, along with other soft or earthly colors, are used in the hopes of putting you in a peaceful state of mind and one that promotes being grounded, centered and relaxed. While not overt, the use of color can trigger emotional responses in us that can help sway our thinking to the mindset of the marketer, making their message more easily received and understood.

Just as sight is a sensory input that can trigger emotional responses, so is scent. Have you driven by a steakhouse or other food establishment and smelled the delicious aromas coming out of the stacks atop the building? I would bet smelling these scents immediately makes you think of the food you smell and entices you to treat yourself to their wares. Have you ever stood in the shampoo aisle of the store and opened the top of the bottle to smell the product before you purchase? Have you ever returned one quickly to the shelf because it was unappealing, while lingering over a bottle that you found pleasing? If shopping with another, did you offer the pleasing smelling bottle to your companion to also smell to gain their insight and opinion? It is likely you do the same sharing mechanism with food you enjoy as well, offering your companion a taste of something you have that has brought your senses pleasure and provides a happy emotion. We share what we love, and that which brings us joy. Be it knowingly or subliminal, what we experience as soothing, pleasing, or enhancing our positive emotions is something we will share with those who are important to us.

So, understanding the basic need for humans to be impacted emotionally in a positive way in order for us to be satisfied and share our findings with others, it makes sense for us to examine our practice and surroundings to see what we offer and work to make the experience one that will be remembered and recommended to others. I encourage you to take a few minutes and consider the following as a means to understand how what you do, how you present and how your interactions can evoke emotional responses, and help gain and retain clients.

Whether you have a brick and mortar location, a rented space or are a mobile therapist, you bring to the table a palette of color and an array of scent opportunity that can set the mood for your services. Depending on the impression you wish to leave with your client with your hands on skills, you can also add visual and olfactory stimulus to add emphasis and help make your clients experience a deeper, richer one. While we are each individuals and each have our own style, it makes sense to help reinforce the positive emotions felt by your client by utilizing a few additions to your marketing and regular treatment.

Consider your business cards. Do they send the message you would like your clients to know about you without reading any of the text? In other words, are your business cards an accurate depiction of the feelings your services provide? I once received a business card from a therapist that was black, with red writing and red tribal art. My first thought was this was a card for a tattoo artist or musician. These colors evoked that mental image for me and the use of tribal art was reminiscent of a tattoo and the all black card and red font reminded me of rock and roll. The therapist was actually a mobile therapist, focusing on relaxation and chair massage. And while the card was indeed attractive, nothing about it spoke to the business or the care the therapist would provide. In the mind of the client, or prospective client, this impression can be a lasting one and when the need arises for a massage they may not correlate your name and business to the need, as it may not be in sync with their visual and emotional expectations. I am not saying to copy everyone else, I advocate your individualism. However, if you are working to build a clientele of people who will be interested in what you do and call you when they have a need, then being synchronous with your visuals and your services makes sense.

So how about your treatment room? What message are you sending with your décor? Consider the colors you use and the way your room smells. Let’s take the example from the above card and extrapolate that to the treatment room. With the marketing tool I was given by this therapist, I would envision a dark treatment room, dark linens and a bit of a vampire feel. Not really the feeling I would want when going to a therapist for stress management and relaxation. While the services of this therapist may be absolutely nothing of the sort, mentally I already see this image and will likely not choose to call upon them for my needs. In my mind, and certainly in the minds of other consumers, softer colors and soothing scents are what they often think of when they think of stress relief. Make sure your surroundings, whether they are static or brought along for the ride, are consistent with your treatment.

Bring soothing colors into your space by thinking about how they make you feel when you see them. While you may adore the latest shade of passion-neon-pink, jarring or unusual colors may create a negative mental check mark in the checklist of your clients mind. Keep in mind, soft palettes of color help sooth the mind and firm colors such as blues, greens and whites often create a more clinical feeling. Soft, earthy tones such as browns, beige, plum, slate, sage and taupe are wonderful neutrals that can work in any space, as they lend themselves easily to any services.

Creating a space and environment that enhances your treatment can include the sense of smell. Have you taken a good sniff of your linens? Do they smell fresh and clean or do they have a faint smell of old massage oil? Try hard to be objective, as the client’s sense of smell regarding your linens will likely be more acute than your own, as they are not in contact with your linens as much as you are. We can grow accustomed to a scent and even become immune to the objection as a direct result of familiarity. If your linens have become a bit less than enchanting, wash them with enzyme rich detergent designed for oil removal. If this is still not enough, invest in new linens. Your client will be enrobed in your linens, and anything less than a comforting and cocooning experience will leave a negative impression. You work too hard to have your client be put off by this highly correctable issue.

Consider the massage lubricants you use and whether aromatherapy may be of benefit. Essential oils are a powerful tool in bringing about the desired emotion within your client. Floral and soft, woodsy and earthy, clean and crisp, or citrus inspired, each can help you set a tone and feel for the treatment while helping to quiet the mind and stresses of your client. Think of your desired outcome and then set the tone by using sensory stimuli to help evoke this desired response. Just as a realtor stages a home, even going so far as to bake cookies during the open house to make people think of “home” and “family,” you can use the tools in your arsenal to help direct the client toward a mindset that will enable your treatment to have greater impact and a lasting positive emotion.

In total, the most important way you can encourage a client to return is to be an educated and capable therapist. Also take into consideration how what you do, offer and provide makes them feel. Consider how what they see and experience inside and outside your treatment impacts them emotionally and work to make those feelings be those of enjoyment, ease and success. When we feel good about something, we share the information with others, and return for more of what makes us happy. This can mean repeat clients and referrals which can bring you great rewards, both financially and emotionally. After all, who would refuse happy, returning clients who send their friends and family to you, too? In this scenario, everyone is happy!  View more of Angie Patrick’s articles at Massage Today.

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more