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What Do I do AFTER Massage School?

February 4th, 2016

What Do I do AFTER Massage School?

When you went to massage school, you were trained by a specialist.  How do you know what you are trained to do?  What does your training mean?  How do we discuss what we do? If you were not trained by a specialist – trained in the general sense – you may not be able to speak specifically enough about your work to call it “specialized.

Massage school may or may not be what you expected it to be.  Most school owners and instructors are specialists, meaning: they have taken their basic training and focused the development on their practice in one or two techniques or modality areas.  I had an instructor named Jon Heart.  He was one of the major influences in my practice when I graduated. He is an amazing deep tissue massage instructor; however, he did not make me into a well-rounded therapist.  Most of us did not expect to practice in the professional world exactly what we learned in massage school.  But after we get done with our massage programs, can we say what it was all about?

Most of us graduated from massage school and we started looking for job.  Many of us took the first job that came along.  The location at which we are employed does not necessarily mean we are “a Spa Massage Therapist”.  I work at a spa and a massage clinic.  I can talk about Kinesiology in either setting, and I build my client base in both settings.  The best way to look at what you do is not based solely on the location of your practice: look into what specialty you enjoy and will continue to study in the profession.

Massage school is just the beginning; however, at the end of your training, you need to ask yourself “What does my training mean?”  The biggest challenge in teaching is effectively communicating how and what to study.  If you had a teacher who pushed you to look at specific topics you would find out the answers s/he is looking for.  Hopefully, you also applied some of the information and started thinking logically about the concepts being presented.  If you were never introduced to ideas, you probably wouldn’t have expanded your knowledge of the subject.  I can see several categories of massage therapist that initially produce a type of trained massage therapist in our field.  Below are the categories I am suggesting to the profession for training.

Classically-Trained:
A classically-trained massage therapist graduates with entry level knowledge and performance.  These types of massage therapists can also advance in classical training by expanding their knowledge of Swedish techniques.  These basic skills are where a massage therapist with a minimum of 500 classroom hours in massage school will most likely graduate.  If you are a classically-trained therapist, that does not mean you cannot change your practice, it just means you need more education/experience to become additionally specialized. I would say many massage school graduates come out classically-trained and start working for an employer that does not require more.  If this is your passion, embrace it and love the wonderful work you will continue to do.  You will change many people’s lives and make many people happy.

Hints: You most likely have a routine or standard massage that works well for you and is very patterned.  You ask about medications and injuries to avoid contraindications and provide a safe massage experience. You usually refer to strokes and their therapeutic benefits to explain why massage is good for your clients.

Clinically-Trained:
A clinically-trained therapist usually looks at the physical status of the client before making a treatment plan.  This includes any number of pathologies, ranging from a sprained toe to many forms of cancer.  Most clinically-trained massage therapists do not start this way.  Being specialized in this sense requires advanced training, beyond classical training, that prepares you for application of a specific technique for a specific condition.  I believe one of the biggest things that sets these therapists apart from classically-trained therapists is their willingness to work with clients who are in many different stages of illness, from the athlete to the hospice patient: each client is very unique.

Hints: You ask your clients what issues they are having so you can focus on it.  You want a complete health history to make sure there are no medication or systemic or specific health issues you may need to consider.  The bigger the health issue, the more excited you get to see what you can do for the client. You usually work in collaboration with or actually inside a medical facility (doctor, doctor’s office, hospital, pain management clinic, rehabilitation facility, etc).

Spa- or Service-Trained:
A spa- or service-trained therapist will be most successful if they study sales, product placement and the art of ambiance – customer service is a high priority.  All therapists need to be able to sell their services or they will not have a strong business or strong support for their employer’s business.  Service training will give you the ability to expand on your business.  Many massage therapists who worked as waiters or waitresses while in school received this training as they prepared for their profession.  Just because you are a good massage therapist does not make you a good salesperson and vice versa.  Product knowledge and research are key to this profession.

