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Chicago is My Kind of Town!

Monday, March 16th, 2015

Chicago is My Kind of Town!
By Drew Freedman
The Boston Bodyworker

I have been in the massage industry for over 18 years, yet I still feel like a kid in a candy store every day when I peruse the internet, combing through Facebook, blogs and various websites, learning new and exciting things about the human body. Are you still hungry like I am to learn more? Are you still trying to crave that thirst for knowledge? If you are like me, than once you reside to two facts, 1) You will never have enough knowledge about what we can do to help others and 2) What was once learned may potentially be proven to be wrong some day, then you are well on your way to an enriching career in massage therapy or any other field of health care.

amc-chicagoI admit, I was fortunate to not only have a strong background in wellness prior to massage school having a degree in sports medicine from the University of South Florida; I was also learning from some of the best of the best from day one. James Waslaski was my sports massage instructor a Sun Coast School and he in turn brought in people like Aaron Mattes and George Kousaleus. This snowballed into workshops with Judith Delaney, Whitney Lowe and so many more. It wasn’t until I moved back to my hometown of Boston, that I realized how blessed I was to have been introduced to so many knowledgeable and passionate people.

I mention all this because that is the exact environment you walk into when you attend an American Massage Conference. These conferences not only afford an endless amount of options for continuing education (CE’s), but the presenters who are providing them are about the nicest, most knowledgeable and passionate people I know. It has been my honor to be a part of such a cast of characters and that is exactly who we are; characters. Each and every presenter is as unique as a Disney creation. If you catch Eric Stephenson, Dennis Buckley, Tina Allen and myself in the notorious community room, hang on to your holsters, because it’s about to go off the ‘fazizzle’.

The AMC is a destination conference worth saving for, but fortunately, you won’t need to save much, because it is also the best bang for your buck out there. The AMC offers attendees a choice from several different passes. You get to choose from over 70 hours of NCTMB approved CE’s, enjoy one of the most expansive exhibit halls filled with vendors who offer the best product deals you will EVER find and you can experience one of the coolest features I have ever seen, or been a part of, the One Concept Community Room. The community room, located in the middle of it all offers FREE one-hour workshops, hands-on treatments from aforementioned CE providers (remember, we love what we do) and a front row seat to watch and observe other integrated health care providers perform their work. One community of providers offering FREE services in exchange for donations to a charity is what the hosts of the AMC, One Concept are all about.

theraband-tape Now of course I would be remiss not to briefly mention the workshop I will be presenting at the AMC in Chicago. I am very excited to be offering a 10-hour pre-conference workshop on kinesiology taping. This event will be held on Thursday, the day before the doors open for the show. We will be teaching you all about the use of kinesiology taping in your practice. More specifically, we will be showing you how to tape for common running injuries we see in practice such as plantar fasciitis, shin splints and ITB syndrome, just to name a few. My partner in crime, 2013 AMTA Educator of the Year and Co-owner of Georgia Massage School, Rick Garbowski, will join me. He and I will be your hosts for an exciting and guaranteed to be entertaining class. We will be revealing the newest brand of kinesiology tape on the market today, TheraBand Kinesiology Tape. You will learn why this tape will provide you with better and more consistent clinical outcomes than any other brand (when applied correctly). Performance Health, the makers of this tape as well as products such a BioFreeze, Prossage and TheraBands have gone above and beyond in their laboratory to create a tape that is second to none. Attendees will leave this workshop with a ‘new key on the key ring’ to help their patients return to their lives, pain free.

Don’t fret if you can’t make the pre-conference class. Rick an I will be there all weekend offering a one-hour and 3-hour introductory class as well as being available in the One Concept Community room throughout the weekend.

If for whatever the reason may be, that you don’t need CE’s, than I would still encourage you to come to the AMC for another reason; NETWORKING!

fb-meetngreet

Not only does the AMC offer and Exhibit hall, where vendors such as Massage Warehouse, will make it well worth your while to stock up on your inventory so you have the best margins possible for your practice, the American Massage Conference also plays host to the infamous ‘Facebook Meet & Greet‘. These parties are legendary and offer you a unique opportunity to mingle with so many amazing people.

Last, if you have all the CE’s you need and you are more connected than Al Capone, come on down and talk with your industry organizations such as the ABMP or the Massage Therapy Foundation to learn how they can help you become a better massage therapist (better than you already are).

I really hope that you will make your way to Chicago this June for the American Massage Conference. It is a destination worth driving, flying, hitchhiking to or by whatever means gets you there. I only ask one thing. WHEN you arrive, come up to me and say ‘Hello’. Like my colleagues, we want to warmly welcome each and every one of you to this show. See you in Chicago! Register Now!

