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  • Archive for the ‘Massage Tips’ Category

    Low-Cost, Low-Tech Solutions to Gain Massage Clients

    Friday, May 20th, 2016

    Low-Cost, Low-Tech Solutions to Gain Massage Clients

    By Angie Patrick

    Gaining and retaining clients is one of the most important tasks you will face in your career as a therapist. You may be one of the world’s most naturally gifted therapists, proficient in multiple modalities, with a strong and impressive education and certifications to cover the walls. You may have a beautifully finished table, with the most comfortable and luxurious appointments, and a treatment space that is tranquil and healing. You may even have harps and violins playing live in your space! But in the end, none of this is financially fruitful for you if the client does not know about it, experience it, and return for more.

    You may think your role is that of a therapist; but as an entrepreneur, your role is far wider than that. One of the most important roles you fill is that of being a proficient marketer. Marketing is not scary, and in reality, it can be quite fun. Even if it is not in your nature to “sell,” you should definitely learn how to gain interest for your practice with the public, give a compelling and interesting reason for them to try your services, provide a unique and positive experience whilst on your table, and learn to engage them on a regular basis to keep them coming back for more. I know there are therapists out there who are not tech savvy, or are afraid of building business pages on social media. What I am about to share with you is about as low-tech as you can get, so anyone can do it. This process is really not as hard as it sounds, and if you can think a season, a need, and a likely place to find candidates, you can build on that.

    Starting with a Season

    Let’s use spring as the example. We all love spring, and with the flowers and blossoms come a number of opportunities to utilize in order to reach out to potential clients in a meaningful way. Spring is a season when people get out into the yard and begin caring for their lawns, pools, and gardens. After long months of looking at the inside of their homes, they look forward to the time when they can get in the sunshine and work up a sweat. While everyone can appreciate the work that goes into keeping your place in tip top shape, this can also mean these clients with green thumbs and sparkling pools have sore muscles. This would be the need, a potential client in need of massage to help with sore muscles after overworking them. In order to find likely candidates who may be experiencing issues, consider reaching out to your local nurseries, home stores, and pool supplies and see if you can leave a stack of business cards along with a framed sign with the details of your business, perhaps with the targeted message concerning your skill at helping with sore muscles resulting from gardening. Include an introductory offer, specially priced for customers of the business you have targeted. The business you approach will see this as an added benefit for their clients as you have a deal created specifically for them, and the client will feel a connection as you are speaking to the very thing they are experiencing at the moment; sore muscles from yardwork.

    Another example

    Consider spring as an opportunity to reach out to those who have been held captive by winter, to escape and go out to play the sports they love. These might include golfing, rock climbing, softball, baseball or even fishing. All of these sports require repetitive motion, and with this kind of motion, the opportunity for injury or soreness abounds. Sports massage is a highly sought after skill set, particularly if those who are playing the sports have been less active over the winter, or are weekend warriors. Let’s take the same idea we had for the home improvement clients, and apply it to these sports enthusiasts.

    You can reach out to golf courses, indoor sports arenas, sporting goods stores, and pro shops with the same outreach request. You can even target your local gyms. Tailor the message to meet the client needs of the establishment you approach. For example, you might look at a fishing pro shop, and have your sign speak about being sore from reeling in “the big ones,” and how you can help relieve some of the shoulder and lower back issues these sportsmen may face.

    You can likely come up with a number of scenarios and places you can connect with in order to reach potential customers. In every case, you should provide an incentive for them to call in the first place. An appealing introductory price is a great start. You may also wish to include an incentive for an additional perk should they also bring a friend. This perk can be an add-on treatment at no charge, or a small gift with purchase. Maybe even a deal that allows the client to buy one treatment session, and get another for a friend at 25% off. The goal is for them to bring you another potential client to the table, and allow you the opportunity to book them an appointment as well.

    Once you have established your relationship with the businesses in allowing your cards and information to be shared on their premises, you might inquire if they have a weekly, monthly or quarterly newsletter that goes to their clients. In many cases, these businesses market in a host of arenas, not the least of which may be a targeted email to their client base with information the client may wish to read. If they do, you should inquire as to whether they would entertain an ad, or an offer for your services to be included. They may well charge a fee, and if so, weigh out the cost to see if it makes sense for you and your budget. Seeing your business name in alignment with a company they already frequent and trust can serve as a manner of endorsement, and keep your name top of mind should they have a need, or hear of someone in need of a therapist.

    Once you have a robust list of clients, you should consider your own newsletter. In this newsletter, you can share information that massage clients may find interesting. You can create your own content, or you can also share research findings showing the efficacy of massage therapy in specific instances. In each newsletter, I would suggest making an offer of some kind to engage the client, and compel them to book an appointment. Again, this can be a discounted price, a buy one get one offer, or even something as simple as a free beverage in the quiet room before a treatment. Your imagination is your only limit.

    In a world filled with technological marketing solutions and social media advertising, it is still possible to find ways to inform the public of your existence, your abilities, and your business using a less technical approach. This is not to say you should forsake all technology. In fact, I suggest you do embark on educating yourself on the proper uses of social media, online marketing and website development. But if you are looking for grass roots, low cost-low tech means to get the ball rolling, I am in hopes you will find these suggestions of use. I would love to hear your success stories. To share your grass roots marketing story, email me at apatrick@massagewarehouse.com.


