| Call 1.800.910.9955
Shop By:
 
 

Archive for May, 2011

Dr. Cohen’s Acuball

Thursday, May 26th, 2011

Dr. Cohen’s Acuball - As Seen on the Doctor Oz Show

How it works:

The Acuball’s patented design features apply 100% natural acupressure and heat:

1) relaxes tight muscles,

2) enhances joint movement,

3) reduces nervous system irritation,

4) stimulates blood flow to flush out built up muscle wastes,

5) releases natural painkillers and sedatives,

6) improves nervous system energetic flow.

The Acuball’s specially designed acupoints and heat stimulate blood flow. This increases circulation, helping to ‘flush out’ built up toxins that accumulate in tight muscles causing pain. As these toxins release over time the muscle itself relaxes. Direct pressure from the acupoints also massages muscle and mobilizes joints, further enhancing pain free body movement.

The acupoints also stimulate your Central Nervous System, like acupuncture does, to release natural painkilling, relaxing and mood enhancing chemicals like enkephalins and endorphins. Because of this, people who use the Acuball in bed, before retiring for the evening, often report enhanced feelings of relaxation and deeper sleep.

When you use the Acuball on a tender area, you’ll notice that after three or four 20 minute sessions it’s a lot less tender than when you first started. Now you know why: wastes have been flushed out, muscle has been relaxed, joints have been mobilized, and your nervous system is much less irritated…and so are you!

The Acuball’s Unique Design Features

The Acuball’s effectiveness is the result of a number of unique design features:

1) Heatability

If you like the feeling of heat on tight sore muscles, you’ll love the Acuball’s unique patented heating ability. You certainly don’t have to heat it, many people use it at room temperature, but you should try it.  People have remarked countless times that they love the sensation of deep penetrating warmth on sore, achy muscles. Many people love taking a heated Acuball to bed with them.

Why does it feel so good when it’s heated?

Heat expands muscles, causing blood vessels to open up, bringing more blood to tight areas.

This increased blood flow flushes out accumulated wastes, calming irritated nerves and loosening muscles back to their normal relaxed state.

2) Spine Align Belt for Releasing Tight Vertebrae

Many spinal problems come from tight muscles which cause vertebra to lock together, ‘jamming up’ instead of flowing freely. The Spine Align Belt, a precision molded groove running around the middle of the Acuball, allows you to lie directly on the Acuball – opening and loosening your spine one vertebra at a time.

Like pulling an accordion open, this helps to ‘free up’ your spine all the way from your low back up to the top of your neck. The acupoints at the side of the Spine Align Belt also give an acupressure treatment to the important postural muscles running along both sides of your spine (the erector spine muscles), allowing them to open and relax.

Better spinal motion, improved Central Nervous System flow (since your Central Nervous System runs through your spine) and improved posture result.

The area where your neck meets the back of your head is a key area for wellness enhancement. Why? Because it is here that your brain exits your skull and becomes your spinal cord, transmitting vital information to every part of your body. Any tightness here affects your brain’s ability to optimally communicate with your body, so you want this area to be as loose and flexible as possible. Because we spend so much time with our heads bent forward – working, computing and care-giving this area is almost always tight. The Spine Align Belt allows you to open this crucial area, which as you’ll experience for yourself, feels truly wonderful.

 3) Dual Stimulation Zones for Large & Small Muscles

The zone on the bottom of the Acuball has multiple smaller acupoints for doing lighter work like releasing tight muscles in your scalp, face and temples or massaging your child. The larger acupoints on the rest of the Acuball are for deeper work like loosening larger muscles in your neck, legs, hips and low back.

Dr. Cohen’s Acuball Mini

The Acuball-mini’s smaller nibs and harder feel make it perfect for releasing tight muscles in the smaller muscle groups of the body such as the feet, hands, shoulders, upper back, arms and forearms. It is particularly effective in the feet for relieving painful conditions like plantar fascitis.  Athletes (golfers, runners, tennis players) use the Acuball-mini before their activity to loosen problem areas in their feet, shoulders or arms to enhance muscle performance and reduce risk of injury. It’s also an excellent massage tool – try massaging your friend’s shoulders and neck with it!

Dr. Cohen’s Acuball Kit

Kit includes the Acuball, Acuball Mini, 190 page instructional book and 60-minute

Separating Business from Pleasure…

Thursday, May 19th, 2011

By Angie Patrick

In the past weeks, I have had two emails asking me advice. In both instances the Massage Therapist is asking me how I would suggest handling friends and family as a client, especially when they sometimes pay less for the same work, and often do not show up for appointments on time.

