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Preparing your Massage Practice for Winter

October 25th, 2013

Preparing for Winter
With colder weather on the horizon, it’s time to get your practice and your clients ready for the harsh realities of Winter. Follow these tips to protect your clients from the cold both during their treatment as well as at home.

Preparing your Massage Table
· Invest in a massage table warmer to provide controlled warmth.
· Dress your table with thicker sheets such as NRG Deluxe Flannel Massage Sheets.
· Keep a massage blanket on hand to offer to your client for an additional layer of warmth.

Preparing your Massage Treatments
· Use thicker massage lubricants such as massage creams or body butters to provide a stronger barrier for your clients’ skin against cold weather.

· Offer gentle facial treatments to your clients to combat the dry, dull skin tone that comes with colder climates.
· Provide paraffin treatments for clients concerned about dry skin

Preparing your Clients
Encourage your clients to continue to protect their skin against harsh weather by retailing massage creams and body butters for at-home use. To nourish dry hands and feet, suggest applying a generous coat of cream at night and cover with gloves and socks while they sleep.

preparing-for-winter

Creating a Relaxing Massage Environment

October 18th, 2013

Creating a Relaxing Environment
Prepare your massage room with these relaxing elements to create a comfortable and soothing environment for your clients.

Aromatherapy
Proper use of aromatherapy can positively impact your client’s mind and emotion. Choose subtle scents and essential oils that don’t overpower.

Massage Music
Music is an integral part of the client experience as it soothes the soul and sets a mood.

Massage Table Sheets
Aside from your hands, your table linens are the items which come into direct contact the most with your client. Soft, clean sheets that are in good shape and odor free are a must for a quality massage experience.

Massage Candles
Candles add warmth, soft lighting and an ambiance that is conducive to rest, relaxation and stress reduction.

relaxing-environment

 

Body Scrubs & Polishes

October 14th, 2013

Body Scrubs & Polishes
When the temperature begins to drop, in comes dry, flaky skin. Stock up now on the treatment items you’ll need to meet the growing demand for scrubs that keep skin looking soft and healthy. Offering a scrub service in conjunction with a seasonal scented product can make your treatment even more exciting and enticing for your client.

 

Salt and Sugar Scrubs
These treatment products use oils that work in concert with the salt or sugar to provide a medium that both exfoliates and rehydrates the skin.

Body Polishes
This type of exfoliant utilizes cream rather than oil and seeds rather than salt and sugar. This product works into the skin and virtually disappears.

Body Butters and Oils
Offer these products that match the scent profile of your scrub as a retail item for your client. This is something they’ll likely be interested in taking home to extend the feeling of soft, supple skin.

scrubs

Bare Ease on Shark Tank the TV show

October 11th, 2013

Dr. Edna’s BareEase products will be featured on an upcoming episode of Shark Tank.

The episode will air 10/18/13 at 9pm est

About Shark Tank: The critically-acclaimed business-themed show, Shark Tank, has the Sharks continuing the search to invest in the best businesses and products that America has to offer. The Sharks — tough, self-made, multi-millionaire and billionaire tycoons — will once again give budding entrepreneurs the chance to make their dreams come true and potentially secure business deals that could make them millionaires. They are: billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA championship Dallas Mavericks; real estate mogul Barbara Corcoran; “Queen of QVC” Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O’Leary.

Bare Ease Cream 0.3 OZ
This cream is great for waxing or laser hair removal . It works to numb your skin for 15-20 minutes thereby easing the pain associated with hair removal.

Bare Ease Prep Kit For Advanced Numbing
This kit is all you need to prep for  waxing or laser hair removal. It works to numb your skin for 15-20 minutes to ease the pain associated with hair removal treatments.

Bare Ease Intro Kit
Miss smarty pants BareEASE Intro Kit is numbing cream and panty for use before waxing or laser hair removal.  It works to numb your skin for 15-20 minutes to ease the pain associated with hair removal treatments.

Numb Nuts Cream
Miss smarty pants BareEase Numb Nuts Cream is Manscaper’s Pain Relieving Cream designed for men to prevent unnecessary pain due to waxing sensitive areas.

276035001xl

Massage Business Basics: Massage Products That Sell Themselves

October 8th, 2013

Business Basics: Products That Sell Themselves

By Angie Patrick

Massage Warehouse – Massage Spa equipment and supplies provider

 

A wait-and-see approach to strengthening your business will not work in this economic climate. There are many thoughtful ways you can better serve your clients, and in the process, improve your bottom line.