    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse for your massage supplies, salon equipment and supplies and spa equipment and supplies needs.

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    Seeing the Mess Right in Front of You: A Spring Cleaning Checklist

    Wednesday, March 23rd, 2016

    Seeing the Mess Right in Front of You: A Spring Cleaning Checklist

    By Angie Patrick

    We have all done it. When left to our own devices in waiting rooms, exam rooms, massage rooms, gyms and other healthcare-related locations, we all either consciously or subconsciously do a mental sweep for cleanliness. We all want to believe the place in which we visit and choose to place our trust keeps an orderly household and is free from cross contaminating issues. And whether we are aware of it or not, a mis-step here by staff or the proprietor can color your thinking of the practice or facility. We hold these providers to a higher standard of cleanliness than we often do within our own homes. Finding something that goes against your expectations for cleanliness can indeed sour your confidence in the provider a bit. Depending on the offending infraction, it may even result in you leaving the provider in search of cleaner grounds.

    The Waiting Room

    Let’s start with the waiting room. You may be thinking, “How much could possibly go wrong there?” Well, it is more than you think! The waiting room is the very first impression the client gets of what may lay ahead. Consider your clients sitting idly by, waiting for you to be clear of a previous client. What are they doing while they wait? Some are looking at their phones, checking email or web surfing. Some may be looking at magazines you have placed in your waiting area. Others may have nothing else to occupy them besides looking at your room and inspecting the elements within it.

    Have you looked at the corners both high and low? Are there dust bunnies or cobwebs? Sometimes, behind the door can be easily missed by staff and cleaning crews and may well need attention. If you have artwork hanging, have you looked at the glass and frame for accumulated dust? Are your tables, shelves and counter tops free of clutter and dust? Are the plants healthy and watered? Do your retail offerings look tired and old? Does your retail display have gaps or need replenishing? If you have magazines, are they current or are they 6 to 12 months old? Missing these key areas can give your client the mental image of your practice being one that pays little attention to detail. If that is not the impression you would like to leave in the mind of your client, take some time to look at your waiting area with fresh eyes and work to declutter and cleanse the space.

    The Treatment Room

    Next, let’s discuss the treatment room. In this space, your client may disrobe, place personal items someplace within the room, and avail themselves to the comforts of your table. Beginning from the moment they enter the space, what are the first impressions? Does it smell clean or of essential oils, or does it smell like the breakroom with lunchtime leftovers from the previous night’s dinner? If you work in your home, does your cat box or other pet odor greet your clients upon entering? Does your space please the olfactory senses, or are there any faint unpleasant odors? If you cannot tell, ask a friend to check this for you periodically, as you may no longer be able to detect any unpleasant scents.

    Visually, inspect your treatment room for many of the same issue we inspected the waiting room. However, in this case, you are going to go a step or two further. Consider what the client sees in your room from several perspectives, first being standing upright and walking into the room. What do they see at eye level and on the floor? When they look up, are your light bulbs all operable? Is there adequate lighting for them to complete tasks involved in preparing for treatment? Is there a place for them to place their personal effects with care, and not have them simply tossed on a chair? Is the place for their personal items something that can be wiped clean between clients?

    The second place of inspection should be from a table perspective. The client will be spending a great deal of time here, and unless you get on your table and take a look, you may be missing some cleaning issues. Are the shelves, cubbies, counters and table tops seen from this angle free of dust, prints and debris? Are your chair legs free of dust and webs? As you will be able to see the underside of tables and carts, are there cob webs there that need to be removed? Look at the carpeting or flooring directly under the face cradle. Is it clean and debris free, or can the ghosts of salt or sugar granules from previous body scrubs be seen? Look at the waste baskets and specifically under toe kick plates of cabinetry for any gum wrappers, cough drop wrappers, or other trash lurking there.

    Since we are discussing impressions from the table perspective, let’s objectively examine the table additives you use daily. Starting with your table warmer, look at it closely and inspect the wiring to be sure you have no signs of stress. Further, touch it yourself and insure you have no hot or cool spots. Consider your table warmer as a consumable product, because it truly is. Given its use day in, day out, for hours a day, you can rest assured these will eventually need replacing.

    The same will hold true of your linens. With fresh eyes, take a long look at the linens your clients encounter. These linens are likely washed daily, or at a minimum several times weekly. This is as much as three to five times more often than your household bed linens, and with this much use and laundering, these too will begin to show signs of wear. Beyond visual inspection, touch and smell them and determine if they are fresh, soft and comfy, or if they have begun to pill and shed. Sheets are also a consumable product, and should be replaced once they become worn and no longer convey the image you wish to project of your practice. While these linens may no longer have a place in your practice, consider donating them to homeless shelters. If you have no homeless shelter in your area, consider these as a gift to your local animal shelter. They still have life remaining in them, so put them to great use.

