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  • Archive for the ‘Massage Warehouse’ Category

    Finding a Massage Table that Meets All of Your Specific Needs

    Wednesday, July 24th, 2013

    Choosing a massage table can be difficult, especially if you are not sure where to start.  There are plenty of models available, with various features and amenities that you may or may not need.  It can be difficult to wade through the myriad of options that are available, especially if you are not familiar with massage tables.  Here are some tips to help you to make an informed decision.

    First, it is important to figure out the features that you will require.  When it comes to buying a new massage table, there is no wrong or right; what is perfect for someone else may not be ideal for you.  Remember that you are looking for the table that fits your individual needs.

    One of the most obvious decisions that you will need to make is whether you want a stationary table that will remain in one place or a portable table.  If you are setting up one room or more in a single location, you will want a stationary table.  Remember, your table is the treatment platform for business and your clients.  Across 10 years, the cost of your table is only about $.20 per treatment, so don’t skimp on this investment to your success.   If you travel to treat clients, you will want a quality portable table with a carrying case and even a transportation cart.  If you work on site and in a retail location, you will want both types of tables.1

    Next, you will need to consider which extra amenities you would like.  Some tables have electric lifts, adjustable legs, tilting abilities, arm rests, and more.  Some table manufacturers also offer options for side lying massages, as well as pregnancy and breast recesses.1  If you are going to see a wide variety of clients on a regular basis, it may be in your best interest to have a table that provides many options.  You never want to have to turn someone away because you don’t have the proper facilities.

    There are other factors to consider such as width, upholstery color, and wood type. Some tables even offer a heated top. Also, consider the height.  Your table should be no higher than your hip.2 The bottom line is that only you can really determine which table is right for you.  If you are still at a loss, turn to a full line, one-stop source like MassageWarehouse.com to learn more about your options.

    For more than 10 years Massage Warehouse has been committed to offering an extensive and affordable inventory of massage tables and equipment.  Rely on Massage Warehouse to find a massage table that meets all of your specific needs.

    Sources:

    1 http://www.massagemarket.com/pages/Massage-Market-Blog.html

    2http://www.massagetherapymarketingsuccess.com/OurStorePages/howtochoosetherightmassagetherapytable.htm

    Choosing the Right Massage Lubricant

    Tuesday, June 25th, 2013

    Massage therapists know that their skills and techniques are always going to be developing and evolving.  A passionate massage therapist will spend time learning new methods, trying new products, and determining what works best for them and their clients.

    One of the most important aspects of a massage session to consider is the lubricant being used.  Every client will have different needs and should be approached as a blank canvas.  It is very important for a massage therapist to be familiar with a variety of lubricant options so that they can cater to each individual’s requirements.  Using different brands, varieties, and combinations can yield very different results.

    Massage Oil.  This is the most common and traditional choice for standard Swedish massage and any other style that involves long, gliding strokes.  Because oil does not get absorbed into the skin quickly, it does not have to be reapplied frequently throughout the session.  This enables great time doing bodywork without interruption.  Some oils come with pleasant aromas, or unscented varieties are available for those who like to experiment with essential oils and other aromatherapy options.

    Massage Lotion.  For deep-tissue massage, lotions are ideal because they allow for more grip, allowing for more focus and control.  With the aid of lotions, a massage therapist can grasp and manipulate muscles and tissues firmly, without sliding too much and without too much dryness.  Lotions also don’t leave a greasy residue, so the person receiving the massage doesn’t have to worry about showering or bringing a change of clothes.

    Massage oil and massage lotion are generally the two opposite sides of the gamut, with massage cream sitting right in the middle.  Creams provide more grip than oil does, but it offers more glide than lotion.  Creams tend to be slightly more versatile, and they are perfect for those times when oils or lotions are just not appropriate.

    For clients who require an oil-like glide, but do not want to be left feeling greasy, massage gels can be an excellent choice.  Gels absorb cleanly, making them a cleaner alternative to oil.  Massage gels offer excellent workability and coverage while still offering similar performance to oil.

