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Massage therapy — from arthritis to migraines, there’s a plan for relief

Monday, November 10th, 2014

Massage therapy — from arthritis to migraines, there’s a plan for relief

By Tribune Content Agency, CareerBuilder

By Erinn Hutkin

Jeff Muskovin’s job is most rewarding when a client has a “Eureka!” moment. The licensed massage therapist has watched a musician return to playing without pain, a marathon runner finish a race with a faster time and no injuries, and a couple with fertility challenges report they’re expecting.

Muskovin, 57, has a private practice in Evanston and also treats clients at Chicago’s Lakeview Athletic Club. He’s trained to understand and help correct pain, tension and circulation issues in the body’s soft tissues, including muscles and tendons.

He works six days a week, seeing 3-8 clients a day. Patients seek out Muskovin for everything from stress reduction and relaxation to relief from restricted movement. Many clients suffer from headaches and neck pain related to working on a computer. Muskovin sees many amateur athletes who need help with muscle injuries and overall conditioning.

“I get to meet interesting people every day, and I get to help make a difference in their lives,” said Muskovin, who trained at the Chicago School of Massage (now Cortiva Institute of Chicago). “Sometimes, it’s simply helping someone learn how to stretch properly after their long runs. Sometimes, it’s a more lengthy, complicated process of helping someone rehabilitate after a serious injury. I enjoy physical work, and I get plenty of that in this profession.”

In fact, said Felicia Tyler, owner of Universal Spa Training Academy, Downers Grove, because the job is so physically demanding, massage therapists can’t — and shouldn’t — work a 40-hour week. Most work 20-30 hours per week.

Some therapists work on contract for chiropractors, treating a certain number of clients per week. Those at day spas see clients for 60- to 90-minute sessions. Self-employed MTs treat clients in an office, at the client’s home, or in the therapist’s home. Universal Spa Training Academy grads have found jobs in health care facilities, hotels and spas, doctor’s offices, even aboard cruise ships, Tyler said.

“Massage therapy is a good career for people who like to work for themselves and have flexible hours,” she noted. “Also, all of your clients are happy to see you and so appreciative of your skills.”

Once licensed, therapists stay current on advancements in the field through continuing education. Reading trade journals and new massage textbooks is also important, as new discoveries are continually being made, Muskovin said.

“You can learn the basics in (about) a year. You’ll spend the rest of your career trying to master the details.”

Massage therapy isn’t just a luxury, Tyler said. It can reduce muscle stiffness and inflammation and improve circulation. It’s also good for people with sore muscles, arthritis, high blood pressure, stress and anxiety. Stress is at the root of many illnesses, Muskovin said.

Therapists can also learn specialized procedures to address fertility issues, digestive problems, breathing restrictions, headaches, tendinitis, joint dislocation and posture issues.

The job comes with challenges. Massage therapists must make clients feel safe and secure enough to be touched. Clients who have unanswered questions or don’t feel comfortable may not be satisfied with treatment, Muskovin said.

Because the work is physical, therapists must stay fit to avoid self-injury. They must also manage their time well to accomplish everything agreed upon within each session, and maintain relationship boundaries, with both parties respecting each other’s privacy.

Nicole Boeger, owner and founder of Radiant Life Massage Therapy, Naperville, said some male therapists have a difficult time starting out. Many men and women are more comfortable with a female therapist. However, some men question the strength of female therapists when it comes to providing effective deep tissue massage, Boeger said.

Massage therapy can be highly gratifying.

After a Swedish massage session, an 82-year-old woman once told Boeger she’d been to spas across the country, but that Boeger was by far the best therapist she’d ever had.

“Nothing can beat the feeling of accomplishment more than that. It’s at that point I know I’m doing something right,” Boeger said. “I live for those moments to help people feel radiant.”

Demand up as more people learn benefits

A massage therapist’s job involves using touch to treat clients’ injuries and enhance wellness. Treatment involves working the soft tissues of the body to relieve pain, help rehabilitate patients from injuries, improve circulation, ease stress and promote relaxation.

On the job, MTs typically talk with clients about their symptoms, medical history and desired results. They evaluate each patient to find painful, tense areas of the body; manipulate muscles or other soft tissues; provide guidance on stretching, strengthening and improving posture; and document clients’ condition and progress.

MTs can specialize in several different types of massage. Swedish massage — the most commonly thought of massage — uses five stroking styles. Deep-tissue massage is more vigorous and often helpful for those with injuries. Sports massage promotes flexibility, reduces fatigue, improves endurance, helps prevent injuries and prepares the body and mind for optimal performance. The type of massage used depends on a client’s needs and physical condition.

Educational requirements vary from state to state. Training is available in private or public postsecondary schools. In Illinois, a massage therapist must complete at least 600 hours of training at an approved school. At Tyler’s academy, students can complete the program in about nine months.