    Lastly, take in a visual evaluation of your treatment space from chair level. If the client uses a chair to re-dress following a treatment session, look at what they see from this seated perspective. If you have supplies on counters or carts, are they organized and housed in a sanitary way? If you have plants, again check to be sure they are not dry or dying. If you have chair rails, have they been wiped free of dust? If you have a mirror in the room for the client to use when re-dressing, is it free of smudges and prints? Has your waste basket been emptied prior to each client? If a client sees the same trash twice in separate visits, you may never see the client again and have no reason why they left. Unless you inspect from each and every angle you may not catch it all.

    These suggestions are to coincide with your regular disinfecting and cross contamination prevention. Be sure you utilize the proper cleaners and adhere to all your national, state, county, province or city regulations regarding the sanitation of your space and the spread of germs and pathogens. While you may well be diligent in the disinfecting of your space, some of the items mentioned in this piece are easy to overlook, and can lead to the client having misconceptions about your practice. Taking a little extra time in making sure every item and every space your client encounters is free of any trace of previous clients is paramount to a positive impression being left in the mind of the client. They will feel well cared for, protected, and confident in your ability to provide quality treatment in a clean and well-kept environment.


    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available. Rely on Massage Warehouse massage therapy supply, salon equipment and supplies and spa equipment and supplies needs.

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    What Do I do AFTER Massage School?

    Thursday, February 4th, 2016

    What Do I do AFTER Massage School?

    When you went to massage school, you were trained by a specialist.  How do you know what you are trained to do?  What does your training mean?  How do we discuss what we do? If you were not trained by a specialist – trained in the general sense – you may not be able to speak specifically enough about your work to call it “specialized.

    Massage school may or may not be what you expected it to be.  Most school owners and instructors are specialists, meaning: they have taken their basic training and focused the development on their practice in one or two techniques or modality areas.  I had an instructor named Jon Heart.  He was one of the major influences in my practice when I graduated. He is an amazing deep tissue massage instructor; however, he did not make me into a well-rounded therapist.  Most of us did not expect to practice in the professional world exactly what we learned in massage school.  But after we get done with our massage programs, can we say what it was all about?

    Most of us graduated from massage school and we started looking for job.  Many of us took the first job that came along.  The location at which we are employed does not necessarily mean we are “a Spa Massage Therapist”.  I work at a spa and a massage clinic.  I can talk about Kinesiology in either setting, and I build my client base in both settings.  The best way to look at what you do is not based solely on the location of your practice: look into what specialty you enjoy and will continue to study in the profession.

    Massage school is just the beginning; however, at the end of your training, you need to ask yourself “What does my training mean?”  The biggest challenge in teaching is effectively communicating how and what to study.  If you had a teacher who pushed you to look at specific topics you would find out the answers s/he is looking for.  Hopefully, you also applied some of the information and started thinking logically about the concepts being presented.  If you were never introduced to ideas, you probably wouldn’t have expanded your knowledge of the subject.  I can see several categories of massage therapist that initially produce a type of trained massage therapist in our field.  Below are the categories I am suggesting to the profession for training.

    A classically-trained massage therapist graduates with entry level knowledge and performance.  These types of massage therapists can also advance in classical training by expanding their knowledge of Swedish techniques.  These basic skills are where a massage therapist with a minimum of 500 classroom hours in massage school will most likely graduate.  If you are a classically-trained therapist, that does not mean you cannot change your practice, it just means you need more education/experience to become additionally specialized. I would say many massage school graduates come out classically-trained and start working for an employer that does not require more.  If this is your passion, embrace it and love the wonderful work you will continue to do.  You will change many people’s lives and make many people happy.

    Hints: You most likely have a routine or standard massage that works well for you and is very patterned.  You ask about medications and injuries to avoid contraindications and provide a safe massage experience. You usually refer to strokes and their therapeutic benefits to explain why massage is good for your clients.

    A clinically-trained therapist usually looks at the physical status of the client before making a treatment plan.  This includes any number of pathologies, ranging from a sprained toe to many forms of cancer.  Most clinically-trained massage therapists do not start this way.  Being specialized in this sense requires advanced training, beyond classical training, that prepares you for application of a specific technique for a specific condition.  I believe one of the biggest things that sets these therapists apart from classically-trained therapists is their willingness to work with clients who are in many different stages of illness, from the athlete to the hospice patient: each client is very unique.

    Hints: You ask your clients what issues they are having so you can focus on it.  You want a complete health history to make sure there are no medication or systemic or specific health issues you may need to consider.  The bigger the health issue, the more excited you get to see what you can do for the client. You usually work in collaboration with or actually inside a medical facility (doctor, doctor’s office, hospital, pain management clinic, rehabilitation facility, etc).

    Spa- or Service-Trained:
    A spa- or service-trained therapist will be most successful if they study sales, product placement and the art of ambiance – customer service is a high priority.  All therapists need to be able to sell their services or they will not have a strong business or strong support for their employer’s business.  Service training will give you the ability to expand on your business.  Many massage therapists who worked as waiters or waitresses while in school received this training as they prepared for their profession.  Just because you are a good massage therapist does not make you a good salesperson and vice versa.  Product knowledge and research are key to this profession.