    Of course, perfecting the art of choosing and using massage lubricants is going to require first-hand experience.  What works for one massage therapist may not work for another, so it is important for each person to form their own opinions and techniques based on the products they use.  The best way to become more familiar with the various options is to try a variety of  massage lubricants and then practice on a willing participant. (They shouldn’t be too hard to find!

    Discerning massage therapists who want to offer the best possible treatment to each and every client consistently turn to MassageWarehouse.com for their products and supplies because they know that they will receive high-end items, without paying premium prices.

    For more than 10 years, Massage Warehouse has been the leading full-service distributor of massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience so you can focus on serving and healing your clients.

    Positive Trend in Massage Conferencing

    Friday, July 1st, 2011

    I am Beginning to See a Trend….
    By Angie Patrick

    I just got back in from the Florida State Massage Therapy Association Annual Convention in Orlando. Not only did I see all my old and dear friends, but I am DELIGHTED to say I made MANY,  MANY new ones!

    While this does not seem to be extraordinary in and of itself, it does show me a definite trend in massage conferencing I am in high hopes will continue to grow and develop.

    At the last two Massage Conference / Conventions I have attended, < The AMC and FSMTA> I have seen an influx of new people coming out who have never experienced a trade show before. These are practicing massage therapists who have never had exposure to a conference or tradeshow floor before. This is a VERY good thing for the massage industry, because it means that people who had not been active in the community are now branching out and learning how involvement can benefit us all.

    My litmus test for this new trend is quite simply, our orders. Our company would have <arguably> one of the largest repositories of massage therapist data in the country. If someone works in the massage field, the chances are strong we have their name address and phone number. That being said, we have averaged 25-30% of our total orders being that of people who are not already in our databases. THIS IS HUGE! This is something we have not seen in years, and it is a trend that will be welcomed news by massage associations, distributors, vendors and manufacturers alike.

    I am especially encouraged as I am seeing a rise in spending by therapists at shows. The last two years have been hard on many economically, and with an increase < albeit slight> in spending at trade shows, I am hopeful this is heralding in a stronger industry trend upward. While I am not saying we are back to the levels we saw in 2007-08, I am saying I am becoming ever more hopeful with the positive signs I am seeing in the marketplace.

    I am also excited to see the level of participation from massage STUDENTS! This is a virtually untapped market of folks eager and hungry for information. As evidenced at the last two student events I have attended, the attendance is rising and we are doing a better job overall of bringing these new peers into the community. The FSMTA has SUCCESSFUL START, and this is really a powerhouse event! The American Massage Conference has the SMART FROM THE START event, and it was also a huge success. Finding and informing massage students about events such as this is a challenge, so growth in this tier is truly exciting.

    Forward momentum and a unified community will help us reach our industry goals. Being part of the massage community for me is a blessing. I have met and had the pleasure to work with so many gifted and amazing people. If you have never been to a conference, I encourage you to go! It is an experience not to be missed as the opportunity for education and savings on massage products and massage equipment is substantial. Completely worth the price of admission!

    Read more posts by Angie Patrick at Massage Today.

    American Massage Conference

    Monday, June 6th, 2011

    In The Afterglow…

    By Angie Patrick

    Two weeks after the first ever American Massage Conference, and I am still trying to wrap my mind around what happened last week!

    In Atlanta, Georgia, there was a shift…A shift in thinking, a shift in doing, a shift in energy, and a shift in being. The weekend was filled with amazing education with classrooms at standing room only capacity, and educators that are rock stars in their field.
    The energy of the event was high, and filled with unity and camaraderie unlike anything I had been part of before. The sense of community was palpable in the air, and people took time to share of themselves with one another.

