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Biotone is now available at Massage Warehouse!!

May 24th, 2012

Biotone is now available at Massage Warehouse!! Visit the Biotone Brand page on our website!

Biotone, headquartered in San Diego, Calif., is a manufacturer of quality massage oils, cremes, lotions and gels as well as spa body and face and foot treatment products.

Biotone is meeting your needs and developing the most asked for lubricants in the industry, Biotone products are requested by leading massage schools, therapists, chiropractors, spas and other health and wellness professionals. Strong customer loyalty is due to the product ingredients, textures, workability and lasting performance.

Business Building Blocks

May 11th, 2012

Business Building Blocks

By Angie Patrick

Massage Warehouse – Massage equipment and products provider

Defining Change and Learning to Understand Why People Fear It

My cousin used to say, “change is change” and I thought it was one of the strangest things a person could say. Well, of course change means change. I mean, what else could it mean? But what exactly is change? How do you define it? How do you quantify it? How do you even begin to endeavor upon making a change if it is such an esoteric term? Why do people fear it so much? Why is it so hard to do? Why are we so resistant to change?

According to Merriam-Webster, change can be defined as the following:

A. To make different in some particular.

B. To give a different position, course, or direction to.

C. To make a shift from one to another.

D. To undergo transformation, transition, or substitution.

So, none of the definitions listed above say to maim, mutilate, slay or dismember. They do not suggest the end of life as we know it or the approach of the apocalypse. It simply means something is about to become something other than that in which we have become accustomed. This can be for the worse or for the better, but at the center of any change is either action or inaction. The outcome of change often depends on the person, business or entity’s intentions and motivations, so clarity of the reasons for change can remove many of the inherent fears we all feel when we hear the word change.

In business, I can say with a very high level of acuity that I have been the catalyst for, as well as the recipient of, change. Change can mean positive outcomes when you are trying to do all the right things for all the right reasons. When you know you need to make a change for the better for your massage practice, you set about making those changes by educating yourself on what your next steps should be. That may mean hiring a consultant to provide direction, or even accomplishing tasks yourself to get the ball moving. It might mean taking a class or two to gain specific knowledge in a new massage technique or protocol so you can impact change in your own practice. It might even mean taking a hard and honest look at your business, where you are in your personal growth, and look at the most difficult thing to change: YOU. Sometimes, our fear of the unknown can cause paralysis in our business because we become so comfortable in our cocoons we resist the driving urge to spread our wings. To do this means a transformation must take place, and sometimes this transformation can be scary. But also, the transformation can be cathartic.

Sometimes, you simply need to break out of old thought patterns that can contain your creativity and entrepreneurial spirit. The excuse, “this is always how we have done it,” does not mean, “this is a new way to do it,” is a bad thing. Opening your mind to possibilities is a huge harbinger of positive outcomes. Thinking outside your comfort zone can make you stretch to meet your desired goals. Get out of your own way; step out of the fear box and into a world of potential. It really has to begin with your own thoughts and perceptions, because no change will ever be positive in your mind if you will not open up long enough to examine the possibilities.

This is true of changes that are business related, but also personal in nature. I have personally embarked on a mission to change myself and my health. This is not an easy thing to do, because old habits die hard. Eating balanced meals and exercising has never been my forte, and now it is becoming my norm. It is a change I made with will coming from deep inside and with great determination. My goal is simple, be healthy, reduce my stress levels and lose this weight that has plagued me my whole life. It is slow going, but it IS going. And I am thankful I recognized this need for change before it was too late.

In your world, you may have concerns about where you work, what you do, who you do it with and where you are headed. Change means many things to many people. And it happens all around us every day. The world is in a constant state of flux, and changes with each moment that passes. It happens because someone is brave enough to do that which has never been done before. Someone has found a need and strives to fill it. Technology finds a faster more user friendly interface and rolls it out to the masses. It is a constant, and it requires a first step.

As we hear the “economic experts” say we are emerging from the past few years of downturn in our economy, I have to stop and think what would make these changes? In the housing market, it is because people need a place to live, and are beginning to simply step out and invest again. In sales, people are beginning to feel more confident, albeit ever so slightly, and are willing to turn loose a dollar while watching the bottom line. So in essence, people are making these changes, one by one, stepping out and testing the waters. This is seen as positive growth and momentum by the experts. It took a shift in mindset, and a bit of bravery, but it is happening all around us.