How to Improve Massage Therapy Sessions

Monday, November 4th, 2013

Any professional who is truly passionate about his or her craft will go that extra mile to make sure that they are doing their absolute best.  As a massage therapist, this is especially important.  Your clients expect to feel less pain or more relaxed after a session.  In the field of massage therapy, one bad massage can easily hurt your reputation.  On the other hand, an amazing massage will certainly bring about new referrals and regular customers who return again and again.

Subtle details during a massage session can make all of the difference.  If you are doing your best to really improve a client’s experience, they will take notice.  The difference between a good massage therapist and a great one may not be apparent at a quick glance, but there is no doubt that clients can tell the difference, whether they realize it or not.  Here are some simple tips to keep in mind that will help you to make sure that you are meeting your full potential.

Remember to focus on each person’s individuality.  Yes, massage therapy is a job, but it is much more than that.  You are providing a service that promotes healing in the body and mind.  Your clients are trusting you to help them, and it is imperative that you do not let them down.  It can be easy to just go through the motions, thinking the client may never be any the wiser.  The problem is that they will go home assuming that their back pain just can’t be helped through massage.  They may not blame the therapist directly, but it is unlikely that they will return.

However, if you focus on the subtleties and intricacies of each individual, you will be able to perform massages that are much more effective.  Don’t think of the clients as just another body.  Each and every one of your massages should be personal and catered to their specific needs.  Of course, learning how to change things up from person to person is a skill that will come with time and experience.

Another way to improve your performance is to use massage tools.  Although some purists may say that the hands are the only way to really accomplish the best massage, using tools will allow you to save your hands for when and where they are needed most.  Massaging multiple people per day can certainly get exhausting, and if your hands are too tired, they may not be able to accomplish what they need to.  Using a tool allows you to give yourself a break, and they can also accomplish things that the human hand is not even capable of.

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.

Preparing your Massage Practice for Winter

Friday, October 25th, 2013

Preparing for Winter
With colder weather on the horizon, it’s time to get your practice and your clients ready for the harsh realities of Winter. Follow these tips to protect your clients from the cold both during their treatment as well as at home.

Preparing your Massage Table
· Invest in a massage table warmer to provide controlled warmth.
· Dress your table with thicker sheets such as NRG Deluxe Flannel Massage Sheets.
· Keep a massage blanket on hand to offer to your client for an additional layer of warmth.

Preparing your Massage Treatments
· Use thicker massage lubricants such as massage creams or body butters to provide a stronger barrier for your clients’ skin against cold weather.

· Offer gentle facial treatments to your clients to combat the dry, dull skin tone that comes with colder climates.
· Provide paraffin treatments for clients concerned about dry skin

Preparing your Clients
Encourage your clients to continue to protect their skin against harsh weather by retailing massage creams and body butters for at-home use. To nourish dry hands and feet, suggest applying a generous coat of cream at night and cover with gloves and socks while they sleep.

preparing-for-winter

Body Scrubs & Polishes

Monday, October 14th, 2013

Body Scrubs & Polishes
When the temperature begins to drop, in comes dry, flaky skin. Stock up now on the treatment items you’ll need to meet the growing demand for scrubs that keep skin looking soft and healthy. Offering a scrub service in conjunction with a seasonal scented product can make your treatment even more exciting and enticing for your client.

 

Salt and Sugar Scrubs
These treatment products use oils that work in concert with the salt or sugar to provide a medium that both exfoliates and rehydrates the skin.

Body Polishes
This type of exfoliant utilizes cream rather than oil and seeds rather than salt and sugar. This product works into the skin and virtually disappears.

Body Butters and Oils
Offer these products that match the scent profile of your scrub as a retail item for your client. This is something they’ll likely be interested in taking home to extend the feeling of soft, supple skin.

scrubs

Adding New Massage Treatments to the Menu

Tuesday, September 17th, 2013

It is no secret that people love having options.  Whether shopping for a new vehicle, getting groceries for dinner, or going to a spa for a relaxing afternoon, people want to be able to have a variety of products or services to decide between.  For massage therapists, offering a large menu of treatments and services will greatly increase the variety of clients that come in and will also give additional options for your current regular customers to try as well.

Here are just a few of the many exciting additions that a massage therapist can easily add to their repertoire.

Bamboo massage is a wonderful way to add a new organic option for clients who are looking for more pressure than the hand can provide.  Many massage therapists warm their massage bamboo, which adds another enjoyable sensation to the massage.  Because bamboo sticks are a natural item, many clients feel a connection with the Earth through bamboo massage.  This is a timeless way to rejuvenate the body that is at once ancient and modern.

