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Archive for October, 2013

Massage Warehouse SanctuaryTM Supports the Massage Therapy Foundation

Thursday, October 31st, 2013

Massage Warehouse SanctuaryTM Supports the Massage Therapy Foundation

(October 17, Bolingbrook, IL) – Massage Warehouse SanctuaryTM made a charitable contribution of $10,750 to the Massage Therapy Foundation during the American Massage Therapy Association (AMTA) national convention in Ft. Worth, Texas.  It was Massage Warehouse Sanctuary’s largest single philanthropic donation to date.

“We are pleased to support the Massage Therapy Foundation in their mission to advance the knowledge and practice of massage therapy by funding scientific research, education, and community service,” stated Earl DeCarli, President and CEO of Scrip Companies, the parent company of Massage Warehouse. “For example, the Foundation’s grant to research the role of massage therapy to potentially alleviate the side-effects of chemotherapy-induced peripheral neuropathy could be ground-breaking in helping cancer patients attain a higher quality of life during treatment.”

“Through our philanthropic arm, Massage Warehouse Sanctuary, we have a long history of supporting a variety of worthy organizations, educational institutions, and research efforts.  We are honored that Massage Warehouse Sanctuary and our partners can help the Foundation fund valuable community service grants such as providing massages for people made homeless by Hurricanes Irene and Lee and for the ‘Wounded Warriors’ of Iraq and Afghanistan.”

“Massage Warehouse Sanctuary has been a very valued sponsor of the Foundation for years. I am thrilled by the level of their contribution this year,” stated Ruth Werner, outgoing President of the Massage Therapy Foundation. “This gift will significantly advance the Foundation’s ability to support research on the importance and benefit of massage therapy, to provide the healing touch of massage to underserved populations in our country, and to further educate the industry on the value and need for research.”

Funds for the contribution came from corporate partners as well as donations in the form of prize raffles by recent AMTA trade show attendees.

The following contributing sponsors support the Massage Warehouse Sanctuary:

Massage Warehouse                                             Biofreeze/Performance Health
Biotone                                                                      Bon Vital
Core Products                                                          Kinesio
Massage and Bodywork Magazine/(ABMP)        Massage Magazine
Oakworks                                                                  SaWan
Soothing Touch                                                        Anatomy Supply Partners
At Peace Media                                                        Day Spa Association
Earthlite                                                                     Master Home Products
Naturich Labs                                                          Orthaheel
Spa Specialties

About Massage Warehouse Sanctuary:

Massage Warehouse Sanctuary is the philanthropic arm of Massage Warehouse and has a long history of giving back to the massage therapy community. Massage Warehouse, the market leading supplier and one-stop shop for massage therapy professionals, is a division of Scrip Companies; a leading direct marketing and ecommerce specialty distributor serving the Massage Therapy, Spa, Chiropractic, Physical Therapy/Rehabilitation, and Consumer Home Health and Wellness markets.

About the Massage Therapy Foundation:

Although two separate organizations, the Massage Therapy Foundation was founded by the American Massage Therapy Association (AMTA) in 1990 with the mission of advancing the profession by granting funds for research, community service, education initiatives, and conferences.

Contact:

Julie Lohmeier, Massage Warehouse

jlohmeier@scripco.com

630-771-7408

www.massagewarehouse.com

 

Gini Ohlson

gohlson@massagetherapyfoundation.org

847-905-1520

http://www.massagetherapyfoundation.org

 

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Preparing your Massage Practice for Winter

Friday, October 25th, 2013

Preparing for Winter
With colder weather on the horizon, it’s time to get your practice and your clients ready for the harsh realities of Winter. Follow these tips to protect your clients from the cold both during their treatment as well as at home.

Preparing your Massage Table
· Invest in a massage table warmer to provide controlled warmth.
· Dress your table with thicker sheets such as NRG Deluxe Flannel Massage Sheets.
· Keep a massage blanket on hand to offer to your client for an additional layer of warmth.

Preparing your Massage Treatments
· Use thicker massage lubricants such as massage creams or body butters to provide a stronger barrier for your clients’ skin against cold weather.

· Offer gentle facial treatments to your clients to combat the dry, dull skin tone that comes with colder climates.
· Provide paraffin treatments for clients concerned about dry skin

Preparing your Clients
Encourage your clients to continue to protect their skin against harsh weather by retailing massage creams and body butters for at-home use. To nourish dry hands and feet, suggest applying a generous coat of cream at night and cover with gloves and socks while they sleep.

preparing-for-winter

Creating a Relaxing Massage Environment

Friday, October 18th, 2013

Creating a Relaxing Environment
Prepare your massage room with these relaxing elements to create a comfortable and soothing environment for your clients.