Americans have had their share of economic woes. When I turn on the evening news, I hear stories about the economy showing signs of recovery and consumer spending is slowly beginning to rebound. With all of this uncertainty, how can you strengthen your financial stake, and do it in a method consistent with your beliefs as a health care provider? Should we all just “wait and see” what happens, or should we perhaps bring the power home and do something within our own spheres of influence to improve health, reduce the mental stress of our clients and strengthen our own financial circumstance ethically and thoughtfully.

I am not talking about a huge swing in your behavior or your practice that will require you to revamp your whole philosophy. I am talking about things you can do and implement now without much effort, which may well be the key to your reaching and retaining more clients and strengthening your own bottom line.

I want to share three ways to expand your outreach, and help you care for clients in new and thoughtful ways they may not expect. When you are able to supply for a need proactively rather than waiting for someone to have the epiphany they even have a need, you are doing a great job of caring for your client in the physical, as well as the mental, sense.

Caring for a Need

What do I mean by caring for a need before the clients have the epiphany they even have a need? Let’s start with pain management and client self care between visits. Clients come to you for a wide array of reasons. One reason which leads the pack in many cases is pain. Your clients come to you in the hopes you can learn what may be causing them pain and then treat it. In this, and every case, they look to you to be a health care provider. We know that proper assessment and treatment are key to success in alleviating pain, however, many experience ongoing pain every day. How do we serve these clients in between visits and maintain our connection with the client for return visits to help manage their issues?

This method, in my mind, represents the better of two worlds. In doing this, you are caring for the needs of your client both in session and out, and doing it utilizing product for retail. Here is the easiest method I know to build revenue. Find an analgesic you love and believe in; one that you would use on yourself and your family should the need arise. Have this product available for sale in your practice. When you use this product on your client, no doubt they will want to know more about it and have some for use at home. This is a natural progression that requires no specific salesmanship. Your client can feel the product working and they then wish to have some to take home. You provide the product because it is a product you believe in and use, and they trust you in making the health care decisions. The client is cared for, and being proactive and having goods available for purchase has helped your bottom line. It is a natural win-win.

Benefiting Your Practice

Here is another way this type of retailing, or selling what you use in treatment, can benefit your practice. Let’s say that your client shares their product with a friend battling pain. Inevitably, the client shares they get this product from their massage therapist and offer your name to the friend. This is a fantastic way of receiving client referrals, as they just shared their trust in you for pain management, and that you offer this product to help with ongoing issues. This represents two great reasons someone may wish to call and book an appointment. Make sure your clients have a few of your business cards for just such an occurrence.

The second way you can strengthen your income and provide valuable service to your clients is to think ahead for them. It sounds crazy, but one thing people all share is the feeling that we never have enough time. With the holidays just weeks away, it feels like there is never enough time to get everything done we need to do and have any time left to smell the roses. I am sure you have heard this from your clients and when they come to you for the gift of relaxation, you are already imprinted into their minds as a place to go for stress relief. Why not take a bit more burden off their shoulders and offer creative solutions for the upcoming holiday gift giving? In doing this, you can expand your care for the client past the physical and begin to help them mentally and emotionally by providing solutions to save them precious time.

How do you do this? It is not as difficult as you may think. Consider gift certificates for your services. I am not talking about a sign at checkout that says you offer gift certificates. I am going a few steps beyond this. Gift certificates are an amazing way you can provide a great gift idea for your client to give, as well as perhaps bring potential new clients to your practice. These are an especially attractive gift idea when you have taken the time to create a small gift basket of items you have chosen to help provide relaxation and pain relief at home. Consider what an impactful and thoughtful gift this will be when you offer someone an hour of massage therapy and it is in a basket with a bath mitt, sugar scrub and a candle. This is a gift I would LOVE to get, and one everyone would love to give. It is this type of unique gift you can create and provide as an option for your clients to give friends and family. It is a truly thoughtful gift, one they will not find in big box stores, and you have supplied the means. You have effectively taken a shopping burden off your client, fulfilled their desire to offer the perfect gift and potentially expanded your practice. Again, this is a natural win-win.