Ultimately, change is up to you. If you do not like where you are, move. If you do not like what you are doing, do something different. If you do not like what you see, speak out. If you want to grow your business or even within yourself, you have to take the first steps. Toughen up, cupcake and be brave! No one said change was easy, but anything worth having is worth working for. If you desire it, it is worth the effort. Don’t settle for “what is” at the expense and forfeiture of what “might be.” Be open, be honest, and most of all, be true to your own self worth. You are the only one who can better yourself and your circumstances. I promise, you are worth it. View more of Angie Patrick’s articles at Massage Today.

Which is Right for You? Entrepreneur or Employee?

April 5th, 2012

Entrepreneur or Employee? Which is Right for You?

By Angie Patrick

There is no denying the massage and wellness industry is here to stay. People are becoming far more proactive with their health care and are looking to alternatives to heavy medications and a costly doctor visit.

Recognizing there is opportunity for those who choose to chase it, there are many ways you can be involved in the massage health care field. You can be your own boss and open your own practice, you can contract your services to other entities, or you can become an employee. Let’s discuss these opportunities and I want to offer you some points to ponder as you are making your decisions regarding how you will proceed in your career.

While I am cognizant and wholly recognize and respect that those who choose to enter the massage field are compassionate, giving, kind and generous, I am also here to tell you that you must be able to make a living in order for you to be all these things while utilizing the education you have paid to obtain. I know many therapists who feel somewhat guilty for having to even charge for a massage and then hugely undervalue their services as a result. This makes making ends meet much harder than it should be. While I applaud this giving nature, and I certainly do not knock this in any way, (as heaven KNOWS the world could use more people with a giving heart) I would say this type of individual may not make the best entrepreneur. Being an entrepreneur means building a business to make a profit. If you find you feel a twinge of guilt to charge the appropriate and customary rates to provide your skills, you might want to look at becoming an employee.

Entrepreneur or Employee Entrepreneurship means being competitive. Do not get me wrong, I do not consider being competitive a bad thing in the least! (I have been known to be quite competitive and it is part of my nature.) Nor do I consider it a bad thing to wish to provide your skills free or nearly free of charge. (I have also been known to do that on occasion as well.) What I am saying is it takes a specific mind set to build a prosperous and profitable practice. You must be willing to take chances, to take charge, to stand fast on your pricing, to manage your marketing, your brand, your retail, your facility, your overhead, your ordering of supply, your capital expenditures for equipment, and your own book keeping to name just a few of the responsibilities of owning a thriving business. Many are satisfied with making only what is needed to survive, while others feel the drive to build a bigger, better more “bionic” practice that can support them in a bit grander fashion. Neither is a bad decision, but being honest with yourself about the inner desires you have, as well as the skill set you have is paramount to your success in either direction.

As an employee, you have the luxury of not having to order your own products, you often have benefits and you can usually count on a pretty regular paycheck. This is less risky and can allow you to do that which you love while not having to work at the actual upkeep of a business. You come in, you do your thing, you complete your side work and you go home. You can leave it and not think about it again until you go back to work. For many, this is a blessing. I have to say I can certainly see the appeal of being an employee, especially from a personal time perspective. An entrepreneur rarely has the opportunity to “clock out” and not think about their business. It is always on their mind, and they are constantly vigilant for any opportunity they might find to increase traffic and support more clients. Rarely are they ever “off the clock.” The actual time performing massage is just the tip of the iceberg for the entrepreneur, while for an employee it is the crux of the job, with little or no additional responsibility for operational expenses or further financial risk. Depending on how your personality is wired, both might have appeal.

For those who see both sides of the coin as appealing and would really prefer to have a little bit of both worlds, I might suggest becoming a contract employee. Being a contract employee is really being your own boss, as you will regulate the hours you work, the facilities you will work within, and the number of clients you see daily. You may or may not have to provide your own equipment or supply, as those needs can change with the contracts in which you enter. You are responsible for your own taxes and reporting, but you get many perks from an earnings perspective that you can use at tax time. These should be discussed with your tax professional for greater clarity, but it is certainly something to entertain when you are deciding to become a contract employee. This can be a rewarding and positive way to enter into the field, but it is not without risk.