“Most states regulate massage therapy and require massage therapist to have a license or certification,” the BLS notes. Candidates must also undergo a background check, be fingerprinted and pass a national board test.

Many local schools offer massage training, including Universal Spa Training Academy, Downers Grove, and the Cortiva Institute, Pacific College of Oriental Medicine and the Soma Institute, all in Chicago. For a full list, visit http://www.massageschool.org/search/illinois/chicago.html.

A high school diploma or equivalent is usually required for admission. Massage therapy programs typically include both classroom training and hands-on practice, covering topics such as anatomy, physiology (the study of organs and tissues), kinesiology (the study of motion and body mechanics), pathology (the study of disease), business management and ethics.

Most massage therapy schools have a student clinic open to the public at a reduced rate so students can get experience.

According to the BLS, in 2012, 44 states and Washington, D.C., regulated massage therapy. Not all states license massage therapists, but there may be regulations at the local level. In states with massage therapy regulations, workers must be licensed or certified after completing an approved program.

In May 2012, the median annual wage for massage therapists was $35,970, the BLS said. Most earn a combination of wages and tips. Most work part-time (only about 1 in 3 worked full-time in 2012). Most work by appointment, so schedules and work hours vary widely.

Employment is projected to grow 23 percent by 2022, the BLS reports. As more states adopt licensing requirements for therapists, massage is likely to become more accepted as a legitimate therapy to treat pain and improve wellness. Also, as more health care providers understand the benefits of massage, demand likely will increase as massage becomes part of treatment.

 

 

Read more on the Chicago Tribune

 

 

Massage Therapist one of the 10 best jobs you can get without a college degree

Saturday, November 1st, 2014

10 best jobs you can get without a college degree

A bachelor’s degree is often thought to be the key to financial success. After all, while the median salary of high school graduates 25 years and older is $29,766 a year, the typical college grad with a BA makes $50,281. Unfortunately, many young people have to dig themselves deep into debt for a shot at those future returns. Among the 70% of 2012 college grads who took out student loans, the average amount borrowed was $29,400.

Here are 10 thriving careers you can pursue without a college education. The occupations we identified promise generous salaries and long-term job security, based on 10-year employment projections. None of the jobs require a college degree, though some call for a post-secondary nondegree award, typically earned from a trade school or vocational training program. As a bonus, many of the jobs boast below-average stress levels.

Take a look at the 10 best jobs you can get without a college degree.

Data on number of workers, employment projections, education requirements and income comes from the U.S. Bureau of Labor Statistics. Employment-growth projections cover the 10-year period between 2012 and 2022. Salary ranges reflect annual pay for workers from the 25th to the 75th percentiles, which weeds out the lowest and highest earners. Job stress is also based on BLS data, analyzed by career information expert Laurence Shatkin. Overall stress scores range from 0 (no stress) to 100 (most stress).

Massage Therapist
Projected 10-year growth rate: 22.6%
Annual salary range: $24,380 to $51,820
Stress score: 37.8
Typical education requirement: Post-secondary nondegree award

Massage therapists can relax knowing that they are in high demand. Baby boomers coping with more aches and pains as they age will increasingly need their services. Plus, with massage-clinic chains proliferating and making the practice more affordable, even younger folks will be able to indulge themselves for greater relaxation.

An added perk: Massage therapists, of course, know how to keep calm. They boast the lowest stress score of all the jobs on this list, well below the 53.1 average for all workers. Part of their chill existence–besides the constant exposure to incense and soothing sounds–may be due to being boss-free, with a whopping 46% reporting as self-employed. To become a massage therapist, you’ll likely need to complete a postsecondary education program requiring at least 500 hours of classroom study and hands-on practice. You may also need a license or certification, depending on your state’s regulations.

By Stacy Rapacon, Kiplinger, CareerBuilder
Compensation and BenefitsHigh Schools

Read more on the Chicago Tribune

 

We are excited to announce our recent partnership with Find Touch.

Monday, October 20th, 2014

Find Touch LogoMassage Warehouse is constantly striving to give back to the massage therapy community, through sponsorships, philanthropy and support of research and education.  We recognize the need of massage therapists to find opportunities and meaningful ways to provide nurturing touch. To that end, we are excited to announce our recent  partnership with Find Touch.

Find Touch is a website dedicated specifically to serving the Massage Therapist community. Using Find Touch, massage therapists can learn about the latest job opportunities and can discover a variety of high quality Continuing Education courses.  Find Touch is easy to use and convenient; you opt to receive emails whenever a new job opportunity is posted that specifically matches your job preferences.  Find Touch provides a number of other resources such as a free one page website and our blog, featuring articles written from the perspective of a practicing therapist.  Best of all, Find Touch is free to use for massage therapists – our mission is to help massage professionals thrive in their careers!

Founded in 2008 in Seattle, Find Touch has since expanded nationwide and currently has over 12,000 community members with this number growing daily.