    Hints: You want to know what is in everything: all your products, all your supplies, and how to maximize the client’s benefit with the most skill.  This usually includes specialty in hydrotherapy, aromatherapy, skin applications, and advanced customer communication skills.  You ask about pathology so you can see if there will be any reactions to the products you regularly use.

    Energetic training for a therapist can be quite rigorous.  Some therapists have this information come naturally to them.  Others are advanced practitioners of the quantum realm.  From Reiki Masters to quantum healers, this training includes more than just touch.  Some specialists can operate without touch, however, to keep it in the profession of massage therapy (not of Bodywork, as well) we categorize only therapists that use hands-on techniques or use the other only in conjunction with hands-on work.

    Hints: You usually look to something outside the musculature for cause and effect.  You want to know more than just what activity they have been doing, but sometimes how they feel about doing it.  You ask about health history to see what the effects maybe by changing the energetic body to help.

    Combining these Training types can give you a specialty that many others may not have.  However, if you are mediocre at practicing or applying many of these types together, in one practice or service menu, it is going to be tough to stand out and be successful in any one of them.  Remember: if you do what you love and love what you do, you will find a reason to be successful.  Massages can rarely feel like an hour when you go beyond your massage school program: reach out to the specialty that interests you at this point in your career – integrate new techniques and modalities that help you put your practice in a class of its own.

    To improve your training I would suggest the following online courses provided by www.MassageWarehouse.com

    Nathan J. Nordstrom LMT LMP BCMT

    Educated Touch

    P.O. Box 329

    Oakesdale, Washington 99158



    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply, massage tables and spa equipment needs.

    Strategic Income Planning

    Wednesday, December 9th, 2015

    Strategic Income Planning

    Painless Tips To Make More Money In 2016

    By Angie Patrick

    Who doesn’t enjoy a raise? A raise means someone acknowledges you and your efforts for another year of service. It means you have performed well at a certain level and now it is time to reward your efforts by raising your earnings a little.

    A raise is something we have all come to think of a synonymous with doing a good job and being rewarded for that good job in a monetary way by our employer. No, I do not believe anyone ever said, “What? A raise for me? No Thank You!”

    But what if you are self-employed? What if “the boss” who so graciously divvies up raises happens to be the same person as the purchaser, the scheduler, the therapist, the marketer, the janitor and the chief bottle washer? How do you give yourself more money from a business you think you run like a tight ship, and a workload and that is at maximum capacity? You look for new ways, that’s how. Money hides in the darndest places, and finding ways to eke out a couple more percent here can add up to a net pay raise overall for you. I want to look at a few places your money is hiding from you, and give you a few tips on how to coax it back into your pocket.

    Preventing Client Churn

    In most businesses, churn happens naturally for a variety of reasons. But sometimes, it is because of specific reasons and these may well be reasons you have control over. Before we can look at why customers leave, we need to first have a means to identify they have left.

      Now, I understand many clients come for a specific issue and then once that issue is resolved, they stop coming. We all want to be known as the therapist who helped Jimmy with his frozen shoulder before his big golf game. But do we just accept Jimmy will not be returning because the issue has found resolution? When this happens, do you just allow them to go or do you offer other means to serve their needs and provide education to support this? I am sure you are familiar with the old adage, “An ounce of prevention is worth a pound of cure.” These are clients that have experienced your talent and skill first hand, likely are candidates to continue to visit you to prevent issues. It takes education on the importance of prevention and the means to keep in contact with that client long after the initial issue has resolved. A client who knows you will likely return if they have received good service, been treated well, and have seen the value in what you provide. These same clients that are now better as a result of your care may well wish to remain under your preventative care to ward off future issues. This is a client you can count on, and can rebook. But if you just allow them to leave without providing alternatives, you have to work hard to find a replacement client.

    When a client does make the decision to leave, do you ever learn why? Do you notice they are no longer booking with you? It is more common than you might believe to have a client slip through your hands unnoticed. Having a means to track client visits and reach out to them on a regular basis is important. Whether you do this through personal calling, a newsletter, or email; customer outreach is hugely important to a successful practice. Knowing when a client leaves as early as you can detect it, will give you the ability to call and check in with them and learn if they are in need of making an appointment or have moved on to other pastures. If they have moved on, I always think it is important to try and determine what prompted the decision to leave your practice. This conversation need not be confrontational, but more informational. Perhaps they had a bad experience, one for which you were wholly unaware. Learning about it and finding the root cause to prevent re-occurrence can save you future client departures for the same reasons.

    The money and time spent keeping a client is far better spent than spinning through new client after new client that seldom return. I am not advocating fabricating reasons or issues that compel your client to return out of fear. I am advocating your taking a preventative stance, and sharing with them what you know to be true. Regular massage brings along with it many significant health benefits. Educating your client on the benefits of regular massage can help you keep your client happy and satisfied, and your booking calendar full.

    Eliminate ” No Show” Clients Early On

    We all have them, those client that book a block of time, and then on the day of appointment they don’t show up and you find yourself sitting on 60-90 minutes of booked time. This happens and is part of life, but working to nip this behavior in the bud is the best means of prevention. There are a few ways you can help alleviate this issue.