    I think this is in part because of the strength of social media, and the need for people to interact not only online, but in person. The Friday Facebook Pirate Party, hosted by our Beloved Cap’n Phil Mattison, and sponsored by Core Products and Tom Heidenberger of Bon Vital was the talk of the show! People who are “friends” on Facebook had a great opportunity to network and meet face to face many the people they know and follow in the industry. There were prizes, contests, give aways, and more, and it was one of the many shining highlights of the show. For me, this event brought into clear perspective the need we all have to be among peers, despite differences in opinion, belief, philosophy, economic standing, or any other thing that can divide us. At this party, we were all “friends”, whether we had ever met in person before or not.

    This speaks to the human desire to be a part of something; something bigger than just themselves. It is to be part of ONE in which we all belong. We are ONE community, working to make the world a closer, more united body. We are here to preserve that which is precious. This includes many things, but focuses on our planet, our community, our industry, interpersonal relationships and our humanity.

    All of the event sponsors, educators, vendors, attendees and volunteers have my unending thanks for rolling the dice on a new concept in conferencing. The ONE Concept Conferencing methodology, being an untried model, could have had some interesting reception in the community. To be the “FIRST” to do anything is both brave and foolish… but in order to accomplish a thing, someone has to go first. THANK YOU for seeing the value in the concept and for being supporters of our first volley. It is because of YOU that YOUR conference was a success with the following being our final breakdown of attendance.

    The numbers are IN…..1615

    838 Paid registrants
    149 Volunteers
    266 student registrations
    212 Vendors/Presenters/Staff
    150 (app) unregistered walk ins

    So with these results I think it is important to let you know we also hit the demographic we hoped to reach. Through the amazing marketing efforts of MPA Media, the ABMP, Massage Warehouse, our Educators and the AMC, we were able to draw significant numbers of people who had never experienced a trade show before, and who were new to our massage community. This gave them an opportunity to see what the market and community can offer them, and it gave vendors an opportunity to reach brand new potential clients. This is a wheel that continually turns, and bringing the newest members of our massage community to the AMC was one of our goals.

    Plans are already in the works for our SAN DIEGO event, April 20-22, 2012 at the Town and Country Resort. You can expect more incredible networking opportunities, more stellar education, more fun, more fellowship, and more surprises!

    Thank you for making this event so memorable, and we are ready for round two!!!

    Other articles on Massage Today.

    Massage Business Building Blocks

    Monday, May 2nd, 2011

    Business Building Blocks

    By Angie Patrick

    Massage Equipment Amortization 101

    At some point in our lives, we have all had an expectation that was proven to be unrealistic in the normal course of life. This might be expectations we have from family, from friends, from our car, maybe our relationships, even down to the products we buy. I think it is only human; we all want what we want, when we want it, and how we want it. It is the society we live in and it is an incredibly common happening.

    While I am no expert in on human behavior or interpersonal skills, I am an expert on products. And I have had the good fortune to be in this business for over a decade and have pretty vast experience with various manufacturers, products and suppliers. I have seen things happen to therapists and spas in the course of business that could be easily avoided with a little information. Below is some insider information intended to help make buying massage products and equipment a bit easier, whether it be from a supplier or direct from a manufacturer.

    Tips on Buying Goods

    Buying goods should be a task in which you have full confidence. I believe buying Professional Grade Products can help you make certain your products can withstand the rigors of professional repeated usage. Manufacturers and suppliers want nothing more than to please a client. (It is our prime directive!) But sometimes meeting those expectations are not so easy.

    A product warranty is a miraculous thing. Most Professional Grade Products offer a limited or lifetime warranty to protect the buyer against manufacturer defects or shortcomings. These are especially handy when something breaks down within the warranty timeframe, and you can get a replacement or repair in a timely fashion. Often, the warranty is offered as a safety net for the buyer, given the buyer follows and complies with all usage directions and procedures.

    And while manufacturers should have no problem whatsoever in caring for items in the marketplace still under warranty, there is always a segment of customers who have overinflated expectations about product performance. The purpose in sharing the following scenarios with you is not to say there are any issues with particular products, rather to point out some common unrealistic expectations of product performance.