Hints: You want to know what is in everything: all your products, all your supplies, and how to maximize the client’s benefit with the most skill.  This usually includes specialty in hydrotherapy, aromatherapy, skin applications, and advanced customer communication skills.  You ask about pathology so you can see if there will be any reactions to the products you regularly use.

Energetically-Trained:
Energetic training for a therapist can be quite rigorous.  Some therapists have this information come naturally to them.  Others are advanced practitioners of the quantum realm.  From Reiki Masters to quantum healers, this training includes more than just touch.  Some specialists can operate without touch, however, to keep it in the profession of massage therapy (not of Bodywork, as well) we categorize only therapists that use hands-on techniques or use the other only in conjunction with hands-on work.

Hints: You usually look to something outside the musculature for cause and effect.  You want to know more than just what activity they have been doing, but sometimes how they feel about doing it.  You ask about health history to see what the effects maybe by changing the energetic body to help.

Combining these Training types can give you a specialty that many others may not have.  However, if you are mediocre at practicing or applying many of these types together, in one practice or service menu, it is going to be tough to stand out and be successful in any one of them.  Remember: if you do what you love and love what you do, you will find a reason to be successful.  Massages can rarely feel like an hour when you go beyond your massage school program: reach out to the specialty that interests you at this point in your career – integrate new techniques and modalities that help you put your practice in a class of its own.

To improve your training I would suggest the following online courses provided by www.MassageWarehouse.com

Nathan J. Nordstrom LMT LMP BCMT

Educated Touch

P.O. Box 329

Oakesdale, Washington 99158

Nathan@educatedtouch.com

(503)706-2480

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply, massage tables and spa equipment needs.

Strategic Income Planning

December 9th, 2015

Strategic Income Planning

Painless Tips To Make More Money In 2016

By Angie Patrick

Who doesn’t enjoy a raise? A raise means someone acknowledges you and your efforts for another year of service. It means you have performed well at a certain level and now it is time to reward your efforts by raising your earnings a little.

A raise is something we have all come to think of a synonymous with doing a good job and being rewarded for that good job in a monetary way by our employer. No, I do not believe anyone ever said, “What? A raise for me? No Thank You!”

But what if you are self-employed? What if “the boss” who so graciously divvies up raises happens to be the same person as the purchaser, the scheduler, the therapist, the marketer, the janitor and the chief bottle washer? How do you give yourself more money from a business you think you run like a tight ship, and a workload and that is at maximum capacity? You look for new ways, that’s how. Money hides in the darndest places, and finding ways to eke out a couple more percent here can add up to a net pay raise overall for you. I want to look at a few places your money is hiding from you, and give you a few tips on how to coax it back into your pocket.

Preventing Client Churn

In most businesses, churn happens naturally for a variety of reasons. But sometimes, it is because of specific reasons and these may well be reasons you have control over. Before we can look at why customers leave, we need to first have a means to identify they have left.

  Now, I understand many clients come for a specific issue and then once that issue is resolved, they stop coming. We all want to be known as the therapist who helped Jimmy with his frozen shoulder before his big golf game. But do we just accept Jimmy will not be returning because the issue has found resolution? When this happens, do you just allow them to go or do you offer other means to serve their needs and provide education to support this? I am sure you are familiar with the old adage, “An ounce of prevention is worth a pound of cure.” These are clients that have experienced your talent and skill first hand, likely are candidates to continue to visit you to prevent issues. It takes education on the importance of prevention and the means to keep in contact with that client long after the initial issue has resolved. A client who knows you will likely return if they have received good service, been treated well, and have seen the value in what you provide. These same clients that are now better as a result of your care may well wish to remain under your preventative care to ward off future issues. This is a client you can count on, and can rebook. But if you just allow them to leave without providing alternatives, you have to work hard to find a replacement client.