An example of a contractor relationship would be that of a chiropractic office that works closely with an independent therapist, sometimes even leasing them space within the facility, and paying them per client. Depending on the agreement with the doctor, you may receive all or only a portion of the charges to the client. You should be skilled at negotiation and not be afraid to ask for what you want. Contract employment is not for the timid, and you are your own best advocate. Without the ability to negotiate in the contractual relationship, you can often find yourself with the fuzzy end of the lollipop at the end of the day, working and making little for your efforts. Savvy relational skills are a must for a contractor.

Just as it is with the world around us, it takes all kinds of people to make a community. No way is better or more glamorous than another; it is simply a different means to the same end. We do not enter this field without the desire to help others. This is really the ultimate goal. How you go about finding your niche in this growing marketplace is really up to you. You need not choose only one option. As a matter of fact, I encourage you to try each of them on for size and see where you feel the most comfy. At the end of the day, you have to pay your bills and you need to be sure you are doing something that makes you happy. Find your happy spot and dig in. You can have it your own unique way, and never let anyone tell you otherwise.  View more of Angie Patrick’s articles at Massage Today.

Massage Warehouse – Massage products and equipment provider

Is Health a De-Valued Commodity?

November 15th, 2011

By Angie Patrick

I ask you this because I have truly been taking stock of things in my life and the way I manage myself and my health. Upon further consideration, I began to realize that I am not alone in slighting my own needs, and that most Americans value their health by one simple litmus strip; OUR ABILITY TO GO TO WORK.

Many Americans are of the ingrained belief that if they can go to WORK and function in any way possible, they MUST, even if they feel like crud and are potentially contagious to others. It is called “The Don’t Call In, CRAWL In” syndrome. Our work ethics as a society truly seems to dictate whether or not we allow ourselves time to rebuild our health when viruses or colds attack.

Consider this; how many times in college or even in your older adult years have we partied a little too hard at night and then managed somehow to pour ourselves into a job the next day? And we are proud of this saying, “I can handle it, no worries! After all, I didn’t call in sick!” We KNOWINGLY push our own boundaries past the point of making sense really, especially when it comes to our health.

Another scenario; perhaps you have a chronic pain in your shoulder or hip, and you know full well you should see someone to learn what is wrong and plot a course of action, but you simply put it off while continuing to be in pain because you do not want to miss work.

Are you seeing the pattern here?

I realize we are in a recession, and I know many are concerned about losing their job. I am not advocating a mass walkout because you have stubbed your toe… What I am saying is that until we take our own health a bit more seriously and care for SELF and the needs of SELF when your health and well being are compromised, we cannot truly serve our own clients and be true to what we stand for.

I know from whence I speak on this subject.

I had a bit of a wakeup call myself as of late, and I have made a commitment to make profound changes in the way I manage myself and my health. I have lost over 50 pounds now, I am eating a balanced and sensible diet, I am moving more now than ever before, and I am slowing down when my body sends me signs I am tiring. Moreover, I am RESPECTING what signs I receive from my body, and I am working to learn more about how this machine works and what I can do to help keep it running properly.

I want to say to you it is OK to take a sick day. It is OK to stay home. YOUR HEALTH IS THE MOST IMPORTANT THING YOU OWN! If your car is broken, you take a day and take it to the garage. If your plumbing goes out, you sit at home and wait for a plumber. Here is the kicker…. Let your cable or DSL go on the blink and it is a major crisis! In all honesty, none of these this means ANYTHING if you are not caring for yourself, first and foremost.

It is cold and flu season. Do your co workers and clients a HUGE favor and STAY HOME if you are ill! Not only are you spreading your illness to anyone around you, but it only makes you weaker to push yourself to the limit.

Allow yourself the time YOU DESERVE to care for yourself and your health. When you do this, and your clients see you take this stance, perhaps they too will feel empowered to take their own health a bit more seriously. After all, is that not what we want them to do?

As for me, I have a new attitude, a new physique, a new commitment to being healthy and preserving my health as long as possible. Won’t you join me?

WE ARE WORTH THE INVESTMENT!

View more of Angie Patrick’s articles at Massage Today.

Is Saving Money COSTING You Money?

August 16th, 2011

by Angie Patrick

Strange question, Angie! How on Earth can SAVING money actually COST you money? As improbable and counter intuitive as that statement may seem, there is some truth in there that can be easily overlooked, and cost you big bucks on your bottom line. There are smart ways to save, and there are ways that are not so smart. Let’s start with the not so smart ways first.