The Mindset of Successful People: Is Your Head in the Right Place?

Wednesday, August 27th, 2014

The Mindset of Successful People: Is Your Head in the Right Place?

By Angie Patrick

We all know them. The people who seem to breeze from one client to the next, one project to the next, one crisis to the next and always seem to come out on top. While many of us feel like there is a glass ceiling, an insurmountable hurdle, or feel fear in stretching our own bubble to try something new, there are those who seem to simply take any challenge and own it with gusto.  However, those people who seem to be a success in most of the things they do are not magicians, nor are they genetically predisposed to be successful and they aren’t simply lucky. Being successful is as much about how you think as it is about the actions you take to get there. I would like to share with you five things strong and successful people think about and live by.

The Past

Successful people do not dwell on the past. We all have things we have done or mistakes we have made that may have been anything from minor or catastrophic. You know the things I mean; like saying something you regretted the moment it was said. Then when you remember it, you find yourself right back in the same embarrassed state and relive it all over again. Successful people do these things, too. The difference is, they do not beat themselves up for it repeatedly. They acknowledge it, make the apologies, set it right and move on.

So you made a mistake in scheduling and it caused some undue angst for a client. Acknowledge the error, own it, make amends, compensate the client and move on. Don’t let the one instance of awkwardness or challenge wreck your relationship with the client. The true testimony of character for a person or a business is in how they manage a challenge. Learn from whatever led to the problem and make sure you do not repeat it. Success comes not from always being an ace, but from learning from the errors along the way. Chalk it up to experience. Be fair, be prompt, be humble, be honest; then take steps to correct the situation and let it go.

 Learning

Successful people never stop learning. It can be easy to feel set in your ways and do things the same as they have always been done because it’s easy. Some may even feel like they know all they need to know to get by and are not interested in seeking new horizons or reaching new goals. For these people, this idea may work however, success is not achieved by being complacent. The world in which we live changes every single day. From technology to techniques, people are out there working hard to do better, be better, make better goods, provide better service and offer more. Successful people stay informed of new ideas and advancements by being well read in their chosen profession, being involved in events that pertain to what they do and consistently educating themselves on new modalities, applications, equipment, supplies and trends. As the world changes and expands its knowledge, so must we in order to remain competitive, sharp and above all else, successful.

Goals

Successful people have clearly set goals and focus to achieve them. Being able to visualize your path is essential in preparing for success. Having a clear vision of what success looks like in your own eyes and maintaining focus on the steps you must take to get there is paramount in creating successful outcomes. Often, it is easy to get waylaid and deviate from the course. Sometimes that deviation cannot be avoided, after all life happens to all of us. The kids, the pets, the parents, the partner, the day-to-day business and more, all compete for your attention and focus. The key is to be able to come back to center and when these bunny trails come up you must be thoughtful, care for the needs at hand, but then return to the path you have set to reach the goal.

If your goal is to gain 50 new clients by June, then do the research and find the way that will work best in your application and then execute the plan. When setting your goals, stretch yourself some. Anyone can set a goal they feel they can easily achieve, however, pushing the envelope and going for more is cathartic! When you focus your mind, your actions and your energy on a task, you will indeed be surprised at how well you will do.

Fear

Successful people do not adopt the fears of others. Advice is great. In fact, advice from those who may have walked a few miles in the shoes you hope to be in is essential. Learning from others mistakes and taking the time to listen to their experiences and pitfalls can help you avoid making them for yourself. As helpful as positive advice and direction can be, you must also be wary of those who detract from the vision and embodiment of your goals. Inevitably, there will be those who may not want to see you succeed or are afraid you may achieve more than they have and want to stall you. There are those who may even want you to fail and they are quick to tell you your ideas have little merit or your efforts are pointless. These people may truly feel they have your best interests at heart however, many times, they are speaking from a place of their own fear. If after careful consideration, research, advice and initiative you have set about your path, then let no one impose their fears upon you. If you feel you are on the right path and that it is the path that fits YOU to get where you want to go, then it need not fit another’s expectations. I am not suggesting you block out anyone who has an opinion different from yours, but I am advocating placing the appropriate amount of importance to those ideas that detract from your goal.

Balance

Successful people find a work/life balance. Yes, it is possible to accomplish, despite all the reasons many say it is impossible. Many will say to be successful in business you must put business first, always. While this notion may have worked for some, often the trade-off is a lackluster or virtually non-existent personal life. Finding a way to place importance on both your work and your home life in equal measure is a skill you must try and master. After all, what is the point of gaining success if you have only that success with which to identify. There are times in which your business may need added attention. This is absolutely acceptable and expected. You may find it has become a problem when you find yourself working around the clock, missing family events and not being present for your family or for yourself. You must allocate the time required to solely focus on the goals of success, but also allow yourself the time to set it aside to enjoy your life outside work as well. You are more than your job, and while it is a hugely important part of your life, it cannot become all there is.