    First, consider spending time the day before reaching out to your clients by phone to remind them of the appointment. Sometimes, this will enable you to learn ahead of time any challenges the client has come across in making the appointment allowing you time to rebook. Second, consider a ” no-show” fee. If a client has booked with you and fails to show without contacting you in enough time to work to rebook the time, then a fee could be charged. Having explained this fee and the consequences up front can help eliminate this issue fully. No one wants to pay a fee, but additionally, no one wants to be “surprised” by one either. Clear guidelines need to be set up and discussed before a client books so they know what to expect.

    Lastly, most people want to be respectful of your time, but will take any slack you allow them. Make sure you have clear guidelines as to when to show up for an appointment, and when the appointment is over, regardless of late arrival.  If a client arrives late, still see them, but being clear that they have taken up their own appointment time in being late ahead of time makes for a less uncomfortable exchange and can help prevent lateness the next time.

    Remember, your time is your money. When you allow your time to be wasted by clients who don’t show, or are chronically late, it is you who pays for it. Think carefully about these issues and find a place of comfort you can live with and then inform the clients of your policies. They will work to adhere to your guidelines, and when they cannot, they know what to expect.

    Supply Chain Management

    As a therapist, you are a consumer of professional products, specifically related to the work you do. Have you ever considered how you purchase your goods as a means to add black ink to your bottom line? Having a strong understanding of your supply needs, timing, and consolidation of purchases, as well as how you choose to pay for them can save you money.

    Let’s say you are a therapist who orders just what is needed, just in time for the previous product to run out. You order weekly, or perhaps every other week, and order just enough to satisfy the needs of the next two weeks. This is called “Just In Time” ordering, and can work for many. However, if you take a step back, and look at your overall purchases for a three month period, you may be able to detect a specific pattern to your needs. Once you can determine what goods you will likely need for the coming quarter, consider buying these all at once. Look online for price breaks on your favorite brands, or freight incentives, and consider buying in bulk. You can save significantly by the gallon if you go from buying five individual gallons, to buying a five gallon pail. The savings are real and are important enough to take a longer look into what else you may be able to buy quarterly instead of bi-weekly.

    Once you have determined that you may well be able to save not only money, but time when you place the planned quarterly order, you may want to consider how you pay for these goods. Many opt for paying cash or using a debit card. This is always good, and can give you real-time accounting of what money you have right now. But with a little forethought, you can structure these buys to provide you rebates, points or cash back on the goods you know you are going to need anyway. In my experience, I have seen successful businesses have a business-only charge card and they search for the ones providing the greatest loyalty benefit to the business. Maybe you prefer a percentage as cash back of purchases, or perhaps you would like to earn points towards a personal reward like that set of gourmet pots and pans you have always wanted. Using a card for these purchases, then paying the card off in full monthly, will help you take advantages of the benefits of using these cards and still alleviate the interest if paid in full each month.

    Hire an Accountant

    I know, it sounds scary, but believe me when I tell you, your accountant will always help you stay on the right path and help provide direction in a whole host of ways that ultimately save you money. This is the single best piece of advice you can be given in my opinion, and here is why: Do you know what education expenses are deductible? Do you have all the answers in regards to claiming a client gift or dinner, what is deductible and what is not? Do you know if you can claim attending conferences and what mileage can be claimed? How about association fees, or other business related forum fees? Most people don’t have this committed to memory, and chances are this is not your center of focus either. Just as your clients hire a professional in your field to provide them with solid advice and care, you should do the same when it comes to your money and the care of your business.

    When you hire an accountant, you can let them manage all the financial issues you may or may not have been doing correctly, thus allowing you to focus on building your business and retaining clients. They can worry about filing taxes, returns, exemptions, deductions, and all those things most of us find nebulous at best. An accountant is certainly handy to help you put accounting management tools in place so you can also have greater visibility to the overall financial health of your company. Obtaining the advice of this type of professional is a smart business decision and one that will save you from mis-steps and pitfalls often made when braving these endeavors on your own.

    Ultimately, in order to save yourself the maximum amounts of time and money possible, you need to take a close look at your processes, how you do things, and seek ways to improve or streamline them. No doubt, when you take each part of the business management role you play and look to find sleeker more streamlined ways of management, you will not only save time but money, too. For most of us, these two things are one in the same. Any time or money saved can be spent doing things you enjoy, spending time with family, or even just reinvesting it into your business. Isn’t this the same we would do with a raise from an employer? Take a weekend, and re-evaluate where you can streamline and consolidate, or improve processes like retaining clients and re-booking. Doing so now can net larger dividends for you in 2016!

    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply, pedicure tools and spa equipment needs.

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    Café Brulée Indulgence Signature Massage Treatment by Biotone.

    Monday, September 14th, 2015

    Café Brulée Indulgence Signature Massage Treatment by Biotone.


    This full body exfoliation uses a Café Brulée sugar body polish made with pure cane sugar, fine ground coffee and natural exfoliant seeds in a creamy, thick buttery base. Use in combination with warm wet towels to slough away dead skin cells, revealing beautiful, radiant, youthful skin. Then cocoon your clients with a silky layer of Cocoa Comfort Massage Balm with Aloe Vera to hydrate and moisturize. Finish with a relaxing massage, leaving the skin with a natural glow.