If, for the sake of saving a few shekels, you have backed off of your service level, needed staffing, benefit programs, multiple visit discounts or any other program you had in place to differentiate your business from your competition, you have cost yourself money. Why, you ask? Well, you have built your business on the backs of all of those things you are now looking to cut. Without them, will customers perceive you as the same company, or will they search elsewhere for the service, perks, and discounts you used to offer? Yes, you may save cash in the short term, but if you calculate the cost of obtaining a customer, plus the cost of keeping them, you will find that cutting in the wrong places has cost you far more than you may have thought you saved! Customers are golden, and losing one hurts not only for the moment, but for the long haul. If you ever want to reclaim that customer, it will now cost you twice what it did to gain them in the first place as now you need to incentivize them to return, which leads to surrendering your profit margin to correct an error on your part for giving them a reason to look elsewhere.

Consider even the smallest cuts and how they will be percieved. If your clients are accustomed to a lovely cup of herb tea or bottled water after their treatment, they consider it part of the experience you provide. Cutting this is tantamount to cutting service level in the eyes of your client, as they have now become accustomed to the perk. Without it, they may perceive your business as failing, and have a small excuse to look elsewhere. Once they do, and are successful, you have now lost a client over a cup of tea /bottle of water. You saved 20 bucks at the store, but you lost a client and therefore revenue totaling far more than tea for 100 people. Sounds small, I know, but EVERYTHING is about perception. You may well be the most magical and amazing therapist on the planet. You could even make people levitate with your skills, but if you begin to let your client see you tightening the belt on their experience, you will lose them. It is that simple.

Find other ways to save without sacrificing anything to do with the client perception of your business. Smarter ways to cut back are ways that impact your personal knowledge of the business, not cutting in the eyes of the client. One way may be to look at your expenses, and see if you can consolidate some of them. Let’s take a look at how you might be able to do this without much upheaval in your daily life.

Take a long look at your vendors. Is it possible to combine your purchases and consolidate 3 vendors to one? In our hometown, you can get special incentives and discounts when you bundle all of your utilities into one package. I save about 20% when I utilize this service, and while I did have to pay a set up fee, I can lessen my monthly bill and therefore free up regular cash flow.

Read more at Massage Today

New Chocolate Therabath Exclusively at Massage Warehouse and New Life Systems

July 6th, 2011

Therabath                               Chocolate Therabath 

Indulge in Chocolate with the Therabath Professional Paraffin Bath
Massage Warehouse and New Life Systems to Release the New Chocolate Therabath Paraffin Bath in July

A favorite of health, wellness and beauty professionals for more than 40 years, Therabath Professional Paraffin Products (WR Medical Electronics Co.) is launching a new premium line of Professional Paraffin Baths this Fall beginning with the New Chocolate Therabath exclusive to Massage Warehouse and New Life Systems in July.

“The chocolate-brown outer-case and black aluminum-anodized inner-tank adds class and sophistication to the classic white paraffin baths that have been in the market for decades,” says Elisabeth Thorn, Sales and Marketing Manager for WR Medical Electronics Co. Therabath Division. “Think rich cherry woods, dark granite surfaces and plush, decadent furniture – the new Chocolate Therabath feels like an extension of the stylized office you have already created to comfort your clients.”

The Chocolate Therabath will be shipping with a Limited Lifetime Warranty – an extension over the current 5 year warranty shipping with the standard Therabath units – as well as 9lbs of Therabath Professional Refill paraffin in your choice of 4 scents (unscented, Wintergreen, Lavender Harmony or PeachE).

The TherabathPRO Paraffin Hot Wax Bath provides one of the most effective methods of applying heat therapy and delivering fast, drug-free relief of painful arthritis, bursitis and chronic joint inflammation. Penetrating paraffin wax heat therapy relaxes sore, tired muscles, relieves stiffness and muscle spasms. Twice as beneficial, hot paraffin wax therapy stimulates circulation as well as moisturizing and nourishing dry skin. Therabath delivers temporary relief from minor pain and softens hands and feet.