Stone massage is similar to bamboo massage in that it uses natural resources but with differences as well.  Many massage therapists offer both hot and cold stone therapy, depending on the desired results.

Hot stone massage is extremely soothing and relaxing, and can be an excellent way to reduce stress or back pain. Cold stone massage is an excellent way to reduce inflammation and swelling.  It can also be used for menstrual pains, sinus problems, to increase circulation, and just to reduce stressful feelings1.  It is important to make sure that the client is not sensitive to temperature before administering hot or cold stones.  Certain medical conditions may also prevent some clients from safely enjoying hot or cold stone massage, so be sure to evaluate medical history first.

There are other popular treatments that can add a new dimension to a massage session.  Thai massage, yoga, various stretches and exercises, herbs and wraps, and more can all be great ways to keep things more exciting for both you and for the client.  Doing the same massage over and over will get old fast, for both the person performing the massage and for the people coming in.  While consistency is important, diversity is as well.

For more than 10 years, Massage Warehouse has been the leading full-service distributor of massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience so you can focus on serving and healing your clients.

1 http://simplybewell.com/services/hot-and-cold-stone-massage/

How a Portable Massage Table Can Improve Business

Monday, September 16th, 2013

Massage therapists have a unique career in many ways.  One of the most common reasons why people get into massage therapy is because of the immense amount of freedom that the job can offer.  There are many different places for a massage therapist to find employment, or often they will venture out on their own, working freelance or opening their own practice.  Regardless of the path that you choose, having a portable table is certainly essential!

The table is the most important tool for the massage therapist, besides the hands.  This is where the patient will spend the majority of the session, which is why it is essential that they are comfortable for the duration of their visit.  A shoddy table will make a poor impression, even if it functions fine.

A portable massage table is often the first piece of equipment that a massage therapist purchases.  It can be all too easy to skimp on quality when buying a first table, but most experts would recommend buying quality for the first time.  Not only will this allow you to meet your fullest potential performance-wise, but it will also save you from having to replace it later on when things become more serious.  If you are truly dedicated to a career in massage therapy, a good portable table will be a long-term investment in your future.

Even if you are not planning on being a traveling massage therapist, you may be surprised by how often you end up using your portable table.  You may also have clients who will pay extra for in-house visits.  It is not uncommon for a patient to be immobile, which may prevent them from being able to travel.  With a portable table, it can be easy to make some extra income.

Like any business, it is important for massage therapists to promote themselves.  Many massage therapists will coordinate events where they give short massages to try to drum up some extra business.  Setting up a portable table at a sporting event, a hotel, corporate event, or any other place where passersby may want a massage is an excellent way to let people know about your services and earn some money at the same time.

It is quite clear that there are plenty of reasons to get a portable massage table, including the flexibility to provide massages when and where you want to expand your business and visibility.

For more than 10 years, Massage Warehouse has been the leading full-service distributor of massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience so you can focus on serving and healing your clients.

Enhancing a Massage Session with Tools

Friday, July 26th, 2013

Many techniques can be performed the perfect massage.  Each and every client is going to have different needs and preferences which is why it is so important to have a large arsenal of tools at your disposal.  What works for one person may not be ideal for another.  If you want to make each massage session as effective and enjoyable as it can possibly be, you are going to want to have an array of tools ready for use.

Although some massage purists may say that using the hands is the only way to really get the job done right, most modern massage therapists use various products and tools to extend their range and enhance their results.  There are items that can help the massage therapist to do things that may not have been possible with just human ability.  Few clients would disagree about taking an extra step to achieve the best possible result.

Most massage therapists will use tools only when they cannot achieve the same results with their hands, elbows, knuckles, fists, or forearms.1  Even if it could be done easier with a tool, there is no doubt that human to human touch is going to be more effective and accurate than a device.  When a person requires more pressure than the therapist is capable of, if vibration is required, or if a certain shape is needed to really dig in, a massage therapist may utilize a massage tool to achieve the desired results.

Massage tools are not just for helping the clients to feel the best that they possibly can; they also help the massage therapist to avoid injury.  Most massage therapists see multiple clients per day, and there is no doubt that this can take its toll on their body.  Massage therapists exert a large amount of energy in each session and sometimes tools can allow them to save their strength while still achieving optimal results.

Sometimes, massage therapists will recommend certain products to their clients that they can use for their own selfcare.  There are self-massagers that can be used to relieve pain, such as the popular Thera-cane that allows people to get knots out of those hard to reach spots in the back.  There are also items like the simple but effective Knobble that can be used with the help of another person, allowing people to bring the healing power of massage therapy into their own home.