    Biotone Sugar Body Polish Cafe Brulee 12 Oz


    Café Brulée Sugar Body Polish 2oz

    Cocoa-Comfort Massage Balm 1.5oz


    2 Rubber spa bowls

    6 warm, moist hand towels


    1. Add 2oz of Café Brulée Sugar Body Polish in a rubber spa bowl.
    2. Add 1.5 oz of Cocoa Comfort Massage Balm in a rubber spa bowl.
    3. Apply 2 oz of Café Brulée Sugar Body Polish following the BIOTONE protocol* for exfoliation.
    4. Apply Cocoa Comfort Massage Balm in an even layer to each part of the body, *while quickly covering each area with plastic wrap. Cover client with towel to keep warm.
    5. While standing at the head of the table, pull up all layers of sheets, thermal wrap and blankets, cocooning the client.
    6. Allow the client to rest wrapped for 15-20 minutes. This is an ideal time to incorporate a face or foot massage into the treatment.
    7. Remove plastic sheet, and perform a finishing massage treatment with the Cocoa Comfort Massage Balm.


    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and spa equipment needs.

    Introducing The Pink Grapefruit “Squeeze” – A Signature Massage Treatment from Bon Vital’

    Friday, September 4th, 2015

    Introducing The Pink Grapefruit “Squeeze” – A Signature Massage Treatment from Bon Vital
    Tantalize your senses. This refreshing massage also includes an exfoliation on the hands and feet that will leave you rejuvenated and balanced. Bon Vital Products needed: Original massage Oil with Jojoba, Grapefruit Essential Oil, Pink Grapefruit Sugar Scrub, Pink Grapefruit Body Silk, Grapefruit Aromatherapy Essential Roll-on, several warm, moist towels and some dry spa towels.

    Time: 90minutes – Approximate Cost per Treatment: $7 – Recommended Charge per treatment: $125-$175
    To prepare the signature massage oil, add 3-8 drops of the 100% pure essential oil to each ounce of the Original Massage Oil with Jojoba. Gentle shake the container to combine the oils.

    Bon Vital Spa Sugar Scrub 8Oz Pink Grapefruit


    In a supine position
    1. For the Face
    Put a few drops of the blended oil on your hands and rub together vigorously. Placing the pads of your thumbs on the center of the forehead, massage the “third eye” in a clockwise, circular motion and massage the temples with the pads of the three middle fingers.

    2. The Scalp
    Apply a few tablespoons of warm grapefruit oil blend to the upper forehead just above the hair-line. Next, comb through the hair with your fingers for a few moments and end by wrapping the hair and scalp with a warm, grapefruit-infused towel.

    3. The Upper Extremities – includes a scrub
    Moving to the right hand and arm, apply the blended oil over the entire region. Place a quartersized amount of Pink Grapefruit Sugar Scrub in your hand and massage it over the oiled arm, using the heel of your hands, compress, squeeze and lift the forearm and upper arm. With a warm, damp towel remove excess sugar scrub. Apply compression strokes on the hand, forearm, and upper arm by gently squeezing the extremity from distal to proximal. Apply Pink Grapefruit Body Silk to the freshly scrubbed arm. Using the heel of your hands, squeeze the tissue, finishing with effleurage. Repeat on left arm.

    4. The Lower Extremities – includes a scrub
    Move to the right foot. Massage in the Grapefruit oil to the lower and upper leg with a medium pressure. Apply Pink Grapefruit Sugar Scrub to the right foot and lower leg. Wrap the foot and
    lower leg with a warm, damp towel. With the towel wrapped around the right leg, compress (squeeze) the tissue under the towel. Repeat on the left leg. Return to the right leg and remove the towel and the excess Pink Grapefruit Sugar Scrub. Repeat on the left leg. Massage in the Pink Grapefruit Body Silk starting with the right leg and moving to the left leg.

    5. Turn the Client Prone
    Starting with the right leg, Repeat step 4.

    6. The Back
    With a light amount of blended oil, apply the oil over the entire back. Using your forearms, glide over the erectors starting at the Lumbar area finishing at the upper traps. Apply Pink Grapefruit Body Silk to the entire back using your choice of massage techniques.

    7. The Finish
    A final application of the Grapefruit Aromatherapy Essential Roll-on to the pulse-points of the wrists and neck, bi-laterally will add to your client’s feeling of being refreshed, rejuvenated and energized!

    8. The Take Home
    The cost of the Grapefruit Aromatherapy Essential Roll-on is baked into the treatment. Give the Roll-on to your client encouraging them to continue their spa experience at home.*Recommended: have the Pink Grapefruit Sugar Scrub and Pink Grapefruit Body Silk available for resale.


    At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and spa equipment needs.