People find their own definition of success. Once you have given this thought, you will find what will make you feel successful. Don’t measure your definition by the definition of others. Find your own voice. Whether that is in business, home life, parenting, education, marriage, sports, fitness or whatever your heart desires, you can apply these five skills and they will undoubtedly help you in reaching the pinnacle you seek. Success is attainable for all of us and to recognize you are worthy and deserving is the first step.View more of Angie Patrick’s articles at Massage Today.

 

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and equipment needs.  MassageWarehouse carries many brands including Earthlite, Bon Vital, Oakworks, Soothing touch, Biofreeze, Stronglite, Biotone and many more

ONE Concept Massage Conference

Wednesday, July 30th, 2014

People are always on the lookout for ways to save, be it on groceries, gas, vacations, or even continuing education. Since continuing education is something every therapist needs, it makes sense people are cost conscious when looking for quality education. On a different note, I am also frequently asked when we will have a Massage Warehouse location in Southern California. The market in SOCAL is so large; it stands to reason a Massage Warehouse Location would be requested there! Interestingly enough, the answers to both of these seemingly unrelated questions are in the same.

Saving money on professional grade products and high quality continuing education is the name of the game in San Diego, September 26-28. It is there the ONE Concept Massage and Integrated Health Conference will be held at the Town and Country Resort.  Massage Warehouse will be there with tons of massage tables, massage equipment, and massage supply products for you to touch, try out, and fall in love with! We are one of the sponsors for the COMMUNITY ROOM, which is essentially a working clinic set in the middle of the trade show floor where we raise money for Massage Outreach and Charity. This Year the recipient is Liddle Kidz Foundation, founded by Tina Allen. For a ten dollar donation, you can have any number of wonderful treatments. From chiropractic evaluations, reflexology, and massage to beauty, hair and makeup, there is something there for everyone!

We are excited to bring a wide array of treatment needs to the event in support of the COMMUNITY ROOM, and will have all of these available for purchase there on the spot, saving the freight and shipping time! If you have never shopped at a trade show, you are in for a treat! We will have all the items you love, like linens, lubricants, tools, equipment, and retail items available there at tremendous savings. Why open a location in SOCAL when we bring the company to you once a year! So many manufacturers will be represented at this event, so no matter what you may be looking for, chances are it can be found there and at a huge savings!

Massage Warehouse has partnered with ONE Concept to bring you even greater savings on your value passes. http://www.oneconcept.com/massagewarehouse  Here you can save between $80-$200 on your registration, hotel discounts, and your pass can even include your LUNCH! Talk about value! These passes provide access all three days of the event and access to classes, the level of the pass you choose dictates the classes you will be able to access.  Information about the two different passes are below, and can be purchased by clicking the link above.

ONE Concept presents a program called SMART FROM THE START, and this event is designed with you in mind, offering business advice from industry leaders which can help you get started on the right foot after graduation. This event is also well known for the “Goodie Bags” and Prizes given! Each student walks away with a bag filled with products from supporting vendors, and the opportunity to win an ULTIMATE BUSINESS STARTER KIT from Massage Warehouse! We put EVERYTHING you could ever need to start a practice into this kit, and I have no doubt you will want one as soon as you see it! http://www.massagewarehouse.com/products/ultimate-business-starter-package-upgrade/

If you are looking for a place you can go that enables you to feed the passions for massage and wellness, and do it affordably, then I believe that the ONE Concept Massage and Integrative Health Conference in San Diego is where you want to be.  Massage Warehouse is proud to be the Global Sponsor, and we will be there enjoying the attendees, the weather, and the fun!

We hope to see you there!

Angie Patrick

Massage Therapy for a Better Night’s Sleep

Wednesday, June 4th, 2014

Massage Therapy for a Better Night’s Sleep

Published on

By Kray Kibler, CFO, Massage Warehouse

Adequate sleep is necessary for healthy functioning, and quality sleep is vital to health and wellness. But an estimated 50 to 70 million Americans experience sleep issues that affect their health,1 often leading to low work performance, slowed reaction time, obesity, higher risk of long-term disease, and substance abuse.2

Chronic insomnia causes extreme fatigue and problems with concentration, and can adversely affect a person’s mood and well-being. For healthcare professionals, helping patients overcome insomnia is critical for fostering overall health and wellness.3 According to Ralph Pascualy, MD, medical director of the Swedish Sleep Medicine Institute (SSMI) in Seattle, both the quantity and quality of an individual’s sleep directly affect their health.4

Nutrition and exercise are often recommended as the foundation of good health, but research shows that quality sleep should also be part of any holistic treatment. Those who sleep less than 8 hours per night are experiencing “sleep debt,” which cannot be reversed by sleeping more on the weekend.4