    Scenario One

    Customer: “I am very disappointed with my massage sheets (XYZ product), I am seeing them begin to pill and fade, and I want my money back.”

    Me: “Oh I am so sorry to hear you are dissatisfied, let me pull your order up in my system so we can get your issue handled.”

    After a few moments of searching for the XYZ product in the order history, the manufacturer notices they purchased the item in January 2009.

    Me: “I am looking in the account, and I see this was purchased in January 2009.”

    Customer: “That’s right! I cannot believe how these things are showing wear, I am very disappointed with the quality. What can you do for me here?”

    Me: “Well, how many times a week are these used?”

    Customer: “4-5 times a week, we launder them often.”

    Me: “And just to confirm your usage of these items since 2009 is that correct?”

    Customer: “Correct”

    After some quick calculations, I came to the following conclusions:

    107 weeks in usage
    535 washings
    535 clients
    Original cost: $14.99
    Cost Per Client Use: .03 cents per client

    I shared this with the customer, and suddenly they saw things in a whole new light. Even cars depreciate after two and a half years. And they are not laundered every day! Suddenly, someone who was very disappointed with the product in the beginning was impressed with the same item, once they considered how much use it had provided. They purchased more massage sheets happily. They began to see the product replacement after due course of usage as a cost of doing business rather than a failure of manufacturing or supply.

    Expecting items to last forever with daily and repeated usage is unrealistic. Just as people age, so do products. One way to see if you have actually received substantial benefit from your investment is to amortize the cost of your product across the number of clients seen since you purchased it.

    Another thing to consider is timing. Consider this, you have bought an inflatable Christmas decoration from the Big Box Store down the street and have used it for the past two seasons. Now, in season three, it no longer inflates. But the likelihood of getting a replacement is really remote since it is three years since your purchase, and it might not occur to many to even try. It is accepted that things wear out, or can deteriorate with poor storage and lack of usage.

    Scenario Two

    A customer is opening up a new location, and has ordered various massage equipment from various manufacturers. The items arrived, but are not inspected before they are signed – stating they are in good condition. They are put into a room to store until the location opens, which may well be two or three months later. These items may need to be moved within a facility a couple of times before the facility is ready to open.

    Nearer the opening date, the items are finally opened and it is found the item may be damaged due to shipping, the wrong color, or even non-functional. Obviously, this is a problem. However, because it was not inspected upon receipt, months have now gone by, and the opportunities to file any claims with the shipping company have long passed. Additionally, if the product is just simply the wrong color, or not what you expected, you will likely now have to pay the shipping back to the manufacturer and possibly pay a restocking fee. This is the best argument I can provide for taking the time to inspect your equipment upon arrival and ensure it is in working order. Once you have stored it for months, moved it from room to room, it is very hard to prove an item was improperly working from the start. Many manufacturers are now cracking down on this type of return.

    A business owner/manager/director should be responsible to make sure the items arrive in-tact. If something looks amiss, the packaging is damaged, do not sign the paperwork that says everything is fine without notating on the delivery slip that there are problems with the packaging. Notating it can help the manufacturer file a claim and get your issue resolved far faster with this information, but you have to let the manufacturer know upon delivery. If too much time passes, it will be harder to get your issue resolved. Also, if you are buying equipment that must be assembled, a smart rule of thumb is to do it in the first 30 days following purchase. The reason for this is to be proactive and report any issues with your equipment in a timely fashion to the manufacturer or supplier you have utilized, and gain resolution proactively rather than a delayed report months down the line.

    Making sure your business runs efficiently is in large part dependent on the products you utilize. Taking a moment to consider the information in this article can help you make sure your next expansion goes well with your equipment and product needs. They may also help you determine if there is a basis for complaining about performance or whether it may just be time to replace your goods. As with most suppliers and manufacturers, the whole reason we exist is to serve our customers.