    Berry Beautiful Feet Signature Massage Treatment by Biotone

    Friday, August 21st, 2015

    Berry Beautiful Feet
    Signature Massage Treatment by Biotone

    Pamper your client’s with a luxuriously rich foot treatment containing decadent aromas of fresh picked raspberries and made with a blend of skin loving moisturizers and nature’s gentle buffers. Follow with a deeply hydrating, mineral rich rose mud from the Province region of France. Then massage to rejuvenate feet with a quenching, lightweight formula of sweet scented Pomegranate & Cranberry Massage Lotion.

    IngredientsBerry Beautiful Feet Treatment
    Berry Buff Sugar Body Polish…………………………….1/2 oz
    European Rose Mud……………………………………………1 oz
    Pomegranate & Cranberry
    Hydrating Massage Lotion……………………………….1/2 oz

    •3 Rubber Spa Bowls
    •4 hot, moist hand towels
    •Plastic wrap

    Session Time: 30 minutes
    Recommended Price: $35 – $45
    Cost Per Treatment: $4.80

    1. Smooth Berry Buff Sugar Body Polish over the entire right foot. Apply in small circular movements – paying special attention to rough/callused areas. Repeat on the left foot.
    2. Remove the Berry Buff Sugar Body Polish with a hot, moist towel.
    3. Warm European Rose Body Mud prior to application.
    4. Apply the European Rose Body Mud to the entire right foot using small circular movements, repeat on left foot.
    5. Cover both feet with plastic wrap and a bath sheet. Leave on for 5-10 minutes.
    6. Remove European Rose Mud with a hot, moist towel.
    7. Complete the treatment with a quick foot/lower leg massage using Pomegranate & Cranberry Hydrating Massage Lotion.

    Retail Offering

    Friday, December 12th, 2014

    Massage Retail Offering

    We know this business.  We have been around long enough to know this time of year brings some unique earning opportunities for you and your practice, spa, school, clinic or franchise.  Seasonal offerings can mean more profit for you. Whether you offer seasonal treatments, or a retail offering with a focus on gift giving, your business can benefit.  Not only does it make sense to beef up your retail offering with gift items, but selling your own services as a gift is a natural! Gift certificates mean money now for work later! Gift Certificates can also bring you new clients.  When someone thinks highly enough of your skills to buy a gift certificate for a gift, this testimonial is more valuable than gold! All you have to do is ask for the next appointment!  In this issue, you will find many ideas for seasonal treatment offerings and retail ideas designed with your success in mind!

    Consider massage warehouse your portal to profits! I encourage you to check out the incredible seasonal scents of our Keyano lines. Build a new “Limited Time” menu offering and your clients will line up for the treatments!  Think about the gift giving needs of your clients, and create a well planned gift for them to buy for someone.  Build a basket with Biofreeze®, some Thera-Band™ exercisers, and a Gift Certificate for Massage! Perhaps create a gift basket with a robe, slippers, a sampling of ME!Bath products and some TheraPro Lavender Essential oil.  That is a gift I would love to receive!  Let your own creativity run wild, and try something new! Your clients, and your bottom line will thank you for it.
    Angie Patrick

    Director of Corporate Sales and Business Development


    The Ergonomics of Massage Table Design

    Tuesday, December 9th, 2014

    The Ergonomics of Massage Table Design

    By Elline Eliasoff, CMT

    Massage Therapy is one of the most exciting, flexible, low stress and rewarding professions! As a Massage Therapist, the most important investments you will make are: your education, your self-care, and your equipment. In this article I will discuss purchasing a massage table which is the largest single investment and the main tool of your practice.

    It is important to have a good idea of the type of massage you want to practice before purchasing a table. Please consider the following:

    • Where will you be practicing (office, home, field events, etc.)?
    • Will you bring your table to client sites?
    • Will your massage space be allocated for massage only? Will the space allow you the luxury of an       electric or stationary table?
    • Will you be doing any other adjunct therapies on the table? Is a spa table worthy investment?
    • Do you need to position a chair under the table?

    Purchasing your table

    Client comfort is essential; however, more essential is the comfort of the therapist. All massage tables must be height adjustable. Maintaining good body mechanics by avoiding excessive bending or reaching is imperative for the longevity of your career. Reaching and bending may seem like minor inconveniences; however, the cumulative effects on your body can be devastating over time.

    The width of the table is also a consideration for more petite therapists with shorter extremities. Massage tables can be found in widths starting at 25” all the way up to 32”. The average massage table is 30”, however, a smaller therapist may want to consider opting for the 28” width. (The 28” table will accommodate most clients without a problem).

    The weight of the massage table is an important consideration if you are traveling with your table to client sites. Carrying the table, moving it in and out of a car, and negotiating stairs can be extremely taxing on your body if a table is heavy. There are a number of table manufacturers that sell lightweight massage tables with aluminum frames that substantially decrease the weight of the table. This is a worthwhile investment for a traveling practice!

    A reiki panel or end plate is important if you plan to practice therapies that involve sitting. (Reiki, Reflexology, Cranial Sacral, etc.) The Reiki panel, or end plate, will allow you to get your legs under the table and sit in a neutral posture.

    Electric and Hydraulic Stationary Tables are undeniably the most versatile for client comfort as well as positioning and table height for the therapist. The most desirable feature is the ability to adjust height during a treatment. They are typically designed so that chairs can fit comfortably underneath and seated therapies can be performed with good body mechanics.