There are some patients that may require even more effort than even a person with a hand-held tool can accomplish.  In those cases, it may be necessary to use an electric device, usually that vibrates at a rate that simply isn’t possible naturally.  These can be used to stop spasms by overriding neurological holding patterns.1

A professional is only as good as the tools that they use.  For more than 10 years, Massage Warehouse has been the leading full-service source massage supplies and equipment.  Rely on Massage Warehouse for quality products at competitive prices for an unparalleled one-stop shopping experience so you can focus on serving and healing your clients.

(1) – http://www.massagetherapy.com/articles/index.php/article_id/950/Are-Massage-Tools-Valid

Finding a Massage Table that Meets All of Your Specific Needs

Wednesday, July 24th, 2013

Choosing a massage table can be difficult, especially if you are not sure where to start.  There are plenty of models available, with various features and amenities that you may or may not need.  It can be difficult to wade through the myriad of options that are available, especially if you are not familiar with massage tables.  Here are some tips to help you to make an informed decision.

First, it is important to figure out the features that you will require.  When it comes to buying a new massage table, there is no wrong or right; what is perfect for someone else may not be ideal for you.  Remember that you are looking for the table that fits your individual needs.

One of the most obvious decisions that you will need to make is whether you want a stationary table that will remain in one place or a portable table.  If you are setting up one room or more in a single location, you will want a stationary table.  Remember, your table is the treatment platform for business and your clients.  Across 10 years, the cost of your table is only about $.20 per treatment, so don’t skimp on this investment to your success.   If you travel to treat clients, you will want a quality portable table with a carrying case and even a transportation cart.  If you work on site and in a retail location, you will want both types of tables.1

Next, you will need to consider which extra amenities you would like.  Some tables have electric lifts, adjustable legs, tilting abilities, arm rests, and more.  Some table manufacturers also offer options for side lying massages, as well as pregnancy and breast recesses.1  If you are going to see a wide variety of clients on a regular basis, it may be in your best interest to have a table that provides many options.  You never want to have to turn someone away because you don’t have the proper facilities.

There are other factors to consider such as width, upholstery color, and wood type. Some tables even offer a heated top. Also, consider the height.  Your table should be no higher than your hip.2 The bottom line is that only you can really determine which table is right for you.  If you are still at a loss, turn to a full line, one-stop source like MassageWarehouse.com to learn more about your options.

For more than 10 years Massage Warehouse has been committed to offering an extensive and affordable inventory of massage tables and equipment.  Rely on Massage Warehouse to find a massage table that meets all of your specific needs.

Sources:

1 http://www.massagemarket.com/pages/Massage-Market-Blog.html

2http://www.massagetherapymarketingsuccess.com/OurStorePages/howtochoosetherightmassagetherapytable.htm

New Chocolate Therabath Exclusively at Massage Warehouse and New Life Systems

Wednesday, July 6th, 2011

Therabath                               Chocolate Therabath 

Indulge in Chocolate with the Therabath Professional Paraffin Bath
Massage Warehouse and New Life Systems to Release the New Chocolate Therabath Paraffin Bath in July

A favorite of health, wellness and beauty professionals for more than 40 years, Therabath Professional Paraffin Products (WR Medical Electronics Co.) is launching a new premium line of Professional Paraffin Baths this Fall beginning with the New Chocolate Therabath exclusive to Massage Warehouse and New Life Systems in July.

“The chocolate-brown outer-case and black aluminum-anodized inner-tank adds class and sophistication to the classic white paraffin baths that have been in the market for decades,” says Elisabeth Thorn, Sales and Marketing Manager for WR Medical Electronics Co. Therabath Division. “Think rich cherry woods, dark granite surfaces and plush, decadent furniture – the new Chocolate Therabath feels like an extension of the stylized office you have already created to comfort your clients.”

The Chocolate Therabath will be shipping with a Limited Lifetime Warranty – an extension over the current 5 year warranty shipping with the standard Therabath units – as well as 9lbs of Therabath Professional Refill paraffin in your choice of 4 scents (unscented, Wintergreen, Lavender Harmony or PeachE).

The TherabathPRO Paraffin Hot Wax Bath provides one of the most effective methods of applying heat therapy and delivering fast, drug-free relief of painful arthritis, bursitis and chronic joint inflammation. Penetrating paraffin wax heat therapy relaxes sore, tired muscles, relieves stiffness and muscle spasms. Twice as beneficial, hot paraffin wax therapy stimulates circulation as well as moisturizing and nourishing dry skin. Therabath delivers temporary relief from minor pain and softens hands and feet.