When a client does make the decision to leave, do you ever learn why? Do you notice they are no longer booking with you? It is more common than you might believe to have a client slip through your hands unnoticed. Having a means to track client visits and reach out to them on a regular basis is important. Whether you do this through personal calling, a newsletter, or email; customer outreach is hugely important to a successful practice. Knowing when a client leaves as early as you can detect it, will give you the ability to call and check in with them and learn if they are in need of making an appointment or have moved on to other pastures. If they have moved on, I always think it is important to try and determine what prompted the decision to leave your practice. This conversation need not be confrontational, but more informational. Perhaps they had a bad experience, one for which you were wholly unaware. Learning about it and finding the root cause to prevent re-occurrence can save you future client departures for the same reasons.

The money and time spent keeping a client is far better spent than spinning through new client after new client that seldom return. I am not advocating fabricating reasons or issues that compel your client to return out of fear. I am advocating your taking a preventative stance, and sharing with them what you know to be true. Regular massage brings along with it many significant health benefits. Educating your client on the benefits of regular massage can help you keep your client happy and satisfied, and your booking calendar full.

Eliminate ” No Show” Clients Early On

We all have them, those client that book a block of time, and then on the day of appointment they don’t show up and you find yourself sitting on 60-90 minutes of booked time. This happens and is part of life, but working to nip this behavior in the bud is the best means of prevention. There are a few ways you can help alleviate this issue.

First, consider spending time the day before reaching out to your clients by phone to remind them of the appointment. Sometimes, this will enable you to learn ahead of time any challenges the client has come across in making the appointment allowing you time to rebook. Second, consider a ” no-show” fee. If a client has booked with you and fails to show without contacting you in enough time to work to rebook the time, then a fee could be charged. Having explained this fee and the consequences up front can help eliminate this issue fully. No one wants to pay a fee, but additionally, no one wants to be “surprised” by one either. Clear guidelines need to be set up and discussed before a client books so they know what to expect.

Lastly, most people want to be respectful of your time, but will take any slack you allow them. Make sure you have clear guidelines as to when to show up for an appointment, and when the appointment is over, regardless of late arrival.  If a client arrives late, still see them, but being clear that they have taken up their own appointment time in being late ahead of time makes for a less uncomfortable exchange and can help prevent lateness the next time.

Remember, your time is your money. When you allow your time to be wasted by clients who don’t show, or are chronically late, it is you who pays for it. Think carefully about these issues and find a place of comfort you can live with and then inform the clients of your policies. They will work to adhere to your guidelines, and when they cannot, they know what to expect.

Supply Chain Management

As a therapist, you are a consumer of professional products, specifically related to the work you do. Have you ever considered how you purchase your goods as a means to add black ink to your bottom line? Having a strong understanding of your supply needs, timing, and consolidation of purchases, as well as how you choose to pay for them can save you money.

Let’s say you are a therapist who orders just what is needed, just in time for the previous product to run out. You order weekly, or perhaps every other week, and order just enough to satisfy the needs of the next two weeks. This is called “Just In Time” ordering, and can work for many. However, if you take a step back, and look at your overall purchases for a three month period, you may be able to detect a specific pattern to your needs. Once you can determine what goods you will likely need for the coming quarter, consider buying these all at once. Look online for price breaks on your favorite brands, or freight incentives, and consider buying in bulk. You can save significantly by the gallon if you go from buying five individual gallons, to buying a five gallon pail. The savings are real and are important enough to take a longer look into what else you may be able to buy quarterly instead of bi-weekly.

Once you have determined that you may well be able to save not only money, but time when you place the planned quarterly order, you may want to consider how you pay for these goods. Many opt for paying cash or using a debit card. This is always good, and can give you real-time accounting of what money you have right now. But with a little forethought, you can structure these buys to provide you rebates, points or cash back on the goods you know you are going to need anyway. In my experience, I have seen successful businesses have a business-only charge card and they search for the ones providing the greatest loyalty benefit to the business. Maybe you prefer a percentage as cash back of purchases, or perhaps you would like to earn points towards a personal reward like that set of gourmet pots and pans you have always wanted. Using a card for these purchases, then paying the card off in full monthly, will help you take advantages of the benefits of using these cards and still alleviate the interest if paid in full each month.