According to the Mayo Clinic, studies have found massage to be beneficial for insomnia-related stress, as well as2:

  • Anxiety
  • Digestive disorders
  • Fibromyalgia
  • Headaches
  • Myofascial pain syndrome
  • Paresthesias and nerve pain
  • Soft tissue strains or injuries
  • Sports injuries
  • Temporomandibular joint pain

Benefits of Massage Therapy

The National Institutes of Health has advised that massage therapy can reduce fatigue and improve sleep5 and, based on research gathered by the American Massage Therapy Association, massage has been shown to improve sleep in infants, children, adults, and the elderly alike, as well as individuals with psychiatric disorders, fibromyalgia, cancer, heart disease, lower back pain, cerebral palsy, and breast disease.1

Anne Williams, director of education, Associated Bodywork & Massage Professionals, and author of Spa Bodywork and Teaching Massage, says, “Massage helps people spend more time in deep sleep, the restorative stage in which the body barely moves, which reduces the neurotransmitter associated with pain.”

There are many different types of massage, including these common types2:

  • Swedish massage—This is a gentle form of massage that uses long strokes, kneading, deep circular movements, vibration, and tapping to help relax and energize.
  • Deep massage—This massage technique uses slower, more-forceful strokes to target the deeper layers of muscle and connective tissue, commonly to help with muscle damage from injuries.
  • Sports massage—This is similar to Swedish massage, but it’s geared toward people involved in sport activities to help prevent or treat injuries.
  • Trigger point massage—This massage focuses on areas of tight muscle fibers that can form in muscles after injuries or overuse.

The chemistry of sleep is relevant in relation to massage because it directly influences the body’s production of serotonin, which is essential for the production of melatonin. A study on back pain, published in the International Journal of Neuroscience, demonstrated that in addition to a decrease in long-term pain, subjects receiving massage experienced improved sleep and an increase in serotonin levels.3 Results were based on twice-weekly, 30-minute massages for 5 weeks, using these techniques:

  • Kneading and pressing the back muscles
  • Massaging both sides of the spine and hips
  • Gliding rubs to the legs
  • Kneading and pressing the thighs

In the supine position, participants received:

  • Gliding strokes to the neck and abdomen
  • Kneading of the rectus and oblique muscles that help bend the trunk of the body forward
  • Rubbing of the legs
  • Kneading of the anterior thighs
  • Flexing of the thighs and knees
  • Gentle pulling on both legs

In addition to other assessments, a sleep scale to measure quality of sleep and urine samples to measure levels of serotonin were used in the study.

Conclusion

Massage is a smart, healthy, and drug-free option that has helped many people overcome insomnia. Because melatonin influences the sleep stage of an individual’s circadian rhythm, a natural way of boosting serotonin is a positive sleep-inducing option. This connection calls for further research showing the direct effects massage therapy has on serotonin and sleep. In the meantime, the existing evidence is enough to recommend regular massages for sleepless patients.3

A growing number of healthcare professionals recognize the benefits of taking a multidisciplinary approach to patients in order to better identify the source of illness4—rather than simply treating the symptoms. At the same time, sleeping pills and pain killers should take a back seat to complementary and alternative forms of medicine, including massage therapy, for treating the whole person and improving outcomes.

Kray KiblerKray Kibler, chief financial officer, Massage Warehouse (www.MassageWarehouse.com), a member of the Scrip Companies (www.ScripCompanies.com) family, first joined Scrip in May 2006, gaining broad and deep experience throughout the business with responsibility for oversight of the company’s financial, IT, human resource, customer service, distribution operations, and field/corporate sales.

REFERENCES

1. AMTA; Massage Therapy Can Help Improve Sleep; October 2012; www.amtamassage.org/approved_position_statements/Massage-Therapy-Can-Help-Improve-Sleep.html

2. Mayo Clinic Staff; Insomnia; Mayo Clinic; www.mayoclinic.org/diseases-conditions/insomnia/basics/complications/con-20024293

3. Cutler N; Insomnia, Serotonin and Massage; Institute for Integrative Healthcare; August 19, 2005; www.integrativehealthcare.org/mt/archives/2005/08/insomnia_seroto.html

4. Vanderbilt S; Sound Sleep; MassageTherapy.com; 2005; www.massagetherapy.com/articles/index.php/article_id/838/Sound-Sleep

5. Nerbass FB, et al; Effects of massage therapy on sleep quality after coronary artery bypass graft surgery; National Institutes of Health; 2010; www.ncbi.nlm.nih.gov/pubmed/21243280

– See more at: http://www.sleepreviewmag.com/2014/05/massage-therapy-sleep/#sthash.qXrJPdYG.dpuf

Why I Get So Excited at Biofreeze Promo Time

Friday, February 7th, 2014

Why I Get So Excited at Biofreeze Promo Time

 

It’s true…I turn into a giddy little school girl when the Biofreeze Promo time comes around. It is one of my favorite times of year, as I know the savings are hugely helpful to those using this in their practice, as well as being a tremendous opportunity for those yet using it to try it!