Made in the USA since 1962, Therabath Professional Paraffin Bath units are manufactured to FDA Class II Medical device standards ensuring safety and reliability. A detachable cord and integrated handles make the Therabath the most portable paraffin bath in the market. The most current model, Therabath TB6, features an energy-efficient design including an Always Safe Temperature Range melt system for safe, reliable 24-hour operation. Units comfortably accommodate hands, wrist, feet (up to men’s size 14), ankles, elbows, knees and more!

Positive Trend in Massage Conferencing

July 1st, 2011

I am Beginning to See a Trend….
By Angie Patrick

I just got back in from the Florida State Massage Therapy Association Annual Convention in Orlando. Not only did I see all my old and dear friends, but I am DELIGHTED to say I made MANY,  MANY new ones!

While this does not seem to be extraordinary in and of itself, it does show me a definite trend in massage conferencing I am in high hopes will continue to grow and develop.

At the last two Massage Conference / Conventions I have attended, < The AMC and FSMTA> I have seen an influx of new people coming out who have never experienced a trade show before. These are practicing massage therapists who have never had exposure to a conference or tradeshow floor before. This is a VERY good thing for the massage industry, because it means that people who had not been active in the community are now branching out and learning how involvement can benefit us all.

My litmus test for this new trend is quite simply, our orders. Our company would have <arguably> one of the largest repositories of massage therapist data in the country. If someone works in the massage field, the chances are strong we have their name address and phone number. That being said, we have averaged 25-30% of our total orders being that of people who are not already in our databases. THIS IS HUGE! This is something we have not seen in years, and it is a trend that will be welcomed news by massage associations, distributors, vendors and manufacturers alike.

I am especially encouraged as I am seeing a rise in spending by therapists at shows. The last two years have been hard on many economically, and with an increase < albeit slight> in spending at trade shows, I am hopeful this is heralding in a stronger industry trend upward. While I am not saying we are back to the levels we saw in 2007-08, I am saying I am becoming ever more hopeful with the positive signs I am seeing in the marketplace.

I am also excited to see the level of participation from massage STUDENTS! This is a virtually untapped market of folks eager and hungry for information. As evidenced at the last two student events I have attended, the attendance is rising and we are doing a better job overall of bringing these new peers into the community. The FSMTA has SUCCESSFUL START, and this is really a powerhouse event! The American Massage Conference has the SMART FROM THE START event, and it was also a huge success. Finding and informing massage students about events such as this is a challenge, so growth in this tier is truly exciting.

Forward momentum and a unified community will help us reach our industry goals. Being part of the massage community for me is a blessing. I have met and had the pleasure to work with so many gifted and amazing people. If you have never been to a conference, I encourage you to go! It is an experience not to be missed as the opportunity for education and savings on massage products and massage equipment is substantial. Completely worth the price of admission!

Read more posts by Angie Patrick at Massage Today.

American Massage Conference

June 6th, 2011

In The Afterglow…

By Angie Patrick

Two weeks after the first ever American Massage Conference, and I am still trying to wrap my mind around what happened last week!

In Atlanta, Georgia, there was a shift…A shift in thinking, a shift in doing, a shift in energy, and a shift in being. The weekend was filled with amazing education with classrooms at standing room only capacity, and educators that are rock stars in their field.
The energy of the event was high, and filled with unity and camaraderie unlike anything I had been part of before. The sense of community was palpable in the air, and people took time to share of themselves with one another.

I think this is in part because of the strength of social media, and the need for people to interact not only online, but in person. The Friday Facebook Pirate Party, hosted by our Beloved Cap’n Phil Mattison, and sponsored by Core Products and Tom Heidenberger of Bon Vital was the talk of the show! People who are “friends” on Facebook had a great opportunity to network and meet face to face many the people they know and follow in the industry. There were prizes, contests, give aways, and more, and it was one of the many shining highlights of the show. For me, this event brought into clear perspective the need we all have to be among peers, despite differences in opinion, belief, philosophy, economic standing, or any other thing that can divide us. At this party, we were all “friends”, whether we had ever met in person before or not.

This speaks to the human desire to be a part of something; something bigger than just themselves. It is to be part of ONE in which we all belong. We are ONE community, working to make the world a closer, more united body. We are here to preserve that which is precious. This includes many things, but focuses on our planet, our community, our industry, interpersonal relationships and our humanity.