Aromatherapy
Proper use of aromatherapy can positively impact your client’s mind and emotion. Choose subtle scents and essential oils that don’t overpower.

Massage Music
Music is an integral part of the client experience as it soothes the soul and sets a mood.

Massage Table Sheets
Aside from your hands, your table linens are the items which come into direct contact the most with your client. Soft, clean sheets that are in good shape and odor free are a must for a quality massage experience.

Massage Candles
Candles add warmth, soft lighting and an ambiance that is conducive to rest, relaxation and stress reduction.

relaxing-environment

 

Body Scrubs & Polishes

Monday, October 14th, 2013

Body Scrubs & Polishes
When the temperature begins to drop, in comes dry, flaky skin. Stock up now on the treatment items you’ll need to meet the growing demand for scrubs that keep skin looking soft and healthy. Offering a scrub service in conjunction with a seasonal scented product can make your treatment even more exciting and enticing for your client.

 

Salt and Sugar Scrubs
These treatment products use oils that work in concert with the salt or sugar to provide a medium that both exfoliates and rehydrates the skin.

Body Polishes
This type of exfoliant utilizes cream rather than oil and seeds rather than salt and sugar. This product works into the skin and virtually disappears.

Body Butters and Oils
Offer these products that match the scent profile of your scrub as a retail item for your client. This is something they’ll likely be interested in taking home to extend the feeling of soft, supple skin.

scrubs

Bare Ease on Shark Tank the TV show

Friday, October 11th, 2013

Dr. Edna’s BareEase products will be featured on an upcoming episode of Shark Tank.

The episode will air 10/18/13 at 9pm est

About Shark Tank: The critically-acclaimed business-themed show, Shark Tank, has the Sharks continuing the search to invest in the best businesses and products that America has to offer. The Sharks — tough, self-made, multi-millionaire and billionaire tycoons — will once again give budding entrepreneurs the chance to make their dreams come true and potentially secure business deals that could make them millionaires. They are: billionaire Mark Cuban, owner and chairman of AXS TV and outspoken owner of the 2011 NBA championship Dallas Mavericks; real estate mogul Barbara Corcoran; “Queen of QVC” Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O’Leary.

Bare Ease Cream 0.3 OZ
This cream is great for waxing or laser hair removal . It works to numb your skin for 15-20 minutes thereby easing the pain associated with hair removal.

Bare Ease Prep Kit For Advanced Numbing
This kit is all you need to prep for  waxing or laser hair removal. It works to numb your skin for 15-20 minutes to ease the pain associated with hair removal treatments.

Bare Ease Intro Kit
Miss smarty pants BareEASE Intro Kit is numbing cream and panty for use before waxing or laser hair removal.  It works to numb your skin for 15-20 minutes to ease the pain associated with hair removal treatments.

Numb Nuts Cream
Miss smarty pants BareEase Numb Nuts Cream is Manscaper’s Pain Relieving Cream designed for men to prevent unnecessary pain due to waxing sensitive areas.

276035001xl

Massage Business Basics: Massage Products That Sell Themselves

Tuesday, October 8th, 2013

Business Basics: Products That Sell Themselves

By Angie Patrick

Massage Warehouse – Massage Spa equipment and supplies provider

 

A wait-and-see approach to strengthening your business will not work in this economic climate. There are many thoughtful ways you can better serve your clients, and in the process, improve your bottom line.

Americans have had their share of economic woes. When I turn on the evening news, I hear stories about the economy showing signs of recovery and consumer spending is slowly beginning to rebound. With all of this uncertainty, how can you strengthen your financial stake, and do it in a method consistent with your beliefs as a health care provider? Should we all just “wait and see” what happens, or should we perhaps bring the power home and do something within our own spheres of influence to improve health, reduce the mental stress of our clients and strengthen our own financial circumstance ethically and thoughtfully.

I am not talking about a huge swing in your behavior or your practice that will require you to revamp your whole philosophy. I am talking about things you can do and implement now without much effort, which may well be the key to your reaching and retaining more clients and strengthening your own bottom line.

I want to share three ways to expand your outreach, and help you care for clients in new and thoughtful ways they may not expect. When you are able to supply for a need proactively rather than waiting for someone to have the epiphany they even have a need, you are doing a great job of caring for your client in the physical, as well as the mental, sense.

Caring for a Need

What do I mean by caring for a need before the clients have the epiphany they even have a need? Let’s start with pain management and client self care between visits. Clients come to you for a wide array of reasons. One reason which leads the pack in many cases is pain. Your clients come to you in the hopes you can learn what may be causing them pain and then treat it. In this, and every case, they look to you to be a health care provider. We know that proper assessment and treatment are key to success in alleviating pain, however, many experience ongoing pain every day. How do we serve these clients in between visits and maintain our connection with the client for return visits to help manage their issues?