I can certainly see how having family and friends as massage clients can be beneficial, but then you have to also consider the “dark side” if you have friends and family that really push the envelope and take special allowances because they “know you”. It can put you in a very difficult position indeed and finding a way to salvage the friendship while putting your foot down can be a daunting task.

If you find this is happening to you, and you can read the words above and identify completely, then you need to read below. You can have business and pleasure together, but there have to be some lines of delineation drawn. Once you have these parameters set up, then you should be able to either enjoy working on the friends and family that can respect your position or you can politely cull those who have questionable regard for your livelihood from the herd.

One thing you can do before entering into any kind of “friendly” client arrangement would be to make sure you are crystal clear in your expectations, and that you communicate this to your friend or family. Be sure you take the time to explain while you are so glad you have that person in your world, you also have a massage business to run. Set the ground rules up front about timeliness and cancellations, and set a fair price from the start. If you choose to discount, that is certainly your prerogative, but be sure you stand fast on this. Waffling is weakness, and it is bad business. While you are trying to dance around and save the feelings of a friend, you are spending time on something other than growing your massage business with full paying customers. Be concise and clear from the start and avoid this dilemma.

If you are already in a relationship with a “friendly” client that is wearing on you and you feel you are being taken advantage of, then it is high time for a face to face conversation among friends about your feelings. Honesty, regardless how painful, is always the best policy. Friends and family may not even be aware they are impinging on your professional livelihood, and may well be open to listening and working to make things better.

When you have these conversations, summon your courage and make the following points:

  • You love that person.
  • You want to speak with them about a difficult subject, but you hope the relationship is strong enough to be wholly honest.
  • Massage is not a hobby for you, it is your career.
  • Management of your time is paramount to you and to your practice. When the client runs late, you cannot adjust the remainder of your calendar to accommodate the single late client. You hold this rule with the rest of your massage clients, and you need to have the same hold true for them as well.
  • Because you want them to benefit from massage and from the education you have obtained, you would like to set them up on a regular basis, and for this massage treatment your pricing will be _____________.

If after this conversation, the person is less than understanding of your point of view, and does not see it as a problem, then it may be time to make some hard choices and politely refer them to another massage therapist for treatment. I know that sounds hard to do, but in the long run, it may be best for you, your practice, and your peace of mind. Ultimately, it is up to you how lenient you wish to be with friends and family. You may be able to handle the issue with no troubles! But for others, it is not so easy. Taking some steps at the onset of the relationship can prevent an issue later, and being honest with yourself and your client about expectations and pricing can alleviate misunderstandings leading to angst on your part.

If you have faced situations similar to this, share with us how you worked things out. More people than you may realize find themselves in this boat, and could likely use some additional pointers and tips in how to hand it.

In the mean time, love your family, love your friends, and be sure to draw your lines clearly whenever the twain shall meet.

Other articles on Massage Today.

Massage Business Building Blocks

Monday, May 2nd, 2011

Business Building Blocks

By Angie Patrick

Massage Equipment Amortization 101

At some point in our lives, we have all had an expectation that was proven to be unrealistic in the normal course of life. This might be expectations we have from family, from friends, from our car, maybe our relationships, even down to the products we buy. I think it is only human; we all want what we want, when we want it, and how we want it. It is the society we live in and it is an incredibly common happening.

While I am no expert in on human behavior or interpersonal skills, I am an expert on products. And I have had the good fortune to be in this business for over a decade and have pretty vast experience with various manufacturers, products and suppliers. I have seen things happen to therapists and spas in the course of business that could be easily avoided with a little information. Below is some insider information intended to help make buying massage products and equipment a bit easier, whether it be from a supplier or direct from a manufacturer.

Tips on Buying Goods

Buying goods should be a task in which you have full confidence. I believe buying Professional Grade Products can help you make certain your products can withstand the rigors of professional repeated usage. Manufacturers and suppliers want nothing more than to please a client. (It is our prime directive!) But sometimes meeting those expectations are not so easy.

A product warranty is a miraculous thing. Most Professional Grade Products offer a limited or lifetime warranty to protect the buyer against manufacturer defects or shortcomings. These are especially handy when something breaks down within the warranty timeframe, and you can get a replacement or repair in a timely fashion. Often, the warranty is offered as a safety net for the buyer, given the buyer follows and complies with all usage directions and procedures.