All of the event sponsors, educators, vendors, attendees and volunteers have my unending thanks for rolling the dice on a new concept in conferencing. The ONE Concept Conferencing methodology, being an untried model, could have had some interesting reception in the community. To be the “FIRST” to do anything is both brave and foolish… but in order to accomplish a thing, someone has to go first. THANK YOU for seeing the value in the concept and for being supporters of our first volley. It is because of YOU that YOUR conference was a success with the following being our final breakdown of attendance.

The numbers are IN…..1615

838 Paid registrants
149 Volunteers
266 student registrations
212 Vendors/Presenters/Staff
150 (app) unregistered walk ins

So with these results I think it is important to let you know we also hit the demographic we hoped to reach. Through the amazing marketing efforts of MPA Media, the ABMP, Massage Warehouse, our Educators and the AMC, we were able to draw significant numbers of people who had never experienced a trade show before, and who were new to our massage community. This gave them an opportunity to see what the market and community can offer them, and it gave vendors an opportunity to reach brand new potential clients. This is a wheel that continually turns, and bringing the newest members of our massage community to the AMC was one of our goals.

Plans are already in the works for our SAN DIEGO event, April 20-22, 2012 at the Town and Country Resort. You can expect more incredible networking opportunities, more stellar education, more fun, more fellowship, and more surprises!

Thank you for making this event so memorable, and we are ready for round two!!!

Other articles on Massage Today.

Dr. Cohen’s Acuball

May 26th, 2011

Dr. Cohen’s Acuball – As Seen on the Doctor Oz Show

How it works:

The Acuball’s patented design features apply 100% natural acupressure and heat:

1) relaxes tight muscles,

2) enhances joint movement,

3) reduces nervous system irritation,

4) stimulates blood flow to flush out built up muscle wastes,

5) releases natural painkillers and sedatives,

6) improves nervous system energetic flow.

The Acuball’s specially designed acupoints and heat stimulate blood flow. This increases circulation, helping to ‘flush out’ built up toxins that accumulate in tight muscles causing pain. As these toxins release over time the muscle itself relaxes. Direct pressure from the acupoints also massages muscle and mobilizes joints, further enhancing pain free body movement.

The acupoints also stimulate your Central Nervous System, like acupuncture does, to release natural painkilling, relaxing and mood enhancing chemicals like enkephalins and endorphins. Because of this, people who use the Acuball in bed, before retiring for the evening, often report enhanced feelings of relaxation and deeper sleep.

When you use the Acuball on a tender area, you’ll notice that after three or four 20 minute sessions it’s a lot less tender than when you first started. Now you know why: wastes have been flushed out, muscle has been relaxed, joints have been mobilized, and your nervous system is much less irritated…and so are you!

The Acuball’s Unique Design Features

The Acuball’s effectiveness is the result of a number of unique design features:

1) Heatability

If you like the feeling of heat on tight sore muscles, you’ll love the Acuball’s unique patented heating ability. You certainly don’t have to heat it, many people use it at room temperature, but you should try it.  People have remarked countless times that they love the sensation of deep penetrating warmth on sore, achy muscles. Many people love taking a heated Acuball to bed with them.

Why does it feel so good when it’s heated?

Heat expands muscles, causing blood vessels to open up, bringing more blood to tight areas.

This increased blood flow flushes out accumulated wastes, calming irritated nerves and loosening muscles back to their normal relaxed state.

2) Spine Align Belt for Releasing Tight Vertebrae

Many spinal problems come from tight muscles which cause vertebra to lock together, ‘jamming up’ instead of flowing freely. The Spine Align Belt, a precision molded groove running around the middle of the Acuball, allows you to lie directly on the Acuball – opening and loosening your spine one vertebra at a time.

Like pulling an accordion open, this helps to ‘free up’ your spine all the way from your low back up to the top of your neck. The acupoints at the side of the Spine Align Belt also give an acupressure treatment to the important postural muscles running along both sides of your spine (the erector spine muscles), allowing them to open and relax.

Better spinal motion, improved Central Nervous System flow (since your Central Nervous System runs through your spine) and improved posture result.

The area where your neck meets the back of your head is a key area for wellness enhancement. Why? Because it is here that your brain exits your skull and becomes your spinal cord, transmitting vital information to every part of your body. Any tightness here affects your brain’s ability to optimally communicate with your body, so you want this area to be as loose and flexible as possible. Because we spend so much time with our heads bent forward – working, computing and care-giving this area is almost always tight. The Spine Align Belt allows you to open this crucial area, which as you’ll experience for yourself, feels truly wonderful.