Hire an Accountant

I know, it sounds scary, but believe me when I tell you, your accountant will always help you stay on the right path and help provide direction in a whole host of ways that ultimately save you money. This is the single best piece of advice you can be given in my opinion, and here is why: Do you know what education expenses are deductible? Do you have all the answers in regards to claiming a client gift or dinner, what is deductible and what is not? Do you know if you can claim attending conferences and what mileage can be claimed? How about association fees, or other business related forum fees? Most people don’t have this committed to memory, and chances are this is not your center of focus either. Just as your clients hire a professional in your field to provide them with solid advice and care, you should do the same when it comes to your money and the care of your business.

When you hire an accountant, you can let them manage all the financial issues you may or may not have been doing correctly, thus allowing you to focus on building your business and retaining clients. They can worry about filing taxes, returns, exemptions, deductions, and all those things most of us find nebulous at best. An accountant is certainly handy to help you put accounting management tools in place so you can also have greater visibility to the overall financial health of your company. Obtaining the advice of this type of professional is a smart business decision and one that will save you from mis-steps and pitfalls often made when braving these endeavors on your own.

Ultimately, in order to save yourself the maximum amounts of time and money possible, you need to take a close look at your processes, how you do things, and seek ways to improve or streamline them. No doubt, when you take each part of the business management role you play and look to find sleeker more streamlined ways of management, you will not only save time but money, too. For most of us, these two things are one in the same. Any time or money saved can be spent doing things you enjoy, spending time with family, or even just reinvesting it into your business. Isn’t this the same we would do with a raise from an employer? Take a weekend, and re-evaluate where you can streamline and consolidate, or improve processes like retaining clients and re-booking. Doing so now can net larger dividends for you in 2016!

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply, pedicure tools and spa equipment needs.

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NRG Premium Microfiber Massage Sheet Set

November 30th, 2015

Check out the New NRG Premium Microfiber Massage Sheets Set

Our Premium Microfiber Massage Sheet Set represents the ultimate in quality, comfort and durability. made from 100% double brushed polyester, these light weight, soft as silk sheets are wrinkle resistant right out of the dryer and resist pilling. The perfect addition to your massage or spa table.

Our massage table sheets will withstand repeated washings with proper care. Pretreat stains before laundering, especially stains resulting from oil-based products. Wash in warm water with mild detergent and tumble dry on low heat. 120 GSM (Grams per Square Meter). Do not bleach.

Massage Spa Sheets Set Includes:

1 Fitted Massage Sheet (7″ drop – 36″ x 77″)
1 Flat Massage Sheet (63″ x 100″)
1 Crescent Cover (13″ x 13″ x 6″)2290221L

Check out this amazing new NRG Massage Table Vedalux

October 9th, 2015

New NRG Massage Table Vedalux

By Day Spa Association

When you think there can’t possibly be a new table in the market, Massage Warehouse introduces the NRG Vedalux massage Table, available in 5 colors and includes all the bells and whistles including:

  • 3″ memory foam for the face rest
  • a curved headrest for ultimate comfort
  • double knobs on the legs for strength and security and 3.5″ of triple density foam

You really have to lay on one to believe how comfortable this table really is.

nrg

 

Specifications:

Width 30″ Arm Rest Yes
Height Range 25″ – 35″ Corners Round
Length 73″ Face Cradle Cushion 3″ Memory Foam
Working Weight 550 lbs. Table Foam 3.5″ Fireproof Triple Density
Reiki End Plates Yes Ship Weight 53.5 lbs.
Shiatsu Cable Yes Carry Case Yes

Café Brulée Indulgence Signature Massage Treatment by Biotone.

September 14th, 2015

Café Brulée Indulgence Signature Massage Treatment by Biotone.

 

This full body exfoliation uses a Café Brulée sugar body polish made with pure cane sugar, fine ground coffee and natural exfoliant seeds in a creamy, thick buttery base. Use in combination with warm wet towels to slough away dead skin cells, revealing beautiful, radiant, youthful skin. Then cocoon your clients with a silky layer of Cocoa Comfort Massage Balm with Aloe Vera to hydrate and moisturize. Finish with a relaxing massage, leaving the skin with a natural glow.