Seasonal Ideas

Finally, consider building your holiday traffic by offering seasonal treatments utilizing products that speak to the client. How delicious does a Chocolate Peppermint scrub followed by a massage sound? It sounds divine and speaks to the holidays without being too commercial. Consider a cranberry inspired treatment utilizing products that carry the scent of cranberry. This is not only a fantastic Thanksgiving promotion idea, but also a wonderful regional idea for our friends in New England where cranberries rule. Treatment products come in a wide array of scent profiles that will enable you to use professional grade products while offering seasonal or regionally inspired treatments. Think about a pumpkin body scrub followed by rich emollient body butter. Does this just scream Thanksgiving or Halloween, while not compromising the professional treatment from a professional therapist? I believe this is a sound and practical way to entice clients to come back during the “busy season” and find time to re-book to see what wonderful indulgences you have planned next.

And let’s not forget the secondary upside to offering seasonal treatments: THE RETAILING! It is highly likely someone who has just been treated to a relaxing chocolate treatment will want to buy product to use at home or to give to a friend. Have product on hand, visible for the client to see and offered for sale outside the treatment room. This type of retailing also requires no salesmanship acumen, as it is suggestive selling without being overt. This will allow your clients the space to choose to buy goods without your feeling you have to “sell.” The key to doing this successfully is to use only professional goods in your practice. Buy from places that most consumers know nothing about because they cater to professional healthcare providers. Be sure to use goods they likely will not find on the shelves of big box retailers.

When you think about the scenarios I have provided, you can see how the idea of helping others is still the forefront. When you offer solutions in various forms to your clients, they will appreciate your caring attention to detail and understanding of their needs. In their own desire to help others, they may refer you to their own friend and family. This will only bring your clients closer to you, and in doing so, help strengthen your practice. Another more personal side effect is the additional income these ideas can bring you and your family. These ideas are simple and available for everyone to try. I encourage you to pick one or more and give it a try in your own practice to see how easy retailing can really be. I would love to hear about your success stories, so please be sure to share them. Happy Retailing!  View more of Angie Patrick’s articles at Massage Today.

Adding New Massage Treatments to the Menu

September 17th, 2013

It is no secret that people love having options.  Whether shopping for a new vehicle, getting groceries for dinner, or going to a spa for a relaxing afternoon, people want to be able to have a variety of products or services to decide between.  For massage therapists, offering a large menu of treatments and services will greatly increase the variety of clients that come in and will also give additional options for your current regular customers to try as well.

Here are just a few of the many exciting additions that a massage therapist can easily add to their repertoire.

Bamboo massage is a wonderful way to add a new organic option for clients who are looking for more pressure than the hand can provide.  Many massage therapists warm their massage bamboo, which adds another enjoyable sensation to the massage.  Because bamboo sticks are a natural item, many clients feel a connection with the Earth through bamboo massage.  This is a timeless way to rejuvenate the body that is at once ancient and modern.

Stone massage is similar to bamboo massage in that it uses natural resources but with differences as well.  Many massage therapists offer both hot and cold stone therapy, depending on the desired results.

Hot stone massage is extremely soothing and relaxing, and can be an excellent way to reduce stress or back pain. Cold stone massage is an excellent way to reduce inflammation and swelling.  It can also be used for menstrual pains, sinus problems, to increase circulation, and just to reduce stressful feelings1.  It is important to make sure that the client is not sensitive to temperature before administering hot or cold stones.  Certain medical conditions may also prevent some clients from safely enjoying hot or cold stone massage, so be sure to evaluate medical history first.

There are other popular treatments that can add a new dimension to a massage session.  Thai massage, yoga, various stretches and exercises, herbs and wraps, and more can all be great ways to keep things more exciting for both you and for the client.  Doing the same massage over and over will get old fast, for both the person performing the massage and for the people coming in.  While consistency is important, diversity is as well.

For more than 10 years, Massage Warehouse has been the leading full-service distributor of massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience so you can focus on serving and healing your clients.

1 http://simplybewell.com/services/hot-and-cold-stone-massage/

How a Portable Massage Table Can Improve Business

September 16th, 2013

Massage therapists have a unique career in many ways.  One of the most common reasons why people get into massage therapy is because of the immense amount of freedom that the job can offer.  There are many different places for a massage therapist to find employment, or often they will venture out on their own, working freelance or opening their own practice.  Regardless of the path that you choose, having a portable table is certainly essential!