    I hope the scenarios I shared can provide you a behind-the-scenes glance of what may be entailed in a return and how you can help yourself (and the manufacturer) by notating and documenting issues, while considering the age and longevity of usage. No doubt your massage supplier will work hard to provide you the best service possible, and that is made far easier by utilizing these tips along the way!

    Other Articles on Massage Today

    Do Massage Therapists Believe in Magic?

    Friday, February 11th, 2011

    Do You Believe in Magic?

    I wish for abundance for all, don’t you?
    I wish for professional education for all, don’t you?
    I wish for ways to better myself and my business, don’t you?
    I wish there were some magic wand that could make all this happen, don’t you?

    I am not sure about you, but I answered YES to all of the above. But how can you make all these things a reality. How can you begin the wheels of progress turning so that each of these wishes might come true. I personally believe you should first see the greater scale of the goal, and then begin your journey in a space that makes sense to you and is also within your scope of immediate control.
    As much as I would like to change the world for the better, I have to do my part one step at a time. If I look at the entire need in its bulk sum, it can be overwhelming. But if I can break this down into things which I can control, then MASTER THEM, I find I am in a far greater and much stronger place to impact my world for the better.
    It is often difficult to see the needs and feel empowered to help unless your own house is in order. If you are struggling to make it, then seeing a way to reach out and help other s seems more daunting. So how can we begin to impact CHANGE within our own house? I believe we first must recognize the opportunity we have before us to strengthen our own foundations. If you better educate yourself, your business may prosper providing greater abundance for you and your family. And waving the magic wand is not as difficult as you may think.
    Since you are reading this on a computer, then no doubt you are somewhat computer savvy. I have personally been amazed at the plethora of educational resources, free seminars, free webinars, downloadable ebooks, and online conferences spanning across CAM segments these days. Much of this education, instruction, direction and perspective can be found in free massage resources online.

    Read more on Massage Today Link

    Join in the Fun at the Massage School Makeover Celebration!

    Thursday, December 30th, 2010

    Massage School Makeover

    On November 16, 2010, Educating Hands School of Massage in Miami, FL was announced the winner of the very first Massage School Makeover. On January 6, 2011 the Massage School Makeover Team will arrive in Miami to furnish Educating Hands with over $80,000 of products and services donated by Professional Product Partners. Everyone is welcome to join in on this 3 day celebration!

    Thursday, January 6, 2011
    11:00am – 3:00pm
    Live entertainment and an award ceremony led by Massage Warehouse’s Angie Patrick.
    Massage School Makeover Team arrives at Educating Hands with a truckload of products! Volunteers are needed to help unload the truck and unwrap the gifts.

    Friday, January 7, 2011                  
    10:00am – 6:00pm
    Sponsor Spotlight – Several of massage’s top teachers, product specialists and industry leaders will be sharing in the celebration and demonstrating products.
    Silent Auction – A silent auction will be held Friday and Saturday where you can bid on seminars, ballet tickets, professional and student massages, and much more!

    Saturday, January 8, 2011      
    10:00am – 6:00pm
    Holistic Therapy Clinics & Movement Classes – Get a massage or acupuncture treatment or participate in a movement class!
    2:00pm – 4:00pm
    Open House – Check out the new Educating Hands Facility with all their new products! Refreshments provided.
    4:00pm – 8:00pm
     Educating Hands Holistic Flavorings

    To RSVP, call (305) 285-6691. For more information, please call Angie Patrick at (877) 404-0447.

    Educating Hands School of Massage
    3883 Biscayne Boulevard
    Miami, FL 33137
    (305) 285-6991

    Seminar Raises Over $10,000 For The Massage Therapy Foundation

    Friday, October 15th, 2010

    The recent seminar “Whiplash, Spinal Trauma and the Personal Injury Case for Today’s Massage Practitioner” raised over $10,000 for the Massage Therapy Foundation.

