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First Annual American Massage Job Fair

Wednesday, March 2nd, 2011

First Annual American Massage Job Fair

By Angie Patrick

Some people spend their whole lives asking in hushed tones, “Why?” I prefer to think of the larger picture and sing loudly in a strong, pronounced operatic voice, “Why NOT?” (with extra emphasis on the NOT for effect).

Just because you have never seen it done, does not mean it shouldn’t be. In fact, I look upon the unknown as just about enough probable cause to take the bull by the horns and take action. If someone does not go first, who will? And if you have the ability, location, contacts, resources, and desire – the only thing holding you back is fear. Fear is a four-letter word. And in this economy, sometimes you have to stop being fearful, and begin to be bold in your thinking and in your processes. What worked before may not be what will work now, and the fear that can surround an unemployed massage therapist is something that can nag and weigh you down when you should be using your energy and talents for healing and helping.

This is the entire drive behind the First Annual American Massage Job Fair being held at the American Massage Conference in Atlanta on May 22, 2011 from 1 p.m. to 5 p.m. This is a ground-breaking event bringing massage therapy employers together to find talent often hidden from view when answering an ad online or in the paper.

The job fair will host many potential employers including schools, spas, chiropractors, franchises and more. It will indeed be the place to find a repository of potential employers ready and willing to talk to you on-the-spot. Our industry believes in the power of relationships, networking, and above all else – human interaction. Meeting potential employers and having a brief moment to make a connection in some way is hugely paramount to a successful application process.

To be as successful as can be at the Job Fair, let me give you a few tips that can help you along in the process.

Job Fair 101

First, understand this is a Job Fair, and it is a cursory meeting to give both parties an opportunity to scope one another out and to make a connection. A full-blown interview will likely not occur this day, but a subsequent call may indeed come and you may be asked back for further interviewing.

Bring many copies of your resume, but only bring a condensed version that pertains to the profession at hand. It should outline your education, your hands-on experience, modalities you know, and any work experience and achievements. If you have been employed in another field as a career before the current, then by all means list it. But, please do not list your part-time, summer, or temp jobs unless they pertain to this industry. Time is limited; let your best assets shine, and avoid having the only thing remembered about you is that you once did a summer landscaping job five years ago.

Be sure to have your 3-minute speech ready to go: “Hi, I am Angie, and I am looking for a job that ____. I feel I can provide ____ to any position, and my availability is ____.”
Be intentional with your words; leave out any: umm’s, errr’s, I-mean’s, or uh’s. These words do not leave a good impression, and are certainly not what potential employers wish to hear at a job fair where time is limited, or any other setting for that matter.

Find your confidence, know what you bring to the table, hold your head high, wear your lucky underwear and get noticed.

Be certain you have gathered business cards from each and every employer, regardless of whether you were able to connect personally or not. If time is waning, leave your resume on the table and pick up a card. You will use this card as part of your contact list and utilize the data on it to follow-up on your resume.

If you are indeed able to get face time with the employer, you will most assuredly want to follow-up after the job fair to thank them for their time and consideration. A handwritten note goes a long way here as it is unexpected and certainly out of the norm. In other words, you will get noticed.

To pre-register for the free Job Fair, visit AmericanMassageConference.com/JobFair to be sure you can get in without waiting in an on-site registration line. In this case, the early bird won’t just get the best worm, they may get the best JOB.

Read more on Massage Today Link

AMTA Releases Massage Therapy Research

Friday, February 18th, 2011

PRESS RELEASE:  The American Massage Therapy Association® (AMTA®) fourth annual summary research on the state of the massage therapy profession indicates both the impact of the poor economy on massage in the past two years and how massage therapists have adjusted their practices. A detailed report focused on the meaning of the research for massage therapy schools was released and discussed today at the AMTA 2011 Massage Schools Summit in San Francisco.

Based on three surveys conducted for AMTA in recent months, and data from government agencies, the research shows the economy is the prime mover of massage therapy.  Indications are that the public embraces the benefits of massage and will increase their usage as the economy recovers.

The percentage of adult American consumers who received a massage between July 2009 and July 2010 went down by four percentage points, from 22 percent to 18 percent, compared to the previous year.  Consumers continue to strongly believe in the efficacy of massage with over 80 percent of them seeing massage as effective in reducing pain and as beneficial to their health and wellness. Twenty-six percent of American adults expected to get a massage in the next twelve months. 

“We are delighted to provide our members, the profession and the public with ongoing research about the state of massage therapy in the U.S.,” says AMTA President Kathleen Miller-Read.  “We now have several years of information that help us all see what is happening in consumer use of massage, how massage therapists practice and how massage schools are functioning.  This information is invaluable to all of us, to help us know how to maintain our practices and how our massage schools can change to reflect the evolving needs of our profession.”

During 2010, massage therapists worked an average of 19.4 massage hours per week, down slightly from 20.4 hours per week in 2009. Including tips, the average therapist earned $41 per hour in 2010 vs. $44.90 in 2009.