 3) Dual Stimulation Zones for Large & Small Muscles

The zone on the bottom of the Acuball has multiple smaller acupoints for doing lighter work like releasing tight muscles in your scalp, face and temples or massaging your child. The larger acupoints on the rest of the Acuball are for deeper work like loosening larger muscles in your neck, legs, hips and low back.

Dr. Cohen’s Acuball Mini

The Acuball-mini’s smaller nibs and harder feel make it perfect for releasing tight muscles in the smaller muscle groups of the body such as the feet, hands, shoulders, upper back, arms and forearms. It is particularly effective in the feet for relieving painful conditions like plantar fascitis.  Athletes (golfers, runners, tennis players) use the Acuball-mini before their activity to loosen problem areas in their feet, shoulders or arms to enhance muscle performance and reduce risk of injury. It’s also an excellent massage tool – try massaging your friend’s shoulders and neck with it!

Dr. Cohen’s Acuball Kit

Kit includes the Acuball, Acuball Mini, 190 page instructional book and 60-minute

Separating Business from Pleasure…

May 19th, 2011

By Angie Patrick

In the past weeks, I have had two emails asking me advice. In both instances the Massage Therapist is asking me how I would suggest handling friends and family as a client, especially when they sometimes pay less for the same work, and often do not show up for appointments on time.

I can certainly see how having family and friends as massage clients can be beneficial, but then you have to also consider the “dark side” if you have friends and family that really push the envelope and take special allowances because they “know you”. It can put you in a very difficult position indeed and finding a way to salvage the friendship while putting your foot down can be a daunting task.

If you find this is happening to you, and you can read the words above and identify completely, then you need to read below. You can have business and pleasure together, but there have to be some lines of delineation drawn. Once you have these parameters set up, then you should be able to either enjoy working on the friends and family that can respect your position or you can politely cull those who have questionable regard for your livelihood from the herd.

One thing you can do before entering into any kind of “friendly” client arrangement would be to make sure you are crystal clear in your expectations, and that you communicate this to your friend or family. Be sure you take the time to explain while you are so glad you have that person in your world, you also have a massage business to run. Set the ground rules up front about timeliness and cancellations, and set a fair price from the start. If you choose to discount, that is certainly your prerogative, but be sure you stand fast on this. Waffling is weakness, and it is bad business. While you are trying to dance around and save the feelings of a friend, you are spending time on something other than growing your massage business with full paying customers. Be concise and clear from the start and avoid this dilemma.

If you are already in a relationship with a “friendly” client that is wearing on you and you feel you are being taken advantage of, then it is high time for a face to face conversation among friends about your feelings. Honesty, regardless how painful, is always the best policy. Friends and family may not even be aware they are impinging on your professional livelihood, and may well be open to listening and working to make things better.

When you have these conversations, summon your courage and make the following points:

  • You love that person.
  • You want to speak with them about a difficult subject, but you hope the relationship is strong enough to be wholly honest.
  • Massage is not a hobby for you, it is your career.
  • Management of your time is paramount to you and to your practice. When the client runs late, you cannot adjust the remainder of your calendar to accommodate the single late client. You hold this rule with the rest of your massage clients, and you need to have the same hold true for them as well.
  • Because you want them to benefit from massage and from the education you have obtained, you would like to set them up on a regular basis, and for this massage treatment your pricing will be _____________.

If after this conversation, the person is less than understanding of your point of view, and does not see it as a problem, then it may be time to make some hard choices and politely refer them to another massage therapist for treatment. I know that sounds hard to do, but in the long run, it may be best for you, your practice, and your peace of mind. Ultimately, it is up to you how lenient you wish to be with friends and family. You may be able to handle the issue with no troubles! But for others, it is not so easy. Taking some steps at the onset of the relationship can prevent an issue later, and being honest with yourself and your client about expectations and pricing can alleviate misunderstandings leading to angst on your part.

If you have faced situations similar to this, share with us how you worked things out. More people than you may realize find themselves in this boat, and could likely use some additional pointers and tips in how to hand it.

In the mean time, love your family, love your friends, and be sure to draw your lines clearly whenever the twain shall meet.

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