Biotone Sugar Body Polish Cafe Brulee 12 Oz

Ingredients

Café Brulée Sugar Body Polish 2oz

Cocoa-Comfort Massage Balm 1.5oz

Supplies

2 Rubber spa bowls

6 warm, moist hand towels

Instructions

  1. Add 2oz of Café Brulée Sugar Body Polish in a rubber spa bowl.
  2. Add 1.5 oz of Cocoa Comfort Massage Balm in a rubber spa bowl.
  3. Apply 2 oz of Café Brulée Sugar Body Polish following the BIOTONE protocol* for exfoliation.
  4. Apply Cocoa Comfort Massage Balm in an even layer to each part of the body, *while quickly covering each area with plastic wrap. Cover client with towel to keep warm.
  5. While standing at the head of the table, pull up all layers of sheets, thermal wrap and blankets, cocooning the client.
  6. Allow the client to rest wrapped for 15-20 minutes. This is an ideal time to incorporate a face or foot massage into the treatment.
  7. Remove plastic sheet, and perform a finishing massage treatment with the Cocoa Comfort Massage Balm.

 

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and spa equipment needs.

Introducing The Pink Grapefruit “Squeeze” – A Signature Massage Treatment from Bon Vital’

September 4th, 2015

Introducing The Pink Grapefruit “Squeeze” – A Signature Massage Treatment from Bon Vital
Tantalize your senses. This refreshing massage also includes an exfoliation on the hands and feet that will leave you rejuvenated and balanced. Bon Vital Products needed: Original massage Oil with Jojoba, Grapefruit Essential Oil, Pink Grapefruit Sugar Scrub, Pink Grapefruit Body Silk, Grapefruit Aromatherapy Essential Roll-on, several warm, moist towels and some dry spa towels.

Time: 90minutes – Approximate Cost per Treatment: $7 – Recommended Charge per treatment: $125-$175
To prepare the signature massage oil, add 3-8 drops of the 100% pure essential oil to each ounce of the Original Massage Oil with Jojoba. Gentle shake the container to combine the oils.

Bon Vital Spa Sugar Scrub 8Oz Pink Grapefruit

 

In a supine position
1. For the Face
Put a few drops of the blended oil on your hands and rub together vigorously. Placing the pads of your thumbs on the center of the forehead, massage the “third eye” in a clockwise, circular motion and massage the temples with the pads of the three middle fingers.

2. The Scalp
Apply a few tablespoons of warm grapefruit oil blend to the upper forehead just above the hair-line. Next, comb through the hair with your fingers for a few moments and end by wrapping the hair and scalp with a warm, grapefruit-infused towel.

3. The Upper Extremities – includes a scrub
Moving to the right hand and arm, apply the blended oil over the entire region. Place a quartersized amount of Pink Grapefruit Sugar Scrub in your hand and massage it over the oiled arm, using the heel of your hands, compress, squeeze and lift the forearm and upper arm. With a warm, damp towel remove excess sugar scrub. Apply compression strokes on the hand, forearm, and upper arm by gently squeezing the extremity from distal to proximal. Apply Pink Grapefruit Body Silk to the freshly scrubbed arm. Using the heel of your hands, squeeze the tissue, finishing with effleurage. Repeat on left arm.

4. The Lower Extremities – includes a scrub
Move to the right foot. Massage in the Grapefruit oil to the lower and upper leg with a medium pressure. Apply Pink Grapefruit Sugar Scrub to the right foot and lower leg. Wrap the foot and
lower leg with a warm, damp towel. With the towel wrapped around the right leg, compress (squeeze) the tissue under the towel. Repeat on the left leg. Return to the right leg and remove the towel and the excess Pink Grapefruit Sugar Scrub. Repeat on the left leg. Massage in the Pink Grapefruit Body Silk starting with the right leg and moving to the left leg.

5. Turn the Client Prone
Starting with the right leg, Repeat step 4.

6. The Back
With a light amount of blended oil, apply the oil over the entire back. Using your forearms, glide over the erectors starting at the Lumbar area finishing at the upper traps. Apply Pink Grapefruit Body Silk to the entire back using your choice of massage techniques.