 

In all honesty, this topical sells itself. Once you utilize this in a therapy setting, and your client gets a sense of how well it works, then it is natural that the next question is “Where Do I Get It ”.

 

And this is where YOU come in. Without doing anything differently, and without having to hard sell, you have successfully sold an item you client wants and needs. This makes you the go to for this item, and no doubt they will share this with their friends. In turn, you may find yourself selling more than you think!

Biofreeze is a wonderful pain management tool for your client to use between visits, and is used by professional athletes, celebrities, and people just like you and me!

 

I would encourage anyone who practices hands on therapy to give this product a try. If you are already a fan, then there is no better time than NOW to stock up. The sale prices make these deals attractive for you, and the clients will thank you for it!

See all Biofreeze Spring promotions

http://www.massagewarehouse.com/shop-by-department/promotions/biofreeze-sale/

 

Respectfully,

 

Angie Patrick

 

 

incorporate-biofreeze

Massage Warehouse SanctuaryTM Supports the Massage Therapy Foundation

Thursday, October 31st, 2013

Massage Warehouse SanctuaryTM Supports the Massage Therapy Foundation

(October 17, Bolingbrook, IL) – Massage Warehouse SanctuaryTM made a charitable contribution of $10,750 to the Massage Therapy Foundation during the American Massage Therapy Association (AMTA) national convention in Ft. Worth, Texas.  It was Massage Warehouse Sanctuary’s largest single philanthropic donation to date.

“We are pleased to support the Massage Therapy Foundation in their mission to advance the knowledge and practice of massage therapy by funding scientific research, education, and community service,” stated Earl DeCarli, President and CEO of Scrip Companies, the parent company of Massage Warehouse. “For example, the Foundation’s grant to research the role of massage therapy to potentially alleviate the side-effects of chemotherapy-induced peripheral neuropathy could be ground-breaking in helping cancer patients attain a higher quality of life during treatment.”

“Through our philanthropic arm, Massage Warehouse Sanctuary, we have a long history of supporting a variety of worthy organizations, educational institutions, and research efforts.  We are honored that Massage Warehouse Sanctuary and our partners can help the Foundation fund valuable community service grants such as providing massages for people made homeless by Hurricanes Irene and Lee and for the ‘Wounded Warriors’ of Iraq and Afghanistan.”

“Massage Warehouse Sanctuary has been a very valued sponsor of the Foundation for years. I am thrilled by the level of their contribution this year,” stated Ruth Werner, outgoing President of the Massage Therapy Foundation. “This gift will significantly advance the Foundation’s ability to support research on the importance and benefit of massage therapy, to provide the healing touch of massage to underserved populations in our country, and to further educate the industry on the value and need for research.”

Funds for the contribution came from corporate partners as well as donations in the form of prize raffles by recent AMTA trade show attendees.

The following contributing sponsors support the Massage Warehouse Sanctuary:

Massage Warehouse                                             Biofreeze/Performance Health
Biotone                                                                      Bon Vital
Core Products                                                          Kinesio
Massage and Bodywork Magazine/(ABMP)        Massage Magazine
Oakworks                                                                  SaWan
Soothing Touch                                                        Anatomy Supply Partners
At Peace Media                                                        Day Spa Association
Earthlite                                                                     Master Home Products
Naturich Labs                                                          Orthaheel
Spa Specialties

About Massage Warehouse Sanctuary:

Massage Warehouse Sanctuary is the philanthropic arm of Massage Warehouse and has a long history of giving back to the massage therapy community. Massage Warehouse, the market leading supplier and one-stop shop for massage therapy professionals, is a division of Scrip Companies; a leading direct marketing and ecommerce specialty distributor serving the Massage Therapy, Spa, Chiropractic, Physical Therapy/Rehabilitation, and Consumer Home Health and Wellness markets.

About the Massage Therapy Foundation:

Although two separate organizations, the Massage Therapy Foundation was founded by the American Massage Therapy Association (AMTA) in 1990 with the mission of advancing the profession by granting funds for research, community service, education initiatives, and conferences.

Contact:

Julie Lohmeier, Massage Warehouse

jlohmeier@scripco.com

630-771-7408

www.massagewarehouse.com

 

Gini Ohlson

gohlson@massagetherapyfoundation.org

847-905-1520

http://www.massagetherapyfoundation.org

 

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Massage Business Basics: Massage Products That Sell Themselves

Tuesday, October 8th, 2013

Business Basics: Products That Sell Themselves

By Angie Patrick

Massage Warehouse – Massage Spa equipment and supplies provider

 

A wait-and-see approach to strengthening your business will not work in this economic climate. There are many thoughtful ways you can better serve your clients, and in the process, improve your bottom line.