Read more at amtamassage.org.

Do Massage Therapists Believe in Magic?

Friday, February 11th, 2011

Do You Believe in Magic?

I wish for abundance for all, don’t you?
I wish for professional education for all, don’t you?
I wish for ways to better myself and my business, don’t you?
I wish there were some magic wand that could make all this happen, don’t you?

I am not sure about you, but I answered YES to all of the above. But how can you make all these things a reality. How can you begin the wheels of progress turning so that each of these wishes might come true. I personally believe you should first see the greater scale of the goal, and then begin your journey in a space that makes sense to you and is also within your scope of immediate control.
As much as I would like to change the world for the better, I have to do my part one step at a time. If I look at the entire need in its bulk sum, it can be overwhelming. But if I can break this down into things which I can control, then MASTER THEM, I find I am in a far greater and much stronger place to impact my world for the better.
It is often difficult to see the needs and feel empowered to help unless your own house is in order. If you are struggling to make it, then seeing a way to reach out and help other s seems more daunting. So how can we begin to impact CHANGE within our own house? I believe we first must recognize the opportunity we have before us to strengthen our own foundations. If you better educate yourself, your business may prosper providing greater abundance for you and your family. And waving the magic wand is not as difficult as you may think.
Since you are reading this on a computer, then no doubt you are somewhat computer savvy. I have personally been amazed at the plethora of educational resources, free seminars, free webinars, downloadable ebooks, and online conferences spanning across CAM segments these days. Much of this education, instruction, direction and perspective can be found in free massage resources online.

Read more on Massage Today Link

Join in the Fun at the Massage School Makeover Celebration!

Thursday, December 30th, 2010

Massage School Makeover

On November 16, 2010, Educating Hands School of Massage in Miami, FL was announced the winner of the very first Massage School Makeover. On January 6, 2011 the Massage School Makeover Team will arrive in Miami to furnish Educating Hands with over $80,000 of products and services donated by Professional Product Partners. Everyone is welcome to join in on this 3 day celebration!

Thursday, January 6, 2011
11:00am – 3:00pm
Live entertainment and an award ceremony led by Massage Warehouse’s Angie Patrick.
Massage School Makeover Team arrives at Educating Hands with a truckload of products! Volunteers are needed to help unload the truck and unwrap the gifts.

Friday, January 7, 2011                  
10:00am – 6:00pm
Sponsor Spotlight – Several of massage’s top teachers, product specialists and industry leaders will be sharing in the celebration and demonstrating products.
Silent Auction – A silent auction will be held Friday and Saturday where you can bid on seminars, ballet tickets, professional and student massages, and much more!

Saturday, January 8, 2011      
10:00am – 6:00pm
Holistic Therapy Clinics & Movement Classes – Get a massage or acupuncture treatment or participate in a movement class!
2:00pm – 4:00pm
Open House – Check out the new Educating Hands Facility with all their new products! Refreshments provided.
4:00pm – 8:00pm
 Educating Hands Holistic Flavorings

To RSVP, call (305) 285-6691. For more information, please call Angie Patrick at (877) 404-0447.

Educating Hands School of Massage
3883 Biscayne Boulevard
Miami, FL 33137
(305) 285-6991

Best Careers 2011: Massage Therapist

Wednesday, December 8th, 2010

Massage therapists may be good with their hands, but most also have a knack for business. You’re likely to work for yourself, and your success depends largely on how many clients you bring in, so you’ll need to market yourself well and develop a rapport with repeat customers. Many massage therapists work part time in several locations, including spas, hospitals, cruise ships, and sports centers.

Click here to find out more!

Massage therapy uses touch to treat injuries, sooth tired or overworked muscles, reduce stress, and promote general health. Treatment comes in many varieties, including Swedish massage, deep-tissue massage, reflexology, and sports massage, and most therapists specialize in one or more. In most states, massage therapists need a license to practice.

The outlook:

As massage therapy becomes more popular, employment is expected to grow faster than average—19 percent between 2008 and 2018, according to the Labor Department. Although this industry certainly hasn’t been spared the wrath of the recession, more spas and massage clinic franchises are popping up to meet increased demand for massage services, creating new openings for therapists. Massage therapists held about 122,400 jobs in 2008, and more than half were self-employed. Many more practice massage therapy as a secondary source of income.

Of those who are self-employed, most own their own businesses or work as independent contractors. Others find employment in personal care services establishments, the offices of physicians and chiropractors, fitness and recreational sports centers, and hotels. Employment is concentrated in metropolitan areas, as well as resort and destination locales.

Read more Link

Massage School Makeover Winner: Educating Hands School of Massage

Tuesday, November 16th, 2010

Massage Warehouse’s Angie Patrick announced the winning school of the Massage School Makeover today during the 2010 World Massage Conference. Educating Hands School of Massage in Miami, FL is the winner of over $65,000 in professional products, educational supplies and more.