The table is the most important tool for the massage therapist, besides the hands.  This is where the patient will spend the majority of the session, which is why it is essential that they are comfortable for the duration of their visit.  A shoddy table will make a poor impression, even if it functions fine.

A portable massage table is often the first piece of equipment that a massage therapist purchases.  It can be all too easy to skimp on quality when buying a first table, but most experts would recommend buying quality for the first time.  Not only will this allow you to meet your fullest potential performance-wise, but it will also save you from having to replace it later on when things become more serious.  If you are truly dedicated to a career in massage therapy, a good portable table will be a long-term investment in your future.

Even if you are not planning on being a traveling massage therapist, you may be surprised by how often you end up using your portable table.  You may also have clients who will pay extra for in-house visits.  It is not uncommon for a patient to be immobile, which may prevent them from being able to travel.  With a portable table, it can be easy to make some extra income.

Like any business, it is important for massage therapists to promote themselves.  Many massage therapists will coordinate events where they give short massages to try to drum up some extra business.  Setting up a portable table at a sporting event, a hotel, corporate event, or any other place where passersby may want a massage is an excellent way to let people know about your services and earn some money at the same time.

It is quite clear that there are plenty of reasons to get a portable massage table, including the flexibility to provide massages when and where you want to expand your business and visibility.

For more than 10 years, Massage Warehouse has been the leading full-service distributor of massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience so you can focus on serving and healing your clients.

Revolutionary Oakworks Boiance Float Now Available

August 6th, 2013

The Oakworks Boiance Float Face Rest, a new product with a patent pending design inspired by the Oakworks Boiance Face Cradle Pillow, is now being carried exclusively by MassageWarehouse.com. The Boiance Float is aimed at increasing the flexibility of the head and neck while a client or patient is receiving a massage by allowing a small range and more natural freedom of movement. Many massage table face rests keep the head and neck stationary—a position the head and neck are not accustomed to on a day-to-day basis. The Boiance Float allows the client’s head to have a natural front to back and side-to-side range of motion. As a result, the client is much more comfortable and more thoroughly enjoys the massage.

The Oakworks Boiance Float achieves this unprecedented maneuverability and flexibility by using state of the art water spheres located between the upper and lower platforms of the float. The water spheres are incredibly soft and allow the upper platform, which naturally rests on top of the spheres, to move in any direction without resistance or friction. This includes moving vertically, as the spheres will compress when pressure is applied and then move back into their natural shape when the pressure is released.

Most standard massage table face rests hold the head in an almost locked position, similar to the way a neck brace does. This is unnatural, as the neck is accustomed to a free (albeit small) range of motion. The Boiance Float, which is designed to fit in between almost any platform and massage table face pad on the market, alleviates this motion restriction.

Installation Instructions for Massage Therapists

As mentioned above, the Oakworks Boiance Float is designed to fit beneath almost any massage table face pad on the market, resulting in the face pad no longer being completely restrictive and stationary. The basic installation steps for Massage Therapists looking to add a Boiance float to their massage table are as follows:

  1. Install the platform for the face rest (but without the face rest pad) on the massage table.
  2. Using the side of the Boiance float which has the appropriate Velcro or hooks for your face rest, attach the Boiance float to the face rest platform and press it into place
  3. Place the massage table face rest pad on top of the Boiance float and press it into place.

Once these steps are easily done, the boiance float is completely installed and the massage table is ready for use. The float only adds about an inch of height to the face rest, especially when weight is applied to it. Many face rest platforms, such as the Oakworks QuickLock Face Rest Platform or Adjustable Face Rest Platform, are vertically adjustable and so the massage therapist can move the platform up and down to fit the client.

The use of the Oakworks Boiance Float means the client or patient is more comfortable and the massage therapist can give a better massage. The added range of motion given by the float is a more natural feeling, and it allows for a more fluent and relaxed experience. The float allows for a natural range of motion in any direction, and it provides more resistance the further away the float moves from its central position. This simulates the natural range of motion for a human head and neck, even allowing for the neck to stretch and contract. Without the float, the massage table face rest pad cannot move away from the table, and that natural range of motion for the head and neck is lost, taking away from the overall experience of the massage.

For more than 10 years, Massage Warehouse has been the leading full-service distributor of massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience.