Americans have had their share of economic woes. When I turn on the evening news, I hear stories about the economy showing signs of recovery and consumer spending is slowly beginning to rebound. With all of this uncertainty, how can you strengthen your financial stake, and do it in a method consistent with your beliefs as a health care provider? Should we all just “wait and see” what happens, or should we perhaps bring the power home and do something within our own spheres of influence to improve health, reduce the mental stress of our clients and strengthen our own financial circumstance ethically and thoughtfully.

I am not talking about a huge swing in your behavior or your practice that will require you to revamp your whole philosophy. I am talking about things you can do and implement now without much effort, which may well be the key to your reaching and retaining more clients and strengthening your own bottom line.

I want to share three ways to expand your outreach, and help you care for clients in new and thoughtful ways they may not expect. When you are able to supply for a need proactively rather than waiting for someone to have the epiphany they even have a need, you are doing a great job of caring for your client in the physical, as well as the mental, sense.

Caring for a Need

What do I mean by caring for a need before the clients have the epiphany they even have a need? Let’s start with pain management and client self care between visits. Clients come to you for a wide array of reasons. One reason which leads the pack in many cases is pain. Your clients come to you in the hopes you can learn what may be causing them pain and then treat it. In this, and every case, they look to you to be a health care provider. We know that proper assessment and treatment are key to success in alleviating pain, however, many experience ongoing pain every day. How do we serve these clients in between visits and maintain our connection with the client for return visits to help manage their issues?

This method, in my mind, represents the better of two worlds. In doing this, you are caring for the needs of your client both in session and out, and doing it utilizing product for retail. Here is the easiest method I know to build revenue. Find an analgesic you love and believe in; one that you would use on yourself and your family should the need arise. Have this product available for sale in your practice. When you use this product on your client, no doubt they will want to know more about it and have some for use at home. This is a natural progression that requires no specific salesmanship. Your client can feel the product working and they then wish to have some to take home. You provide the product because it is a product you believe in and use, and they trust you in making the health care decisions. The client is cared for, and being proactive and having goods available for purchase has helped your bottom line. It is a natural win-win.

Benefiting Your Practice

Here is another way this type of retailing, or selling what you use in treatment, can benefit your practice. Let’s say that your client shares their product with a friend battling pain. Inevitably, the client shares they get this product from their massage therapist and offer your name to the friend. This is a fantastic way of receiving client referrals, as they just shared their trust in you for pain management, and that you offer this product to help with ongoing issues. This represents two great reasons someone may wish to call and book an appointment. Make sure your clients have a few of your business cards for just such an occurrence.

The second way you can strengthen your income and provide valuable service to your clients is to think ahead for them. It sounds crazy, but one thing people all share is the feeling that we never have enough time. With the holidays just weeks away, it feels like there is never enough time to get everything done we need to do and have any time left to smell the roses. I am sure you have heard this from your clients and when they come to you for the gift of relaxation, you are already imprinted into their minds as a place to go for stress relief. Why not take a bit more burden off their shoulders and offer creative solutions for the upcoming holiday gift giving? In doing this, you can expand your care for the client past the physical and begin to help them mentally and emotionally by providing solutions to save them precious time.

How do you do this? It is not as difficult as you may think. Consider gift certificates for your services. I am not talking about a sign at checkout that says you offer gift certificates. I am going a few steps beyond this. Gift certificates are an amazing way you can provide a great gift idea for your client to give, as well as perhaps bring potential new clients to your practice. These are an especially attractive gift idea when you have taken the time to create a small gift basket of items you have chosen to help provide relaxation and pain relief at home. Consider what an impactful and thoughtful gift this will be when you offer someone an hour of massage therapy and it is in a basket with a bath mitt, sugar scrub and a candle. This is a gift I would LOVE to get, and one everyone would love to give. It is this type of unique gift you can create and provide as an option for your clients to give friends and family. It is a truly thoughtful gift, one they will not find in big box stores, and you have supplied the means. You have effectively taken a shopping burden off your client, fulfilled their desire to offer the perfect gift and potentially expanded your practice. Again, this is a natural win-win.

Seasonal Ideas

Finally, consider building your holiday traffic by offering seasonal treatments utilizing products that speak to the client. How delicious does a Chocolate Peppermint scrub followed by a massage sound? It sounds divine and speaks to the holidays without being too commercial. Consider a cranberry inspired treatment utilizing products that carry the scent of cranberry. This is not only a fantastic Thanksgiving promotion idea, but also a wonderful regional idea for our friends in New England where cranberries rule. Treatment products come in a wide array of scent profiles that will enable you to use professional grade products while offering seasonal or regionally inspired treatments. Think about a pumpkin body scrub followed by rich emollient body butter. Does this just scream Thanksgiving or Halloween, while not compromising the professional treatment from a professional therapist? I believe this is a sound and practical way to entice clients to come back during the “busy season” and find time to re-book to see what wonderful indulgences you have planned next.