And while manufacturers should have no problem whatsoever in caring for items in the marketplace still under warranty, there is always a segment of customers who have overinflated expectations about product performance. The purpose in sharing the following scenarios with you is not to say there are any issues with particular products, rather to point out some common unrealistic expectations of product performance.

Scenario One

Customer: “I am very disappointed with my massage sheets (XYZ product), I am seeing them begin to pill and fade, and I want my money back.”

Me: “Oh I am so sorry to hear you are dissatisfied, let me pull your order up in my system so we can get your issue handled.”

After a few moments of searching for the XYZ product in the order history, the manufacturer notices they purchased the item in January 2009.

Me: “I am looking in the account, and I see this was purchased in January 2009.”

Customer: “That’s right! I cannot believe how these things are showing wear, I am very disappointed with the quality. What can you do for me here?”

Me: “Well, how many times a week are these used?”

Customer: “4-5 times a week, we launder them often.”

Me: “And just to confirm your usage of these items since 2009 is that correct?”

Customer: “Correct”

After some quick calculations, I came to the following conclusions:

107 weeks in usage
535 washings
535 clients
Original cost: $14.99
Cost Per Client Use: .03 cents per client

I shared this with the customer, and suddenly they saw things in a whole new light. Even cars depreciate after two and a half years. And they are not laundered every day! Suddenly, someone who was very disappointed with the product in the beginning was impressed with the same item, once they considered how much use it had provided. They purchased more massage sheets happily. They began to see the product replacement after due course of usage as a cost of doing business rather than a failure of manufacturing or supply.

Expecting items to last forever with daily and repeated usage is unrealistic. Just as people age, so do products. One way to see if you have actually received substantial benefit from your investment is to amortize the cost of your product across the number of clients seen since you purchased it.

Another thing to consider is timing. Consider this, you have bought an inflatable Christmas decoration from the Big Box Store down the street and have used it for the past two seasons. Now, in season three, it no longer inflates. But the likelihood of getting a replacement is really remote since it is three years since your purchase, and it might not occur to many to even try. It is accepted that things wear out, or can deteriorate with poor storage and lack of usage.

Scenario Two

A customer is opening up a new location, and has ordered various massage equipment from various manufacturers. The items arrived, but are not inspected before they are signed – stating they are in good condition. They are put into a room to store until the location opens, which may well be two or three months later. These items may need to be moved within a facility a couple of times before the facility is ready to open.

Nearer the opening date, the items are finally opened and it is found the item may be damaged due to shipping, the wrong color, or even non-functional. Obviously, this is a problem. However, because it was not inspected upon receipt, months have now gone by, and the opportunities to file any claims with the shipping company have long passed. Additionally, if the product is just simply the wrong color, or not what you expected, you will likely now have to pay the shipping back to the manufacturer and possibly pay a restocking fee. This is the best argument I can provide for taking the time to inspect your equipment upon arrival and ensure it is in working order. Once you have stored it for months, moved it from room to room, it is very hard to prove an item was improperly working from the start. Many manufacturers are now cracking down on this type of return.

A business owner/manager/director should be responsible to make sure the items arrive in-tact. If something looks amiss, the packaging is damaged, do not sign the paperwork that says everything is fine without notating on the delivery slip that there are problems with the packaging. Notating it can help the manufacturer file a claim and get your issue resolved far faster with this information, but you have to let the manufacturer know upon delivery. If too much time passes, it will be harder to get your issue resolved. Also, if you are buying equipment that must be assembled, a smart rule of thumb is to do it in the first 30 days following purchase. The reason for this is to be proactive and report any issues with your equipment in a timely fashion to the manufacturer or supplier you have utilized, and gain resolution proactively rather than a delayed report months down the line.

Making sure your business runs efficiently is in large part dependent on the products you utilize. Taking a moment to consider the information in this article can help you make sure your next expansion goes well with your equipment and product needs. They may also help you determine if there is a basis for complaining about performance or whether it may just be time to replace your goods. As with most suppliers and manufacturers, the whole reason we exist is to serve our customers.

I hope the scenarios I shared can provide you a behind-the-scenes glance of what may be entailed in a return and how you can help yourself (and the manufacturer) by notating and documenting issues, while considering the age and longevity of usage. No doubt your massage supplier will work hard to provide you the best service possible, and that is made far easier by utilizing these tips along the way!

Other Articles on Massage Today