7. The Finish
A final application of the Grapefruit Aromatherapy Essential Roll-on to the pulse-points of the wrists and neck, bi-laterally will add to your client’s feeling of being refreshed, rejuvenated and energized!

8. The Take Home
The cost of the Grapefruit Aromatherapy Essential Roll-on is baked into the treatment. Give the Roll-on to your client encouraging them to continue their spa experience at home.*Recommended: have the Pink Grapefruit Sugar Scrub and Pink Grapefruit Body Silk available for resale.

 

At MassageWarehouse.com, massage therapist enjoy a one-stop shop for professional quality massage products at the lowest prices available.  Rely on Massage Warehouse massage therapy supply and spa equipment needs.

Berry Beautiful Feet Signature Massage Treatment by Biotone

August 21st, 2015

Berry Beautiful Feet
Signature Massage Treatment by Biotone

Pamper your client’s with a luxuriously rich foot treatment containing decadent aromas of fresh picked raspberries and made with a blend of skin loving moisturizers and nature’s gentle buffers. Follow with a deeply hydrating, mineral rich rose mud from the Province region of France. Then massage to rejuvenate feet with a quenching, lightweight formula of sweet scented Pomegranate & Cranberry Massage Lotion.

IngredientsBerry Beautiful Feet Treatment
Berry Buff Sugar Body Polish…………………………….1/2 oz
European Rose Mud……………………………………………1 oz
Pomegranate & Cranberry
Hydrating Massage Lotion……………………………….1/2 oz

Tools
•3 Rubber Spa Bowls
•4 hot, moist hand towels
•Plastic wrap

Session Time: 30 minutes
Recommended Price: $35 – $45
Cost Per Treatment: $4.80

Instructions
1. Smooth Berry Buff Sugar Body Polish over the entire right foot. Apply in small circular movements – paying special attention to rough/callused areas. Repeat on the left foot.
2. Remove the Berry Buff Sugar Body Polish with a hot, moist towel.
3. Warm European Rose Body Mud prior to application.
4. Apply the European Rose Body Mud to the entire right foot using small circular movements, repeat on left foot.
5. Cover both feet with plastic wrap and a bath sheet. Leave on for 5-10 minutes.
6. Remove European Rose Mud with a hot, moist towel.
7. Complete the treatment with a quick foot/lower leg massage using Pomegranate & Cranberry Hydrating Massage Lotion.

Chicago is My Kind of Town!

March 16th, 2015

Chicago is My Kind of Town!
By Drew Freedman
The Boston Bodyworker

I have been in the massage industry for over 18 years, yet I still feel like a kid in a candy store every day when I peruse the internet, combing through Facebook, blogs and various websites, learning new and exciting things about the human body. Are you still hungry like I am to learn more? Are you still trying to crave that thirst for knowledge? If you are like me, than once you reside to two facts, 1) You will never have enough knowledge about what we can do to help others and 2) What was once learned may potentially be proven to be wrong some day, then you are well on your way to an enriching career in massage therapy or any other field of health care.

amc-chicagoI admit, I was fortunate to not only have a strong background in wellness prior to massage school having a degree in sports medicine from the University of South Florida; I was also learning from some of the best of the best from day one. James Waslaski was my sports massage instructor a Sun Coast School and he in turn brought in people like Aaron Mattes and George Kousaleus. This snowballed into workshops with Judith Delaney, Whitney Lowe and so many more. It wasn’t until I moved back to my hometown of Boston, that I realized how blessed I was to have been introduced to so many knowledgeable and passionate people.

I mention all this because that is the exact environment you walk into when you attend an American Massage Conference. These conferences not only afford an endless amount of options for continuing education (CE’s), but the presenters who are providing them are about the nicest, most knowledgeable and passionate people I know. It has been my honor to be a part of such a cast of characters and that is exactly who we are; characters. Each and every presenter is as unique as a Disney creation. If you catch Eric Stephenson, Dennis Buckley, Tina Allen and myself in the notorious community room, hang on to your holsters, because it’s about to go off the ‘fazizzle’.