For over 29 years, Educating Hands’ Holistic Massage Therapy Program has focused on training students to perform bodywork skills with excellence, grace, sensitivity and ease based on an in-depth knowledge of the human body and an understanding of the role and importance of the body-mind connection. All school faculty members are successful Licensed Massage Therapists who are actively engaged in private practice.

Along with enough equipment to supply a 10 bay clinic, Educating Hands received a 1 year supply of lubricants as well as a full library of text books, publications, instructional DVD’s and music. In addition, Educating Hands students will receive their first year of liability insurance, samples of products, association memberships, free admittance for various Trade Show events, and CEU availability after graduation.

Educating Hands School of Massage will be moving to a new facility on Biscayne Bay in Miami, FL. For more information on Educating Hands, visit www.educatinghands.com.

All schools who submitted applications and essays for the Massage School Makeover received a Biofreeze Retailing Education Starter Kit and The Science Behind Biofreeze video and the final 20 schools also received a 16oz Biofreeze pump. The 10 finalist schools received $100 gift certificates: Georgia Massage School, Florida Career School of Massage and Bodywork, Ann Arbor Institute of Massage Therapy, Cumberland Institute of Massage Therapies, Mississippi School of Therapeutic Massage, Holistic Training Institute, Institute of Bodywork Studies, Educating Hands, Crystal Mountain School of Therapeutic Massage, and Savannah School of Massage.

To learn more about the Professional Product Partners and the products they provided, visit www.massagetoday.com.

Thai Massage, the Push and Pull of Pain Management

Friday, November 5th, 2010

Why The benefits of yoga — increased flexibility, blood circulation and energy flow; removal of toxins; reduction of stress and pain — without having to attend a class. Cassandra Pickard lived with chronic back and shoulder pain for 10 years before trying Thai massage. One treatment changed her life. “I felt like dancing,” she says. Convinced of its healing effects, she became a licensed holistic practitioner and founded Embrace Metta, which means to “embrace loving kindness,” out of her home at Yonge and York Mills.
What to expect Traditional Thai massage is a totally different experience from Western deep-tissue massage. You’re fully clothed (Pickard prefers clients wear cotton), and no oils are used. After discussing health history and concerns, such as computer-posture angst and stiffness in the neck, shoulders, wrists and hands — sound familiar? — you lie on your back, limp on a mat on the floor, and let Pickard do all the work. “Some people fall asleep,” she says. “They’re snoring away while I try to turn them over without waking them.”

Pickard, once a competitive gymnast, is strong and focused with a warmth that puts me completely at ease. That’s important so that you can really let go and not worry about how awkward or chubby you may look in some of the poses.

(more…)

Spa Merge at Hilton Club Offers Anti-aging Facial

Friday, October 29th, 2010

New York Spas: Spas around the country are constantly on the search for the next innovative, results-driven treatment. With major plastic surgery on the wane, women have begun looking for less invasive ways to fight the signs of aging. Aestheticians are now incorporating lasers and other devices into treatments to reduce the appearance of wrinkles and age spots. One of the spas leading the innovation is New York City’s Spa Merge at the Hilton Club, a Hilton Grand Vacations property.

The spa blends science and nature, utilizing the science-centric Skin Ceuticals line as well as the holistic Naturopathica brand. Spa Merge offers a wealth of services from bathing rituals to scalp treatments to glycolic body peels to organic massages. But it’s the facials that standout, particularly the 75-minute Hydrotone facial.

The facial offers a natural face lift, utilizing hands as well as micro-current technology to lift sagging jowls and skin that’s lost collagen. The face is cleansed, exfoliated and hydrated, per a typical facial. Then a collagen mask is applied to the skin and an LED machine called the Signature is used to plump skin, reduce the appearance of acne and scars and help the collagen penetrate the epidermis.

Link

Blind massage therapist and employer receive honors

Wednesday, October 20th, 2010

Tim Herold knew that massage would come naturally to him. He had been doing it within his family circle since he was 11. He’d rub his mother’s shoulders and his cousins’ backs. It made them feel better, and Herold felt he was helping them.

He didn’t let the fact he’d been legally blind since birth deter him.

Herold and his employer, Rosalyn Coggins of Beauti Central Salon and Day Spa, have received state honors for their work.

A rehabilitation counselor for Arkansas Services for the Blind nominated Herold for Consumer of the Year for outstanding achievement in his career, and Coggins for Employer of the Year for an eight-county area. The statewide winner will be announced in December.

Herold says he now has his “dream job” and couldn’t be happier. The styles of massage he offers include reflexology on the feet, deep tissue massage and Swedish massage. The salon and day spa is equipped for Herold to give brief chair massages of the head, back and shoulders, too.

Coggins says she wasn’t hiring when Herold first contacted her about a job, but he asked for a meeting anyway and his professional way of presenting himself convinced her to give him a chance.

Link