And let’s not forget the secondary upside to offering seasonal treatments: THE RETAILING! It is highly likely someone who has just been treated to a relaxing chocolate treatment will want to buy product to use at home or to give to a friend. Have product on hand, visible for the client to see and offered for sale outside the treatment room. This type of retailing also requires no salesmanship acumen, as it is suggestive selling without being overt. This will allow your clients the space to choose to buy goods without your feeling you have to “sell.” The key to doing this successfully is to use only professional goods in your practice. Buy from places that most consumers know nothing about because they cater to professional healthcare providers. Be sure to use goods they likely will not find on the shelves of big box retailers.

When you think about the scenarios I have provided, you can see how the idea of helping others is still the forefront. When you offer solutions in various forms to your clients, they will appreciate your caring attention to detail and understanding of their needs. In their own desire to help others, they may refer you to their own friend and family. This will only bring your clients closer to you, and in doing so, help strengthen your practice. Another more personal side effect is the additional income these ideas can bring you and your family. These ideas are simple and available for everyone to try. I encourage you to pick one or more and give it a try in your own practice to see how easy retailing can really be. I would love to hear about your success stories, so please be sure to share them. Happy Retailing!  View more of Angie Patrick’s articles at Massage Today.

Massage Warehouse Sanctuary™ Supports Dr. Tiffany Field and the Touch Research Institute

Wednesday, July 10th, 2013
Check donated to the Touch Research Institute

Julie Lohmeier, VP Marketing of Massage Warehouse, presents a contribution to The Touch Research Institute at the recent Florida State Massage Therapy Association (FSMTA) convention. Association President, Leiah Carr and Lynda Solien-Wolfe accepted the award on behalf of Dr. Tiffany Field.

(July 8, Bolingbrook, IL) – Massage Warehouse Sanctuary™ made a charitable contribution of $6,200.00 to Tiffany Field Ph.D., Director of the Touch Research Institute, during the Florida State Massage Therapy Association (FSMTA) convention in Orlando, Florida.

“We are pleased to support Dr. Tiffany Field in her mission at the Touch Research Institute to demonstrate the important role of therapeutic touch and massage on the growth, development, and well-being of people at all stages of life from newborns to the elderly,” stated Earl DeCarli, President and CEO of Scrip Companies, the parent company of Massage Warehouse. “Her ground-breaking research concerning the power of massage to enhance and improve the development and growth of premature infants has dramatically impacted the care of premature babies for nearly 30 years. Since founding the Touch Research Institute in 1992 at the University of Miami, Dr. Field has proven how massage aids with the bone formation and immune function of newborns as well as alleviating the symptoms of arthritis, pain, depression, asthma, diabetes, and autoimmune conditions in adults.”

“Through our philanthropic arm, Massage Warehouse Sanctuary, we have a long history of supporting a number of worthy organizations, foundations, and research efforts. We are honored that our contribution to the Touch Research Institute will be used to assist Dr. Field and her team with their research surrounding the healing touch of massage on depressed pregnant women as well as the health benefits to their unborn babies such as higher birth weights and fewer premature deliveries.”

“I am incredibly grateful to be able to continue our research in such a significant manner due to the support of Massage Warehouse Sanctuary,” stated Tiffany Field. “I cannot truly express my appreciation of their funding provided over the last several years.”

Funds for the donation came from corporate sponsors as well as donations in the form of prize raffle purchases by recent FSTMA trade show attendees.

Sponsors include:
Massage Warehouse
Biofreeze/Performance Health
Biotone
Bon Vital
Core Products
Kinesio
Massage and Bodywork Magazine
Massage Magazine
MPA Media
Oakworks
Soothing Touch
Sa Wan

About the Massage Warehouse Sanctuary:
Massage Warehouse Sanctuary is the philanthropic arm of Massage Warehouse, the leading supplier and one-stop shop for massage therapy professionals in the U.S. Massage Warehouse is a division of Scrip Companies, a leading specialty distributor serving the Massage Therapy, Spa, Chiropractic, Physical Therapy/Rehabilitation, and consumer home health and wellness markets in North America.

About the Touch Research Institute:
The Touch Research Institute is dedicated to studying the effects of touch therapy at all stages of life, from newborns to senior citizens. Studies by the Touch Research Institute have shown that touch therapy has many positive effects, including that massage therapy facilitates weight gain in preterm infants, enhances attentiveness, alleviates depressive symptoms, reduces pain, reduces stress hormones, and improves immune function.

Contact:
Julie Lohmeier, Massage Warehouse
jlohmeier@scripco.com
630-771-7408
www.massagewarehouse.com

Tiffany Field
TField@med.miami.edu
305-975-5029
http://www6.miami.edu/touch-research/