The AMC is a destination conference worth saving for, but fortunately, you won’t need to save much, because it is also the best bang for your buck out there. The AMC offers attendees a choice from several different passes. You get to choose from over 70 hours of NCTMB approved CE’s, enjoy one of the most expansive exhibit halls filled with vendors who offer the best product deals you will EVER find and you can experience one of the coolest features I have ever seen, or been a part of, the One Concept Community Room. The community room, located in the middle of it all offers FREE one-hour workshops, hands-on treatments from aforementioned CE providers (remember, we love what we do) and a front row seat to watch and observe other integrated health care providers perform their work. One community of providers offering FREE services in exchange for donations to a charity is what the hosts of the AMC, One Concept are all about.

theraband-tape Now of course I would be remiss not to briefly mention the workshop I will be presenting at the AMC in Chicago. I am very excited to be offering a 10-hour pre-conference workshop on kinesiology taping. This event will be held on Thursday, the day before the doors open for the show. We will be teaching you all about the use of kinesiology taping in your practice. More specifically, we will be showing you how to tape for common running injuries we see in practice such as plantar fasciitis, shin splints and ITB syndrome, just to name a few. My partner in crime, 2013 AMTA Educator of the Year and Co-owner of Georgia Massage School, Rick Garbowski, will join me. He and I will be your hosts for an exciting and guaranteed to be entertaining class. We will be revealing the newest brand of kinesiology tape on the market today, TheraBand Kinesiology Tape. You will learn why this tape will provide you with better and more consistent clinical outcomes than any other brand (when applied correctly). Performance Health, the makers of this tape as well as products such a BioFreeze, Prossage and TheraBands have gone above and beyond in their laboratory to create a tape that is second to none. Attendees will leave this workshop with a ‘new key on the key ring’ to help their patients return to their lives, pain free.

Don’t fret if you can’t make the pre-conference class. Rick an I will be there all weekend offering a one-hour and 3-hour introductory class as well as being available in the One Concept Community room throughout the weekend.

If for whatever the reason may be, that you don’t need CE’s, than I would still encourage you to come to the AMC for another reason; NETWORKING!

fb-meetngreet

Not only does the AMC offer and Exhibit hall, where vendors such as Massage Warehouse, will make it well worth your while to stock up on your inventory so you have the best margins possible for your practice, the American Massage Conference also plays host to the infamous ‘Facebook Meet & Greet‘. These parties are legendary and offer you a unique opportunity to mingle with so many amazing people.

Last, if you have all the CE’s you need and you are more connected than Al Capone, come on down and talk with your industry organizations such as the ABMP or the Massage Therapy Foundation to learn how they can help you become a better massage therapist (better than you already are).

I really hope that you will make your way to Chicago this June for the American Massage Conference. It is a destination worth driving, flying, hitchhiking to or by whatever means gets you there. I only ask one thing. WHEN you arrive, come up to me and say ‘Hello’. Like my colleagues, we want to warmly welcome each and every one of you to this show. See you in Chicago! Register Now!

5 Reasons You Should Attend the American Massage Conference by Tina Allen

March 9th, 2015

In June, the American Massage Conference (AMC) will takeover Chicago Land with one of the most innovative health and wellness conferences in the industry.
http://www.americanmassageconference.com

Why should you plan to attend the American Massage Conference?  Here are just five reasons not miss it:

  1. Choices, Choices, Choices
    Internationally recognized massage educators present over 70 hours of NCBTMB approved education. There is something featured for everyone, from Pediatric Massage and Spa techniques, to Orthopedic Massage and Kinesiology Taping. And, featured one-hour presentations allow you to get a sample of everything, without breaking the bank.
  2. Connection, Collaboration and Community.
    In the ONE Concept Community Room, health care practitioners from all backgrounds come together to offer treatments in Massage Therapy, Chiropractic, Thai Massage, Spa & Aromatherapy. Unlike other events, where only registered attendees can participate, ONE Concept offers the Community Room to attendees and the public!
  3. A chance to quit “liking” pictures & meet friends in person.
    Lots of us have friends on Facebook, but when was the last time you saw/met them in person? Join in the fun at the world-famous Facebook party. This year, guests are invited to feel the Chicago magic dressed as their favorite 1920’s gangsters and dolls.
  4. You can bring your kids.
    Most of the time, you leave the partner and kids at home while you are away on business. With this event, things are different, your family is welcome. Families have a chance to participate in a very special family massage class. During this special class, participants learn about the many benefits of children’s massage. Including methods to help relieve stress and anxiety while promoting healthy growth and development.
  5. Get ready to eat, and eat well.
    The city is a bona fide culinary capital. In Chicago Land, you are about to go on a mind-blowing taste bud adventure. Not only is this a gourmet dining epicenter, but also the home of world famous Chicago deep-dish pizza, the classic Chicago-style hot dog and the Italian Beef.  Whether you queue up for a table at Giordano’s or Lou Malnati’s Pizzeria, you’ll have plenty to eat. If pizza is not your thing, we understand that the vegan milkshakes at the Chicago Diner are so extraordinary, that you can’t miss out.

It’s all happening in Chicago!

Be there!
The American Massage Conference AMC is coming to Chicago June 11-14, 2015. The AMC will feature over 70 hours of NCBTMB approved education by the Top Educators in Massage Therapy and Integrative Health Care.

Who will be there?
The educators and presenters include James Waslaski, Tina Allen, Drew Freedman, Eric Stephenson, Angie Dubis, Dr. Dennis Buckley, Anne E. Williams, Teresa Taglione-Matthews, Stephanie Beck, Lynda Solien-Wolfe, Dr. Jerrilyn Cambron, Rick Garbowski, Lloyd List, Angie Patrick, Felicia Brown, CG Funk, Monica Pasinato-Forchielli, Mark Volkmann and more to be announced soon.

Different Ways to Attend
With 4 affordable AMC access passes it is easy for any massage therapist and healthcare professional to participate. Whether you want to attend everyday, one day or to just access the wonderful Trade Show Exhibitors, Community Room and Community Classroom, there is a pass for you. Don’t miss this opportunity to meet or reconnect with a Community of like-minded therapists.

Register: http://www.oneconcept.com/AMC-Register

Tina Allen, LMT, CPMMT, CPMT, CIMT
Founder & Director
Liddle Kidz Foundation
www.LiddleKidz.com

No Pain No Gain, does it apply to massage?

February 6th, 2015

No Pain No Gain, does it apply to massage?

By Elline Eliasoff, CMT

 

When you think of the massage and spa industry, you typically think about a soft spoken therapist working in a calm relaxing massage room, listening to soft background music, experiencing pure relaxation.   The image and experience are wonderful and has a valuable and necessary place in our hectic lives, but the question is, does a bit of pain and discomfort have a therapeutic value?

The answer is yes! Medical massage often involves releasing contracted hypertonic muscles. This means the therapist is working less superficial and more deeply. A medical or therapeutic massage goes beyond the simple relaxation massage. The benefits are: increased circulation, decreased hypertonicty, and in many cases decreased pain. The deeper muscle work definitely has a lasting therapeutic effect!

The client, while receiving a therapeutic massage, should be communicating their pain or discomfort level to the therapist. I like to quantify pain on 1 to 10 scale, 10 being intolerable and 7 being therapeutic. It is important while receiving a medical massage, to be in touch with your body enough to distinguish pain that is therapeutic, ( “hurts so good” ), resulting in muscle release and pain that is simply too intense to tolerate. The client should never leave a session bruised or with lasting discomfort.

Medical massage can fall under a variety of different names. Is it commonly referred to as: Myofascial Release, or Deep Tissue Massage. So, the next time you are experiencing pain or discomfort, consider massage therapy as an alternative medical treatment.

 

http://www.portlandmonthlymag.com/health-and-fitness/the-balance/articles/how-much-pressure-is-too-much-pressure-in-a-massage-january-2015