Enhancing a Massage Session with Tools

July 26th, 2013

Many techniques can be performed the perfect massage.  Each and every client is going to have different needs and preferences which is why it is so important to have a large arsenal of tools at your disposal.  What works for one person may not be ideal for another.  If you want to make each massage session as effective and enjoyable as it can possibly be, you are going to want to have an array of tools ready for use.

Although some massage purists may say that using the hands is the only way to really get the job done right, most modern massage therapists use various products and tools to extend their range and enhance their results.  There are items that can help the massage therapist to do things that may not have been possible with just human ability.  Few clients would disagree about taking an extra step to achieve the best possible result.

Most massage therapists will use tools only when they cannot achieve the same results with their hands, elbows, knuckles, fists, or forearms.1  Even if it could be done easier with a tool, there is no doubt that human to human touch is going to be more effective and accurate than a device.  When a person requires more pressure than the therapist is capable of, if vibration is required, or if a certain shape is needed to really dig in, a massage therapist may utilize a massage tool to achieve the desired results.

Massage tools are not just for helping the clients to feel the best that they possibly can; they also help the massage therapist to avoid injury.  Most massage therapists see multiple clients per day, and there is no doubt that this can take its toll on their body.  Massage therapists exert a large amount of energy in each session and sometimes tools can allow them to save their strength while still achieving optimal results.

Sometimes, massage therapists will recommend certain products to their clients that they can use for their own selfcare.  There are self-massagers that can be used to relieve pain, such as the popular Thera-cane that allows people to get knots out of those hard to reach spots in the back.  There are also items like the simple but effective Knobble that can be used with the help of another person, allowing people to bring the healing power of massage therapy into their own home.

There are some patients that may require even more effort than even a person with a hand-held tool can accomplish.  In those cases, it may be necessary to use an electric device, usually that vibrates at a rate that simply isn’t possible naturally.  These can be used to stop spasms by overriding neurological holding patterns.1

A professional is only as good as the tools that they use.  For more than 10 years, Massage Warehouse has been the leading full-service source massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience so you can focus on serving and healing your clients.

(1) – http://www.massagetherapy.com/articles/index.php/article_id/950/Are-Massage-Tools-Valid

Finding a Massage Table that Meets All of Your Specific Needs

July 24th, 2013

Choosing a massage table can be difficult, especially if you are not sure where to start.  There are plenty of models available, with various features and amenities that you may or may not need.  It can be difficult to wade through the myriad of options that are available, especially if you are not familiar with massage tables.  Here are some tips to help you to make an informed decision.

First, it is important to figure out the features that you will require.  When it comes to buying a new massage table, there is no wrong or right; what is perfect for someone else may not be ideal for you.  Remember that you are looking for the table that fits your individual needs.

One of the most obvious decisions that you will need to make is whether you want a stationary table that will remain in one place or a portable table.  If you are setting up one room or more in a single location, you will want a stationary table.  Remember, your table is the treatment platform for business and your clients.  Across 10 years, the cost of your table is only about $.20 per treatment, so don’t skimp on this investment to your success.   If you travel to treat clients, you will want a quality portable table with a carrying case and even a transportation cart.  If you work on site and in a retail location, you will want both types of tables.1

Next, you will need to consider which extra amenities you would like.  Some tables have electric lifts, adjustable legs, tilting abilities, arm rests, and more.  Some table manufacturers also offer options for side lying massages, as well as pregnancy and breast recesses.1  If you are going to see a wide variety of clients on a regular basis, it may be in your best interest to have a table that provides many options.  You never want to have to turn someone away because you don’t have the proper facilities.

There are other factors to consider such as width, upholstery color, and wood type. Some tables even offer a heated top. Also, consider the height.  Your table should be no higher than your hip.2 The bottom line is that only you can really determine which table is right for you.  If you are still at a loss, turn to a full line, one-stop source like MassageWarehouse.com to learn more about your options.

For more than 10 years Massage Warehouse has been committed to offering an extensive and affordable inventory of massage tables and equipment.  Rely on Massage Warehouse to find a massage table that meets all of your specific needs.

Sources:

1 http://www.massagemarket.com/pages/Massage-Market-Blog.html

2http://www.massagetherapymarketingsuccess.com/OurStorePages/howtochoosetherightmassagetherapytable.htm