    Purchasing the “correct” Massage Table that enhances your professional skill set and your physical needs is the first step in a long and prosperous career as a Massage Therapist. Wishing you a long and successful practice!

    To Be an Employee, a Contractor or Self Employed? That is the Question

    Thursday, October 16th, 2014

    To Be an Employee, a Contractor or Self Employed? That is the Question

    By Angie Patrick

    Our industry has a wide array of opportunity for the newly graduated therapist. It also presents a wealth of opportunity for seasoned therapists who may have been hit hard in the past years of economic uncertainty. Recently, I read a survey from the Day Spa Association sharing that 2013 and 2014 have shown some significant increases. It claims the Spa Industry is indeed in growth mode.

    This news is indeed encouraging. Moreover, I have had a number of conversations with employers within the spa and wellness industry who claim they are on constant lookout for therapists, as the need of the wellness seeking public outnumbers the quantity of therapist applicants. In one case, I learned that the lack of available therapists caused locations to close rooms and turn away clients as a result of not having enough personnel to cover the demand.

    I have spoken to therapists in private practice who also share they could expand their practice, if only there were two of them. They have more need for their services than they have time in the day to assist. This news also sounds encouraging. Could it be that the need for therapists has grown and people understand the importance of massage therapy in their lives, health and well being? It sure sounds like it!

    So what does this mean to you? Well, that vastly depends on what your needs are and whether you want the responsibility of running a business, contracting for a company or being hired. These are three very different roles and each has their own perks. I want to share a bit of high level insight as to the potential benefits of each and provide a bit of information to help you decide if one of these options is for you.


    If your personality seems to show a penchant for understanding the ebb and flow of business, social and print marketing, and the importance of the principles of strong money management, then this venue may be for you. As a self-employed therapist, you need to have a solid understanding of what the reality of profitability looks like and a plan on how to make it happen. You will be your own marketer, buyer, scheduler, workforce, accountant and boss. Being your own boss sounds pretty good, but in order to be successful as a solo practitioner, you should really understand it involves far more than being a competent therapist. The responsibilities of the success or failure of your practice rest solely on your shoulders and the rewards are great if you are willing to do all of the jobs above with as much effort and energy as you put into the role of therapist.


    If taking on the full responsibility of running a business isn’t something that speaks to you, then perhaps you should consider becoming a contractor. In this role, you are still working for yourself, but have contracted your services for a price to another business owner. This provides a bit of autonomy however, you will likely be asked to work a specific schedule which is conducive to the needs of the business owner and not necessarily your need. This may be a good tradeoff for you, as you can leave at any time and are often free to pursue other interests and opportunities at the same time. Additionally, you should be prepared to do the work in the manner the company requires and not necessarily how you would in your own business.

    These parameters should be clearly explained and discussed before you enter into a contract agreement so there are no misunderstandings of the expectations. There are perks to being a contractor, such as tax deductions and other economic benefits. These are better explained to you by your accountant and the opportunities may vary by state. Some of the upside may include the ability to deduct business expenses on your own income tax return. These can include office space, mileage, per diem and more. To learn more about the benefits of being a contract employee, please see your local employment bureau.


    If neither of these options seem suited to you or you really do not want the added responsibility of running a business or keeping records of every expense so as to itemize, then perhaps being an employee may be of greater interest to you. The benefits of being employed by a company as a practicing therapist are numerable. Not the least of which, you will be free to concentrate more of your efforts on client care. The marketing, money management and ordering may well have nothing to do with you. You should be prepared for the reality that you will be doing your job in the manner required by the company you work for and it may include retailing and rebooking of the client. This is generally accepted as being the case and many prefer this to the other methods of ownership or contracting.

    Occasionally, these positions can offer benefits such as healthcare and 401K. Another perk may be a regular income you can rely upon week after week to better manage your personal expenses. There is a wealth of places looking to hire dependable and talented therapists and the growth of need shows no sign of slowing. The industry as a whole seems to be growing. It has seen its share of difficulty in recent years, as all industries have. The economy has had a great impact on discretionary spending. However, while massage was once considered a luxury or splurge by many, it is now becoming more mainstream and accessible to the public. Certainly now more than ever, preventative healthcare and stress management are more forefront and people are seeking alternatives to the high cost of healthcare.

    They are doing this by working to take better care of their body, their mind and spirit in ways they have not done before. They are more inclined to work to stem the causes of long-term illness such as chronic stress, pain and inflammation in ways they would not have considered as little as ten years ago. In doing so, this has created an increased need for properly trained and licensed therapists across the nation. Many larger companies are adopting the philosophy of preventative care, and this too has opened some doors for massage therapists to walk through and build a lucrative career.

    You already know you love caring for others. You have a service heart that wants only to provide a means toward greater wellness. You have learned your craft and continue to hone it to become the best therapist you can be. Now, the decision which lies before you is how to go about the business of using these talents to sustain your livelihood and prepare a home for you and your family. I hope the information here may have sparked your interest to investigate further into the various roles you can fill and helps you in finding the space that is right for you.View more of Angie Patrick’s articles at Massage Today.