    The Foundation is thrilled with this significant donation, and is grateful to all of the sponsors and volunteers for their generous contributions, which made the seminar a success. Sponsors included Cortiva Institute, Performance Health, Massage Warehouse, and Kinesio Taping. The workshop was attended by 40 students, and 12 acclaimed speakers donated their time and expertise.

    Diana L. Thompson, LMP, seminar coordinator, instructor, and Immediate Past President of the Massage Therapy Foundation, said, “The atmosphere was quite festive: Attendees loved knowing that their money was going to a good cause that would give back to them in the long run. All the presenters donated their time, making their presence feel special. The sponsors donated not only money to the Foundation, but supplied giveaways to the attendees. One attendee said she felt like she was on the Oprah Holiday show–lots of big-name presenters and great gifts that not only benefit the attendees, but their clients as well. Everyone benefited from the seminar.

    Diana Thompson, LMP, demonstrates the use of Kinesio Tape About the Seminar

    (more…)

    The Soma Institute to Provide Clinical Massage Therapy at the Bank of America Chicago Marathon

    Thursday, October 7th, 2010

    CHICAGO–(BUSINESS WIRE)

    The Soma Institute will provide Sports Massage to participants in the Bank of America Chicago Marathon. Soma has provided Clinical Massage Therapy at the Chicago Marathon for the past eight years.

    In addition to those students who will be providing Sports Massage within the Main Hospitality Area, approximately 30 Soma students will be selected to work in the Main Medical Compound based on the set of criteria established by Mike Hovi, the Program Director of The Soma Institute and President of the Illinois Chapter of the American Massage Therapy Association.

    It’s amazing to me how students react when they see real pathologies that they have only discussed in class,” states Hovi. “It’s a real eye-opener for the students and for the instructors training them.”

    Hovi has spearheaded Soma’s efforts in providing its students with real-world, hands-on experience. He has brought Soma students to the Chicago Marathon ever since Soma began volunteering for Chicago events in 2002. It’s an example of Soma’s long-term Commitment to Excellence and its efforts to build public awareness of the health and sports performance benefits of Clinical Massage Therapy.

    Link

    Corporate Responsibility

    Wednesday, October 6th, 2010

    By Angie Patrick

    People often throw this term around, and we hear it in the media quite often: businesses claiming greater responsibility for the community they serve and the environment that surrounds them.

    But what does this really mean?

    Well, I am in no position to speak for other companies out there. I am not a high priced business analyst who has metrics and measurements that define what these words should mean. I am, however, someone who is lucky enough to work with a company that does so much to give back and support the industry we depend upon as well as make changes to our marketing practices to reflect a greener and more eco friendly way of doing business.

    In my eyes, our community of Complementary and Alternative Therapy Practitioners are a somewhat finite group. This group is focused on wellbeing for the mind, body, spirit, planet, and wallet. Our company is also focused on these aspects of wellbeing, and works diligently to contribute towards growth and empowerment in the following ways:

    From a marketing perspective, we have reduced the number of catalogs being produced and mailed and have begin a new era for Scrip Companies by implementing an E-Catalog online at Massage Warehouse. This helps alleviate paper waste, and allows us to better streamline order entry, saving time and energy.

    We produce more email outreach blasts to inform our clients of the great deals and offers we have going on to reduce the need for flyers and mail outs, thus reducing the use of paper, postage and energy in production.

    In our warehouse, we utilize Blown Air Bag technology to utilize as packing material. This eliminated “peanuts” which take eons to degrade in landfills, as well as paper or other packing materials which waste our biological resources.

    In our private brands, we continue to create greener products like out Lotus Touch Organic Naturals line, and we work to bring in and showcase products made with green manufacturing practices and utilizing raw materials that are renewable and sustainable. See our GREEN AWARE symbol in our catalog and on our website.

    And from the industry perspective, we are involved in several projects which bring a higher standard of participation and awareness throughout the community for Massage Therapy Research, Professional Grade Products, and utilizing Social Media as a means of marketing, which is an extremely eco friendly manner to promote your business.