Made in the USA since 1962, Therabath Professional Paraffin Bath units are manufactured to FDA Class II Medical device standards ensuring safety and reliability. A detachable cord and integrated handles make the Therabath the most portable paraffin bath in the market. The most current model, Therabath TB6, features an energy-efficient design including an Always Safe Temperature Range melt system for safe, reliable 24-hour operation. Units comfortably accommodate hands, wrist, feet (up to men’s size 14), ankles, elbows, knees and more!

Dr. Cohen’s Acuball

Thursday, May 26th, 2011

Dr. Cohen’s Acuball – As Seen on the Doctor Oz Show

How it works:

The Acuball’s patented design features apply 100% natural acupressure and heat:

1) relaxes tight muscles,

2) enhances joint movement,

3) reduces nervous system irritation,

4) stimulates blood flow to flush out built up muscle wastes,

5) releases natural painkillers and sedatives,

6) improves nervous system energetic flow.

The Acuball’s specially designed acupoints and heat stimulate blood flow. This increases circulation, helping to ‘flush out’ built up toxins that accumulate in tight muscles causing pain. As these toxins release over time the muscle itself relaxes. Direct pressure from the acupoints also massages muscle and mobilizes joints, further enhancing pain free body movement.

The acupoints also stimulate your Central Nervous System, like acupuncture does, to release natural painkilling, relaxing and mood enhancing chemicals like enkephalins and endorphins. Because of this, people who use the Acuball in bed, before retiring for the evening, often report enhanced feelings of relaxation and deeper sleep.

When you use the Acuball on a tender area, you’ll notice that after three or four 20 minute sessions it’s a lot less tender than when you first started. Now you know why: wastes have been flushed out, muscle has been relaxed, joints have been mobilized, and your nervous system is much less irritated…and so are you!

The Acuball’s Unique Design Features

The Acuball’s effectiveness is the result of a number of unique design features:

1) Heatability

If you like the feeling of heat on tight sore muscles, you’ll love the Acuball’s unique patented heating ability. You certainly don’t have to heat it, many people use it at room temperature, but you should try it.  People have remarked countless times that they love the sensation of deep penetrating warmth on sore, achy muscles. Many people love taking a heated Acuball to bed with them.

Why does it feel so good when it’s heated?

Heat expands muscles, causing blood vessels to open up, bringing more blood to tight areas.

This increased blood flow flushes out accumulated wastes, calming irritated nerves and loosening muscles back to their normal relaxed state.

2) Spine Align Belt for Releasing Tight Vertebrae

Many spinal problems come from tight muscles which cause vertebra to lock together, ‘jamming up’ instead of flowing freely. The Spine Align Belt, a precision molded groove running around the middle of the Acuball, allows you to lie directly on the Acuball – opening and loosening your spine one vertebra at a time.

Like pulling an accordion open, this helps to ‘free up’ your spine all the way from your low back up to the top of your neck. The acupoints at the side of the Spine Align Belt also give an acupressure treatment to the important postural muscles running along both sides of your spine (the erector spine muscles), allowing them to open and relax.

Better spinal motion, improved Central Nervous System flow (since your Central Nervous System runs through your spine) and improved posture result.

The area where your neck meets the back of your head is a key area for wellness enhancement. Why? Because it is here that your brain exits your skull and becomes your spinal cord, transmitting vital information to every part of your body. Any tightness here affects your brain’s ability to optimally communicate with your body, so you want this area to be as loose and flexible as possible. Because we spend so much time with our heads bent forward – working, computing and care-giving this area is almost always tight. The Spine Align Belt allows you to open this crucial area, which as you’ll experience for yourself, feels truly wonderful.

 3) Dual Stimulation Zones for Large & Small Muscles

The zone on the bottom of the Acuball has multiple smaller acupoints for doing lighter work like releasing tight muscles in your scalp, face and temples or massaging your child. The larger acupoints on the rest of the Acuball are for deeper work like loosening larger muscles in your neck, legs, hips and low back.

Dr. Cohen’s Acuball Mini

The Acuball-mini’s smaller nibs and harder feel make it perfect for releasing tight muscles in the smaller muscle groups of the body such as the feet, hands, shoulders, upper back, arms and forearms. It is particularly effective in the feet for relieving painful conditions like plantar fascitis.  Athletes (golfers, runners, tennis players) use the Acuball-mini before their activity to loosen problem areas in their feet, shoulders or arms to enhance muscle performance and reduce risk of injury. It’s also an excellent massage tool – try massaging your friend’s shoulders and neck with it!

Dr. Cohen’s Acuball Kit

Kit includes the Acuball, Acuball Mini, 190 page instructional book and 60-minute