This method, in my mind, represents the better of two worlds. In doing this, you are caring for the needs of your client both in session and out, and doing it utilizing product for retail. Here is the easiest method I know to build revenue. Find an analgesic you love and believe in; one that you would use on yourself and your family should the need arise. Have this product available for sale in your practice. When you use this product on your client, no doubt they will want to know more about it and have some for use at home. This is a natural progression that requires no specific salesmanship. Your client can feel the product working and they then wish to have some to take home. You provide the product because it is a product you believe in and use, and they trust you in making the health care decisions. The client is cared for, and being proactive and having goods available for purchase has helped your bottom line. It is a natural win-win.

Benefiting Your Practice

Here is another way this type of retailing, or selling what you use in treatment, can benefit your practice. Let’s say that your client shares their product with a friend battling pain. Inevitably, the client shares they get this product from their massage therapist and offer your name to the friend. This is a fantastic way of receiving client referrals, as they just shared their trust in you for pain management, and that you offer this product to help with ongoing issues. This represents two great reasons someone may wish to call and book an appointment. Make sure your clients have a few of your business cards for just such an occurrence.

The second way you can strengthen your income and provide valuable service to your clients is to think ahead for them. It sounds crazy, but one thing people all share is the feeling that we never have enough time. With the holidays just weeks away, it feels like there is never enough time to get everything done we need to do and have any time left to smell the roses. I am sure you have heard this from your clients and when they come to you for the gift of relaxation, you are already imprinted into their minds as a place to go for stress relief. Why not take a bit more burden off their shoulders and offer creative solutions for the upcoming holiday gift giving? In doing this, you can expand your care for the client past the physical and begin to help them mentally and emotionally by providing solutions to save them precious time.

How do you do this? It is not as difficult as you may think. Consider gift certificates for your services. I am not talking about a sign at checkout that says you offer gift certificates. I am going a few steps beyond this. Gift certificates are an amazing way you can provide a great gift idea for your client to give, as well as perhaps bring potential new clients to your practice. These are an especially attractive gift idea when you have taken the time to create a small gift basket of items you have chosen to help provide relaxation and pain relief at home. Consider what an impactful and thoughtful gift this will be when you offer someone an hour of massage therapy and it is in a basket with a bath mitt, sugar scrub and a candle. This is a gift I would LOVE to get, and one everyone would love to give. It is this type of unique gift you can create and provide as an option for your clients to give friends and family. It is a truly thoughtful gift, one they will not find in big box stores, and you have supplied the means. You have effectively taken a shopping burden off your client, fulfilled their desire to offer the perfect gift and potentially expanded your practice. Again, this is a natural win-win.

Seasonal Ideas

Finally, consider building your holiday traffic by offering seasonal treatments utilizing products that speak to the client. How delicious does a Chocolate Peppermint scrub followed by a massage sound? It sounds divine and speaks to the holidays without being too commercial. Consider a cranberry inspired treatment utilizing products that carry the scent of cranberry. This is not only a fantastic Thanksgiving promotion idea, but also a wonderful regional idea for our friends in New England where cranberries rule. Treatment products come in a wide array of scent profiles that will enable you to use professional grade products while offering seasonal or regionally inspired treatments. Think about a pumpkin body scrub followed by rich emollient body butter. Does this just scream Thanksgiving or Halloween, while not compromising the professional treatment from a professional therapist? I believe this is a sound and practical way to entice clients to come back during the “busy season” and find time to re-book to see what wonderful indulgences you have planned next.

And let’s not forget the secondary upside to offering seasonal treatments: THE RETAILING! It is highly likely someone who has just been treated to a relaxing chocolate treatment will want to buy product to use at home or to give to a friend. Have product on hand, visible for the client to see and offered for sale outside the treatment room. This type of retailing also requires no salesmanship acumen, as it is suggestive selling without being overt. This will allow your clients the space to choose to buy goods without your feeling you have to “sell.” The key to doing this successfully is to use only professional goods in your practice. Buy from places that most consumers know nothing about because they cater to professional healthcare providers. Be sure to use goods they likely will not find on the shelves of big box retailers.

When you think about the scenarios I have provided, you can see how the idea of helping others is still the forefront. When you offer solutions in various forms to your clients, they will appreciate your caring attention to detail and understanding of their needs. In their own desire to help others, they may refer you to their own friend and family. This will only bring your clients closer to you, and in doing so, help strengthen your practice. Another more personal side effect is the additional income these ideas can bring you and your family. These ideas are simple and available for everyone to try. I encourage you to pick one or more and give it a try in your own practice to see how easy retailing can really be. I would love to hear about your success stories, so please be sure to share them. Happy Retailing!  View more of Angie Patrick’s articles at Massage Today.